Testing the Explanatory Power of Two Measures of Narrative Involvement: An Investigation of the Influence of Transportation and Narrative Engagement on the Process of Narrative Persuasion

Achieving a more sophisticated understanding of narrative persuasion requires an examination of how the experience of narrative involvement influences persuasive resistance. In this study, we used a multiple message design approach to test two models of narrative involvement, one with transportation and the other with narrative engagement, with programs featuring persuasive stories about sexual and reproductive topics from primetime television. Although both transportation and the narrative engagement influenced processes related to changes in participants’ (N = 362) beliefs, attitudes, and behavioral intentions, the two scales influenced different cognitive and affective responses to the narratives. Transportation was positively related to enjoyment and the perception that the narrative topic was personally relevant. Narrative engagement predicted enjoyment and reduced reactance. Neither transportation nor narrative engagement significantly influenced cognitive elaboration or counterarguments, based on the application of a thought-listing procedure designed to measure counterarguments related to the realism of the narratives. Put together, these findings suggest that the study of narrative persuasion necessitates the use of different measurement instruments that can adequately assess the multidimensional nature and influence of narrative involvement.     

A Phenomenology of Excorporation,Bodily Alienation,and Resistance: Rethinking Sexed and Racialized Embodiment

The article examines how some culturally shared and corporeally enacted beliefs and norms about sexed and racialized embodiment can form embodied agency, and this with the aid of the concepts of incorporation and excorporation. It discusses how the phenomenological concept of excorporation can help us examine painful experiences of how one's lived body breaks in the encounter with others. The article also examines how a continuous excorporation can result in bodily alienation, and what embodied resistance can mean when one has undergone or undergoes excorporation. Elaborating on the work of, among others, Maurice Merleau‐Ponty, Martin Heidegger, Drew Leder, and Sarah Ahmed, I discuss incorporation and excorporation of beliefs and norms regarding sexual difference, such as beliefs and norms regarding female and male embodiment, through a reading of Jeffrey Eugenides' novel Middlesex. I also suggest that it is useful to understand the postcolonial scholar Frantz Fanon's narrative of how he could not but attend to his own skin color while living in France in the 1940s and 1950s, in terms of excorporation. Whereas these are different narratives in many ways, I regard them as helpful for clarifying what excorporation implies and what analytic work this concept can enable.     

Extending Conceptualization and Measurement of Narrative Engagement After-the-Fact: Parasocial Relationship and Retrospective Imaginative Involvement

Engagement with narratives and identification with narrative characters is usually conceptualized as occurring during the narrative experience itself. However, much involvement with a story world and narrative characters may occur retrospectively and imaginatively. The present study, using a cross-sectional survey quota-sampled to represent U.S. demographic norms, provides conceptualization and measurement of parasocial relationships (PSR) that is clearly retrospective and conceptually distinct from parasocial interaction (PSI). Moreover, we distinguish PSR from another concept introduced and operationalized here, retrospective imaginative involvement (RII), and provide evidence for validity of these measures. We compare them to the related concepts of transportability and boundary expansion, and assess fit using measurement models and confirmatory factor analysis, refining measurement on half the data set and confirming fit on the other half. We demonstrate predictive validity with respect to a measure of self-reported effects of narratives on beliefs and behavior, controlling for these various related measures, and also validate short versions of these measures for greater ease of research use     

Regulatory Fit,Processing Fluency,and Narrative Persuasion

For millennia, people have used narratives to inform and persuade. However, little social psychological research addresses how and when narrative persuasion occurs, perhaps because narratives are complex stimuli that are difficult to vary without significantly changing the plot or characters. Existing research suggests that regulatory fit and/or processing fluency can be varied easily and in ways completely exterior to narrative content but that nonetheless affect how much narratives engage, transport, and persuade. We review research on narrative transportation and persuasion and then discuss regulatory fit and its relationship to processing fluency. Afterward, we discuss how regulatory fit and processing fluency may affect psychological engagement, transportation, and persuasion via narratives.     

