A Closer Look at Reactions to Realistic Recruitment Messages

Recently there has been a great deal of interest among consumer and behavioral judgment researchers on how immediate affective reactions influence overall evaluations. The current study seeks to determine whether immediate affective reactions to organizational attributes warrant the attention of recruitment researchers as well. Using a customized web‐based computer program that elicits immediate affective reactions to organizational previews, the study finds that overall evaluations of the organization are influenced more by the average intensity of immediate affective reactions experienced during the message than by the relative balance of positive and negative information contained in the message. Results suggest that practitioners using realistic information need to be more concerned about the average intensity of recipients' reactions than about the relative balance of positive or negative information.     

情感代理能否提高多媒体学习的效果?

近年来,情感代理如何影响学习受到了研究者们的高度重视。情感代理是可以通过面部表情、声音、肢体动作和言语信息等影响学习者情感体验的教学代理。以往研究主要关注两种类型的情感代理：表达型情感代理和移情型情感代理。表达型情感代理是仅通过自身的情绪表达(如：使用微笑的面部表情和热情的声音)以影响学习者情绪体验的代理。移情型情感代理则是能根据学习者的学习表现或情绪状态给予情感反馈(如;点头、鼓励和共情)的代理,其目的是为了调节学习者的情绪、激励其继续努力。虽然不同的研究者对情感代理的具体操作有所不同,但无论哪种类型的情感代理均是为了增加学习者的积极情绪,提高内部动机,最终促进学习。关于情感代理的潜在作用,研究者基于不同的理论观点给出了不同的解释。情绪感染理论认为一个人的情绪状态容易受到另一个人情绪表达的影响,因此界面代理的情绪会直接影响学习者的情绪和动机。情绪反应理论认为如果教师的言语和非言语线索诱发了积极的情绪,学习者就会产生趋近学习的行为(例如,制定相应的学习计划)。多媒体学习认知情感理论强调了学习过程中情感和动机的重要性。基于多媒体学习认知情感理论,情感代理能唤起学习者的积极情绪,增加学习动机,进而提高学习成绩。而认知负荷理论和干扰理论却认为情感代理丰富的面部表情和手势动作可能会增加学习者的外部认知负荷,吸引学习者的注意力,减少对关键信息的注意,因此干扰学习效果。在上述理论的指导下,研究者们对情感代理的效果进行了探究,结果发现,情感代理可以有效地唤起学习者的积极情绪(d_积极情绪= 0.45),提高学习动机(d_内部动机= 0.52)。但不一定能影响认知负荷（d_{内部认知负荷} = -0.01;d_{外部认知负荷} = 0.09;d_{相关认知负荷} = 0.08）,并且在学习效果上的作用也比较微弱(d_保持 = 0.18;d_理解 = 0.32;d_迁移 = 0.14;d_联合 = 0.32)。情感代理在学习效果上的作用不稳健的原因可能是受到了潜在调节因素的影响。例如,学习者的个体特征（如,工作记忆能力和年级水平）、情感代理的类型、任务特征和测验时间等。总之,尽管目前关于情感代理的研究结果存在不一致,但整体而言,在积极情感代理条件下,学习者更加快乐,更有动力。因此,在教育实践中,教学设计者可以考虑为学习者呈现一个积极的教学代理以帮助他们更加快乐地学习。未来关于情感代理的研究需要继续关注情感代理的操纵和评定方法;探究影响情感代理效果的边界条件;考察情感代理影响学习背后的神经机制;提高情感代理研究的生态效度等。     

The effects of diffuse and distinct affect

In a series of suboptimal priming studies, it was shown that both affective and nonaffective reactions to a stimulus may occur without awareness. Moreover, it was demonstrated that affective information is detected earlier than nonaffective information. Therefore, early reactions to an affect-laden stimulus (e.g., a smiling man) are cognitively unappraised and thus diffuse (e.g., "positive"), whereas later affective reactions can be more specific and distinct (e.g., "a smiling man"). Through variations of prime exposure (extremely short, moderately short) the impact of early diffuse and late distinct affect on judgment was investigated. Findings show that distinctness (and prime-target similarity) is an essential determinant of whether the effect of affect is null, assimilation, or contrast. Furthermore, whether affect priming activates diffuse or distinct reactions is a matter of a fraction of seconds.     

Mechanisms linking employee affective delivery and customer behavioral intentions

Past empirical evidence has indicated that employee affective delivery can influence customer reactions (e.g., customer satisfaction, service quality evaluation). This study extends previous research by empirically examining mediating processes underlying the relationship between employee affective delivery and customer behavioral intentions. Data were collected from 352 employee-customer pairs in 169 retail shoe stores in Taiwan. Results showed that the influence of employee affective delivery on customers' willingness to return to the store and pass positive comments to friends was indirect through the mediating processes of customer in-store positive moods and perceived friendliness. The study also indicated that employee affective delivery influences customers' time spent in store, which, in turn, influences customer behavioral intentions.     

