Thin Is In? Think Again: The Rising Importance of Muscularity in the Thin Ideal Female Body

Research has documented an increased emphasis on fitness in media targeting women. However, it is unclear whether this emphasis has resulted in increased muscularity in the perceived ideal female body shape. We sought to evaluate whether the ideal female figure has incorporated increased muscularity into the existing ideal body type that already emphasizes thinness. In Study 1, 78 female undergraduates evaluated images of U.S. beauty pageant winners over the past 15 years on dimensions of thinness, muscularity, and attractiveness. Results indicated that muscularity and thinness ratings of pageant winners significantly increased over time. In Study 2, 64 female undergraduates evaluated two different versions of the same image of a model: a Thin Muscular image and a Thin Only image in which the appearance of muscularity was removed through digital editing. When images were presented in pairs, results indicated that participants found the Thin Muscular image more attractive than the Thin Only image. These results suggest that the current perceived ideal female figure includes both extreme thinness and muscularity and that women prefer this muscular thin figure to a solely thin figure. These findings have implications for clinical treatments related to body image, compulsive exercise, and media literacy.     

Media Influence on Drive for Thinness and Drive for Muscularity

The present study investigated relationships between media influence (exposure, self-comparison to media ideals and internalization of media messages, societal pressure to have the perfect body, using media as a source of information about how to achieve a certain body ideal) and drive for thinness and drive for muscularity in 311 male and female undergraduates at a university in the Rocky Mountain region of the United States. We hypothesized that drive for thinness and drive for muscularity in both women and men would relate to body comparison/internalization, societal pressure, use of media for information, magazine consumption and television viewing. We also expected television and magazines would have different influences on men and women’s drive for muscularity and drive for thinness. Finally, we hypothesized that societal pressure and using media as a source of information would mediate the relation between media exposure (number of magazines read, hours of television watched) and drive for thinness and drive for muscularity in women and men. Students completed surveys on-line. Results revealed using media as a source of information on how to attain the ideal body mediates the relationship between drive for thinness and media exposure in women. Overall, it seems that media and the internalization of general/non-athletic body ideals may have an impact on drive for thinness in both men and women. Similarly, internalization of athletic body ideals may relate to drive for muscularity in both collegiate men and women in the U.S. Implications for counselors were discussed.     

Do Third-Person Perceptions of Media Influence Contribute to Pluralistic Ignorance on the Norm of Ideal Female Thinness?

This study investigated the pluralistic ignorance on the norm of ideal female thinness and also the presumed influence of thin idealized media images as the cause of the misperception. A survey of 111 female and 109 male US undergraduate students revealed that both women and men overestimated the thinness of body type preferred by others. In addition, men reported that others would be more affected by the media than self while women considered themselves to be as vulnerable as others. Subsequent regression analyses demonstrated that the difference in the perceived media influence on self and others was a significant predictor of the norm of ideal female thinness. Similar misperceptions were also found between men and women in dating relationships.     

Preference for attractiveness and thinness in a partner: Influence of internalization of the thin ideal and shape/weight dissatisfaction in heterosexual women, heterosexual men, lesbians, and gay men

This study assesses whether characteristics of one's own body image influences preferences of attractiveness in a partner. The role of gender and sexual orientation is also considered. Heterosexual women (n = 67), lesbian women (n = 73), heterosexual men (n = 61) and gay men (n = 82) participated in an internet survey assessing attitudes towards the body and preferences of attractiveness in a partner. Men in particular were found to prefer attractive partners, regardless of sexual orientation. Weight/shape dissatisfaction was found to be a negative predictor for heterosexual men and women. For gay men, preferences were better explained by internalization and weight/shape dissatisfaction. No such associations were found in the lesbian group. Levels of weight/shape dissatisfaction and internalization of socio-cultural slenderness ideals influence expectations of thinness and attractiveness in a partner with this effect being modified by gender and sexual orientation.     

Gay male attraction toward muscular men: Does mating context matter?