Measuring Narrative Engagement

Research indicates that the extent to which one becomes engaged, transported, or immersed in a narrative influences the narrative's potential to affect subsequent story-related attitudes and beliefs. Explaining narrative effects and understanding the mechanisms responsible depends on our ability to measure narrative engagement in a theoretically meaningful way. This article develops a scale for measuring narrative engagement that is based on a mental models approach to narrative processing. It distinguishes among four dimensions of experiential engagement in narratives: narrative understanding, attentional focus, emotional engagement, and narrative presence. The scale is developed and validated through exploratory and confirmatory factor analyses with data from viewers of feature film and television, in different viewing situations, and from two different countries. The scale's ability to predict enjoyment and story-consistent attitudes across different programs is presented. Implications for conceptualizing engagement with narratives as well as narrative persuasion and media effects are discussed.     

Adult attachment and transportation into narrative worlds

Adult attachment affects close bonds, including bonds with fictional characters, but does it also influence the level of engagement with fictional worlds? This article aims to build on previous research on how attachment relates to narrative transportation. In Study 1, attachment anxiety, but not attachment avoidance, predicted a greater tendency to become transported into narratives, even after controlling for broader personality traits related to attachment. In Study 2, attachment anxiety again predicted a greater tendency to engage in narratives but only at high levels of attachment avoidance. In Study 3, this interaction between attachment anxiety and attachment avoidance in predicting narrative transportation was again observed when transportation was measured immediately after viewing a specific narrative.     

Additional Thoughts on Rethinking Research Ethics

Recently, bioethics has become interested in engaging with narrative, but in this engagement, narrative is usually viewed as a mere helpmate to philosophy. In this precis to his book The Fiction of Bioethics, Tod Chambers argues that narrative theory should not be simply a helpful addition to medical ethics but instead should be thought of as being as vital and important to the discipline as moral theory itself. The reason we need to rethink the relationship of medical ethics to narrative is that ethicists test their ideas by applying them to cases, and cases are a narrative genre. Recognizing the importance that cases have for the way medical ethicists do ethics is essential in order to appreciate the field as a form of applied philosophy. Like other forms of representation, narrative has distinct and defining features, which ethicists, in order to understand the data of their field, must learn to recognize and differentiate. Ethicists need to attend to the way decisions about the discourse of a narrative influences the kind of moral theories judged relevant to it. The author briefly examines six features of narrative discourse that rhetorically condition the way we understand medical ethics cases: filter, reportability, closure, characters, chronotope, and gender.     

On the Perils of Living Dangerously in the Slasher Horror Film: Gender Differences in the Association Between Sexual Activity and Survival

The slasher horror film has been deplored based on claims that it depicts eroticized violence against predominately female characters as punishment for sexual activities. To test this assertion, a quantitative content analysis was conducted to examine the extent to which gender differences are evident in the association between character survival and engagement in sexual activities. Information pertaining to gender, engagement in sexual activities, and survival was coded for film characters from a simple random sample of 50 English-language, North American slasher films released between 1960 and 2009. Results indicated that sexual female characters were less likely to survive and had significantly longer death scenes as compared to those female characters who did not engage in sexual behaviors.     

Explaining the Effects of Narrative in an Entertainment Television Program: Overcoming Resistance to Persuasion

