Task switching: on the origin of response congruency effects

When people frequently alternate between simple cognitive tasks, performance on stimuli which are assigned the same response in both tasks is typically faster and more accurate than on stimuli which require different responses for both tasks, thus indicating stimulus processing according to the stimulus-response (S-R) rules of the currently irrelevant task. It is currently under debate whether such response congruency effects are mediated by the activation of an abstract representation of the irrelevant task in working memory or by "direct" associations between specific stimuli and responses. We contrasted these views by manipulating concurrent memory load (Experiment 1) and the frequency of specific S-R associations (Experiment 2). While between-task response congruency effects were not affected by the amount of concurrent memory load, they were much stronger for stimuli that were processed frequently in the context of a competitor task. These findings are consistent with the idea that a large portion of the congruency effects stems from direct S-R associations and they do not support a sole mediation by task-set activation in working memory.     

Dispositional motivations and message framing: a test of the congruency hypothesis in college students.

The authors examined the congruency hypothesis that health messages framed to be concordant with dispositional motivations will be most effective in promoting health behaviors. Undergraduate students (N=63) completed a measure of approach/avoidance orientation (behavioral activation/inhibition system) and read a gain- or loss-framed message promoting flossing. Results support the congruency hypothesis: When given a loss-framed message, avoidance-oriented people reported flossing more than approach-oriented people, and when given a gain-framed message, approach-oriented people reported flossing more than avoidance-oriented people. Discussion centers on implications for health interventions and the route by which dispositional motivations affect health behaviors through message framing.     

Sequential congruency effects: disentangling priming and conflict adaptation

Responding to the color of a word is slower and less accurate if the word refers to a different color (incongruent condition) than if it refers to the same color (congruent condition). This phenomenon, known as the Stroop effect, is modulated by sequential effects: it is bigger when the current trial is preceded by a congruent condition than by an incongruent one in the previous trial. Whether this phenomenon is due to priming mechanisms or to cognitive control is still debated. To disentangle the contribution of priming with respect to conflict adaptation mechanisms in determining sequential effects, two experiments were designed here with a four-alternative forced choice (4-AFC) Stroop task: in the first one only trials with complete alternations of features were used, while in the second experiment all possible types of repetitions were presented. Both response times (RTs) and errors were evaluated. Conflict adaptation effects on RTs were limited to congruent trials and were exclusively due to priming: they disappeared in the priming-free experiment and, in the second experiment, they occurred in sequences with feature repetitions but not in complete alternation sequences. Error results, instead, support the presence of conflict adaptation effects in incongruent trials. In priming-free sequences (Experiment 1 and complete alternation sequences of Experiment 2) with incongruent previous trials there was no error Stroop effect, while this effect was significant with congruent previous trials. These results indicate that cognitive control may modulate performance above and beyond priming effects.     

Attention precuing and Simon effects: A test of the attention-coding account of the Simon effect

Simon effects refer to the finding that choice-response latencies to a nonspatial aspect of a stimulus vary depending on the spatial correspondence between the stimulus position and the position of the correct response alternative. Recently, researchers have proposed an attention-coding account of Simon effects whereby the (irrelevant) stimulus spatial code involved in the generation of the effect is formed in the process of attentional orienting to the stimulus. This account predicts that if attentional orienting is unnecessary at stimulus onset, as when the stimulus appears at an attended location, Simon effects will not be observed. This prediction was tested by measurement of Simon effects in an attention-precuing task in which the stimulus was presented at attended and unattended locations. Significant Simon effects were observed independently of the focus of attention. This result was obtained over a large range of precue-target SOAs, and did not depend on whether central or peripheral precues were used to direct attention or on whether the relevant target dimension was color or form. Significant Simon effects were not observed when the precue-target SOA was 50 ms, irrespective of the other precue and task conditions. The data do not support the prediction of the attention-coding account and thus question the generality of the account in its current form. It is suggested that spatial and temporal uncertainties are important factors that influence the pattern of results, and that these factors must be incorporated into attention-coding models of the Simon effect.     

