Implicit and explicit measures of sexual orientation attitudes: in group preferences and related behaviors and beliefs among gay and straight men

The relations among implicit and explicit measures of sexual orientation attitudes and sexual-orientation-related behavior and beliefs among gay men (Study 1) and straight men (Studies 1 and 2) were explored. Study 1 found relations between implicit and explicit measures of sexual orientation attitudes, large differences between gay and straight men on both implicit and explicit measures, and that these measures predicted sexual-orientation-related behaviors among gay men. Also, only straight men exhibited a negative relation between their attitudes toward homosexuality and heterosexuality. Study 2 found that as straight men held more negative attitudes toward homosexuality, they more strongly endorsed the importance of heterosexual identity and of traditional masculine gender roles. These endorsements mediated the negative relation between their attitudes toward heterosexuality and homosexuality. Implications for assessing attitudes toward sexual orientation and their relations for sexual orientation identity are discussed.     

The Influence of Religious Fundamentalism,Right-Wing Authoritarianism,and Christian Orthodoxy on Explicit and Implicit Measures of Attitudes Toward Homosexuals

The goal of this study was to examine relations among dimensions of religiosity and explicit and implicit attitudes about homosexuals. Implicit attitudes were measured using the Implicit Association Test, an instrument that assesses attitudes about objects, persons, or groups, indirectly via participants' response times to words that are paired with symbols (e.g., “gay” and “straight” couples). Participants also completed explicit measures of religious fundamentalism, Christian orthodoxy, right-wing authoritarianism, and attitudes toward homosexuals. With respect to explicit attitudes, the results were consistent with previous research. Religious fundamentalism and right-wing authoritarianism predicted negative attitudes toward homosexuals, whereas Christian orthodoxy predicted more positive attitudes. In contrast, right-wing authoritarianism was the only significant predictor of implicit attitudes. People who scored high on a measure of right-wing authoritarianism had more negative explicit and implicit attitudes toward homosexuals than did people who scored low. Right-wing authoritarianism appears to play an important role in predicting both explicit and implicit attitudes toward homosexuals.     

"That's so gay!" Priming the general negative usage of the word gay increases implicit anti-gay bias

One of the most recent uses of the term gay is to refer to things as negative in general, detached from explicit reference to gay individuals. Research has shown that exposure to explicitly homonegative speech can increase anti-gay bias; however, the effect of more ambivalent homonegative speech on implicit attitudes has not yet been explored. Despite the conscious disassociation between both meanings of the word, given previous studies on priming and automaticity, an association was expected at an automatic level. Therefore, this study investigated the effect of priming the general negative usage of gay on participants' implicit attitudes towards gay individuals, as measured by the Implicit Association Test. Results revealed that exposure to the general negative usage of gay increased implicit anti-gay bias.     

Geographic patterns of implicit age bias and associations with state-level health outcomes across the United States

Negative attitudes toward aging are pervasive in society and may be detrimental to people's health as they become older. Older people tend to report feeling significantly younger than their chronological age, often as a way of psychologically distancing themselves from the stigma of old age. However, attitudes and behaviors toward aging may differ across regional contexts. We examined associations among state-level patterns of bias against older adults and state-level health outcomes across the United States. Data from 803,009 respondents (ages: 15–94) across 50 U.S. states (and the District of Columbia) revealed geographic variation in implicit age bias. Higher state-level implicit age bias was associated with poorer state-level health outcomes among adults ages 65+. Older adults living in states high in implicit age bias showed greater age-group dissociation compared to older adults living in states low in implicit age bias. Findings highlight potential consequences of implicit age bias and invite further research on the long-term health implications of individual age-group dissociation in response to regional age bias.     

Associations between visual attention,implicit and explicit attitude and behaviour for physical activity

The current study explored associations between previous physical activity and both implicit and explicit attitudes, as well as visual attention and activity motivation (intention). Analyses were performed on participants initially unaware of the physical activity focus of the study (N = 98). Higher levels of physical activity were associated with positive implicit attitudes and an attentional bias towards exercise cues. There was a quadratic (‘U’ shaped) relationship between implicit attitude and attention: the more extreme individuals’ implicit attitudes towards exercise (positive or negative) the greater their attentional bias to exercise cues. Furthermore, explicit attitude moderated the relationship between attentional bias and physical activity: attentional bias to exercise cues was associated with higher levels of physical activity only for those who had a strong positive explicit attitude. Findings suggested that implicit cognitions are linked with previous physical activity. Future research should consider strategies for strengthening positive implicit and explicit attitudes and directing attention to cues signalling healthy behaviour.     

