The appeal of the devil’s eye: social evaluation affects social attention

Humans typically exhibit a tendency to follow the gaze of conspecifics, a social attention behaviour known as gaze cueing. Here, we addressed whether episodically learned social knowledge about the behaviours performed by the individual bearing the gaze can influence this phenomenon. In a learning phase, different faces were systematically associated with either positive or negative behaviours. The same faces were then used as stimuli in a gaze-cueing task. The results showed that faces associated with antisocial norm-violating behaviours triggered stronger gaze-cueing effects as compared to faces associated with sociable behaviours. Importantly, this was especially evident for participants who perceived the presented norm-violating behaviours as far more negative as compared to positive behaviours. These findings suggest that reflexive attentional responses can be affected by our appraisal of the valence of the behaviours of individuals around us.     

“Avoiding or approaching eyes”? Introversion/extraversion affects the gaze-cueing effect

We investigated whether the extra-/introversion personality dimension can influence processing of others’ eye gaze direction and emotional facial expression during a target detection task. On the basis of previous evidence showing that self-reported trait anxiety can affect gaze-cueing with emotional faces, we also verified whether trait anxiety can modulate the influence of intro-/extraversion on behavioral performance. Fearful, happy, angry or neutral faces, with either direct or averted gaze, were presented before the target appeared in spatial locations congruent or incongruent with stimuli’s eye gaze direction. Results showed a significant influence of intra-/extraversion dimension on gaze-cueing effect for angry, happy, and neutral faces with averted gaze. Introverts did not show the gaze congruency effect when viewing angry expressions, but did so with happy and neutral faces; extraverts showed the opposite pattern. Importantly, the influence of intro-/extraversion on gaze-cueing was not mediated by trait anxiety. These findings demonstrated that personality differences can shape processing of interactions between relevant social signals.     

Physical self-similarity enhances the gaze-cueing effect

Important social information can be gathered from the direction of another person's gaze, such as their intentions and aspects of the environment that are relevant to those intentions. Previous work has examined the effect of gaze on attention through the gaze-cueing effect: an enhancement of performance in detecting targets that appear where another person is looking. The present study investigated whether the physical self-similarity of a face could increase its impact on attention. Self-similarity was manipulated by morphing participants' faces with those of strangers. The effect of gaze direction on target detection was strongest for faces morphed with the participant's face. The results support previous work suggesting that self-similar faces are processed differently from dissimilar faces. The data also demonstrate that a face's similarity to one's own face influences the degree to which that face guides our attention in the environment.     

The influence of social factors and implicit racial bias on a generalized own‐race effect

The current study sought to determine whether the experimentally reported ‘own‐race effect’ is other‐race specific, or whether it is a generalized effect. The perceptual processing of own‐ versus two groups of other‐race faces was therefore explored in White and South Asian individuals. Participants completed a computer‐based discrimination task of White, South Asian and Black face‐morphs. Results showed a generalized own‐race effect for White and South Asian participants discriminating own‐ versus other‐race (White/South Asian and Black) faces, such that individuals demonstrated a perceptual discrimination advantage for own‐ versus other‐race faces in general. These findings were linked to implicit racial bias and other‐race individuating experience, demonstrating that social variables play an important role in the magnitude of the own‐race effect. Copyright © 2007 John Wiley & Sons, Ltd.     

Priming race in biracial observers affects visual search for Black and White faces

We examined whether or not priming racial identity would influence Black-White biracial individuals' ability to visually search for White and Black faces. Black, White, and biracial participants performed a visual search task in which the targets were Black or White faces. Before the task, the biracial participants were primed with either their Black or their White racial identity. All participant groups detected Black faces faster than White faces. Critically, the results also showed a racial-prime effect in biracial individuals: The magnitude of the search asymmetry was significantly different for those primed with their White identity and those primed with their Black identity. These findings suggest that top-down factors such as one's racial identity can influence mechanisms underlying the visual search for faces of different races.     

Physical self-similarity enhances the gaze-cueing effect

Important social information can be gathered from the direction of another person's gaze, such as their intentions and aspects of the environment that are relevant to those intentions. Previous work has examined the effect of gaze on attention through the gaze-cueing effect: an enhancement of performance in detecting targets that appear where another person is looking. The present study investigated whether the physical self-similarity of a face could increase its impact on attention. Self-similarity was manipulated by morphing participants' faces with those of strangers. The effect of gaze direction on target detection was strongest for faces morphed with the participant's face. The results support previous work suggesting that self-similar faces are processed differently from dissimilar faces. The data also demonstrate that a face's similarity to one's own face influences the degree to which that face guides our attention in the environment.     