Effector system-specific sequential modulations of congruency effects

Congruency effects in conflict tasks are reliably reduced after experiencing conflict, that is, following incongruent trials. Such sequential modulations (sometimes referred to as the Gratton effect) indicate the operation of conflict adaptation mechanisms. The influential conflict monitoring hypothesis suggested that after conflict the processing of relevant stimulus dimensions is increased. Alternatively, it was suggested that the influence of automatic response activation is suppressed following conflict. In two experiments, participants worked on the same cognitive task (Experiment 1: Eriksen flanker; Experiment 2: Simon) with the same kind of stimulation. A cue indicated whether they should respond with the hands or the feet. When the effector system repeated from the previous trial, a sequential modulation was reliably observed. When the effector system switched, however, the sequential modulation collapsed. These results are taken to argue for the suppression of effector system-specific response activations as a consequence of experiencing conflict. Alternative interpretations in terms of task-set and/or context switches are discussed.     

Sequential effects in naming: a time-criterion account

S. J. Lupker, P. Brown, and L. Colombo (1997) reported that target naming latencies are strongly affected by the difficulty of the other stimuli in a trial block, an effect they attributed to readers' strategic use of a time criterion to guide responding. In the present research, the authors asked whether there are also trial-by-trial ("sequential") effects by examining naming latency as a function of the difficulty of the preceding stimulus. In Experiment 1, both nonwords and high-frequency regular words were named more rapidly following a word than a nonword. Experiments 2, 3, and 4 were parallel experiments involving a variety of stimulus types (e.g., high- and low-frequency inconsistent words, easy and hard nonwords). In all cases, similar sequential effects were observed (i.e., all stimulus types had shorter latencies following an easier-to-name than a harder-to-name stimulus). In terms of the time-criterion account, criterion placement appears to be affected by the relative difficulty of the preceding stimulus in a way that is independent of stimulus type.     

Orthographic congruency effects in the suprasegmental domain: Evidence from Thai

The influence of orthographic knowledge on lexical tone processing was examined by manipulating the congruency between the tone and the tone marker of Thai monosyllabic words presented in three metalinguistic tasks. In tone monitoring (Experiment 1) and same–different tone judgement (Experiment 2)—that is, tasks that require an explicit analysis of tone information—an orthographic congruency effect was observed: Better performance was found when both tone and tone marker led to the same response than when they led to opposite, competing responses. In rhyme judgement (Experiment 3), a metaphonological task that allows tone to be processed in a more natural way since it does not require explicit analysis of tone, the orthographic effect emerged only when the interstimulus interval was lengthened from 30 to 1,200 ms. In addition to demonstrating the generalization of the orthographic congruency effect to the suprasegmental domain in Thai, the present data also suggest relatively late and task-dependent activation of orthographic representations of tone.     

Orthographic congruency effects in the suprasegmental domain: evidence from Thai

The influence of orthographic knowledge on lexical tone processing was examined by manipulating the congruency between the tone and the tone marker of Thai monosyllabic words presented in three metalinguistic tasks. In tone monitoring (Experiment 1) and same-different tone judgement (Experiment 2)--that is, tasks that require an explicit analysis of tone information---an orthographic congruency effect was observed: Better performance was found when both tone and tone marker led to the same response than when they led to opposite, competing responses. In rhyme judgement (Experiment 3), a metaphonological task that allows tone to be processed in a more natural way since it does not require explicit analysis of tone, the orthographic effect emerged only when the interstimulus interval was lengthened from 30 to 1,200 ms. In addition to demonstrating the generalization of the orthographic congruency effect to the suprasegmental domain in Thai, the present data also suggest relatively late and task-dependent activation of orthographic representations of tone.     

Orientation congruency effects on the identification of disoriented shapes

Effects of orientation on identification can be attenuated when other patterns at the same (or a similar) orientation are identified in close temporal contiguity. In Experiments 1 and 2, letters were presented simultaneously in brief masked displays. Identification accuracy was much higher when the letters had consistent orientations than when the letters had different orientations within a display. In Experiment 3, two letters were presented sequentially. Identification accuracy was higher with congruent than with incongruent orientations. The results are unexpected if one assumes that the patterns themselves are rotated until upright prior to their identification, unless pattern rotation processes can be primed, and that priming requires orientation congruence between the priming and primed stimulus. The results are expected if the orientation of a frame of reference can be adjusted to the orientation of the patterns during the identification process.     

