Leader-focused search: The impact of an emerging preference on information search

This article examines the influence an emerging preference (i.e., a leader) has on predecisional information search. We explore two possibilities. First, decision makers may seek information they expect will support their leader (leader-supporting search). Second, decision makers may seek information about their leader, irrespective of the expected valence of the information (leader-focused search). Across various studies, product domains and experimental designs, we consistently find that decision makers engage in leader-focused search, not leader-supporting search. We also find that leader-focused search can steer decision makers towards information sources that are less important, less credible, and objectively suboptimal.     

Different ways of looking at unpleasant truths: How construal levels influence information search

When not knowing the negative outcome of past decision, people search for more information even when it confirms their negative suspicion. What drives this information search is the hope that the unpleasant state of “not knowing” ends when one faces the truth [Shani, Y., Tykocinski, O. E., &; Zeelenberg, M. (2008). When ignorance is not bliss: How distressing uncertainty drives the search of negative information. Journal of Economic Psychology, 29, 643–653; Shani, Y., &; Zeelenberg, M. (2007). When and why do we want to know? How experienced regret promotes post-decision information search. Journal of Behavioral Decision Making, 20, 207–222]. Previous research suggests that adopting high- or low-level construals of a situation can increase or decrease the affective value of experiences [Metcalfe, J., &; Mischel, W. (1999). A hot/cool-system analysis of delay of gratification: Dynamics of willpower. Psychological Review, 106, 3–19, Mischel, W., Ayduk, O., &; Mendoza-Denton, R. (2003). Sustaining delay of gratification over time: A hot–cool systems perspective. In G. Loewenstein &; D. Read (Eds.), Time and decision: Economic and psychological perspectives on intertemporal choice (pp. 175–200). New York, NY: Russell Sage Foundation; Trope, Y., Gervey, B., &; Bolger, N. (2003). The role of perceived control in overcoming defensive self-evaluation. Journal of Experimental Social Psychology, 39, 407–419]. We propose that the need to know the potentially hurtful truths about one’s own decision increases when people adopt a low-level construal, but it decreases when people adopt a high-level construal. In five experiments, we manipulated construal levels and assessed the effects on information search and the underlying psychological process.     

Antecedents of consumer relative preference for interpersonal information sources in pre‐purchase search

Past research has demonstrated clearly the importance of pre‐purchase information search within the buying process. Scholars have identified several sources used by consumers in order to obtain information relevant to their purchase situation. Among the various information sources, interpersonal non‐commercial sources seem to play an important role in consumers' choice decisions. The present study examines potential antecedents of consumer relative preference for interpersonal information search. The proposed antecedents include personality traits such as individuals' susceptibility to interpersonal influence, their need for cognition and their self‐confidence, as well as individual differences in product knowledge and perceived risk associated with the purchase of a specific product. Using structural equation modelling on survey data (419 respondents), seven hypotheses — describing relationships between the diverse variables of the model — were tested. The results indicate that consumer relative preference for interpersonal information search was significantly influenced by consumers' susceptibility to interpersonal influence, their need for cognition, their self‐confidence and their product knowledge. Consumers' product knowledge also influenced their perceived risk, which did not affect their preference for interpersonal search significantly. Copyright © 2005 John Wiley & Sons, Ltd.     

You’re looking for what? Comparing search for familiar,nameable objects to search for unfamiliar,novel objects

Searching for items in one’s environment often includes considerable reliance on semantic knowledge. The present study examines the importance of semantic information in visual and memory search, especially with respect to whether the items reside in long-term or working memory. In Experiment 1, participants engaged in hybrid visual memory search for items that were either highly familiar or novel. Importantly, the relatively large number of targets in this hybrid search task necessitated that targets be stored in some form of long-term memory. We found that search for familiar objects was more efficient than search for novel objects. In Experiment 2, we investigated search for familiar versus novel objects when the number of targets was low enough to be stored in working memory. We also manipulated how often participants in Experiment 2 were required to update their target (every trial vs. every block) in order to control for target templates that were stored in long-term memory as a result of repeated exposure over trials. We found no differences in search efficiency for familiar versus novel objects when templates were stored in working memory. Our results suggest that while semantic information may provide additional individuating features that are useful for object recognition in hybrid search, this information could be irrelevant or even distracting when searching for targets stored in working memory.     