The Relationship Between Religious Orientation,Right-Wing Authoritarianism,and Implicit Sexual Prejudice

The relationship between intrinsic, extrinsic, and quest religious orientations, right-wing authoritarianism (RWA), and implicit and explicit attitudes toward homosexual individuals were examined within a sample of predominantly Protestant college students in the United States. Implicit attitudes were measured with the Implicit Association Test, a computer program that recorded reaction times as participants categorized symbols (of heterosexual and homosexual individuals) and adjectives (good or bad words). Participants displayed fairly negative implicit and explicit attitudes toward homosexual individuals (i.e., sexual prejudice). Intrinsic religious orientation uniquely predicted increased explicit sexual prejudice (when extrinsic, quest, and impression management were statistically controlled), and RWA appeared to mediate this effect. In contrast, the positive relationship between intrinsic religion and implicit sexual prejudice did not disappear when controlling for RWA. Although RWA seemed to be related to self-reports of prejudice, intrinsic religious orientation was uniquely related to automatic negative attitudes toward homosexual individuals.     

Emotional eating moderates the relationship between implicit measures of attitudes and chocolate consumption

Emotional eaters tend to eat more when emotionally aroused and their food‐related actions are associated with lack of control. Two studies tested the hypothesis that implicit measures of attitudes would be more strongly associated with the dietary behaviour of emotional eaters. In both Study 1 (N = 32) and Study 2 (N = 101), participants completed the DEBQ sub‐scale of emotional eating and implicit measures of attitude, explicit attitude and behaviour measures concerning chocolate consumption. In both studies, high emotional eaters were more likely than low emotional eaters to eat in line with their implicit measures of attitudes. The relationship between implicit measures of attitudes and food intake varies as a function of emotional eating style. Copyright © 2010 John Wiley & Sons, Ltd.     

The Nature of Attitude

ABSTRACT

Previous research has shown that acute alcohol consumption is associated with negative responses toward outgroup members such as sexual minorities. However, simple alcohol cue exposure without actually consuming alcohol also influences social behavior. Hence, it was reasoned that priming participants with words related to alcohol (relative to neutral words) would promote prejudiced attitudes toward sexual minorities. In fact, an experiment showed that alcohol cue exposure causally led to more negative implicit attitudes toward lesbians and gay men. In contrast, participants’ explicit attitudes were relatively unaffected by the priming manipulation. Moreover, participants’ typical alcohol use was not related to their attitudes toward lesbians and gay men. In sum, it appears that not only acute alcohol consumption but also the simple exposure of alcohol cues may promote negative views toward lesbians and gay men.     

Understanding the relation between explicitly and implicitly measured political orientation: The moderating role of political sophistication

Researchers have argued that to understand more fully political orientation, non-reactive measures similar to those used in the broader implicit attitudes literature should be explored. Recently, the nature of the relation between explicitly and implicitly measured attitudes has been a topic of considerable discussion, with researchers stressing the importance of when explicit and implicit measures are related and when they are not. In the present research, the relation between explicit and implicit political orientation, and the potential moderating role of political sophistication was investigated. Participants (N = 116) completed an explicit measure of political orientation, a liberal–conservative Implicit Association Test (IAT), and a test of political knowledge. Results showed that explicit and implicit political orientation scores were moderately correlated (r = .48) with each other. Moreover, results from regression analyses showed that the association between explicit and implicit political orientation was moderated by political knowledge scores, such that the positive association was stronger among participants with a greater knowledge of politics.     

Heteronormativity,Disgust Sensitivity,and Hostile Attitudes toward Gay Men: Potential Mechanisms to Maintain Social Hierarchies

Within a social hierarchy based on sexual orientation, heteronormative ideology serves as a social force that maintains dominant group members’ status (e.g., heterosexual men). Disgust may be an emotional reaction to gay men’s violation of heteronormativity (i.e., same-sex sexual behavior) and motivate hostile attitudes toward gay men to promote interpersonal and intergroup boundaries. Based on this theoretical framework, we hypothesized that sexual disgust—compared to pathogen or moral disgust—would be most strongly associated with antigay hostility and would statistically mediate its relationship with heteronormativity. Heterosexual men in the United States (n?=?409) completed an online questionnaire assessing heteronormative ideology, disgust sensitivity, and hostile attitudes toward gay men. Results support the hypotheses and suggest that gay men’s sexual behavior is the most likely elicitor of disgust and antigay hostility, as opposed to a perceived pathogen threat or moral transgression. The findings indicate that heteronormative attitudes and sexual disgust are likely contributors to antigay hostility. Thus, intervention efforts should seek to improve tolerance of same-sex sexual behavior among heterosexual men, which may mitigate emotional reactions and hostile attitudes toward gay men.

