Spatial and conjoint models based on pairwise comparisons of dissimilarities and combined effects: Complete and incomplete designs

In pairwise multidimensional scaling, a spatial representation for a set of objects is determined from comparisons of the dissimilarity of any two objects drawn from the set to the dissimilarity of other pairs of objects drawn from that set. In pairwise conjoint scaling, comparisons among the joint effects produced by pairs of objects, where the objects in a pair are drawn from separate sets, are used to determine numerical representations for the objects in each set. Monte Carlo simulations of both pairwise dissimilarities and pairwise conjoint effects show that Johnson's algorithm can provide good metric recovery in the presence of high levels of error even when only a small percentage of the complete set of pairwise comparisons are tested.     

Axiomatic and numerical conjoint measurement: An evaluation of diagnostic efficacy

Synthetic data are used to examine how well axiomatic and numerical conjoint measurement methods, individually and comparatively, recover simple polynomial generators in three dimensions. The study illustrates extensions of numerical conjoint measurement (NCM) to identify and model distributive and dual-distributive, in addition to the usual additive, data structures. It was found that while minimum STRESS was the criterion of fit, another statistic, predictive capability, provided a better diagnosis of the known generating model. That NCM methods were able to better identify generating models conflicts with Krantz and Tversky's assertion that, in general, the direct axiom tests provide a more powerful diagnostic test between alternative composition rules than does evaluation of numerical correspondence. For all methods, dual-distributive models are most difficult to recover, while consistent with past studies, the additive model is the most robust of the fitted models.Douglas Emery is now at the Krannert Graduate School of Management, Purdue University, West Lafayette, IN, on leave from the University of Calgary.     

A new solution to the problem of finding all numerical solutions to ordered metric structures

A new algorithm is used to test and describe the set of all possible solutions for any linear model of an empirical ordering derived from techniques such as additive conjoint measurement, unfolding theory, general Fechnerian scaling and ordinal multiple regression. The algorithm is computationally faster and numerically superior to previous algorithms.This research was supported in part by NIGMS grant GM-01231 to the University of Michigan. Authors' names are in alphabetic order.     

A technique for the nonmetric analysis of paired comparisons of psychological intervals

A nonmetric coordinate adjustment technique is developed which determines scale values for objects whose interobject intervals (differences in subjective value) have been directly compared. In Monte Carlo simulations, the degree of metric determinancy of the scale values is shown to be quite high even when the amount of error is relatively high. This robustness under high-error conditions permitted the analysis of individual subject data in experiments on the direct comparison of loudness differences and loudness ratios where only one judgment per interval comparison was obtained per subject.This research was supported by a grant from the National Research Council of Canada.     

A Monte Carlo investigation of conjoint analysis index-of-fit: Goodness of fit,significance and power

Researchers in the field of conjoint analysis know the index-of-fit values worsen as the judgmental error of evaluation increases. This simulation study provides guidelines on the goodness of fit based on distribution of index-of-fit for different conjoint analysis designs. The study design included the following factors: number of profiles, number of attributes, algorithm used and judgmental model used. Critical values are provided for deciding the statistical significance of conjoint analysis results. Using these cumulative distributions, the power of the test used to reject the null hypothesis of random ranking is calculated. The test is found to be quite powerful except for the case of very small residual degrees of freedom.The authors thank the editor, the three reviewers and Ellen Foxman for helpful comments on the paper. Sanjay Mishra was a doctoral student at Washington State University at the time this research was completed. He is currently in the Department of Marketing at the University of Kansas.     

A monte carlo study of thirty internal criterion measures for cluster analysis

A Monte Carlo evaluation of thirty internal criterion measures for cluster analysis was conducted. Artificial data sets were constructed with clusters which exhibited the properties of internal cohesion and external isolation. The data sets were analyzed by four hierarchical clustering methods. The resulting values of the internal criteria were compared with two external criterion indices which determined the degree of recovery of correct cluster structure by the algorithms. The results indicated that a subset of internal criterion measures could be identified which appear to be valid indices of correct cluster recovery. Indices from this subset could form the basis of a permutation test for the existence of cluster structure or a clustering algorithm.     

A distance-based variety of nonlinear multivariate data analysis, including weights for objects and variables

In the distance approach to nonlinear multivariate data analysis the focus is on the optimal representation of the relationships between the objects in the analysis. In this paper two methods are presented for including weights in distance-based nonlinear multivariate data analysis. In the first method, weights are assigned to the objects while the second method is concerned with differential weighting of groups of variables. When each analysis variable defines a group the latter method becomes a variable weighting method. For objects the weights are assumed to be given; for groups of variables they may be given, or estimated. These weighting schemes can also be combined and have several important applications. For example, they make it possible to perform efficient analyses of large data sets, to use the distance-based variety of nonlinear multivariate data analysis as an addition to loglinear analysis of multiway contingency tables, and to do stability studies of the solutions by applying the bootstrap on the objects or the variables in the analysis. These and other applications are discussed, and an efficient algorithm is proposed to minimize the corresponding loss function.This study is funded by The Netherlands Organization for Scientific Research (NWO) by grant nr. 030-56403 for the PIONEER project Subject Oriented Multivariate Analysis to the third author.