信息显示板（IDB）实验在消费行为研究中的应用

信息显示板（Information Display Board, IDB）实验是一种过程跟踪技术,以m×n矩阵方式呈现信息阵列,通过观测被试信息检索和浏览的一系列行为,来研究被试问题解决和决策中的信息获得（information acquisition）过程。Mouselab是常用的IDB计算机化程序。消费者是有限理性的问题解决者,因此IDB实验被用于消费行为领域的研究。应用不同的IDB实验设置,研究者探索了消费决策中消费者信息获得的模式和影响因素。     

决策中的过程追踪技术:介绍与展望

在过去50年的决策研究中,随着对核心问题的深入探索和信息技术的发展,决策过程信息得到了越来越多的重视.过程研究技术主要包括鼠标实验室技术、眼动技术及新提出的决策移窗技术.鼠标实验室技术和眼动技术已被用于解决多种决策问题.决策移窗技术结合了前两种技术的优势,其适用范围需在日后研究中进行更多探索.在未来的研究中,多种技术的结合使用将有助于回避单一技术的缺陷,分离研究方法对于被试行为的影响,提高研究效度.     

The (In)visibility of Psychodiagnosticians' Expertise

This study investigates decision making in mental health care. Specifically, it compares the diagnostic decision outcomes (i.e., the quality of diagnoses) and the diagnostic decision process (i.e., pre‐decisional information acquisition patterns) of novice and experienced clinical psychologists. Participants' eye movements were recorded while they completed diagnostic tasks, classifying mental disorders. In line with previous research, our findings indicate that diagnosticians' performance is not related to their clinical experience. Eye‐tracking data provide corroborative evidence for this result from the process perspective: experience does not predict changes in cue inspection patterns. For future research into expertise in this domain, it is advisable to track individual differences between clinicians rather than study differences on the group level. Copyright © 2015 John Wiley & Sons, Ltd.     

Perceptual grouping does not affect multi-attribute decision making if no processing costs are involved

Adaptive strategy selection implies that a decision strategy is chosen based on its fit to the task and situation. However, other aspects, such as the way information is presented, can determine information search behavior; especially when the application of certain strategies over others is facilitated. But are such display effects on multi-attribute decisions also at work when the manipulation does not entail differential costs for different decision strategies? Three Mouselab experiments with hidden information and one eye tracking experiment with an open information board revealed that decision behavior is unaffected by purely perceptual manipulations of the display based on Gestalt principles; that is, based on manipulations that induce no noteworthy processing costs for different information search patterns. We discuss our results in the context of previous findings on display effects; specifically, how the combination of these findings and our results reveal the crucial role of differential processing costs for different strategies for the emergence of display effects. This finding describes a boundary condition of the commonly acknowledged influence of information displays and is in line with the ideas of adaptive strategy selection and cost–benefit tradeoffs.     

Temporal characteristics of overt attentional behavior during category learning

Many theories of category learning incorporate mechanisms for selective attention, typically implemented as attention weights that change on a trial-by-trial basis. This is because there is relatively little data on within-trial changes in attention. We used eye tracking and mouse tracking as fine-grained measures of attention in three complex visual categorization tasks to investigate temporal patterns in overt attentional behavior within individual categorization decisions. In Experiments 1 and 2, we recorded participants’ eye movements while they performed three different categorization tasks. We extended previous research by demonstrating that not only are participants less likely to fixate irrelevant features, but also, when they do, these fixations are shorter than fixations to relevant features. We also found that participants’ fixation patterns show increasingly consistent temporal patterns. Participants were faster, although no more accurate, when their fixation sequences followed a consistent temporal structure. In Experiment 3, we replicated these findings in a task where participants used mouse movements to uncover features. Overall, we showed that there are important temporal regularities in information sampling during category learning that cannot be accounted for by existing models. These can be used to supplement extant models for richer predictions of how information is attended to during the buildup to a categorization decision.     