Failure to exploit learned spatial value information during visual search

ABSTRACT

In recent years there has been rapid proliferation of studies demonstrating how reward learning guides visual search. However, most of these studies have focused on feature-based reward, and there has been scant evidence supporting the learning of space-based reward. We raise the possibility that the visual search apparatus is impenetrable to spatial value contingencies, even when such contingencies are learned and represented online in a separate knowledge domain. In three experiments, we interleaved a visual choice task with a visual search task in which one display quadrant produced greater monetary rewards than the remaining quadrants. We found that participants consistently exploited this spatial value contingency during the choice task but not during the search task – even when these tasks were interleaved within the same trials and when rewards were contingent on response speed. These results suggest that the expression of spatial value information is task specific and that the visual search apparatus could be impenetrable to spatial reward information. Such findings are consistent with an evolutionary framework in which the search apparatus has little to gain from spatial value information in most real world situations.     

Methodological issues in judgment and decision-making research: Concurrent verbal protocol validity and simultaneous traces of process

This paper examines two dimensions of concurrent verbal protocol validity. First, whether verbalization affects process and outcome (reactivity) was examined by comparing concurrent verbal protocol traces with those from a computer search process tracing method, the latter being a complete trace of information acquisition from experimental materials. Earlier findings that verbalization affects time were confirmed. However, verbalization did not affect amount and pattern of acquisition or accuracy of judgments. Second, whether concurrent verbal protocols are complete was examined by comparing concurrent verbal protocol and computer traces that were simultaneously obtained in a treatment in which subjects verbalized as they acquired information from the computer. The verbal traces less completely captured information acquisition behavior than computer search. This suggests that, although concurrent verbal protocols provide greater insight into decision behavior than computer search, the latter is a more reliable information-acquisition trace. Thus, if information acquisition is of primary interest and if computer search activities can be naturally integrated into performing the primary task, computer search is preferred to concurrent verbal protocols. However, if information use or retrieval from long-term memory is of primary interest, concurrent verbal protocols are preferred to computer search. Finally, this paper examined whether the simultaneous use of concurrent verbal protocols and computer search provides traces of information acquisition and use that are as complete as when each method is independently applied. Although computer search tended to limit subjects verbalizations of evaluative operators, this effect may be eliminated by practice on the computer prior to collecting data.     

Perceived Risk and Efficacy Beliefs as Motivators of Change

Evidence of a direct correlation between risk perception and self‐protective behavior is ambiguous at best. Witte's (1992, 1994) extended parallel process model (EPPM) explains many contradictory findings by pointing out the moderating role played by efficacy beliefs. Working from the EPPM, this article introduces the risk perception attitude (RPA) framework that categorizes individuals into one of four attitudinal groups: responsive (high risk, high efficacy), avoidance (high risk, low efficacy), proactive (low risk, high efficacy), and indifference (low risk, low efficacy). We conducted two studies to test our hypotheses that these groups differ in their self‐protective motivation, intention to seek information, behavioral intention, knowledge acquisition, and time spent seeking information. Results, though not entirely consistent, suggest that, when risk and efficacy are made salient (Study 1), people's risk perception guides most of their subsequent actions, but in a natural context (Study 2), risk and efficacy jointly affect subsequent action.     

任务转换条件下对特征的并行搜索

采用双任务范式,以两个实验探讨了任务设置与刺激特征的匹配程度对特征搜索方式的影响。要求被试首先辨认数字序列中包含的字母,随后完成特征搜索任务。在实验一中特征搜索任务是检测同时呈现的多个灰色圆点(干扰子）中是否有红色圆点(目标）出现。在实验二中,以多种不同颜色的圆点代替实验一中的灰色干扰子。结果发现：在特征搜索主要由自下而上的信息或自上而下的信息引导的两种条件下,任务设置与刺激特征的匹配程度均不影响特征搜索方式,特征搜索仍以并行方式进行。据上述结果笔者推测,在任务设置与刺激特征不匹配的条件下,视觉加工系统首先调整任务设置使二者相匹配,随后进行高效率的并行搜索,而非在二者不匹配的条件下进行低效率的系列搜索。     

Object Perception,Attention, and Memory 2005 Conference Report

Currently one in five adults is still unable to read despite a rapidly developing world. Here we show that (il)literacy has important consequences for the cognitive ability of selecting relevant information from a visual display of nonlinguistic material. In two experiments we compared low to high literacy observers on both an easy and a more difficult visual search task involving different types of chicken. Low literates were consistently slower (as indicated by overall response times) in both experiments. More detailed analyses, including eye movement measures, suggest that the slowing is partly due to display wide (i.e., parallel) sensory processing but mainly due to postselection processes, as low literates needed more time between fixating the target and generating a manual response. Furthermore, high and low literacy groups differed in the way search performance was distributed across the visual field. High literates performed relatively better when the target was presented in central regions, especially on the right. At the same time, high literacy was also associated with a more general bias towards the top and the left, especially in the more difficult search. We conclude that learning to read results in an extension of the functional visual field from the fovea to parafoveal areas, combined with some asymmetry in scan pattern influenced by the reading direction, both of which also influence other (e.g., nonlinguistic) tasks such as visual search.     

