On the so-called ‘superior conformity of the self’ behavior: Twenty experimental investigations

In comparison processes between the self and others within a given social set, a marked tendency has been frequently observed for each person to present himself as more in conformity with the social norms prevailing in the set under consideration than others participating in this set generally are. This type of behavior has been designated here as ‘superior conformity of the self behavior’ (also called ‘PIP effect’). This article sets out to synthesize twenty experimental investigations in which it was attempted to delimit and explain this behavior. A first set of experiments deals with the observed scope of the superior conformity of the self behavior. For this purpose, variations are systematically introduced in the characteristics of comparative situations: Types of sets of individuals (for instance, real groups or abstract sets — social categories); types of norms under consideration (for instance, norms dealing with the concrete execution of a task, norms relating to forms of behavior — personality characteristics, etc.); manners of comparing oneself with others (for instance, a specifically defined other or generalized others; comparisons on past, present or future behavior, etc.). Having tested the scope of the superior conformity of the self behavior in various ways, we proceed to explain it theoretically and experimentally. Our explanation here is based on the existence of a fundamental conflict between two simultaneous processes that are both complementary and contradictory: The individual's need, on the one hand, for social conformity, which tends toward standardization and de-individualization; on the other hand, his simultaneous search for social differentiation and individualization. This explanation is tested in a second set of experiments. Our final purpose is to show the practical and theoretical importance of the study of the superior conformity of the self behavior in social psychology. In this connection we have shown, in a third set of experiments, how such a behavior can play a role in many phenomena studied by social psychology.     

Conformity Bias: A Fact or an Experimental Artifact?

Upon exploring social psychology’s treatment of the term social influence, a skew towards conformity is noted. This skew points to the tendency of amplifying the effect of conformity and minimizing any other form of social influence and has been termed ‘conformity bias’. This review explores the concept of conformity and tries to examine what conformity entails and how it has been understood (and often misunderstood). It is observed that conformity is not a unitary concept and has various facets to it. Besides identifying key disciplinary features such as methodology and ideology that may be possible causes of this skew, implications of this bias are discussed. Failure to identify and move beyond conformity bias may lead to failure in recognizing real social issues. Therefore, it becomes imperative that researchers be wary of this bias and take steps to consciously overcome it.     

The power of the majority: Social conformity in sexual harassment punishment selection

In his famous social conformity experiments in the 1950's, Asch found 75% of participants conformed to confederates’ incorrect answers at least once, with an overall conformity rate of 32%, revealing that humans are highly likely to conform to group behavior even when that behavior is clearly wrong. The purpose of this study was to determine if the social conformity effect generalized to scenarios involving sexual harassment punishment selections in the workplace. Participants read various workplace sexual harassment scenarios and then witnessed four confederates chose one of three types of punishments (verbal warning, 1-week suspension, or termination). The confederates stated aloud punishments that were either appropriate (i.e., similar to normative data) or inappropriate (i.e., deviating either too harshly or leniently to normative data). Participants then provided their punishments selection aloud, and confidentially rated their decision confidence. We found an overall conformity rate of 46%, as 82.67% conformed at least once to harsh or lenient punishment selections. Participants who conformed to incorrect punishment selections exhibited lower levels of decision confidence, indicating that conformity may have been due more to social normative influence. The current results imply the social responses of others (i.e., coworkers, supervisors, or HR) can impact responses to sexual harassment. The results imply that social influence may be a significant contributing factor in mislabeling, misreporting, or inappropriately punishing sexual harassment in some organizations.     

Social Categorization in Intergroup Contexts: Three Kinds of Self‐Categorization

In reviewing self‐categorization theory and the literature upon which it is based, we conclude that individuals' attempts to form social categories could lead to three kinds of self‐categorization. We label them intergroup categorization, ingroup categorization, and outgroup categorization. We review literature supporting these three types and argue that they can help to explain and organize the existing evidence. Moreover, we conclude that distinguishing these three kinds of self‐categorization lead to novel predictions regarding social identity, social cognition, and groups. We offer some of those predictions by discussing their potential causes (building from optimal distinctiveness and security seeking literatures) and implications (on topics including prototype complexity, self‐stereotyping, stereotype formation, intergroup behavior, dual identity, conformity, and the psychological implications of perceiving uncategorized collections of people). This paper offers a platform from which to build theoretical and empirical advances in social identity, social cognition, and intergroup relations.     

