The Distortion of Information during Decisions

During a decision might a preexisting preference lead to the distortion of new information in favor of the preferred alternative? An experiment that furnished one alternative with a prior preference found such predecisional distortion. It was also found that in the absence of any initial preference, a developing preference for one alternative led to the distortion of new information so as to favor that leading alternative. The distortion from both sources, preexisting and developing preferences, exceeded the postdecisional distortion from cognitive dissonance reduction.     

Leader‐driven distortion of probability and payoff information affects choices between risky prospects

Research indicating that decision makers often distort new information to favor nascent preferences has focused primarily on riskless choice rather than risky choice. In addition, the critical assumption that information distortion mediates the link between the initially preferred alternative and the final choice has not been tested in a compelling manner. In an experiment designed to fill these gaps, participants made six choices involving pairs of hypothetical three‐outcome monetary gambles. We manipulated initial preferences by varying the order in which gamble features were presented. Multilevel regressions indicated that participants distorted their evaluations of precise probabilities and payoffs in the direction of their emerging preferences and that they used their biased evaluations to update those preferences. As expected, information distortion mediated the effect of initial preferences on final choices and final preference strength. In a follow‐up experiment, we compared a standard measure of information distortion (based on comparisons to mean ratings in a no‐choice control task) to a more personalized measure (based on participants' own ratings in the control task) and found the mean‐based measure to be superior for the probability and payoff information in question. Other findings in Experiment 2 corroborated the results of Experiment 1. In both studies, the distortion of quantitative inputs in a simple task highlights the non‐normative circularity of the choice process. Copyright © 2010 John Wiley & Sons, Ltd.     

Information distortion in self-other decision making

In both organizational and social arenas, individuals make decisions for themselves and for other individuals. But research in decision making has provided little input into whether or how these decisions are psychologically different. In this paper, I propose that decisions—depending on whom they are for—vary according to the extent of information distortion, such that, individuals who choose for themselves demonstrate more postdecisional distortion, yet less predecisional distortion than individuals who choose on behalf of others. To test this hypothesis, participants in an experiment made a decision between two restaurants. Attributes about each restaurant were presented sequentially, and preferences were measured following each attribute. As expected, participants who chose for themselves experienced more postdecisional distortion. However, among participants who chose on behalf of others, greater distortion of predecisional attribute information was observed. These findings shed light on the differences in self-other decision making, as well as on research concerning information distortion.     

Understanding pretrial publicity: predecisional distortion of evidence by mock jurors

Prejudicial pretrial publicity (PTP) constitutes a serious source of juror bias. The current study examined differences in predecisional distortion for mock jurors exposed to negative PTP (N-PTP) versus nonexposed control participants. According to work by K. A. Carlson and J. E. Russo (2001), predecisional distortion occurs when jurors bias new evidence in favor of their current leading party (prosecution or defense) rather than evaluating this information for its actual probative properties. Jury-eligible university students (N=116) acted as jurors in a mock trial. Elevated rates of guilty verdicts were observed in the N-PTP condition. Predecisional distortion scores were significantly higher in the N-PTP condition and reflected a proprosecution bias. The effect of prejudicial PTP on verdict outcomes was mediated by predecisional distortion in the evaluation of testimony. Results are discussed in relation to motivated decision making and confirmation biases.     

Benefiting From Disagreement: Counterarguing Reduces Prechoice Bias in Information Evaluation

Confirmatory information processing (i.e., information distortion) is a robust phenomenon with no known mitigation. This research proposes that information distortion might be mitigated by disrupting its driver, namely, the need for cognitive consistency. Priming a counterarguing mindset should induce people to refute their emerging preferences, thereby disrupting the operation of cognitive consistency. Five studies confirm this prediction. Study 1 demonstrates that priming a counterarguing mindset decreases information distortion. Studies 2 and 3 replicate Study 1 and further show that the influence of a head start on choice diminishes when counterarguing is primed. Study 4 shows that priming counterarguing inhibits consistency‐related concepts. Finally, Study 5 demonstrates that counterarguing not only reduces distortion but also yields reduced commitment to the preferred alternative.     

