Effects of an observer on conformity to handwashing norm

Women were observed after elimination in a public restroom to determine the effects of the presence or absence of an observer upon the likelihood of handwashing. 18 of 20 subjects in the presence of another and 3 of 19 who were not observed washed. The difference in frequency of handwashing between the two groups was clearly significant.     

信息性从众行为和规范性从众行为比较研究

目的:从众可分成两种,即信息性从众行为和规范性从众,探讨它们两者之间的区别。方法:通过瑞文智力测验为材料创造了这两种从众情境,观察大学生被试在两种实验条件下的行为差异。结果:信息性从众和社会规范性从众两者之间存在显著差异(Z=-3.183,P=0.001)。结论:大学生被试的信息性从众行为多于社会规范性从众行为,两者存在统计学上的显著性差异。     

Male Wistar rats show individual differences in an animal model of conformity

Conformity refers to the act of changing one’s behaviour to match that of others. Recent studies in humans have shown that individual differences exist in conformity and that these differences are related to differences in neuronal activity. To understand the neuronal mechanisms in more detail, animal tests to assess conformity are needed. Here, we used a test of conformity in rats that has previously been evaluated in female, but not male, rats and assessed the nature of individual differences in conformity. Male Wistar rats were given the opportunity to learn that two diets differed in palatability. They were subsequently exposed to a demonstrator that had consumed the less palatable food. Thereafter, they were exposed to the same diets again. Just like female rats, male rats decreased their preference for the more palatable food after interaction with demonstrator rats that had eaten the less palatable food. Individual differences existed for this shift, which were only weakly related to an interaction between their own initial preference and the amount consumed by the demonstrator rat. The data show that this conformity test in rats is a promising tool to study the neurobiology of conformity.     

Response conformity in recognition testing

In a recognition memory test for a just-studied word list, subjects responded positively or negatively to each test word in the presence of another subject, with the two taking turns to call out their responses. Responses given second tended to conform to those given first. This was so for responses to both targets and lures and following both positive and negative first responses, although the effect was sharply reduced for targets given a negative first response. The same pattern of results was obtained in a second experiment, in which an incognito confederate replaced one of the subjects and so brought one set of responses under full experimenter control. These experiments illustrate a powerful effect of social pressure on recognition responses.     

Correlates of conformity in three cultures

The present study sought to investigate the correlates of conformity among two South African and an Australian sample. Employing paper and pencil measures, the following were found to be significant correlates of conformity across the three various groups: Conformers generally have a low level of education, are characterised by their authoritarian attitudes, but do not have authoritarian personalities as measured by the Ray (1976) Directiveness scale. Conformers can be of either sex. By contrast, self-esteem and patriotism were found to be unique correlates, that is, they reflect the cultural milieu of the individual.     

The measurement of conformity

Allport'sJ-curve hypothesis of conforming behavior and its attendant treatment of appropriate data are criticized on the following points: (1) narrowness of application; (2) flexibility of interpretation of results; (3) arbitrary selection of a criterion of conformity; (4) lack of a means by which the extent of conformity in one situation can be compared with that in another; (5) inequality of telic units. As an alternative treatment of such data, the method of higher moments is suggested and rationalized. Data from Allport and Solomon are reworked by this method and results compared.