Attributions of responsibility and affective reactions to decision outcomes

Immediate affective reactions to outcomes are more intense following decisions to act than following decisions not to act. This finding holds for both positive and negative outcomes. We relate this "actor-effect" to attribution theory and argue that decision makers are seen as more responsible for outcomes when these are the result of a decision to act as compared to a decision not to act. Experiment 1 (N = 80) tests the main assumption underlying our reasoning and shows that affective reactions to decision outcomes are indeed more intense when the decision maker is seen as more responsible. Experiment 2 (N = 40) tests whether the actor effect can be predicted on the basis of differential attributions following action and inaction. Participants read vignettes in which active and passive actors obtained a positive or negative outcome. Action resulted in more intense affect than inaction, and positive outcomes resulted in more intense affect than negative outcomes. Experiment 2 further shows that responsibility attributions and affective reactions to outcomes are highly correlated; that is, more extreme affective reactions are associated with more internal attributions. We discuss the implications for research on post-decisional reactions.     

The perseverance effect in the debriefing paradigm: Replication and extension

A classic study conducted by Ross, Lepper, and Hubbard (1975) revealed a perseverance effect wherein people who received positive performance feedback on an alleged social perceptiveness test reported more favorable self-perceptions in this domain than those who received negative feedback despite the fact that they had received standard outcome debriefing (i.e., been informed about the false, predetermined, and random nature of the feedback) prior to reporting self-assessments. The present studies extend this past research by revealing that (a) there is a form of outcome debriefing (i.e., informing participants about the bogus nature of the test as well as the bogus nature of the feedback) that effectively eliminates the perseverance effect, (b) the perseverance effect that occurs after standard outcome debriefing is limited to perceptions of specific task-relevant skills rather than more global abilities, and (c) affective reactions do not underlie the perseverance effect that occurs in the false feedback paradigm.     

State‐of‐the‐Art Research into Multimedia Learning: A Commentary on Mayer's Handbook of Multimedia Learning

This article reviews the research into multimedia learning through the lens of a recently updated Handbook of Multimedia Learning edited by Richard Mayer. By examining the theories underpinning the research and the major experimental findings, a number of conclusions emerged. Firstly, the major theories and models guiding the research are well accepted and based on classical memory research, although there is a need to extend them to the affective domain. Secondly, most of the boundary conditions for effective learning from basic multimedia materials (e.g. explanatory words and pictures) have been identified. Thirdly, for more complex learning environments (e.g. games and computer‐based tutors), much less is known, and more research is required to untangle the various moderating factors. Fourthly, there is a need for further investigations that match specific instructional strategies (e.g. self‐explanations) with multimedia materials to find the most effective learning combination. Copyright © 2015 John Wiley & Sons, Ltd.     

Control of impulsive emotional behaviour through implementation intentions

Past research has established that people can strategically enhance or override impulsive emotional behaviour with implementation intentions (Eder, Rothermund, & Proctor, 2010). However, it is unclear whether emotional action tendencies change by intentional processes or by habit formation processes due to repeated enactment of the intention (or both). The present study shows that forming implementation intentions is sufficient to modulate emotional action tendencies. Participants received instructions about how to respond to positive and negative stimuli on evaluation trials but no such trials were actually presented. Results showed that merely intending to approach and avoid affective stimuli influenced emotional action tendencies in a modified affective Simon task in which affective valence was irrelevant. An affective Simon effect (i.e., faster reactions when the valence of the stimulus corresponded with the valence of the movement) was observed when participants intended evaluations with affectively congruent responses (i.e., positive–approach, negative–avoid); in contrast, the effect was reversed in direction when participants planned evaluations with incongruent responses (i.e., positive–avoid, negative–approach). Thus, implementation intentions can regulate implicit emotional responses even in the absence of possible habit formation processes. Implications for dual-system accounts of emotion regulation are discussed.     

Culture, self-construal, and affective reactions to successful and unsuccessful others

Three studies examined whether cultural background and self-construal predict affective reactions to successful and unsuccessful others. Asian-Canadians and those with more interdependent self-construals had less positive affective reactions to an unsuccessful than a successful other, and less positive affective reactions to an unsuccessful other than did European-Canadians and those with less interdependent self-construals (Study 1). Priming self-construal in a sample of European-Canadians mimicked these cultural differences (Study 2), and this priming effect was moderated by cultural background (Study 3). Asian-Canadians primed with interdependence (but not independence) had less positive affective reactions to an unsuccessful than a successful target, whereas European-Canadians primed with independence (but not interdependence) had more positive affective reactions to an unsuccessful than a successful target.     