Choosing Your Words and Pictures Wisely: When Do Individuation Instructions Reduce the Cross‐Race Effect?

Recognition accuracy for faces of an individual's own race typically exceeds recognition accuracy for other‐race faces. The categorization–individuation model (Hugenberg, Young, Bernstein, & Sacco, 2010) attributes this cross‐race effect to motivation to encode distinctive features of own‐race faces but category defining features for other‐race faces. Two experiments using different stimuli tested hypotheses generated from this model with both Black and White participants. For White participants, instructions to individuate reduced the cross‐race effect in both studies but did not eliminate it in Study 1. Black participants did not exhibit the cross‐race effect in either study, but individuation instructions improved both their same‐race and other‐race sensitivity. The present quality of interracial contact moderated the relationship between instructions and other‐race sensitivity for both Black and White participants in Study 1 but not in Study 2. Overall, results provide mixed support for this social categorization model. Copyright © 2015 John Wiley & Sons, Ltd.     

Applying the attractor field model to social cognition: Perceptual discrimination is facilitated, but memory is impaired for faces displaying evaluatively congruent expressions

A new model of mental representation is applied to social cognition: the attractor field model. Using the model, the authors predicted and found a perceptual advantage but a memory disadvantage for faces displaying evaluatively congruent expressions. In Experiment 1, participants completed a same/different perceptual discrimination task involving morphed pairs of angry-to-happy Black and White faces. Pairs of faces displaying evaluatively incongruent expressions (i.e., happy Black, angry White) were more likely to be labeled as similar and were less likely to be accurately discriminated from one another than faces displaying evaluatively congruent expressions (i.e., angry Black, happy White). Experiment 2 replicated this finding and showed that objective discriminability of stimuli moderated the impact of attractor field effects on perceptual discrimination accuracy. In Experiment 3, participants completed a recognition task for angry and happy Black and White faces. Consistent with the attractor field model, memory accuracy was better for faces displaying evaluatively incongruent expressions. Theoretical and practical implications of these findings are discussed.     

Categorising intersectional targets: An “either/and” approach to race- and gender-emotion congruity

Research on the interaction of emotional expressions with social category cues in face processing has focused on whether specific emotions are associated with single-category identities, thus overlooking the influence of intersectional identities. Instead, we examined how quickly people categorise intersectional targets by their race, gender, or emotional expression. In Experiment 1, participants categorised Black and White faces displaying angry, happy, or neutral expressions by either race or gender. Emotion influenced responses to men versus women only when gender was made salient by the task. Similarly, emotion influenced responses to Black versus White targets only when participants categorised by race. In Experiment 2, participants categorised faces by emotion so that neither category was more salient. As predicted, responses to Black women differed from those to both Black men and White women. Thus, examining race and gender separately is insufficient to understanding how emotion and social category cues are processed.     

The influence of social category cues on the happy categorisation advantage depends on expression valence

Facial race and sex cues can influence the magnitude of the happy categorisation advantage. It has been proposed that implicit race or sex based evaluations drive this influence. Within this account a uniform influence of social category cues on the happy categorisation advantage should be observed for all negative expressions. Support has been shown with angry and sad expressions but evidence to the contrary has been found for fearful expressions. To determine the generality of the evaluative congruence account, participants categorised happiness with either sadness, fear, or surprise displayed on White male as well as White female, Black male, or Black female faces across three experiments. Faster categorisation of happy than negative expressions was observed for female faces when presented among White male faces, and for White male faces when presented among Black male faces. These results support the evaluative congruence account when both positive and negative expressions are presented.     

Narrowing in categorical responding to other‐race face classes by infants

Infants can form object categories based on perceptual cues, but their ability to form categories based on differential experience is less clear. Here we examined whether infants filter through perceptual differences among faces from different other‐race classes and represent them as a single other‐race class different only from own‐race faces. We used a familiarization/novelty‐preference procedure to investigate category formation for two other‐race face classes (Black vs. Asian) by White 6‐ and 9‐month‐olds. The data indicated that while White 6‐month‐olds categorically represented the distinction between Black and Asian faces, White 9‐month‐olds formed a broad other‐race category inclusive of Black and Asian faces, but exclusive of own‐race White faces. The findings provide evidence that narrowing can occur for mental processes other than discrimination: category formation is also affected. The results suggest that frequency of experience with own‐race versus other‐race classes of faces may propel infants to contrast own‐race faces with other‐race faces, but not different classes of other‐race faces with each other.     

