Self-regulation and social pressure reduce prejudiced responding and increase the motivation to be non-prejudiced

Self-regulation constrains the expression of prejudice, but when self-regulation falters, the immediate environment can act as an external source of prejudice regulation. This hypothesis derives from work demonstrating that external controls and internal self-regulation can prompt goal pursuit in the absence of self-imposed controls. Across four studies, we found support for this complementary model of prejudice regulation. In Study 1, self-regulatory fatigue resulted in less motivation to be non-prejudiced, compared to a non-fatigued control. In Study 2, strong (vs. weak) perceived social pressure was related to greater motivation to be non-prejudiced. In Study 3, dispositional self-regulation predicted non-prejudice motivation when perceived social pressure was weak or moderate, but not when it was strong. Finally, in Study 4 self-regulatory fatigue increased prejudice when social pressure was weak but not when it was strong.     

Masculinity threats influence evaluation of hypermasculine advertisements

ABSTRACT

The precarious manhood paradigm posits that many men view their gender as a social status that must be earned and maintained, and can be lost. The present study applied the precarious manhood paradigm to a hypermasculine advertisement. A sample of 208 men was collected online. Using a false feedback paradigm, men’s masculinity was either threatened, or not threatened. The men then viewed one of two commercials. One commercial was a neutral, control advertisement, and one was a hypermasculine advertisement. We also measured participants’ endorsement of masculine norms. Results of a moderated moderation analysis indicated that men in the threat condition were more likely to view the hypermasculine advertisement as being masculinity-enhancing, if they also endorsed the masculine norms of Winning, Heterosexual Self-Presentation, and Power over Women. Results for future research applying precarious manhood to advertising, and implications for clinical work with men, are discussed.     

Communality sells: The impact of perceivers' sexism on the evaluation of women's portrayals in advertisements

Portrayals of women in advertisements have a significant impact on the maintenance of gender stereotypes in society. Therefore, the present research investigates the effectiveness of communal and agentic female characters in advertisements as well as the question how evaluations of such characters are influenced by perceivers' sexist attitudes toward women. Results show that communal female advertising characters are evaluated more favorably than agentic ones and that these evaluations predict advertising effectiveness. Benevolent sexism predicts more positive evaluations of communal female advertising characters (studies 1 and 2). Moreover, hostile sexism predicts less positive evaluations of agentic female advertising characters when it is assessed under time pressure (Study 2). Implications of these findings for the perpetuation of gender stereotypes in advertisements and in society are discussed. Copyright © 2011 John Wiley & Sons, Ltd.     

Difficulty of refusal to assist the outgroup nonmonotonically affects the intensity of prejudiced affect

Building on emotional intensity theory (Brehm in Pers Soc Psychol Rev 3:2–22, 1999), we propose that difficulty of engaging in prejudiced behavior should nonmonotonically influence prejudiced affect. In two experiments, we informed anti-gay participants about a gay and lesbian student organization’s need for assistance. We operationalized refusal to help the organization as a behavioral tendency motivated by the experienced prejudiced affect. To manipulate difficulty of refusing to help, in Study 1, participants were offered an opportunity to help by volunteering either 6 h (easy to refuse to help), 2 h (moderately difficult to refuse), or ½ h (very difficult to refuse) per week. In Study 2, we used the same manipulation except that the participants in the very difficult to refuse condition were asked to volunteer ½ h every other week. In both experiments, participants in the control condition were asked to help but no amount of time was specified. As predicted, prejudiced affect was a cubic function of difficulty of refusal to help: affect decreased from the control to the easy condition, increased from the easy to the moderately difficult condition, and, in Study 2, decreased from the moderate to the very difficult condition. Implications of the findings and future directions for research are discussed.     

You've got mail: Using e-mail to examine the effect of prejudiced attitudes on discrimination against Arabs

This study examined subtle forms of discrimination directed towards Arabs. Participants were sent a “lost” e-mail intended for someone else. The surname of the intended recipient was either of Arab or European descent. The e-mail stated the recipient was or was not awarded a prestigious 4-year scholarship, and that a response was required within 48 h. Participants had completed a measure of prejudiced attitudes toward Arab-Americans two weeks before they received the lost e-mail. In comparison to less prejudiced individuals, more prejudiced individuals were less likely to return a lost e-mail stating that an Arab had won a scholarship and were more likely to return a lost e-mail stating that an Arab had not won a scholarship.     

