Primed Goals and Primed Actions: A Commentary from an Action Theory Point of View

The meta-analysis by Chen et al. (2020) opened up an area for new research—priming of goals works to enhance performance similar to goal setting theory. This commentary uses an action theory point of view to add some research questions to be answered in the future.     

When Validity Testing Lacks Validity: Comment on Levine et al.

The death of self‐construal research has been greatly exaggerated. Levine et al. (2003) highlight the alleged methodological limitations of the current body of the self‐construal model of culture. Their allegations, whether true or not, require a fair investigation. Careful examination of Levine et al. reveals pervasive logical flaws, methodological errors, and interpretation biases, which stem from ethnic stereotyping and other erroneous assumptions at various junctures. These fundamental errors, in turn, render their conclusions untenable. In testing their 1st set of hypotheses, which they proclaim to be “central to the validity” of self‐construal scales, Levine et al. bifurcate the participants into “Westerners” versus “Asians,” and then impose their a priori stereotype of how Westerners ought to be versus how Asians ought to be, which is scientifically unacceptable. This is an unscientific validation criterion (comparable to crude ethnic stereotypes such as “Asians are smarter”) and should not be used to judge the scales' validity. Next, in their discussion of priming, Levine et al. assert that the construct validity of the interdependent self‐construal requires that it must be susceptible to priming. This is an elementary logical fallacy. It simply does not follow from the definition of the interdependent self‐construal and therefore cannot be used as a criterion which reflects on construct validity. Their priming experiments are also deeply flawed by the unrepresentative sample of participants. Further, in their factor analyses, Levine et al. set up the “straw man” of a “universal a priori 2‐factor solution” although no self‐construal scholar or theory insists that there are precisely 2 universally applicable self‐construals or that the current self‐construal scales are perfect. The results of statistical analyses, such as those in Levine et al., crucially depend on the selection of presuppositions. Levine et al.'s presuppositions are untenable, yet they are passed off as self‐evident criteria for validity testing. Their article tries to create an illusion of finality, but is pervasively and fundamentally flawed.     

Assessing the Validity of Self Construal Scales

We disagree with Levine et al.'s (2003) conclusion that the 3 self construal scales currently in use have “severe” or “fatal” flaws. We argue that the results of Levine et al.'s meta‐analysis and priming studies do not raise problems with the validity of self construal scales, in part, because their results are compatible with theorizing about self construals. We also contend that Levine et al.'s measurement studies do not necessarily lead to the conclusion that there are problems with the validity of the scales (e.g., there may be multiple dimensions that form independent and interdependent self construals in second‐order factor analyses). We summarize other evidence for the construct validity of self construal scales which indicates that there are theoretically consistent findings across approximately 50 studies using the 3 scales. This would not be possible if there were major problems with the 2‐dimensional model of self construals or the scales used to measure them. We conclude that the 2‐dimensional model of self construals and the current scales are viable for use in future research.     

Self Priming: A Short term Benefit of Repetition

Burton, Bruce, and Johnston (1990) developed an interactive activation and competition (IAC) model of person recognition that gives a parsimonious account of semantic and repetition priming effects with seen faces and names. This model predicts that a familiarity decision to a person's name should be facilitated if the name is immediately preceded by the same person's face (or vice versa); Burton et al. (1990) called this effect 'self priming'. In three experiments, we explored properties of self priming predicted from Burton et al.'s (1990) IAC model. When each stimulus is seen on only one trial, the Burton et al. (1990) model predicts that within-domain self priming (e.g. name prime-name target) should produce more facilitation than cross-domain self priming (e.g. face prime-name target). This prediction was investigated in Experiments 1 and 2; results were consistent with it. Two further predictions from the Burton et al. (1990) model are that the amounts of withinand cross-domain self priming should not differ when subjects are primed to recognize the targets by prior encounters during the experiment, and that self priming should produce more facilitation than semantic priming. Results of Experiment 3 were again consistent with both predictions. We conclude that the Burton et al. (1990) IAC model stands the test of further rigorous examination.     

Nonconscious goals can shape what people want to feel

Goals can determine what people want to feel (e.g., Tamir et al., 2008), but can they do so even when they are primed outside of conscious awareness? In two studies, participants wanted to feel significantly less angry after they were implicitly primed with a collaboration goal, compared to a neutral prime. These effects were found with different implicit priming manipulations, direct and indirect measures of emotional preferences, and when controlling for concurrent emotional experiences. The effects were obtained in social contexts in which the potential for collaboration was relatively higher (Study 1) and lower (Study 2). Also, similar effects were found when collaboration was activated nonconsciously (Studies 1–2) and consciously (Study 2). By showing that nonconscious goals can shape emotional preferences, we demonstrate that what people want to feel can be determined by factors they are unaware of.     