Relationship between conjugate lateral eye movements, brain organization, and cognitive style

The relationship between individual differences in conjugate lateral eye movements (CLEMs) and inferential reasoning was investigated in two experiments. Subjects were given inference tasks in sentence and pictorial form and were later tested for recognition of correct inferences as well as literal recognition of the acquisition items. In Experiment 2, for example, subjects were given logical syllogisms during acquisition. Theoretically, right-eye movement/left-hemispheric (REM/LH) subjects should have excelled at this highly logical task but no significant differences between eye-movement groups were found. However, support for previous research showing the moderating effects of gender on hemispheric activation (measured by CLEMs) and hemispheric competence came from the memory data of Experiment 2. These data indicated that male REM/LH subjects recognized more acquisition sentences than the other eye movement/gender groups. It was suggested CLEMs and other measures of hemispheric activation and competence, coupled with data collected using complex cognitive tasks, can eventually lead to explanatory brain models of cognitive processing.     

Eye tracking under dichoptic viewing conditions: a practical solution

In several research contexts it is important to obtain eye-tracking measures while presenting visual stimuli independently to each of the two eyes (dichoptic stimulation). However, the hardware that allows dichoptic viewing, such as mirrors, often interferes with high-quality eye tracking, especially when using a video-based eye tracker. Here we detail an approach to combining mirror-based dichoptic stimulation with video-based eye tracking, centered on the fact that some mirrors, although they reflect visible light, are selectively transparent to the infrared wavelength range in which eye trackers record their signal. Although the method we propose is straightforward, affordable (on the order of US$1,000) and easy to implement, for many purposes it makes for an improvement over existing methods, which tend to require specialized equipment and often compromise on the quality of the visual stimulus and/or the eye tracking signal. The proposed method is compatible with standard display screens and eye trackers, and poses no additional limitations on the quality or nature of the stimulus presented or the data obtained. We include an evaluation of the quality of eye tracking data obtained using our method, and a practical guide to building a specific version of the setup used in our laboratories.     

Multiple-reason decision making based on automatic processing

It has been repeatedly shown that in decisions under time constraints, individuals predominantly use noncompensatory strategies rather than complex compensatory ones. The authors argue that these findings might be due not to limitations of cognitive capacity but instead to limitations of information search imposed by the commonly used experimental tool Mouselab (J. W. Payne, J. R. Bettman, & E. J. Johnson, 1988). The authors tested this assumption in 3 experiments. In the 1st experiment, information was openly presented, whereas in the 2nd experiment, the standard Mouselab program was used under different time limits. The results indicate that individuals are able to compute weighted additive decision strategies extremely quickly if information search is not restricted by the experimental procedure. In a 3rd experiment, these results were replicated using more complex decision tasks, and the major alternative explanations that individuals use more complex heuristics or that they merely encode the constellation of cues were ruled out. In sum, the findings challenge the fundaments of bounded rationality and highlight the importance of automatic processes in decision making.     

Dogs do look at images: eye tracking in canine cognition research

Despite intense research on the visual communication of domestic dogs, their cognitive capacities have not yet been explored by eye tracking. The aim of the current study was to expand knowledge on the visual cognition of dogs using contact-free eye movement tracking under conditions where social cueing and associative learning were ruled out. We examined whether dogs spontaneously look at actual objects within pictures and can differentiate between pictures according to their novelty or categorical information content. Eye movements of six domestic dogs were tracked during presentation of digital color images of human faces, dog faces, toys, and alphabetic characters. We found that dogs focused their attention on the informative regions of the images without any task-specific pre-training and their gazing behavior depended on the image category. Dogs preferred the facial images of conspecifics over other categories and fixated on a familiar image longer than on novel stimuli regardless of the category. Dogs’ attraction to conspecifics over human faces and inanimate objects might reflect their natural interest, but further studies are needed to establish whether dogs possess picture object recognition. Contact-free eye movement tracking is a promising method for the broader exploration of processes underlying special socio-cognitive skills in dogs previously found in behavioral studies.     