Contextual effects on prejudiced attitudes: When the presence of others leads to more egalitarian responses

In the present paper, we tested the hypothesis that the physical presence of other ingroup members may ameliorate Whites’ spontaneous affective responses toward Blacks. Results of Study 1 demonstrated that IAT-assessed attitudes toward Blacks were indeed less negative when participants were tested in small groups rather than individually. Study 2 shed light on the underlying processes by demonstrating that respondents at the presence of others displayed increased accessibility to egalitarian-related concepts after Black primes, as compared to respondents tested individually. Overall, results point to the wide malleability of spontaneous affective responses and to the possibility that contextual factors, like the presence of other individuals, might automatically activate egalitarians goals. Results are discussed in relation to current models of automatic intergroup bias and preconscious control over it.     

The association between implicit and explicit prejudice: the moderating role of motivation to control prejudiced reactions

The main aim of the present research was to assess the relationship between implicit and explicit ethnic attitude measures and to examine the impact of motivation to control prejudiced reactions on this relation. Implicit ethnic prejudice was assessed by a response latency measure, and a self-report modern prejudice scale was used to assess explicit prejudice. The results showed that an association between implicit and explicit attitudes was observed only when the explicit attitude measure was corrected for motivational bias. The findings are discussed in relation to previous research reporting either association or dissociation between implicit and explicit attitude measures.     

Images of women in advertisements: Effects on attitudes related to sexual aggression

While the power of advertisements has long been known, investigations of sociocultural influences on sexual attitudes have been limited primarily to studies of sexually aggressive media. In this study we examined the effects on sexual attitudes of different portrayals of women in advertisements. Male and female white middle-class university students were exposed to one of three groups of advertisements. In one condition women were depicted as sex objects, in another in progressive or role-reversed roles, and a third condition comprised product oriented advertisements containing no human figures. Sexual attitudes were assessed using four subscales of Burt's Sexual Attitude Survey of 1980, a measure of attitudes believed to be rape-supportive, and conducive to sexual aggression against women. Before completing the Survey, subjects rated a series of advertisements on appeal and aesthetic dimensions. Whereas the product oriented advertisements were rated as more appealing than those featuring female figures, analyses showed that males exposed to the sex-object advertisements significantly more accepting of rape-supportive attitudes, and females exposed to the progressive female images were less accepting of such attitudes than were controls.     

Sending memorable messages to the old: age differences in preferences and memory for advertisements

Socioemotional selectivity theory holds that people of different ages prioritize different types of goals. As people age and increasingly perceive time as finite, they attach greater importance to goals that are emotionally meaningful. Because the goals that people pursue so centrally influence cognition, the authors hypothesize that persuasive messages, specifically advertisements, would be preferred and better remembered by older adults when they promise to help realize emotionally meaningful goals, whereas younger adults would not show this bias. The authors also predict that modifying time perspective would reduce age differences. Findings provide qualified support for each of these predictions.     

On Legitimacy and Authority: A Response to Krehoff

In this paper I respond to Bernd Krehoff’s article ‘Legitimate Political Authority and Sovereignty: Why States Cannot Be the Whole Story’. I criticize Krehoff’s use of Raz’s theory of authority to evaluate the legitimacy of our political institutions. Krehoff argues that states cannot (always) claim exclusive authority and therefore cannot possess exclusive legitimacy. Although I agree with his conclusion, I argue that the questions of legitimacy and (Razian) authority are distinct and that we need to focus more on the former in order to really support and defend Krehoff’s conclusions.

Three Paths to Legal Legitimacy: African Diaspora Religions and the State

What are the routes by which African diaspora religious groups gain legal legitimacy in modern nation-states of the Americas? African diaspora religions, once prohibited under slave laws, remain predisposed to conflict with the ‘culture of legality’ that is constitutive of the contemporary modern world-system. In negotiating this conflict, different legitimating tactics are called upon in different nation-states, depending on the type of national mythology and level of legal-rational development present. Two legitimating tactics exercised by African diaspora religions are described here: ‘simulation’ in the United States, and ‘sedition’ in Honduras. A third path toward legitimacy, which I call the strategy of ‘seduction’, occurs when states appropriate African diaspora religions as a form of symbolic capital communicating depth and authenticity. Examples of this path are drawn from Brazil and Haiti.