Predicting land use voting behavior: expanding our understanding of the influence of attitudes and social norms

Voting to tax oneself in the current economic climate seems improbable. Framed in theories of normative influence and behavior change, this study tests the factors that predict voting for a county‐level millage (i.e., tax) to fund land preservation. Behavioral beliefs that contribute to people's attitudes toward the millage are identified and a model is tested with an expanded normative component. Results indicate that attitudes and subjective norms significantly predict voting intentions, and injunctive norms (i.e., people's perceptions of others' approval of taking an action) add significantly to the model's predictive power. Findings are reinforced by election results in which the millage proposal passed and can contribute to the applied literature by identifying social‐psychological factors that can be targeted with campaign messages.     

Self-Control and the Self-Regulation of Dieting Decisions: The Role of Prefactual Attitudes,Subjective Norms,and Resistance to Temptation

This article investigates cognitive and motivational decision processes in the pursuit of dieting goals and implements the theory of trying in a field study. The theory of trying is an extension of the theory of planned behavior and investigates the effects on intentions of (a) 3 prefactual attitudes (attitudes toward success, failure, and the process of goal striving), (b) subjective norms, and (c) perceived behavioral control (i.e., resistance to temptation). Dieting decisions of 609 adult women were studied. Perceived behavioral control in the form of resistance to temptation was found to interact with subjective norms to influence intentions, and the 3 forms of prefactual attitudes had additive effects on intentions.