视空工作记忆负载对真实场景搜索绩效的影响

采用视空工作记忆任务和真实场景搜索任务相结合的双任务范式, 结合眼动技术将搜索过程划分为起始阶段、扫描阶段和确认阶段, 探究视空工作记忆负载对真实场景搜索绩效的影响机制, 同时考查试次间搜索目标是否变化、目标模板的具体化程度以及搜索场景画面的视觉混乱度所起的调节作用。结果表明, 视空工作记忆负载会降低真实场景搜索的成绩, 在搜索过程中表现为视空负载条件下扫描阶段持续时间的延长、注视点数目的增加和空间负载条件下确认阶段持续时间的延长, 视空负载对搜索过程的影响与目标模板的具体化程度有关; 空间负载会降低真实场景搜索的效率, 且与搜索画面的视觉混乱度有关, 而客体负载则不会。由此可见, 视空工作记忆负载对真实场景搜索绩效的影响不同, 空间负载对搜索过程的影响比客体负载更长久, 二者均受到目标模板具体化程度的调节; 仅空间负载会降低真实场景的搜索效率, 且受到搜索场景画面视觉混乱度的调节。     

Selective scanpath repetition during memory-guided visual search

Visual search efficiency improves with repetition of a search display, yet the mechanisms behind these processing gains remain unclear. According to Scanpath Theory, memory retrieval is mediated by repetition of the pattern of eye movements or “scanpath” elicited during stimulus encoding. Using this framework, we tested the prediction that scanpath recapitulation reflects relational memory guidance during repeated search events. Younger and older subjects were instructed to find changing targets within flickering naturalistic scenes. Search efficiency (search time, number of fixations, fixation duration) and scanpath similarity (repetition) were compared across age groups for novel (V1) and repeated (V2) search events. Younger adults outperformed older adults on all efficiency measures at both V1 and V2, while the search time benefit for repeated viewing (V1–V2) did not differ by age. Fixation-binned scanpath similarity analyses revealed repetition of initial and final (but not middle) V1 fixations at V2, with older adults repeating more initial V1 fixations than young adults. In young adults only, early scanpath similarity correlated negatively with search time at test, indicating increased efficiency, whereas the similarity of V2 fixations to middle V1 fixations predicted poor search performance. We conclude that scanpath compression mediates increased search efficiency by selectively recapitulating encoding fixations that provide goal-relevant input. Extending Scanpath Theory, results suggest that scanpath repetition varies as a function of time and memory integrity.     

Visual search for expressions and anti-expressions

We used visual search to explore whether the preattentive mechanisms that enable rapid detection of facial expressions are driven by visual information from the displacement of features in expressions, or other factors such as affect. We measured search slopes for luminance and contrast equated images of facial expressions and anti-expressions of six emotions (anger, fear, disgust, surprise, happiness, and sadness). Anti-expressions have an equivalent magnitude of facial feature displacements to their corresponding expressions, but different affective content. There was a strong correlation between these search slopes and the magnitude of feature displacements in expressions and anti-expressions, indicating feature displacement had an effect on search performance. There were significant differences between search slopes for expressions and anti-expressions of happiness, sadness, anger, and surprise, which could not be explained in terms of feature differences, suggesting preattentive mechanisms were sensitive to other factors. A categorization task confirmed that the affective content of expressions and anti-expressions of each of these emotions were different, suggesting signals of affect might well have been influencing attention and search performance. Our results support a picture in which preattentive mechanisms may be driven by factors at a number of levels, including affect and the magnitude of feature displacement. We note that indirect effects of feature displacement, such as changes in local contrast, may well affect preattentive processing. These are most likely to be nonlinearly related to feature displacement and are, we argue, an important consideration for any study using images of expression to explore how affect guides attention. We also note that indirect effects of feature displacement (for example, changes in local contrast) may well affect preattentive processing. We argue that such effects are an important consideration for any study using images of expression to explore how affect guides attention.     