Seeing minds in others: Mind perception modulates low-level social-cognitive performance and relates to ventromedial prefrontal structures

In social interactions, we rely on nonverbal cues like gaze direction to understand the behavior of others. How we react to these cues is affected by whether they are believed to originate from an entity with a mind, capable of having internal states (i.e., mind perception). While prior work has established a set of neural regions linked to social-cognitive processes like mind perception, the degree to which activation within this network relates to performance in subsequent social-cognitive tasks remains unclear. In the current study, participants performed a mind perception task (i.e., judging the likelihood that faces, varying in physical human-likeness, have internal states) while event-related fMRI was collected. Afterwards, participants performed a social attention task outside the scanner, during which they were cued by the gaze of the same faces that they previously judged within the mind perception task. Parametric analyses of the fMRI data revealed that activity within ventromedial prefrontal cortex (vmPFC) was related to both mind ratings inside the scanner and gaze-cueing performance outside the scanner. In addition, other social brain regions were related to gaze-cueing performance, including frontal areas like the left insula, dorsolateral prefrontal cortex, and inferior frontal gyrus, as well as temporal areas like the left temporo-parietal junction and bilateral temporal gyri. The findings suggest that functions subserved by the vmPFC are relevant to both mind perception and social attention, implicating a role of vmPFC in the top-down modulation of low-level social-cognitive processes.     

Attending but not seeing: The "other race" effect in face and person perception studied through change blindness

We used a change blindness paradigm to examine the “other race” effect in perception. White Caucasian and Indian Asian participants viewed scenes in which White Caucasian and Indian Asian students were present. Changes were made either to the faces of the students, to their bodies or to an independent object in the background. Changes in faces were detected faster than changes in the bodies, which were in turn detected faster than changes in the background. For face detection there was a crossover interaction, with changes in White Caucasian faces detected faster than changes in Indian Asian faces by White Caucasian participants, whilst the opposite result occurred for changes in Indian Asian faces. In contrast, there was no effect of race on the detection of body-part changes or on the detection of changes to background objects. The results suggest that participants of both races attended equally well to subjects from the other race in the scene, but despite this they remained less sensitive to “other race” faces. Change blindness can provide a useful way of analysing attentional and memorial processes in social contexts.     

Modulation of reflexive orienting to gaze direction by facial expressions

Facial expression and gaze perception are thought to share brain mechanisms but behavioural interactions, especially from gaze-cueing paradigms, are inconsistent. We conducted a series of gaze-cueing studies using dynamic facial cues to examine orienting across different emotional expression and task conditions, including face inversion. Across experiments, at a short stimulus–onset asynchrony (SOA) we observed both an expression effect (i.e., faster responses when the face was emotional versus neutral) and a cue validity effect (i.e., faster responses when the target was gazed-at), but no interaction between validity and emotion. Results from face inversion suggest that the emotion effect may have been due to both facial expression and stimulus motion. At longer SOAs, validity and emotion interacted such that cueing by emotional faces, fearful faces in particular, was enhanced relative to neutral faces. These results converge with a growing body of evidence that suggests that gaze and expression are initially processed independently and interact at later stages to direct attentional orienting.     

Own-Ethnicity Bias in the Recognition of Black,East Asian,Hispanic, and White Faces

Black, East Asian, Hispanic, and White young adult Americans were asked to view and later recognize ethnic faces (Black, East Asian, Hispanic, and White) of children and young adults in a study of own-ethnicity and own-age bias. Own-ethnicity and own-age biases were found. Hispanics recognized Hispanic and White faces better than Asian and Black faces, Blacks recognized Black and White faces better than Asian and Hispanic faces, Asians recognized Asian faces better than Black faces and marginally better than White and Hispanic faces, and Whites recognized White faces better than those of other ethnicities. Results are discussed with respect to contact and facial encoding hypotheses.     