Strategies in the Information Search Process: Interaction Among Task Structure,Knowledge, and Source

The authors explored the information search strategies of 145 individuals in the predecisional stage. Decision-making participants selected pieces of information from a list including relevant and irrelevant data. The authors investigated the influence of the individual's knowledge and information source. In Experiment 1, the authors experimentally manipulated the information source reliability. The results revealed that participants tended to use a sequential strategy when the authors presented information as supplied by a reliable source. In Experiment 2, the authors analyzed the interaction between information source and the individuals' knowledge. When participants believed the source to be reliable, even knowledgeable participants adopted a strategy as sequential as that chosen by naive individuals. In Experiment 3, a mediational model corroborated the hypothesis that the search strategy affects the final judgment. The results were consistent with the constructivist framework, which emphasizes the role of individual, task, and context in the decision-making process.     

Strategies in the information search process: interaction among task structure, knowledge, and source

The authors explored the information search strategies of 145 individuals in the predecisional stage. Decision-making participants selected pieces of information from a list including relevant and irrelevant data. The authors investigated the influence of the individual's knowledge and information source. In Experiment 1, the authors experimentally manipulated the information source reliability. The results revealed that participants tended to use a sequential strategy when the authors presented information as supplied by a reliable source. In Experiment 2, the authors analyzed the interaction between information source and the individuals' knowledge. When participants believed the source to be reliable, even knowledgeable participants adopted a strategy as sequential as that chosen by naive individuals. In Experiment 3, a mediational model corroborated the hypothesis that the search strategy affects the final judgment. The results were consistent with the constructivist framework, which emphasizes the role of individual, task, and context in the decision-making process.     

Distortion of probability and outcome information in risky decisions

Substantial evidence indicates that information is distorted during decision making, but very few studies have assessed the distortion of probability and outcome information in risky decisions. In two studies involving six binary decisions (e.g., banning blood donations from people who have visited England, because of “mad cow disease”), student and nonstudent participants distorted their evaluations of probability and outcome information in the direction of their preferred decision alternative and used these biased evaluations to update their preferences. Participants also evaluated the utilities of possible outcomes more positively when the outcomes could follow only from the preferred alternative and more negatively when they could follow only from the competing alternative. Such circular reasoning is antithetical to the normative consequentialist principles underlying decision analysis. Presenting numerical information as precise values or as ranges of values did not significantly affect information distortion, apparently because the manipulation did not affect perceived ambiguity as intended.     

How persuasive messages can influence behavior without awareness

A persuasive message that favors one option in a binary choice can enhance the apparent value of its target by biasing the interpretation of subsequent information. The message installs its target as the initial leader in preference and lets the predecisional distortion of information defend that leadership position. An experiment that contrasts showing TV commercials before and after objective product information demonstrates this process. Ratings of the importance of the commercials to the choice indicate that people are aware of advertising's direct effect on their choice but not of its indirect effect through the biased evaluation of the product information.     

Information distortion in the evaluation of a single option

Extending previous work on biased predecisional processing, we investigate the distortion of information during the evaluation of a single option. A coherence-based account of the evaluation task suggests that individuals will form an initial assessment of favorability toward the option and then bias their evaluation of subsequent information to cohere with their initial disposition. Three experiments tested this hypothesis. Initial disposition was manipulated (Studies 1 and 3) or measured (Study 2), and attribute ratings were collected as indicators of information distortion. Results from all three experiments indicate that attribute evaluations were biased to favor initial dispositions. These findings provide evidence that information distortion is one cause of primacy effects in judgment and decision-making settings involving a single option.     

Bigger is better: the influence of physical size on aesthetic preference judgments

The hypothesis that the physical size of an object can influence aesthetic preferences was investigated. In a series of four experiments, participants were presented with pairs of abstract stimuli and asked to indicate which member of each pair they preferred. A preference for larger stimuli was found on the majority of trials using various types of stimuli, stimuli of various sizes, and with both adult and 3‐year‐old participants. This preference pattern was disrupted only when participants had both stimuli that provided a readily accessible alternative source of preference‐evoking information and sufficient attentional resources to make their preference judgments. Copyright © 2002 John Wiley & Sons, Ltd.     