Are valence and social avoidance associated with the memory conformity effect?

Pairs of participants were shown photographs which varied in terms of valence from negative to positive, and two days later, together, they were given a memory recognition test. When the first person responded the second person saw the response. This affected how the second person responded, what is called memory conformity. The memory conformity effect was larger for previously unseen stimuli (fillers) than for previously seen stimuli (targets), and was greatest for those with low scores on a social avoidance measure. While memory for negative (and most arousing) stimuli was most accurate, the memory conformity effect did not differ significantly by the stimulus valence. Implications for theories of memory malleability and for assessing the reliability of memories in a forensic context are discussed.     

Operationalizing the effect of the group on the individual: A self-attention perspective

The effect of the group on the individual is considered from the perspective of self-attention theory. It is proposed that group members will become more self-attentive, and thus become more concerned with matching to standards of appropriate behavior, as the relative size of their subgroup decreases. A simple algorithm, termed the Other-Total Ratio, is presented which numerically describes this effect of the group on the individual. An analysis of group effects on individuals' self-attention supports this perspective, as do analyses of the results of 42 previous studies in four other areas (conformity, prosocial behavior, social loafing, and antisocial behavior). This orientation to the effect of the group on the individual is linked to recent developments in self-attention theory and compared to Latané's social impact theory.     

When and why is helping others good for well‐being? The role of belief in reciprocity and conformity to society's expectations

This research investigates the relation between informal help and subjective well‐being and its underlying mechanisms using a cross‐national perspective. We focus on two potential mechanisms derived from the self‐determination theory and conformity to the social norms literature. From the standpoint of self‐determination theory, helping others is good for well‐being if it is intrinsically motivated, rather than driven by the expectation of reciprocity. On the other hand, from the perspective of the conformity literature, helping others is associated with a higher well‐being when it is linked to the benefits of social conformity, such as social approval. We tested these hypotheses using the data from a total of 23 countries. The results provided support for both mechanisms. First, we found that the lower individuals' beliefs in reciprocity are, the stronger is the positive effect of self‐reported helping behavior on their well‐being. Second, helping behavior was more strongly related to life satisfaction in countries where providing help represents a strong social norm (measured with two different cultural indicators). We conclude that both individual‐ and culture‐level mechanisms account for the relation between prosocial behavior and well‐being. Copyright © 2015 John Wiley & Sons, Ltd.     

Integrating the study of conformity and culture in humans and nonhuman animals

Conformity--defined here by the fact that an individual displays a particular behavior because it is the most frequent the individual witnessed in others--has long been recognized by social psychologists as one of the main categories of social influence. Surprisingly, it is only recently that conformity has become an active topic in animal and comparative biology. As in any new and rapidly growing field, however, definitions, hypotheses, and protocols are diverse, not easy to organize in a coherent way, and sometimes seriously in conflict with one another. Here we pursue greater coherence by reviewing the newer literature on conformity in behavioral ecology and evolutionary biology in light of the foundational work in social psychology. We suggest that the knowledge accumulated in social psychology can be exploited by behavioral ecologists and evolutionary biologists to bring conceptual clarity to the field, avoid some experimental pitfalls, and help design new and challenging experiments. In particular, we propose that the notions of informational and normative conformity that, until now, have been little recognized in recent literature can resolve some important controversies. In turn, research on animal culture should be of great interest to social scientists, because understanding human culture and human uniqueness requires an evolutionary analysis of our cognitive capacities and their evolutionary origins. Our review suggests excellent opportunities for social and natural scientists to join forces in building an interdisciplinary and integrative approach to the pervasive phenomenon of conformity.     