Source attributions and false memories: a test of the demand characteristics account

When lists of related words are presented to subjects, they sometimes recall or recognize nonpresented words related to those lists (critical lures). In fact, subjects sometimes claim to remember which of two speakers said the critical lures. We examined whether this finding could be accounted for by demand characteristics. If subjects’ willingness to make source attributions to critical lures reflects experimental demand, one would predict that subjects should be willing to change and should have little confidence in these attributions. Subjects made more attributions, were less likely to change their attributions, and were more confident in their attributions for critical lures than for unrelated distractors. Subjects had even more confidence in the attributions that they made for words that had actually been presented, and they were even less likely to change these attributions. These findings suggest that false memories are quite compelling but that they are also subtly different from true memories.     

Mutual inhibition in collaborative recall: evidence for a retrieval-based account

In Experiment 1 participants gave 3 successive free recalls of items learned either individually or in pairwise collaboration. The first and third recalls were performed individually, the second alone or in collaboration. Collaborative recall led to an inhibitory effect after individual learning but not after collaborative learning, in which partners had similar retrieval strategies. Consistent with a retrieval locus for collaborative inhibition, non-recalled items reappeared in subsequent individual recall. Experiment 2 showed that collaborative inhibition was eliminated when a separate retrieval cue was given for each item. Experiments 2 and 3 also showed that when participants learned items in the same order, their retrieval strategies were more similar and they showed less collaborative inhibition. It is concluded that mutual interference in collaborative recall is due to the mutual disruption of individual retrieval strategies.     

Towards a similarity-based account of compatibility effects

Summary In three experiments, the role of similarity in compatibility effects was investigated. A flanker task was used, in which two flankers (one to the left and one to the right of a centrally presented target) had opposite values on two or three dimensions. Left-right responses were based on the correspondence between the target and the flankers on one dimension. The other dimensions were irrelevant for the task. Manipulation of the overlap pattern between the target and the flankers showed that response efficiency depended on the similarity of the target to the flankers. The similarity model yielded fairly accurate quantitative predictions of reaction times. The implications of these results for theories of compatibility effects are discussed. It is argued that a similarity-based account may be superior to alternative accounts that rely on the notion of congruity.     

Top-down and bottom-up sequential modulations of congruency effects

Several studies have demonstrated reduced congruency effects after incongruent trials. The conflict monitoring hypothesis (Botvinick, Braver, Barch, Carter, & Cohen, 2001) assumes that this sequential modulation is based on top-down cognitive control and suggests that more control is engaged after the detection of conflict. An alternative account is based on repetition effects of stimulus and response features and can be considered bottom up. This study investigates both modulatory sources. In a Stroop task with two response-stimulus intervals (RSIs), we demonstrate that top-down modulation does not occur with a very short RSI, suggesting that it takes some time before the system can be reconfigured. Bottom-up modulation is observed for both RSIs. This finding demonstrates that two different sources simultaneously reduce congruency effects after incongruent trials.     

Cross-modal dynamic capture: congruency effects in the perception of motion across sensory modalities

This study investigated multisensory interactions in the perception of auditory and visual motion. When auditory and visual apparent motion streams are presented concurrently in opposite directions, participants often fail to discriminate the direction of motion of the auditory stream, whereas perception of the visual stream is unaffected by the direction of auditory motion (Experiment 1). This asymmetry persists even when the perceived quality of apparent motion is equated for the 2 modalities (Experiment 2). Subsequently, it was found that this visual modulation of auditory motion is caused by an illusory reversal in the perceived direction of sounds (Experiment 3). This "dynamic capture" effect occurs over and above ventriloquism among static events (Experiments 4 and 5), and it generalizes to continuous motion displays (Experiment 6). These data are discussed in light of related multisensory phenomena and their support for a "modality appropriateness" interpretation of multisensory integration in motion perception.     