The purpose of this study was to examine gay men's perceived attractiveness of male figures based on short-term and long-term partner contexts. A sample of 190 gay adult men rated the attractiveness of line-drawings depicting male figures varying systematically in muscularity and body fat percentage in both short-term and long-term dating contexts. Mixed effects modeling was used to estimate the effects of figure (muscularity and body fat), dating context (short-term vs. long-term), and individual rater characteristics on attractiveness ratings. Results indicated that figure muscularity and body-fat had significant non-linear (i.e., quadratic) relationships with attractiveness ratings, and short-term dating context was associated with more discriminating ratings of attractiveness. Interactions between individual characteristics and figure characteristics indicated that the more available the individual and lower body fat, the more discriminating they were in ratings of attractiveness. The implications for future investigations considering both object and observer characteristics of attractiveness preferences are discussed.     

Sexual orientation and shifts in preferences for a partner's body attributes in short-term versus long-term mating contexts

This study assessed the effects of short- and long-term mating contexts on preferences for body characteristics of potential relationship partners in lesbians and heterosexual women. Lesbians (n = 41) rated figure drawings and computer-generated images of women that varied in body fat, waist-to-hip ratio, and breast size; heterosexual women (n = 95) rated computer-generated images of men that varied in muscularity and body fat. Both lesbians and heterosexual women showed a shift in preferences toward more physically attractive partners for shortterm relationships. All body aspects were affected, except that heterosexual women did not show a preference shift for male body fat. The results were interpreted in terms of a mating trade-off strategy in which mate preferences are the consequence of cost/benefit analyses and suggest that preferences for physical attributes of sexual partners may be shared by members of the same sex regardless of sexual orientation.     

Dads or cads? Women’s strategic decisions in the mating game

We report the findings of two studies (N = 142; N = 28) investigating women’s preference for men in short- and long-term mating scenarios and perceptions of honesty of dating adverts written by men high or low in Machiavellianism. Overall, men low on Machiavellianism (viz., dads), were preferred as long-term mates; and men high on Machiavellianism (viz., cads) as short-term mates. Fertile women preferred cads for a short-term relationship and dads as a long-term partner. Higher ratings were given to all adverts when females were fertile, suggesting generally higher levels of desire for a partner when the possibility of conception is highest. In contrast to previous work suggesting traits like Machiavellianism may facilitate a deceptive or exploitative mating strategy in men, the present results suggest (1) women are attuned to differences in men’s personality as a function of fertility and (2) affirms that women prefer cads for short-term mating and dads for long-term mating.     

Do representations of male muscularity differ in men's and women's magazines?

Men overestimate the degree of muscularity that is attractive to women, and women overestimate the degree of thinness that is most attractive to men. Consistent with the thesis that sociocultural input influences such body type preferences and beliefs, we postulated that magazines aimed at a male audience would portray a more muscular male body ideal than would magazines aimed at a female audience. Systematic comparison of popular magazines (Cosmopolitan, Men's Health, Men's Fitness, and Muscle & Fitness) revealed that the ideal male body marketed to men is more muscular than the ideal male body marketed to women. We introduce the Physical Trait Overvaluation Hypothesis, which proposes that gender-specific media fuel emphasis on certain body parts in within-gender prestige competitions. The resulting competitive escalation creates a disconnect between the preferences of one gender and the personal aspirations of the other.     

Mate-preference drives mate-choice: Men’s self-rated masculinity predicts their female partner’s preference for masculinity

Women who rate their male partner as more masculine tend to prefer more masculine faces. However, it is unclear whether a preference for masculinity causes women to select masculine partners, or to perceive their current partner as more masculine. By incorporating multiple measures of male masculinity, we establish that women’s preference for facial masculinity in short-term partners is correlated with their rating of their partner’s masculinity and with their partner’s self-rated masculinity, but with neither independent ratings of men’s facial masculinity nor a facialmetric masculinity index. Facial masculinity preference in long-term partners is correlated with women’s rating of partner masculinity, with a similar trend for men’s self-rating. Multiple regression analyses demonstrated that these relationships were independent of age, although only for short-term preference. We conclude that women who prefer masculine men tend to have more masculine partners, and therefore that mate-preferences do drive mate-choice.     

Drive for muscularity and disordered eating among French adolescent boys: a sociocultural model

The pursuit of muscularity is an important body image concern among boys which has been described within sociocultural models of risk for eating disorders. This study explored a sociocultural model of disordered eating in which drive for thinness and pursuit of muscularity were both pathways to disordered eating among French adolescent boys. A sample of 146 adolescents completed a questionnaire assessing drive for thinness, drive for muscularity, media-ideal internalization, appearance comparison, and sociocultural pressure. The model was a good fit to the data and both drive for thinness and the pursuit of muscularity were related to disordered eating. Furthermore, internalization and appearance comparison mediated the relationships between pressure to increase muscle and both drive for muscularity and drive for thinness. Longitudinal research could help clarify the role of the pursuit of muscularity in the development of disordered eating and extreme body shape changing behaviors.     