直播营销中社会临场感对线上从众消费的影响及作用机理研究——行为与神经生理视角

研究以直播营销为背景, 引入产生于通讯领域的社会临场感概念, 在文献归纳分析的基础上首先探讨直播营销环境下社会临场感的内涵和构成; 之后基于从众消费理论通过行为实验的方法探究直播营销中社会临场感影响线上从众消费的认知机制; 进一步, 根据社会临场感理论探讨自我建构和消费者-主播关系强度在此过程中的调节作用; 最后基于社会助长理论, 利用神经科学方法客观性和“过程测量”的优势探索直播营销中社会临场感影响线上从众的情感机制。研究将揭示社会临场感影响线上从众消费行为的机理, 为直播播主和电商卖家提供指导的同时, 帮助消费者了解自我, 以做出更理性的消费决策。     

Putting the onus on authority: A review of obedient behavior and why we should move on

The obedience to authority domain arose in psychological research between the 1950s–1960s as a combination of interest in obedience, conformity, and compliance that expanded after Milgram's shock experiments. Each of these components compared different forms of submissive behavior as a response to authority and social pressure, but over the past fifty years the domain has merged these three components and become more centered around the shock of submissive behavior than the authority that causes it. As a result, many modern investigations use inconsistent understandings of these constructs and often leave out manipulation of the second half of the paradigm – authority. If we reintroduce the distinctions for each form of submissive behavior, we can notice patterns of how each is related to differences in authority and the systemic benefits of studying the nuances of authoritative systems. Understanding the impact of power dynamics on submissive behavior and what truly separates obedience from conformity and compliance not only allows for a more dualistic approach to this discipline, but allows the authority domain to provide insight into other domains such as education, workplace behavior, and conformity to mass media.     

Creative innovation or crazy irrelevance? The contribution of group norms and social identity to creative behavior

This paper develops an analysis of innovative behavior and creativity that is informed by the social identity perspective. Two studies manipulated group norms and analyzed their impact on creative behavior. The results of Study 1 show that when people are asked to make a creative product collectively they display conformity to ingroup norms, but that they deviate from ingroup norms when group members make the same products on their own. A parallel result was found in group members’ private perceptions of what they consider creative. In Study 2, the social identity of participants was made salient. Results showed conformity to group norms even when group members worked on their own creations. Findings suggest that innovative behavior is informed by normative context, and that in contexts in which people operate as members of a group (either physically through collective action, or psychologically through social identity salience) innovation will respect normative boundaries.     

亲社会行为中的从众效应

亲社会行为是社会关系的润滑剂, 从众心理会影响亲社会行为的出现。亲社会从众行为包括利他从众、公平偏好从众、信任从众、慷慨从众等。亲社会从众行为的心理机制包括模仿理论与动机改变理论。亲社会从众行为的神经机制包括奖赏加工与错误加工神经回路。社会价值取向、人际信任水平与人际敏感性对亲社会从众行为有一定的调节作用。未来的研究方向可以从亲社会从众效应的稳定性、个体差异、儿童及青少年的亲社会从众行为研究、临床研究以及跨文化角度入手。     

Going along versus going alone: when fundamental motives facilitate strategic (non)conformity

Three experiments examined how 2 fundamental social motives--self-protection and mate attraction--influenced conformity. A self-protective goal increased conformity for both men and women. In contrast, the effects of a romantic goal depended on sex, causing women to conform more to others' preferences while engendering nonconformity in men. Men motivated to attract a mate were particularly likely to nonconform when (a) nonconformity made them unique (but not merely a member of a small minority) and when (b) the topic was subjective versus objective, meaning that nonconformists could not be revealed to be incorrect. These findings fit with a functional evolutionary model of motivation and behavior, and they indicate that fundamental motives such as self-protection and mate attraction can stimulate specific forms of conformity or nonconformity for strategic self-presentation.     

The effects of reinforcement and social approval on conforming behaviour

The effects of reinforcement, social approval and sex on conformity were studied. Seventy-two male and 72 female college Ss were divided into equal high and low need for social approval groups. Each group was assigned to 1 of 3 experimental conformity conditions: (a) True-agree; (b) neutral; and (c) true-disagree. The groups were tested via a social conformity apparatus. It was found that: (a) Reinforcement for agreeing with a contrived group consensus (true-agree group) elicited more conformity than social pressure without reinforcement (neutral group), which in turn elicted more conformity than reinforcement for disagreeing with the consensus (trueA- disagree group); (b) females conformed more than males; (c) there was a slight tendency for high social approval Ss to conform more than low social approval Ss. Conformity was explained in terms of social learning, and it was suggested that the situational factor of reinforcement was a more important determinant of conformity than the motivational factor of social approval. The modified conformity scoring procedure used focuses on the conformity process.     