Syllabic priming effects in picture naming in French: lost in the sea!

Ferrand, Segui, and Grainger (1996) found robust syllable priming effects in picture naming latencies: Pictures primed with their initial syllable (e.g., ba for baleine [whale]) were processed faster than pictures primed with a string of letters shorter or longer than their initial syllable (e.g., bal for baleine). However, in several studies, these priming effects have not been replicated in word naming or in picture naming either in Dutch or in English (Schiller, 1998, 1999, 2000). The present study was aimed at replicating syllable priming effects in picture naming in French using a masked priming paradigm. The study employed a larger number of participants and items than were used in the Ferrand et al. (1996) study. The syllable priming effect in picture naming latencies was not replicated. Subsampling procedures were then used to examine the stability of the Ferrand et al. (1996) pattern of results in picture naming in greater detail. The syllabic priming effect in picture naming turned out to be an extremely rare event.     

Examining the Construct Validity of Mastery-Avoidance Achievement Goals: A Meta-Analysis

We used meta-analysis to obtain a comprehensive perspective on the construct validity of achievement goals, focusing on the most recent addition to the achievement goal framework, mastery-avoidance (Elliot & McGregor, 2001). Mastery-avoidance achievement goals positively correlated with need for achievement, perceived competence, competitiveness, interest, negative affect, and other achievement goals (mastery-approach, performance-approach, performance-avoidance) and negatively correlated with cognitive ability, help seeking, and performance. The correlations between mastery-avoidance and the other achievement goals were moderate. Thus, we conclude that mastery-avoidance is a conceptually and empirically distinct construct with unique antecedents and consequences and should be included in future studies on achievement goals.     

PERSONALITY TESTS AT THE CROSSROADS: A RESPONSE TO MORGESON, CAMPION, DIPBOYE, HOLLENBECK, MURPHY, AND SCHMITT (2007)

Despite widespread and growing acceptance that published personality tests are valid predictors of job performance, Morgeson et al. (2007) propose they be abandoned in personnel selection because average validity estimates are low. Our review of the literature shows that Morgeson et al.'s skepticism is unfounded. Meta-analyses have demonstrated that published personality tests, in fact, yield useful validity estimates when validation is based on confirmatory research using job analysis and taking into account the bidirectionality of trait–performance linkages. Further gains are likely by use of narrow over broad measures, multivariate prediction, and theory attuned to the complexities of trait expression and evaluation at work. Morgeson et al. also suggest that faking has little, if any, impact on personality test validity and that it may even contribute positively to job performance. Job applicant research suggests that faking under true hiring conditions attenuates personality test validity but that validity is still sufficiently strong to warrant personality test use in hiring. Contrary to Morgeson et al., we argue that the full value of published personality tests in organizations has yet to be realized, calling for programmatic theory-driven research.     

Bridging the divide: comments on the Restructured Clinical Scales of the MMPI-2

In this comment, I discuss the target articles written by Nichols (2006/this issue) and Rogers, Sewell, Harrison, and Jordan (2006/this issue) regarding the Restructured Clinical (RC) Scales (Tellegen et al., 2003) of the MMPI-2 (Butcher, Dahlstrom, Graham, Tellegen, & Kaemmer, 1989). Both articles provide thoughtful discussion of the extent to which the RC Scales achieved the primary goals set forth by Tellegen et al., but they set different tones and come to somewhat different conclusions. I argue that the initial studies conducted on the RC Scales suggest a promising future for them. However, further studies are needed to explore the construct validity of the scales, assess their incremental validity with respect to other more established MMPI-2 scale sets, and determine their interpretive meaning in clinical contexts.     

The Prospective and Retrospective Memory Questionnaire (PRMQ): factorial structure, relations to global subjective memory ratings, and Swedish norms

The factorial structure of the Prospective and Retrospective Memory Questionnaire (PRMQ; Smith et al., 2000) was examined in a Swedish population based sample (N= 540, age range; 35-90 years). Concurrent validity was assessed by relating PRMQ to global ratings of memory. Confirmatory factor analyses of the PRMQ items indicated a superior fit of a three-factor model, with prospective and retrospective memory as orthogonal factors and episodic memory as a common factor. Furthermore, the PRMQ scales correlated with the global ratings of memory, suggesting that each rating contributed with unique variance in predicting PRMQ scores. Given differences in levels of complaints as compared with prior research (Crawford et al., 2003) norms for the Swedish version are provided. In conclusion, the present findings extend earlier work by providing additional support for the construct and concurrent validity of the PRMQ scales.     