The Mediating Role of Information Search in the Relationship Between Prejudice and Voting Behavior

Evidence on the extent to which prejudice serves as a barrier to black and Latino candidates for office is mixed. Some research has found that black and Latino candidates are disadvantaged in terms of their chances of winning election and that they are evaluated differently by voters, while other findings suggest that this may not be the case. This article examines the effects of racial prejudice on candidate evaluation and voting behavior. It uses a unique experimental design to test for direct effects of prejudice on candidate evaluation and voting behavior, as well as indirect effects of prejudice on these variables via the information that subjects seek out. I find that subjects higher in symbolic racism are less likely to vote “correctly” when their preferences most closely align with a black or Latino candidate and that they rate minority candidates more negatively than their white counterparts. I also find that subjects high in prejudice search for less information about minority candidates and that this less robust information search mediates the relationship between prejudice and candidate evaluation and vote measures. Results also suggest that increased information search may mitigate the effects of prejudice on correct voting.     

Dilution: atheoretical burden or just load? A reply to Tsal and Benoni (2010)

Load theory of attention proposes that distractor processing is reduced in tasks with high perceptual load that exhaust attentional capacity within task-relevant processing. In contrast, tasks of low perceptual load leave spare capacity that spills over, resulting in the perception of task-irrelevant, potentially distracting stimuli. Tsal and Benoni (2010) find that distractor response competition effects can be reduced under conditions with a high search set size but low perceptual load (due to a singleton color target). They claim that the usual effect of search set size on distractor processing is not due to attentional load but instead attribute this to lower level visual interference. Here, we propose an account for their findings within load theory. We argue that in tasks of low perceptual load but high set size, an irrelevant distractor competes with the search nontargets for remaining capacity. Thus, distractor processing is reduced under conditions in which the search nontargets receive the spillover of capacity instead of the irrelevant distractor. We report a new experiment testing this prediction. Our new results demonstrate that, when peripheral distractor processing is reduced, it is the search nontargets nearest to the target that are perceived instead. Our findings provide new evidence for the spare capacity spillover hypothesis made by load theory and rule out accounts in terms of lower level visual interference (or mere "dilution") for cases of reduced distractor processing under low load in displays of high set size. We also discuss additional evidence that discounts the viability of Tsal and Benoni's dilution account as an alternative to perceptual load.     

Object representations maintain attentional control settings across space and time

Previous research has revealed that we create and maintain mental representations for perceived objects on the basis of their spatiotemporal continuity. An important question is what type of information can be maintained within these so-called object files. We provide evidence that object files retain specific attentional control settings for items presented inside the object, even when it disappears from vision. The objects were entire visual search displays consisting of multiple items moving into and out of view. It was demonstrated that search was speeded when the search target position was repeated from trial to trial, but especially so when spatiotemporal continuity suggested that the entire display was the same object. We conclude that complete spatial attentional biases can be stored in an object file.     

Diagnosticity,confidence, and the need for information

Recent research has suggested that people prefer to use the most diagnostic available information as the basis for their choices and decisions, and are most confident in those decisions when information is highly diagnostic. However, the effect of information diagnosticity on the need for additional information has yet to be investigated; that is, in an optional stopping task, will the amount of information requested depend upon information diagnosticity? Three models of the role of diagnosticity in information use were examined; expected value, a confidence criterion, and information cost. Subjects attempted to categorize stimuli with the aid of information of varying costs and diagnosticity levels. They requested more information when it was obtained at a low cost. More importantly, across cost conditions, subjects consistently requested greater amounts of information when that information was of a low diagnosticity. These data seem most consistent with use of a confidence criterion that is adjusted for information costs.     

Factors influencing the use of internal summary evaluations versus external information in choice

Decision makers cope with more demanding tasks by shifting their cognitive strategies, balancing effort expenditure against the desire to produce an accurate response. In choice tasks, one method for reducing effort while simultaneously maintaining accuracy is to shift from a reliance on information obtained from the external environment to that retrieved from memory, particularly summary evaluations (i.e. relatively stable evaluative reactions to the overall attractiveness of individual alternatives) acquired from previous decision-making experience. We examined four factors that should all encourage decision makers to rely to some extent on internal summary evaluations rather than external information search: (1) increased external search costs, (2) greater time pressure, (3) increased incentives to make an accurate choice, and (4) increased levels of prior experience with the choice context. Sixty experimental subjects chose their preferred alternative from a set of women's magazines. Decision processes were inferred from verbal protocols, computer-generated search records, and decision times. Only increased external search costs led to a greater reliance on summary evaluations. Although increased time pressure, increased incentives, and increased experience with the context did lead to changes in search and evaluation processes, contrary to initial expectations decision makers did not shift to a greater reliance on summary evaluations. These results suggest that while decision makers do sometimes use summary evaluations as a substitute for external search, this is only one of several mechanisms available for effort reduction. Understanding when and where decision makers rely upon summary evaluations probably requires a broader conceptualization of knowledge structures, particularly a consideration of the knowledge that decision makers possess about different choice strategies and their effectiveness.