A low‐cost platform for eye‐tracking research: Using Pupil© in behavior analysis

Tracking eye movements is being increasingly recognized as a valuable source of information about stimulus control. So far, however, eye‐tracking research has suffered from accessibility issues, with expensive hardware and closed‐source software. In this article we review Pupil©, an eye‐tracking platform developed by Pupil Labs and that combines open‐source software with low‐cost hardware components. We offer concrete recommendations about Pupil use in stimulus‐control research and we show how the software can be extended to automatize the analysis of gaze data. Finally, we present the results of a study of visual discrimination and conditioned reinforcement conducted with Pupil, establishing the usefulness of this platform as a research tool in behavior analysis.     

语言产生过程中信息加工的眼动研究(中文)

Researchers have recently turned to eye tracking to study the complex cognitive processes underlying speech production. The present paper provides a brief overview of studies of sentence production and eye movements. A review then follows of research using eye tracking to investigate eye movements during multiple object naming and differences between findings in reading research. The majority of these studies attempt to determine the extent to which object naming can happen in serial or parallel. Lastly, I provide a brief comparison between seriality and parallelism in reading and multiple object naming.     

How Reliably Do Eye Parameters Indicate Internal Versus External Attentional Focus?

Eye behavior is increasingly used as an indicator of internal versus external focus of attention both in research and application. However, available findings are partly inconsistent, which might be attributed to the different nature of the employed types of internal and external cognition tasks. The present study, therefore, investigated how consistently different eye parameters respond to internal versus external attentional focus across three task modalities: numerical, verbal, and visuo-spatial. Three eye parameters robustly differentiated between internal and external attentional focus across all tasks. Blinks, pupil diameter variance, and fixation disparity variance were consistently increased during internally directed attention. We also observed substantial attentional focus effects on other parameters (pupil diameter, fixation disparity, saccades, and microsaccades), but they were moderated by task type. Single-trial analysis of our data using machine learning techniques further confirmed our results: Classifying the focus of attention by means of eye tracking works well across participants, but generalizing across tasks proves to be challenging. Based on the effects of task type on eye parameters, we discuss what eye parameters are best suited as indicators of internal versus external attentional focus in different settings.     

Risky choice: An examination of information acquisition behavior

The monitoring of information acquisition behavior, along with other process tracing measures such as response times, was used to examine how individuals process information about gambles into a decision. Subjects indicated preferences among specially constructed three-outcome gambles. The number of alternatives available was varied across the sets of gambles. A majority of the subjects processed information about the gambles in ways inconsistent with compensatory models of risky decision making, such as information integration (Anderson & Shanteau, 1970). Furthermore, the inconsistency between observed information acquisition behavior and such compensatory rules increased as the choice task became more complex. Alternative explanations of risky choice behavior are considered.     

Dyslexic and normal readers' eye movements

Dyslexic and normal readers' eye movements were compared while tracking a moving fixation point and in reading. Contrary to previous reports, the dyslexic and normal readers did not differ in their number of saccades, percentage of regressions, or stability of fixations in the tracking task. Thus, defective oculomotor control was not associated with or a causal factor in dyslexia, and the dyslexics' abnormal eye movements in reading must be related to differences in higher cognitive processes. However, individual differences in oculmotor efficiency, independent of reading ability, were found within both the dyslexic and normal groups, and these differences were correlated in reading and tracking tasks.     

Information Processing Strategies in Riskless Preference Reversals: The Prominence Effect

A preference reversal occurs whenever an individual prefers one alternative to another in one response mode (e.g., choice) but shows the opposite preference order in another response mode (e.g., attractiveness ratings, matching). In previous studies of riskless multiattribute preferences the most common reversal pattern involves a prominence effect: The more important attribute has a greater influence in choices than in matching judgments. Previous research has suggested that the prominence effect can be accounted for by the strategy compatibility principle, which states that response tasks can evoke different decision strategies and these strategies determine the relative impact of the various attributes. This article attempts to establish the mediating role of decision processes in determining the occurrence and pattern of riskless preference reversals. In a process tracing experiment we replicate previous findings of a prominence effect in riskless two-attribute preferences. In addition, there are clear differences in process between response modes, and these differences are consistent with previous explanations of riskless preference reversals. Finally, we are able to predict subject level differences in choice preferences and choice versus matching reversals using measures of information search.     