你能看见我的努力吗：社会地位感知对消费者繁简偏好的影响

文章通过5个实验(包括1个预注册实验)探讨了个体感知到的相对社会地位如何影响消费者对产品繁简设计的偏好。实验1和2发现处于相对低社会地位的个体会偏好设计繁复的产品。实验3和4探究了该效应的中介机制, 即繁复设计的产品可以传递出努力线索, 而相对低社会地位个体因为重视努力进而偏好繁复设计产品。实验5通过调节变量的方式进一步验证上述机制, 发现社会地位对繁简偏好的影响只存在于那些重视努力价值的个体身上。文章推进了消费者审美偏好, 主观社会地位和消费者努力等方向的研究进展。     

Information search and presentation in advisor–client interactions

When making a decision, people often search for more information supporting than conflicting with their preferred alternative. This can be counterproductive because potential risks and liabilities of the intended decision may be overlooked. However, when confronted with a decision problem, people often turn to advisors for help. We examined what kind of information advisors search for when confronted with a client’s decision problem and what information they present to their clients. Experiment 1 suggested that advisors (participants in the role of travel agents or friends) conducted a more balanced information search than personal decision-makers. However, when presenting information to their client, mock travel agents passed on more information supporting their recommendation than conflicting with it, whereas friends presented information in a balanced way. Experiment 2 replicated the balanced information search of advisors and suggested that this effect was partly mediated by the advisors’ increased accuracy motivation. Practical and theoretical implications are discussed.     

Time preferences in long-tailed macaques (Macaca fascicularis) and humans (Homo sapiens)

Rosati et al. (Curr Biol 17(19):1663–1668, 2007) found in a self-control test in which choice was between a smaller, immediately delivered food and a larger, delayed food, that chimpanzees preferred the larger reward (self-control); humans, however, preferred the smaller reward (impulsivity). They attributed their results to a species difference in self-control. In Experiment 1, monkeys (long-tailed macaques) were exposed to a self-control task in two conditions: where the food was hidden under differently colored bowls and where it was visible. When these two conditions were compared, choice shifted from greater preference for the impulsive alternative in the hidden condition to greater preference for the self-control alternative in the visible condition. Additionally, in both conditions, preference shifted from self-control to impulsivity over sessions. These results were explained in terms of the reversed-contingency effect (a propensity to reach for more over less when rewards are visible) and not to a capacity for self-control. In Experiment 2, humans that demonstrated preference for more over less in choice preferred the impulsive alternative when choice to either alternative was followed by the same intertrial interval—a preference that accelerates trial rates relative to preference of the self-control alternative. When trial rates were equated so that neither choice accelerated session’s end, humans demonstrated self-control. These results suggest that Rosati et al.’s demonstration of impulsivity in humans was due to participants’ desire to minimize session time.     

Correcting the misinformation effect

Decades of memory research have demonstrated a dire need for effective methods of correcting misinformation, particularly once it has been encoded. However, much of this research has exposed participants to misinformation first then provided a correction, and used indirect memory questions. Using a misinformation effect (ME) paradigm, in which participants' memory is distorted by misleading postevent information, we examine whether corrections can combat memory distortion on direct memory tests. Experiment 1 showed corrections greatly reduced the ME. Experiment 2 replicated this finding with a longer lag time (3 min) between exposure to misinformation and its correction, except for participants that read only the misinformation and its correction. Experiment 3 ruled out the possibility that participants reported the most recent information they read, suggesting participants evaluate the correction's veracity. Finally, a meta‐analysis of the three experiments reiterates that corrections may be effective in combating misinformation.     