大学生的短期和长期择偶偏好：比较面孔、身材和人格特质

比较面孔、身材和人格特质因素影响大学生配偶选择的重要性。要求被试主观判断跟目标异性进行短期和长期交往的意愿,并且向被试同时呈现两个目标,要求被试迫选更愿意跟谁交往。结果发现,男性在长期和短期择偶中均最关注面孔,其次是身材,最后是人格特质;并且男性在短期择偶中对外部吸引力的重视程度显著高于长期择偶中。女性的长期和短期择偶偏好与男性的择偶偏好存在一致趋势。由此可知在大学生的长期和短期择偶过程中,面孔漂亮起到了最大的锦上添花效果。     

Gender, Self-Objectification and Pubic Hair Removal

Pubic hair removal is common in college age men and women in the United States and Australia. The present research addresses two questions related to this practice: (1) Are objectification and body shape concerns related to pubic hair removal; and (2) Do these relationships differ by gender? U.S. undergraduates, 148 women and 76 men, completed questionnaires about the presence, frequency of, and reasons for pubic hair removal; self-objectification, including self-surveillance and body shame; self-consciousness in sexual situations; and drives for leanness, thinness, and muscularity. While both genders reported similar rates of pubic hair removal, women reported greater frequency and higher normative, sexiness, and cleanliness reasons for pubic hair removal. Normative and sexiness reasons were positively correlated with self-surveillance. The relationships among normative and sexiness reasons and self-objectification were significantly higher for women with women??s body shame and self-surveillance scores more strongly impacted by normative and sexiness reasons. Findings are interpreted within the framework of objectification theory.     

Romantic Commitment and the Perceived Availability of Opposite-Sex Persons: On Loving the One You're With1

This article reports a study that examined whether perceptions of the availability of members of the opposite sex are related to commitment to romantic relationships among students at two colleges. Analyses of students' anonymous questionnaire responses reveal that students who perceived that there were relatively few members of the opposite sex on their college's campus were more committed to their romantic relationship, considered their relationship to be more attractive, and invested more in it compared with other students. These relations involving the perceived opposite-sex ratio did not vary as a function of the length of the romantic involvement or the students' gender, race, or college. The perceived opposite-sex ratio was significantly related to the actual opposite-sex ratio, but the latter was not significantly related to commitment, investments, or perceived attractiveness of the relationship. Considering the sample as a whole, the students overestimated the availability of opposite-sex persons. It is concluded that perceptions of the availability of persons of the opposite sex may affect the dynamics of relationships between men and women. Implications of the findings for social exchange theories are discussed.     

Mags and Abs: Media Consumption and Bodily Concerns in Men

Media messages directed toward men increasingly promote the hypermuscular male body, an ideal impossible for most men to achieve. In this study we investigated the association between media consumption and bodily concerns in a sample of 89 college men. Reading male-directed magazines was associated with concerns about muscularity and general fitness, beauty product use, and dietary supplement use to build muscle. Low self-esteem was linked to weight concerns. Men's media exposure was also associated with their standards for women's bodies: the more male-directed magazines a man read and the more movies he saw, the more he valued thinness in women.     

Variation in perceptions of physical dominance and trustworthiness predicts individual differences in the effect of relationship context on women's preferences for masculine pitch in men's voices

Several studies have found that women tend to demonstrate stronger preferences for masculine men as short-term partners than as long-term partners, though there is considerable variation among women in the magnitude of this effect. One possible source of this variation is individual differences in the extent to which women perceive masculine men to possess antisocial traits that are less costly in short-term relationships than in long-term relationships. Consistent with this proposal, here we show that the extent to which women report stronger preferences for men with low (i.e., masculine) voice pitch as short-term partners than as long-term partners is associated with the extent to which they attribute physical dominance and low trustworthiness to these masculine voices. Thus, our findings suggest that variation in the extent to which women attribute negative personality characteristics to masculine men predicts individual differences in the magnitude of the effect of relationship context on women's masculinity preferences, highlighting the importance of perceived personality attributions for individual differences in women's judgments of men's vocal attractiveness and, potentially, their mate preferences.     