Information Redundancy and Decision Behavior: A Process Tracing Investigation

Effects of information redundancy on decision behavior were studied using a process tracing decision task. Information redundancy was defined both in terms of dimension similarity as indicated by dimension labels (expected redundancy) and as actual intercorrelations among the values on the several dimensions (actual redundancy). Time constraints on the decision task were manipulated to investigate the possible interaction between constraints and redundancy. Undergraduate students (n = 140) completed three job choice tasks on the computer, each of which involved selecting one best job from among 10 job offers. Decision behavior was studied with measures of depth, pattern, and latency of search. Subjects examined less information, but in a more interdimensional search pattern and for longer durations with the redundant information dimensions. Interactions were found between actual and expected redundancy. Although time constraints were found to limit depth and latency of information search, no interactions were observed between constraints and redundancy. Future research examining the processes by which redundancy influences search behavior is discussed.     

Effects of serial versus concurrent task sequencing an acquisition, maintenance, and generalization

Effects of serial and concurrent task presentation on skill acquisition, generalization, and maintenance were compared. Two severely retarded females participated. During serial training, items of one response class, tracing, were trained to mastery before those of a second task, vocal imitation. In the concurrent method, training on two different tasks, tracing and vocal imitation, alternated within sessions for fixed periods of time. There were no major differences between the serial and concurrent methods of instruction in the number of steps attained per behavior or in the number of trials required to reach criterion levels of performance. It was found however, that concurrent training resulted in more generalization. Retention results were not consistently related to training method.     

Can low-cost motion-tracking systems substitute a Polhemus system when researching social motor coordination in children?

Functionally stable and robust interpersonal motor coordination has been found to play an integral role in the effectiveness of social interactions. However, the motion-tracking equipment required to record and objectively measure the dynamic limb and body movements during social interaction has been very costly, cumbersome, and impractical within a non-clinical or non-laboratory setting. Here we examined whether three low-cost motion-tracking options (Microsoft Kinect skeletal tracking of either one limb or whole body and a video-based pixel change method) can be employed to investigate social motor coordination. Of particular interest was the degree to which these low-cost methods of motion tracking could be used to capture and index the coordination dynamics that occurred between a child and an experimenter for three simple social motor coordination tasks in comparison to a more expensive, laboratory-grade motion-tracking system (i.e., a Polhemus Latus system). Overall, the results demonstrated that these low-cost systems cannot substitute the Polhemus system in some tasks. However, the lower-cost Microsoft Kinect skeletal tracking and video pixel change methods were successfully able to index differences in social motor coordination in tasks that involved larger-scale, naturalistic whole body movements, which can be cumbersome and expensive to record with a Polhemus. However, we found the Kinect to be particularly vulnerable to occlusion and the pixel change method to movements that cross the video frame midline. Therefore, particular care needs to be taken in choosing the motion-tracking system that is best suited for the particular research.     

Eye tracking research and technology: Towards objective measurement of data quality

Two methods for objectively measuring eye tracking data quality are explored. The first method works by tricking the eye tracker to detect an abrupt change in the gaze position of an artificial eye that in actuality does not move. Such a device, referred to as an artificial saccade generator, is shown to be extremely useful for measuring the temporal accuracy and precision of eye tracking systems and for validating the latency to display change in gaze contingent display paradigms. The second method involves an artificial pupil that is mounted on a computer controlled moving platform. This device is designed to be able to provide the eye tracker with motion sequences that closely resemble biological eye movements. The main advantage of using artificial motion for testing eye tracking data quality is the fact that the spatiotemporal signal is fully specified in a manner independent of the eye tracker that is being evaluated and that nearly identical motion sequence can be reproduced multiple times with great precision. The results of the present study demonstrate that the equipment described has the potential to become an important tool in the comprehensive evaluation of data quality.