Distinguishing affective and non-affective reactions to daily events

The study of daily events has been dominated by a focus on affective reactions to daily events. Although informative, this research needs to be complemented by research on non-affective and cognitive reactions to events. Although daily events are certainly related to how people feel, they are also related to how people think, particularly about themselves. The present article presents the results of a series of studies examining relationships between daily events and both affective and non-affective states. These results suggest that although affective and non-affective reactions to daily events may covary (e.g., when people feel badly, they may think more poorly about themselves and vice versa), this covariation is not perfect. Non-affective states covary with daily events above and beyond the covariation between events and affect, and affective states covary with events above and beyond the covariation between events and non-affective states.     

Predicting Job‐Related Expectancies and Affective Reactions to Employees With Disabilities From Previous Work Experience1

The relationship between the quality of previous work experience with a coworker who was disabled, job‐related expectancies of employees with disabilities, and affective reactions to employees with disabilities was investigated. Data from individuals who had worked with a coworker who was disabled were collected via an Internet‐based survey. The quality of previous experience with coworkers with disabilities predicted job‐related expectancies of employees with disabilities and affective reactions to employees with disabilities. More positive work experiences were associated with more positive expectancies and affective reactions. The relationship between previous experience and affective reactions was mediated by job‐related expectancies. Perceptions of increased job difficulty that were attributed to a coworker who was disabled predicted less positive job‐related expectancies and affective reactions.     

Control of impulsive emotional behaviour through implementation intentions

Past research has established that people can strategically enhance or override impulsive emotional behaviour with implementation intentions (Eder, Rothermund, & Proctor, 2010). However, it is unclear whether emotional action tendencies change by intentional processes or by habit formation processes due to repeated enactment of the intention (or both). The present study shows that forming implementation intentions is sufficient to modulate emotional action tendencies. Participants received instructions about how to respond to positive and negative stimuli on evaluation trials but no such trials were actually presented. Results showed that merely intending to approach and avoid affective stimuli influenced emotional action tendencies in a modified affective Simon task in which affective valence was irrelevant. An affective Simon effect (i.e., faster reactions when the valence of the stimulus corresponded with the valence of the movement) was observed when participants intended evaluations with affectively congruent responses (i.e., positive-approach, negative-avoid); in contrast, the effect was reversed in direction when participants planned evaluations with incongruent responses (i.e., positive-avoid, negative-approach). Thus, implementation intentions can regulate implicit emotional responses even in the absence of possible habit formation processes. Implications for dual-system accounts of emotion regulation are discussed.     

对由不同途径感染的艾滋病患者的区别性反应及中介分析

研究探讨了中国大学生对由不同途径感染的艾滋病患者的区别性反应,涉及的因变量包括对艾滋病患者的总体感受、情绪反应、责任感知、接触意愿等。结果显示：1）和主观不可控途径（输血和母婴）相比,大学生对由可控途径（性和吸毒）感染的艾滋病患者感到更多的生气、讨厌和恐惧,更少地感到同情,表现出更强的负性态度,更少的接触意愿;同时还认为由性和吸毒感染的艾滋病患者应该承担更多的责任,更应该接受强制处理;2）女性比男性表现出对艾滋病患者更低的接触意愿,但是在其它反应上,均没发现性别差异;3)中介分析显示,对由不同途径感染的艾滋病患者的不同的态度反应在一定程度上是由不同的情绪反应导致的,负性情绪会导致负性态度,同情会导致正性态度。这些结果提示,要减少对艾滋病患者的偏见和歧视等负性反应,营造一个有利于艾滋病防治的社会环境,对由不同途径感染的艾滋病患者应该有针对性地采取不同的策略,要尽可能减少负性情绪、唤起同情心     

Feeling and thinking: An affect‐as‐cognitive‐feedback account

Despite the abundance of evidence demonstrating a dedicated link between positive and negative affect and specific ways of thinking, not all findings are consistent with this view. New research suggests that the relationship between affect and thinking can be altered and often reversed, by varying the mental context in which affect is experienced. The affect‐as‐cognitive‐feedback account can explain a wide range of phenomena, including both prior findings and this more recent research, and generate new predictions. According to this account, affective reactions confer value on accessible information processing strategies (e.g., global vs. local processing) and other mental content that happens to be accessible at the time. This view underscores that the relationship between affect and cognition is not fixed but instead is highly malleable. We present evidence that supports this account, along with new findings that suggest a malleable influence of specific affective states on cognition.     