Support for an expanded tripartite influence model with gay men

This study investigated whether an expanded tripartite influence model would represent gay men's experiences. This model was extended by adding partners and gay community involvement as sources of social influence and considering dual body image pathways (muscularity and body fat dissatisfaction) to muscularity enhancement and disordered eating behaviors. Latent variable structural equation modeling analyses upheld this model for 346 gay men. Dual body image pathways to body change behaviors were supported, although three unanticipated interrelationships emerged, suggesting that muscularity and body fat concerns and behaviors may be more integrated for gay men. Internalization of the mesomorphic ideal, appearance comparison, muscularity dissatisfaction, and body fat dissatisfaction were key mediators in the model. Of the sources of social influence, friend and media pressure to be lean, gay community involvement, and partner, friend, media, and family pressures to be muscular made incremental contributions. Unexpectedly, certain sources were directly connected to body change behaviors.     

Drive for thinness and drive for muscularity: Opposite ends of the continuum or separate constructs?

The goal of this study was to examine whether the drive for thinness and the drive for muscularity occur concurrently among late adolescents and to understand the body attitudes associated with desiring a thinner and/or a more muscular physique. Participants included 235 college freshmen who participated in a larger study of body image and eating attitudes. The majority of individuals reported having both a high drive for thinness and a high drive for muscularity (65.4%). Additionally, the presence of both drives significantly predicted body compulsivity and body anxiety among females, and body-esteem among males. Results of the current study provide considerable evidence that a drive for thinness and a drive for muscularity are not mutually exclusive. Furthermore, the degree to which an individual strives for thinness and/or muscularity has differential effects on their body attitudes.     

The influence of materialism and ideal body internalization on body‐dissatisfaction and body‐shaping behaviors of young men and women: Support for the Consumer Culture Impact Model

Exposure to media images of the ‘body‐perfect’ ideal has been partly blamed for the pursuit of thinness among women and muscularity among men. Research has largely overlooked the materialistic messages frequently associated with these images. We present findings from two studies with Icelandic students aged 18–21, one focusing on young women (n = 303) and one on young men (n = 226), which test associations of materialistic and body‐perfect ideals with body dissatisfaction and excessive body shaping behaviors. In both studies, the internalization of materialistic values is strongly linked to the internalization of body‐perfect ideals: the thin‐ideal for young women, and the muscular‐ideal for young men. A materialist value orientation also predicted body dissatisfaction in both studies, and was linked to body shaping behaviors, albeit differently for young women and men. Thus, the research identifies materialism as a further correlate of both body dissatisfaction and excessive body‐shaping behaviors. The findings support Dittmar's ( 2008 ) Consumer Culture Impact Model, which proposes that the body‐perfect and ‘material good life’ ideals jointly impact well‐being.     

Examination of muscularity and body fat depictions in magazines that target heterosexual and gay men

Previous content analyses of magazine images have typically examined within genres but failed to include comparisons between publications intended for various populations. The purpose of this study was to examine depictions of muscularity and thinness of male images in several widely distributed magazines that target male audiences from a variety of genres. Twenty-three magazine titles with the highest circulation rates that targeted heterosexual men, gay men, and general audiences were selected for image analyses. We found that magazines that target gay male audiences depicted images of men who were thinner in comparison to magazines targeting heterosexual men. Both gay and heterosexual magazines depicted male images with greater muscularity than magazines intended for general audiences. Differences in male image depictions in magazines may contribute to the promotion of an unattainable body ideal in some subgroups of gay culture.     

Sexuality and the drive for muscularity: Evidence of associations among British men

Previous studies have documented associations between sexuality and body image, but the directionality of this association is unclear among men. This study examined whether men's drive for muscularity can be considered a correlate of their sexuality. A community-based sample of 292 heterosexual men from London, UK, completed a survey consisting of measures of drive for muscularity, sociosexuality, sexual assertiveness, sexual esteem, and sexual sensation seeking. A multiple regression analysis showed that greater drive for muscularity was predicted by more unrestricted sociosexuality (i.e., a greater proclivity for short-term, transient relationships), greater sexual sensation seeking, and greater sexual assertiveness, once the effects of participant age and body mass index had been accounted for. Possible avenues for intervention based on a sex-positive approach are discussed in conclusion.