Goal priming,public transportation habit and travel mode selection: The moderating role of trait mindfulness

Habits in travel mode occur in a stable context and create strong links between travel goals and travel modes in memory. As a consequence, priming a travel goal (i.e., going to a place) in memory increases the accessibility of the associated travel mode among habitual users of this transportation mode. We posit that individual differences in attention to present moment and experience (dispositional mindfulness construct; Brown & Ryan, 2003) could moderate the interaction between travel goal priming and habit strength. In this study, habitual vs. non-habitual users of a subway line were nonconsciously primed with travel goals that were strongly associated with the use of a subway line. In the second part of the study, participants chose, among four travel modes, the one(s) that allowed reaching a specific place. Priming and habit strength contributed non-additively to decision times, but among low-mindfulness participants only. Among non-habitual users, priming speeded decisions at high levels of mindfulness, but slowed decisions at low levels of mindfulness. From a fundamental and applied point of view, discussion focuses on processes crossing habits, non-deliberated responses to environmental cues, and mindfulness.     

Conceptual Implicit Memory in Advertising Research

A growing body of research examines the effect of advertising on implicit (unconscious or unintentional) forms of memory, in contrast with typical advertising research focusing on explicit (conscious or recollective) measures. This research primarily examines perceptual implicit memory, but conceptual implicit tests also have clear relevance for advertising research. The present experiments use a conceptual implicit test to determine if conceptual priming is obtained with brand materials and to assess the degree of explicit contamination (using a post‐test awareness questionnaire). The experiments first demonstrated that awareness is a threat to conceptual implicit measures within the advertising context. Steps were taken to reduce awareness, which were successful. Results suggest that brands can be conceptually primed when presented as text or as images but that awareness has to be accounted for as aware participants did show significantly more priming than those who were unaware (Experiment 3). Copyright © 2012 John Wiley & Sons, Ltd.     

简单算术对汉语特定句型的结构启动

结构启动是指个体在产生或理解一个结构时,倾向于重复使用或仿照刚刚加工过的结构。与句法启动不同的是,结构启动除了以句子,也可以以其它抽象结构作为启动项。Scheepers et al. (2011) 首次以具有结构偏向性的抽象算式作为启动项,证实了高附着和低附着的简单算式对英语母语者产出高附着和低附着关系从句具有结构启动效应。在此基础上,本研究引用数学算式作为启动项,以汉语特定句型结构NP1+有+NP2+恨+(AP)为切入点,分别选取汉语成人和儿童受试,检验简单算式对汉语母语者产出或理解特定句型的结构启动效应。本研究发现：1）算式结构对汉语特定句型的产出具有结构启动效应。2）算式结构对汉语歧义句的解读具有结构启动效应。3）儿童和成人在产出和理解的启动实验中具有不同结构启动效应,且儿童的结构启动效应比成人的结构启动效应更强。4）算式结构和语言句式在认知上具有共享的结构表征。     

Completed vs. interrupted priming: Reduced accessibility from post-fulfillment inhibition

We conceptualized an interrupted priming task as a state of an unfulfilled goal and a completed priming task as a post-fulfillment state. The accessibility of a primed construct was measured with both lexical decision and impression formation procedures. Lexical decisions showed enhanced accessibility of prime-related constructs after interrupted priming and reduced accessibility of the prime-related construct after completed priming. Replicating previous findings [Martin, L. L. (1986). Set/reset: Use and disuse of concepts in impression formation. Journal of Personality and Social Psychology, 51, 493-504], an ambiguous target was assimilated to the primed construct after interrupted priming, and was contrasted away from the primed construct after completed priming. Together, these results suggest that task fulfillment instigates inhibition of accessible constructs, in addition to (or instead of) a process of suppressing accessible constructs upon encountering a new target. These findings demonstrate how motivation can affect accessibility through inhibition as well as through suppression.     