     

What do you think about ink? An examination of implicit and explicit attitudes toward tattooed individuals

Tattoos are increasing in popularity, yet minimal research has examined implicit attitudes or the relationship between implicit and explicit attitudes toward tattooed individuals. Seventy-seven online participants (Mage = 36.09, 52% women, 78% white, 26% tattooed) completed measures assessing implicit and explicit attitudes toward tattooed individuals. Results revealed evidence of negative implicit attitudes, which were associated with less perceived warmth, competence, and negative explicit evaluations. However, implicit attitudes were not correlated with measures of disgust or social distance. In addition, age predicted implicit prejudice, but other individual difference measures—such as personal tattoo possession, political identity, and internal/external motivations to respond without prejudice—did not. These findings are discussed in terms of how attitudes toward tattooed individuals may be multifaceted, and research may benefit from measuring implicit and explicit attitudes.     

大学生对年轻人和老年人的年龄刻板印象

采用内隐联想测验(IAT)和相应的外显测量,考察了大学生被试对年轻人和老年人的内隐和外显年龄刻板印象。结果表明:大学生被试在身体特征、个人表达和认知能力等3个方面对老年人都普遍存在明显消极的内隐态度;而在外显测量中,对年轻人和老年人的态度不存在显著差异;内隐和外显的年龄刻板印象测量之间相关不显著,可以用不同的记忆系统理论和联结-命题评价(APE)模型来解释内隐和外显测量不一致现象;不同性别的大学生被试在外显态度测量和内隐联想测验中测得的年龄刻板印象均不存在显著差异。     

The ironic impact of intergroup apologies on intergroup attitudes: Understanding the role of perceived power for post‐apology outgroup attitudes

The present research investigates how intergroup apologies, defined as apologies between two groups, affect perceived remorse and outgroup attitudes (e.g., explicit and implicit), in the context of power asymmetries. We recruited participants from two countries that differ in perceived power: South Korea and the United States. Participants read a vignette describing a violent act committed by an outgroup member (Korean or American), with or without an intergroup apology. Participants answered questions assessing perceived remorse and explicit attitudes toward the outgroup, followed by the Implicit Association Test (Greenwald, McGhee, & Schwartz, 1998). Results revealed that Koreans perceived less remorse following an intergroup apology from the United States, compared to when they did not read an intergroup apology. Further, a mediated moderation analysis indicated that perceived remorse mediated the relationship between apology and explicit attitudes towards the United States. However, an analogous effect for implicit attitudes was only marginally significant. In contrast, among American participants, no effect of the apology on perceived remorse, explicit attitudes, or implicit attitudes and no evidence for a mediation was found. We discuss the implications of these effects on understanding the effectiveness of intergroup apologies between countries that differ in perceived power.     

Affective responses to non-sexual imagery depicting gay men and lesbian women

ABSTRACT

When examining negative attitudes and behaviors directed toward gay men and lesbian women (i.e., homonegativity), researchers tend to use measures that require participants to respond to belief statements. This methodology is problematic for two reasons: 1) it focuses on the social categories “gay men” and “lesbian women” and ignores the practices of relational intimacy engaged in by gay and lesbian persons (practices that, arguably, are at the crux of homonegativity); and 2) it overlooks the affective responses that sexual minorities evoke in heterosexual people. These issues were tackled in the current study. Specifically, heterosexual participants (N = 241) were asked to report their affective state using six basic emotions while viewing photos depicting male-male, female-female, and heterosexual couples. Findings demonstrated that participants, regardless of gender, reacted most negatively to images of female-female couples engaging in everyday intimacies. Theoretical explanations for these findings are explored.     

Body image and explicit and implicit anti-fat attitudes: the mediating role of physical appearance comparisons

Prejudice against overweight people is rife. However, there is a paucity of research on the underlying reasons for it. In two studies the relationship between body image, the tendency to make physical appearance-related comparisons (PACS), and both explicit and implicit anti-fat attitudes was examined. In Study 1 (n = 227) people with a high tendency to make physical appearance-related comparisons (high PACS scorers) reported lower self-appearance evaluation, but higher appearance orientation and explicit anti-fat attitudes. The PACS fully mediated the relationship between appearance orientation and explicit anti-fat attitudes. Study 2 (n = 134) found that the PACS also mediated the relationship between appearance orientation and implicit anti-fat attitudes. Thus, individual differences in factors such as body image and the tendency to make appearance-related comparisons, appear to play a central role in both explicit and implicit anti-fat attitudes.     