Research has examined the ability of entertainment‐education (E‐E) programs to influence behavior across a variety of health and social issues. However, less is known about the underlying mechanisms that account for these effects. In keeping with the extended elaboration likelihood model (E‐ELM) and the entertainment overcoming resistance model (EORM), we examined how story features, such as narrative transportation and involvement with characters, may reduce three forms of resistance to persuasion—reactance, counterarguing, and perceived invulnerability. In a between‐subjects experiment, 367 undergraduates viewed either a dramatic narrative or a nonnarrative program about the difficult consequences of an unplanned teen pregnancy. Participants completed a questionnaire assessing their reactions to the program immediately after viewing and again 2 weeks later. Consistent with predictions derived from the EORM and E‐ELM, the dramatic narrative reduced reactance by fostering parasocial interaction with characters and decreasing perceptions of persuasive intent. Also as expected, identification with characters in the narrative reduced counterarguing and increased perceived vulnerability to unplanned pregnancy—although the latter occurred only at the delayed posttest 2 weeks after exposure. Unexpectedly, transportation into the dramatic narrative was associated with greater counterarguing. Taken together, this research demonstrates that investigating narrative influence from the perspective of overcoming resistance is a useful approach. Findings also suggest important differences in how individuals process narrative and nonnarrative messages.     

Reviews,expectations, and the experience of stories

ABSTRACT

Theory suggests that information encountered prior to a story affects the actual experience of the story due to elicited expectations. In two experiments (N = 100; N = 167) short movies that were introduced with a positive review yielded higher transportation scores than the same movies introduced with a more negative (or neutral) review. Mediation analyses indicate that the reviews had an influence on recipients’ expectations, which in turn predicted the experience of the movie. Using the more fine-grained narrative engagement scale, we found evidence for a consistent effect on narrative presence, whereas the influence on emotional engagement, narrative understanding, and attentional focus varied between experiments. Moderation analyses (moderated mediation) showed that recipient’s opinion seeking and need for cognitive closure were unrelated to the influence of reviews on expectations and the link between expectations and narrative experience. Our findings add to the theory of story processing and they are of practical relevance for everyone who intends to influence recipients’ experience of narrative worlds.     

‘A Way Out’ and A Way In: Reply to Commentary

I express my appreciation for Michal Rieck's thoughtful and fully felt reading of my paper. I underline her points that the regression that an unobtrusive yet fully engaged analyst can allow, is not solely a phenomenon in work with more disturbed patients, and that the essence of this position is to be without separateness. I outline a process of the “flow of enactive engagement,” which fosters a narrative unfolding of the field of the treatment. I suggest that the flow of enactive engagement is a contemporary mutual form of enacted free association and that Rieck is correct in saying that from my perspective psychoanalytic cure need not involve the analyst's interpretation. The mutual enactment itself can be the interpretation.     

Building capacity or enforcing normalcy? Engaging with disability scholarship in Africa

In contemporary South African academia, “community engagement” is a valued commodity. My work as a nondisabled white man with disability activists and as editor of the African Journal of Disability is viewed as good for my career, and as an appropriate form of engagement and empowerment. In this article, I engage critically with the question of the extent to which capacity building is simply about increasing capacity. I ask whether capacity building inevitably involves elements of disavowal of the experience and competencies of less powerful people. I compare capacity building to the enforcement of normalcy, a process which disability scholars criticize with justification. I ask whether it is possible in unequal social contexts to engage with the politics of voice without imposing a hegemonic narrative on nondominant voices. I suggest links between the politics of engaged scholarship and processes of domestication of troubling bodies and minds.     

Media engagement and advertising: Transportation,matching, transference and intrusion

Three studies show that consumer response to advertising depends on engagement with the media content, in this case a television program, in which the advertising appears. The specific form of engagement studied is the experience of narrative transportation, of being absorbed into the narrative world of the program. If an ad is not intrusive, by virtue of where it occurs in a narrative, high transportation is shown to positively impact an ad. This impact is obtained if the ad matches the narrative (thematically compatible), supporting the hypothesis that transportation can act as a message frame that increases processing. If a compatible ad is intrusive, however, it is shown that high transportation is disrupted and this negatively impacts an ad. A third study proposes and finds an additional mechanism, called transportation transference, in which high narrative transportation increases the transportation with an ad that is not intrusive and this increase in ad transportation in turn increases advertising effectiveness.     