Orientation congruency effects for familiar objects: coordinate transformations in object recognition

How do observers recognize objects after spatial transformations? Recent neurocomputational models have proposed that object recognition is based on coordinate transformations that align memory and stimulus representations. If the recognition of a misoriented object is achieved by adjusting a coordinate system (or reference frame), then recognition should be facilitated when the object is preceded by a different object in the same orientation. In the two experiments reported here, two objects were presented in brief masked displays that were in close temporal contiguity; the objects were in either congruent or incongruent picture-plane orientations. Results showed that naming accuracy was higher for congruent than for incongruent orientations. The congruency effect was independent of superordinate category membership (Experiment 1) and was found for objects with different main axes of elongation (Experiment 2). The results indicate congruency effects for common familiar objects even when they have dissimilar shapes. These findings are compatible with models in which object recognition is achieved by an adjustment of a perceptual coordinate system.     

Assessing a retrieval account of the generation and perceptual-interference effects

A number of memory phenomena are modulated by experimental design, with the effect (e.g., of bizarreness, generation, or perceptual interference) occurring in recall for mixed-list, but not pure-list designs. These effects have other similarities and have been treated in common theoretical frameworks, some focusing on encoding and others on retrieval. The typical paradigm for examining design effects confounds encoding and retrieval contexts, making it difficult to compare these accounts. Using a new paradigm, McDaniel, Dornburg, and Guynn (2005) concluded that retrieval processes contribute to the bizarreness effect. We applied this paradigm to the related perceptual-interference and generation effects. Participants were presented with two pure study lists and later recalled the lists separately (inducing pure retrieval sets) or together (inducing a combined or mixed retrieval set) in a single test. In four experiments, the combined recall condition consistently failed to enhance the size of the generation or perceptual-interference effect. Two additional experiments verified that perceptual interference and generation enhanced recognition memory, as predicted by the standard encoding accounts. The results provide no support for the retrieval account of these two variables but generally are consistent with an encoding locus.     

Long-term inhibition of return for spatial locations: evidence for a memory retrieval account

It has generally been accepted that attention is inhibited from returning to previously attended locations, and that this inhibition of return (IOR) lasts just two or three seconds. Recently, Tipper, Grison, and Kessler (2003) showed that IOR can occur over much longer periods of time provided the inhibition is encoded with a context-rich event. Here we examine standard (i.e., typical time range) and long-term IOR within the same experimental paradigm as a means to compare their properties. Experiment 1 used the simple displays typical of cueing paradigms and revealed that both standard and long-term IOR can be obtained under such conditions. Experiment 2 showed that both standard and long-term IOR occurred when there was incongruence between the required response on the current trial and that stored in memory. Furthermore, IOR was not produced when there was incongruence between a target feature (colour) of the current trial and that stored in memory. These results are consistent with a memory retrieval account of IOR and suggest that the same inhibitory mechanism may underlie both standard and long-term IOR.     

Long-term inhibition of return for spatial locations: Evidence for a memory retrieval account

It has generally been accepted that attention is inhibited from returning to previously attended locations, and that this inhibition of return (IOR) lasts just two or three seconds. Recently, Tipper, Grison, and Kessler (2003) showed that IOR can occur over much longer periods of time provided the inhibition is encoded with a context-rich event. Here we examine standard (i.e., typical time range) and long-term IOR within the same experimental paradigm as a means to compare their properties. Experiment 1 used the simple displays typical of cueing paradigms and revealed that both standard and long-term IOR can be obtained under such conditions. Experiment 2 showed that both standard and long-term IOR occurred when there was incongruence between the required response on the current trial and that stored in memory. Furthermore, IOR was not produced when there was incongruence between a target feature (colour) of the current trial and that stored in memory. These results are consistent with a memory retrieval account of IOR and suggest that the same inhibitory mechanism may underlie both standard and long-term IOR.     

Personalizing politics: a congruency model of political preference

Modern politics become personalized as individual characteristics of voters and candidates assume greater importance in political discourse. Although personalities of candidates capture center stage and become the focus of voters' preferences, individual characteristics of voters, such as their traits and values, become decisive for political choice. The authors' findings reveal that people vote for candidates whose personality traits are in accordance with the ideology of their preferred political party. They also select politicians whose traits match their own traits. Moreover, voters' traits match their own values. The authors outline a congruency model of political preference that highlights the interacting congruencies among voters' self-reported traits and values, voters' perceptions of leaders' personalities, politicians' self-reported traits, and programs of favored political coalitions.