Implicit and explicit COVID-19-vaccine harmfulness/helpfulness associations predict vaccine beliefs,intentions, and behaviors

We investigated the role of implicit and explicit associations between harm and COVID-19 vaccines using a large sample (N = 4668) of online volunteers. The participants completed a brief implicit association test and explicit measures to evaluate the extent to which they associated COVID-19 vaccines with concepts of harmfulness or helpfulness. We examined the relationship between these harmfulness/helpfulness COVID-19 vaccine associations and vaccination status, intentions, beliefs, and behavior. We found that stronger implicit and explicit associations that COVID-19 vaccines are helpful relate to vaccination status and beliefs about the COVID-19 vaccine. That is, stronger pro-helpful COVID-19 vaccine associations, both implicitly and explicitly, related to greater intentions to be vaccinated, more positive beliefs about the vaccine, and greater vaccine uptake.     

Understanding the relation between explicitly and implicitly measured political orientation: The moderating role of political sophistication

Researchers have argued that to understand more fully political orientation, non-reactive measures similar to those used in the broader implicit attitudes literature should be explored. Recently, the nature of the relation between explicitly and implicitly measured attitudes has been a topic of considerable discussion, with researchers stressing the importance of when explicit and implicit measures are related and when they are not. In the present research, the relation between explicit and implicit political orientation, and the potential moderating role of political sophistication was investigated. Participants (N = 116) completed an explicit measure of political orientation, a liberal–conservative Implicit Association Test (IAT), and a test of political knowledge. Results showed that explicit and implicit political orientation scores were moderately correlated (r = .48) with each other. Moreover, results from regression analyses showed that the association between explicit and implicit political orientation was moderated by political knowledge scores, such that the positive association was stronger among participants with a greater knowledge of politics.     

Voting “Against Islamization”? How Anti‐Islamic Right‐Wing,Populist Political Campaign Ads Influence Explicit and Implicit Attitudes Toward Muslims as Well as Voting Preferences

We explore the effects of anti‐Islamic right‐wing, populist political campaign ads on voting intention for a right‐wing populist party using a quota‐based online experiment (N = 174). Additionally, we investigate implicit attitudes (i.e., automatic affective associations) and explicit attitudes (i.e., overtly expressed evaluations) toward Muslims as underlying mechanisms of these effects. We find that exposure to the political campaign ads prompts explicit hostile attitudes toward Muslims mediated by implicit attitudes. Explicit attitudes in turn shape voting intention. Moreover, implicit attitudes toward Muslims predict voting preference beyond the influence of explicit attitudes. Thus, resentments toward Muslims may foster voters’ support for anti‐Islamic right‐wing populist parties even “under the radar” of conscious awareness. In sum, this study demonstrates for the first time the entire process of right‐wing, populist political campaign ads’ effects on voting preferences via implicit and explicit attitudes toward Muslims.     

Understanding sexual prejudice: The role of political ideology and strategic essentialism

Despite the increased visibility and acceptance of the LGBTQ community, sexual minorities continue to face prejudice and discrimination in many domains. Past research has shown that this prejudice is more prevalent among those holding conservative political views. In two studies, we merge strategic essentialism and motivated ideology theoretical perspectives to empirically investigate the link between political orientation and sexual prejudice. More specifically, we examine how conservatives strategically use different forms of essentialism to support their views of gay individuals and their reactions to messages aimed at changing essentializing beliefs. In Study 1 (N = 220), we demonstrate that conservatives endorse social essentialism (i.e., the belief that gay and straight people are fundamentally different from each other) more than liberals do. In turn, they blame gay individuals more for their sexual orientation and show more prejudice toward them. At the same time, conservatives endorse trait essentialism (i.e., the belief that sexual orientation is a fixed attribute that cannot be changed) less than liberals do, which in turn predicts greater levels of blame and prejudice for conservatives relative to liberals. In Study 2 (N = 217), we additionally show that conservatives, but not liberals, are resistant to messages aimed at increasing trait essentialism and reducing prejudice toward sexual minorities. We discuss theoretical and practical implications of these findings.     

Implicit and explicit attitudes toward fatness and thinness: The role of the internalization of societal standards

Two studies examined restrained and unrestrained eaters’ implicit and explicit attitudes toward fatness and thinness. Participants completed measures of implicit and explicit attitudes toward fatness and thinness (Studies 1 and 2), and a measure of the internalization of sociocultural attitudes toward thinness (Study 2). Restrained and unrestrained eaters both had strong implicit negative attitudes toward fatness, but restrained eaters had stronger negative explicit attitudes and beliefs about fatness. Explicit attitudes and beliefs were related to the degree of internalization of sociocultural attitudes, and the internalization of sociocultural attitudes partially mediated the relation between dietary restraint and explicit attitudes. These results suggest that most people are aware of societal standards regarding fatness and thinness and have developed negative implicit attitudes toward fatness, but that only some people (in particular, restrained eaters) have internalized these standards and developed negative explicit attitudes toward fatness that they endorse as personal beliefs.