Threat(s) and conformity deconstructed: Perceived threat of infectious disease and its implications for conformist attitudes and behavior

Threat has been linked to conformity, but little is known about the specific effects of different kinds of threat. We test the hypothesis that perceived threat of infectious disease exerts a unique influence on conformist attitudes and behavior. Correlational and experimental results support the hypothesis. Individual differences in Perceived Vulnerability to Disease predict conformist attitudes; these effects persist when controlling for individual differences in the Belief in a Dangerous World. Experimentally manipulated salience of disease threat produced stronger conformist attitudes and behavior, compared with control conditions (including a condition in which disease‐irrelevant threats were salient). Additional results suggest that these effects may be especially pronounced in specific domains of normative behavior that are especially pertinent to pathogen transmission. These results have implications for understanding the antecedents of conformity, the psychology of threat, and the social consequences of infectious disease. Copyright © 2011 John Wiley & Sons, Ltd.     

Speaking order predicts memory conformity after accounting for exposure to misinformation

When people discuss their experiences, they can later report seeing things that they never saw, simply because they heard about those things in the discussion. One factor that may contribute to this effect is the order in which people speak; some research has investigated this issue, but it remains unclear whether a relationship exists between memory conformity and speaking order. We explored this question using data from five previous memory conformity experiments. The results provide evidence of an association between speaking order and memory conformity, such that people who spoke first in a discussion were misled less often than people who did not. These results build on previous research by demonstrating that the association could not have been caused by differences in opportunities to be misled. We could not draw conclusions about causality from the exploratory analyses, but ruled out several simple explanations of the results, and considered a variety of social and cognitive mechanisms that might account for the association. Further investigation will be required to tease apart the possible mechanisms that underlie the relationship between speaking order and memory conformity.     

Differentiating Among Motives for Norm Conformity

Two studies investigated why individuals conform to social norms. The authors propose that individuals conform to social norms to satisfy 3 general motives: accuracy, self-related, and other-related. Building on previous behavior prediction models, Study 1 found that measures of norms that identify specific motivational goals predicted behavior and intention better than did standard measures of social norms that consider only other-related motives for conformity. Study 2 investigated whether variations in the situational context are associated with alterations in motivational reasons for conforming to norms. Results indicated that one's motives for conforming to norms are sensitive to situational constraints. The findings from both studies suggest that, when predicting normative influences on behavior, research should address multiple motives underlying conformity with social norms.     

Social problem solving in adolescents with suicidal behavior: a systematic review

There is an increasing focus on deficiencies in problem solving as a vulnerability factor for suicidal behavior in general and hence a target for treatment in suicide attempters. In view of the uncertainty of evidence for this in adolescents we conducted a systematic review of the international research literature examining the possible relationship between deficiencies in social problem-solving skills and suicidal behavior in this population. This was based on searching two electronic databases: Medline 1966 to September 2003 and PsychInfo 1887 to September 2003. Twenty-two studies of social problem-solving skills in adolescents with suicidal behavior were found. Most of these studies, which compared adolescent patients with suicide attempts versus either nonsuicidal psychiatric or normal controls, found evidence for problem-solving deficits in the attempters; however, few of the differences remain after controlling for depression and/or hopelessness. Because most of the studies are cross-sectional, it is difficult to differentiate between the possibilities that deficiencies in problem-solving skills lead to depression when adolescents are faced by adversity and hence to suicidal behavior, or whether depression is the main factor which undermines problem-solving skills. Future research, preferably with longitudinal research designs, is required to determine the nature of the association between problem-solving skills and suicidal behavior in adolescents. This has important implications for therapeutic interventions.     

A social network analysis of student retention using archival data

This study attempts to determine if a relationship exists between first-to-second-year retention and social network variables for a cohort of first-year students at a small liberal arts college. The social network is reconstructed using not survey data as is most common, but rather using archival data from a student information system. Each student is given a retention score and an attrition score based on the behavior of their immediate relationships in the network. Those scores are then entered into a logistic regression that includes tradition background and performance variables that are traditionally significantly related to retention. Students?? friends?? retention and attrition behaviors are found to have a greater impact on retention that any background or performance variable.