Separable neural components in the processing of black and white faces

In a study of the neural components of automatic and controlled social evaluation, White participants viewed Black and White faces during event-related functional magnetic resonance imaging. When the faces were presented for 30 ms, activation in the amygdala-a brain region associated with emotion-was greater for Black than for White faces. When the faces were presented for 525 ms, this difference was significantly reduced, and regions of frontal cortex associated with control and regulation showed greater activation for Black than White faces. Furthermore, greater race bias on an indirect behavioral measure was correlated with greater difference in amygdala activation between Black and White faces, and frontal activity predicted a reduction in Black-White differences in amygdala activity from the 30-ms to the 525-ms condition. These results provide evidence for neural distinctions between automatic and more controlled processing of social groups, and suggest that controlled processes may modulate automatic evaluation.     

Looking at others through implicitly or explicitly prejudiced eyes

It is well known that we utilize internalized representations (or schemas) to direct our eyes when exploring visual stimuli. Interestingly, our schemas for human faces are known to reflect systematic differences that are consistent with one's level of racial prejudice. However, whether one's level or type of racial prejudice can differentially regulate how we visually explore faces that are the target of prejudice is currently unknown. Here, White participants varying in their level of implicit or explicit prejudice viewed Black faces and White faces (with the latter serving as a control) while having their gaze behaviour recorded with an eye-tracker. The results show that, regardless of prejudice type (i.e., implicit or explicit), participants high in racial prejudice examine faces differently than those low in racial prejudice. Specifically, individuals high in explicit racial prejudice were more likely to fixate on the mouth region of Black faces when compared to individuals low in explicit prejudice, and exhibited less consistency in their scanning of faces irrespective of race. On the other hand, individuals high in implicit racial prejudice tended to focus on the region between the eyes, regardless of face race. It therefore seems that racial prejudice guides target-race specific patterns of looking behaviour, and may also contribute to general patterns of looking behaviour when visually exploring human faces.     

Sexual dimorphism and attractiveness in Asian and White faces

Marriages between White men and Asian women are over twice as frequent as those between White women and Asian men. Recent research has proposed that this imbalance may be explained by the finding that, on average, White men are perceived as more attractive than Asian men, and Asian women are perceived as more attractive than White women, possibly because Asian faces are perceived as more feminine than White faces. Here, we explore whether Asian faces are perceived as more feminine than White faces. Thirty-five Malaysian Chinese (20 male) and 30 Australian White (12 male) participants manipulated 100 face photographs (50 Asian; 50 White; half male) on a masculinity/femininity axis to optimize attractive appearance. As predicted, White women’s faces were increased more in femininity than Asian women’s faces, and White men’s faces were feminized more than Asian men’s faces to optimize attractiveness. These findings suggest that White faces are perceived as more masculine than Asian faces.     

Recognition and context memory for faces from own and other ethnic groups: A remember-know investigation

People are more accurate at recognizing faces from their own ethnic group than at recognizing faces from other ethnic groups. This other-ethnicity effect (OEE) in recognition may be produced by a deficit in recollective memory for other-ethnicity faces. In a single study, White and Black participants saw White and Black faces presented within several different visual contexts. The participants were then given an old/new recognition task. Old responses were followed by remember-know-guess judgments and context judgments. Own-ethnicity faces were recognized more accurately, were given more remember responses, and produced more accurate context judgments than did other-ethnicity faces. These results are discussed in a dual-process framework, and implications for eyewitness memory are considered.     

A developmental investigation of other‐race contact and the own‐race face effect

Research over the past two decades has demonstrated that individuals are better at recognizing and discriminating faces of their own race versus other races. The own‐race effect has typically been investigated in relation to recognition memory; however, some evidence supports an own‐race effect at the level of perceptual encoding in adults. The current study investigated the developmental basis of the own‐race effect in White primary students (aged 7–11), secondary students (aged 12–15) and university students. Face stimuli were generated by morphing South Asian and White parent faces together along a linear continuum. In a same/different perceptual discrimination task, participants judged whether the face stimuli (morphs and parent faces) were physically identical to or different from the original parent faces. Results revealed a significant race of face effect for each age group, whereby participants were better at discriminating White relative to Asian faces. A significantly larger own‐race effect was observed for the secondary and university students than for primary students. A questionnaire was used to assess other‐race social anxiety and contact; however, this self‐report measure was not found to be related to the observed own‐race effect.