The impact of affective and cognitive focus on attitude formation

We examined the effects of unobtrusive affective and cognitive focus on attitude formation. To induce focus, participants worked on a word-search puzzle consisting of either affective (e.g., emotion) or cognitive (e.g., reasoning) words. They then read positive and negative affective and cognitive information about a new attitude object. In the affective focus condition, evaluations were more congruent with the valence of the affective information than they were in the cognitive focus condition, where evaluations were more congruent with the valence of the cognitive information than they were in the affective focus condition. Affective focus also resulted in enhanced recall of affective information. The effects on evaluations remained stable over time, whereas effects on memory disappeared. Finally, affective focus was associated with faster response times, suggesting enhanced accessibility of affect-based attitudes. The present research shows that an affective or cognitive focus leads to the formation of different attitudes.     

Inhibition of fear acquisition in toddlers following positive modelling by their mothers

The present study used an experimental design to investigate the role of modelling as a protective factor in fear and avoidance learning in a sample of 77 toddlers. Mothers and their 12-20-month-old children were randomly assigned to one of three pre-exposure conditions: (1) a modelling group (n=27) observed their mothers responding positively to a fear-relevant stimulus; (2) a stimulus-only group (n=25) were exposed to a fear-relevant stimulus alone; and (3) a control group (n=25) were exposed to neither modelling nor the stimulus alone. Children in all three groups were then subjected to an observational conditioning trial in which the experimenter reacted with fear and disgust toward the stimulus. When subsequently tested for the acquisition of fear, children in the modelling group showed more positive affective reactions and more approach behaviours than either controls or children exposed to the stimulus alone. The results demonstrate that very young children can rapidly form lasting associations between maternal affective reactions and novel, fear-relevant stimuli. Further, positive maternal reactions to a stimulus can over-ride any fear-evoking effect of negative reactions to that stimulus by a stranger.     

Feel good now or regret it later? The respective roles of affective attitudes and anticipated affective reactions for explaining health‐promoting and health risk behavioral intentions

Evidence supporting the incorporation of affective constructs, such as affective attitudes and anticipated regret, into theoretical models of health behavior has been mounting in recent years; however, the role of positive anticipated affective reactions (e.g., pride) has been largely unexplored. The purpose of the present investigation was to assess how affective attitudes and anticipated affective reactions (both pride and regret for performing a behavior or not) may provide distinct utility for understanding intentions to perform health‐promoting and health risk behaviors over and above cognitive attitudes and other established theoretical constructs from the theory of planned behavior (TPB). Participants (N = 210) were recruited via Amazon’s Mechanical Turk to complete a one‐time online battery assessing TPB and affective constructs. Self‐reported intentions served as the main outcome measure, and hierarchical linear modeling was used to examine the effects of TPB and affective constructs across behaviors. Controlling for TPB constructs, more positive affective attitudes and greater anticipated regret, but not anticipated pride, predicted intentions to engage in future health behaviors. Anticipated affective reactions contributed explanatory variance for intentions to perform health risk behaviors, but anticipated pride and regret were not associated with intentions to perform health risk behaviors. Contributions made via the inclusion of both positively and negatively valence anticipated affective reactions for both action and inaction (performing a behavior or not) across a range of health promoting and health risk behaviors are discussed, as well as implications for future intervention work.     

Effects of gender and gender role self-perceptions on affective reactions to rock music videos

To evaluate the mediating impact of gender and gender role self-perceptions on affective responses to rock music videos, female and male undergraduates recruited from the predominantly Caucasian population of a southeastern university completed the Bem Sex Role Inventory and then watched and evaluated nine short music video segments. Consistent with previous research, the results highlight the critical importance of gender as a determinant of affective reactions to popular music. Males, in general, showed the strongest positive reactions (i.e., greatest enjoyment, least disturbance) toward hard-rock music videos while females reported the strongest positive reactions toward soft-rock music videos. Furthermore, both genders reported significant misestimations of other-gender peers' reactions. On the other hand, the influence of gender role self-perceptions proved minimal. Some implications of these findings are discussed.An earlier draft of this paper was presented at the November 1991 meeting of the Speech Communication Association in Atlanta, Georgia.     

Antecedents and Consequences of Real-Time Affective Reactions at Work

Based partly on Weiss and Cropanzano's (H. M. Weiss & R. Cropanzano, 1996) Affective Events Theory, hypotheses were stated about likely antecedents and consequences of positive and negative real-time affective reactions at work. Somewhat different antecedents and consequences were predicted for positive as opposed to negative affective reactions. Affective reactions were operationalized as the average of up to 50 reports of momentary positive and negative feelings collected at work over a 2-week period. Structural equation analyses suggest that the data are consistent with the theoretical model proposed. As expected, job characteristics and positive dispositional affectivity predict positive affective reactions, role conflict and negative affectivity predict negative affective reactions, positive affective reactions predict affective commitment and helping behavior, and intention to leave is predicted by attitudes rather than by affective reactions. The results are consistent with Affective Events Theory as well as with 2-domain models that propose different causes and consequences of positive versus negative affect.