Developing a Measure of Individual Differences in Organizational Revenge

The purpose of this research was to develop a measurement of the individual differences that contribute to acts of organizational revenge and aggression. This scale was designed to achieve three goals: (a) to minimize demand characteristics so that the scale may be useful for personnel selection, (b) to represent a wide range of possible behavioral reactions to organizational injustice, and (c) to represent a range of trust violations committed by organizations that can lead to revenge. Two studies were conducted to reduce the initial 168 items into a 50-item scale containing two conceptually distinct subscales, a 19-item Constructive subscale and a 31-item Destructive subscale. Study 2 provides evidence for the internal reliability of the overall scale and its subscales and also provides some evidence for the construct validity of the final scale. The utility of this instrument for use in personnel selection and for research on workplace aggression is discussed, along with suggestions for additional efforts to demonstrate the validity of this instrument.     

Cross-language negative priming remains intact,while positive priming disappears: evidence for two sources of selective inhibition

In the current experiments, within- and between-language primed lexical decision tasks with Twi-English bilinguals were used. The aim was to explore the priming effects produced by attended and ignored words, in an effort to draw theoretical and empirical parallels and differences between the mechanisms of excitation and inhibition and to isolate the different circumstances in which these mechanisms operate in bilingual language processing. In the within-language (Twi) experiment, facilitatory (positive) priming resulted when a prime word and subsequent probe target word were identical, whereas delayed decisions to probe targets (negative priming) ensued when the ignored prime word was conceptually identical to the subsequent probe target word. In contrast, while the between-language (Twi-English) experiments replicated the ignored repetition negative priming effect, no evidence of positive priming was observed. These between-language findings undermine episodic retrieval models of selective attention that discount inhibitory processes in negative priming paradigms. Instead, our findings substantiate inhibition-based accounts by showing that there are two sources of inhibition operating at the local word and global language levels of abstraction. The findings also support bilingual language representations in which the words of the two languages are integrated.     

重复启动对时序知觉的影响

在时序判断任务中,重复启动导致被试把启动的靶刺激知觉为先出现的。知觉加工增强观和决策反应偏向观都试图解释其机制,但仍存在争议。本研究采用图形材料,通过三个实验系统考察了重复启动对时序知觉的影响。实验结果显示,启动和指导语都具有显著效应。这说明,重复启动对时序知觉的影响涉及知觉加工和决策水平两个方面。实验还首次发现,在启动的靶刺激先出现时发生了重复启动效应的反转。最后,研究提出了双加工表征匹配调节假说,用以综合解释目前的研究结果     

On the investigation of primed and chronic autonomous and heteronomous motivational orientations

Four studies examined primed and chronic autonomous and heteronomous motivations. Study 1 showed that autonomy and heteronomy can be primed and influence perceptions and behavior in a way consistent with consciously regulated motives. In Study 2, a measure of chronic motivation was developed and its construct validity and reliability were assessed. In Study 3, the chronicity measure predicted behavior while consciously regulated motives predicted intention but not behavior. Results of Study 4 replicated results of the priming manipulation in Study 1. However, this effect was moderated by level of motivational chronicity. The priming effect was found to be stronger for non-chronics than for chronics. Overall, the findings suggest that autonomous and heteronomous motivations can be regulated automatically as well as consciously.     

Construct Validity of ADHD-IN,ADHD-HI,ODD toward Adults,Academic and Social Competence Dimensions with Teacher Ratings of Thai Adolescents: Additional Validity for the Child and Adolescent Disruptive Behavior Inventory

Confirmatory factor analysis was used to test the construct validity of an attention-deficit/hyperactivity disorder-inattention, attention-deficit/hyperactivity disorder-hyperactivity/impulsivity, oppositional defiant disorder toward adults, academic and social competence factor model with teacher ratings of Thai adolescents (n = 872) with the Child and Adolescent Disruptive Behavior Inventory. The five-factor model resulted in an adequate fit in an absolute sense (i.e., CFI = .960; TLI = .985; RMSEA = .065; and WRMR = .883). All the items had significant and substantial loadings on their respective factors (i.e., > .78) with the five-factors showing discriminant validity. The five-factor model also resulted in similar results for boys and girls separately as well as younger and older adolescents. The current findings with the teacher version of the measure in conjunction with earlier research with mothers’ and fathers’ ratings of Brazilian, Thai, and American children (Burns et al., Psychological Assessment, 20, 121-130, 2008) and Thai adolescents (Burns et al., Psychological Assessment, 21, 635-641, 2009) provide increasing support for the construct validity of Child and Adolescent Disruptive Behavior Inventory within multiple cultures. Procedures are also outlined to improve the content validity as well as test the construct validity of forthcoming parent and teacher DSM-V ADHD/ODD rating scales.