Confirmation bias in sequential information search after preliminary decisions: an expansion of dissonance theoretical research on selective exposure to information

Research on selective exposure to information consistently shows that, after having made a decision, people prefer supporting over conflicting information. However, in all of these experiments participants were given an overview of all available pieces of information, selected them simultaneously, and did not process the requested information during the selection phase. In the present research the authors show that an even stronger preference for supporting information arises if information is presented and processed sequentially instead of simultaneously (Experiment 1), and they demonstrate that this stronger confirmation bias is due to sequential presentation and not to sequential processing of information (Experiment 2). The authors provide evidence that the increase in confirmation bias under sequential presentation is caused by heightened commitment due to the participants' increased focusing on their decision (Experiments 3 and 4).     

Gambles vs. quasi-realistic scenarios: expectations to find probability and risk-defusing information

The paper investigates predecisional information search in risky decisions, specifically information concerning the probability of a negative outcome and whether a risk-defusing operator (RDO) is available. Experiment 1 (54 participants) tested the hypothesis that search for such information is triggered by expectations that it can be obtained in the situation. Cues for the availability of information were manipulated. It was predicted that cues mentioning possible information sources raise expectations and consequently increase search activity. Furthermore, gambles were expected to differ from other real world contexts, with lower expectations for RDOs and higher ones for probabilities. The Method of Active Information Search was employed. The number of questions asked about probability and RDOs in different conditions confirmed the hypotheses. Experiment 2 (36 participants) ruled out the alternative interpretation that the expectation to actually find favorable probabilities or applicable RDOs respectively, rather than the expectation to obtain information, determined information search.     

Limiting predecisional distortion by prior valuation of attribute components

Predecisional distortion is the pre-choice biasing of attribute evaluations to favor the option that is leading in a decision maker’s mind. It is proposed that predecisional distortion of product attributes results from the biased construction of attribute component valuations during the choice process. An implication of this component valuation hypothesis is that consumers who value relevant attribute components before the choice process will exhibit less predecisional distortion than those who do not. This prediction was examined in two preferential choice studies. Data from Study 1 revealed that consideration of a component list prior to choice reduced predecisional distortion to negligible levels. Study 2 examined predecisional distortion during a real choice between two bottles of wine. Results showed that participants did not distort attributes based on components they had previously valued, but did distort attributes based on components they had not previously valued. Data from both studies revealed that participants who were exposed to attribute components before the choice process were less confident in the leading option during the choice process. The paper concludes with a discussion of how prior valuation of attribute components might be used to ameliorate other choice anomalies.     

Giving advice or making decisions in someone else's place: the influence of impression, defense, and accuracy motivation on the search for new information

When making decisions, people have been found predominantly to seek information supporting their preferred choice and to neglect conflicting information. In this article, the authors investigate to what extent different types of advisors, who recommend a choice to someone or make a decision on behalf of someone, show the same confirmatory information search. In Experiment 1, the authors presented participants, in the role of advisors, with a client's decision problem and found that when making a recommendation, advisors conducted a more balanced information search than participants who were making a decision for themselves. However, advisors who had to make a decision on behalf of their clients revealed an increased preference for information supporting their position. Experiment 2 suggested that this confirmatory information search was caused by impression motivation: The advisors bolstered their decision to justify it to the client. The results are discussed within the multiple motive framework of the heuristic systematic model.     

Sizing up information distortion: quantifying its effect on the subjective values of choice options

When choosing between options, people often distort new information in a direction that favors their developing preference. Such information distortion is widespread and robust, but less is known about the magnitude of its effects. In particular, research has not quantified the effects of distortion relative to the values of the choice options. In two experiments, we manipulated participants’ initial preferences in choices between risky three-outcome monetary gambles (win, lose, or neither) by varying the order of five information items (e.g., amount to win, chance of losing). In Experiment 1 (N = 397), the effect of initial information on gambles’ certainty equivalents (subjective values) was mediated by the distortion of later information. The indirect effect on the difference between gambles’ certainty equivalents averaged 27% of the gambles’ mean expected value. In Experiment 2 (N = 791), we increased the difference between gambles on a later information item to overcome the effect of initial information on participants’ choices. The required change averaged 31% of the gambles’ mean expected value. We conclude that the effects of information distortion can be substantial.