Do Narrative Engagement and Recipients’ Thoughts Explain the Impact of an Entertainment-Education Narrative on Discouraging Binge Drinking?

Previous research suggests that narrative engagement (NE) in entertainment-education (E-E) narratives reduces counterarguing, thereby leading to E-E impact on behavior. It is, however, unclear how different NE processes (narrative understanding, attentional focus, emotional engagement, narrative presence) relate to different thought types (negative or positive; about the narrative form or about the target behavior) and to E-E impact. This study explores these relations in the context of alcohol binge drinking (BD). Participants (N = 172) watched an E-E narrative showing negative BD consequences, thereby aiming to discourage BD. The main findings were that the E-E narrative had a positive impact on discouraging BD on almost all assessed BD determinants such as beliefs and attitude. It was shown that attentional focus, emotional engagement, and narrative presence were associated with BD-discouraging impact, albeit on different BD-related determinants. No evidence was found that negative thoughts about BD mediated these associations. From this, we conclude that attentional focus, emotional engagement, and narrative presence were important for E-E impact but that negative thoughts about BD did not play a role therein. The study’s empirical and practical implications are discussed.     

Phenomenology and Critical Social Psychology: Directions and Debates in Theory and Research

There has been significant growth in critical approaches to social psychology in recent years. Phenomenological, discursive and psychoanalytically informed perspectives, amongst others, have become increasingly popular alternatives to ‘mainstream’ cognitive social psychology. This paper describes the fundamental philosophy and methodology underpinning phenomenological psychology along with discussion of a number of key issues in qualitative research in social psychology. In particular, I discuss the role of interpretation, the turn to language and need for political engagement within critical social psychology. More recently, there has been a growth in phenomenologically informed narrative theories and methodologies and in this paper I introduce my own development of a critical narrative analysis. In the process I discuss some of the most pressing debates about research within the phenomenological tradition and provide rebuttals, solutions and possible future directions for phenomenological theory and research that may lead to yet greater recognition for this social psychological perspective.     

Facilitation and transfer with narrative thematic versions of the THOG task

This article reports two experiments investigating the use of narrative form in the presentation of thematic versions of Wason's (1977) THOG problem. Experiment 1 demonstrated that narrative thematic versions that use actions of characters to present the elements of the problem are easier to solve than the classic version. This result was found both for a problem that used thematic examples and for a problem that used the same geometric figures as the classic THOG. Results also suggested that the presence of a character who creates the comparison properties to be used in applying the disjunction rule was useful in separating those properties from the properties of the positive example. Experiment 2 demonstrated that the solution of a narrative thematic version of the THOG could lead to improved performance on the classic abstract THOG, but only when the examples in the narrative version were the geometric figures. Issues of transfer with the THOG problem are discussed.     

Running as a way fat women re-story their bodies and construct a runner identity in a North American sociocultural context

AimThis research sought to identify the process by which women who identify as fat or as not having a typical athletic body construct an athletic identity and persist in their running and other athletic endeavors despite body size-related barriers.MethodsFrom an online recruitment effort, 19 North American women runners in larger bodies completed interviews in which they told the story of how they had become runners. A narrative analysis with a feminist, constructivist approach was conducted to identify story types.ResultsFour narrative types were identified: reclaiming the body, reclaiming health, space-making, and future-imagining. Through finding a size- and pace-inclusive running community, running persistently, and completing races, women relinquished the stories they’d believed that their bodies were not athletic since childhood and constructed an identity of runner in a fat body.ConclusionsThese women’s engagement in running is a personal form of resistance against those who define athletic and healthy as “thin” or “fit.” They have found a welcoming athletic community and have moved on to leadership where they are working to make running accessible to other women in bodies like theirs. Those reading these narratives should consider ways in which fat bodies have been excluded from athletics, as well as ways to support the work being done by women runners in fat bodies to redefine health and athleticism.