The best of both worlds: Integrating conscious and unconscious thought best solves complex decisions

Two studies address the debate over whether conscious or unconscious mental processes best handle complex decisions. According to Unconscious Thought Theory (Dijksterhuis & Nordgren, 2006) both modes of thinking have particular advantages: conscious thought can follow strict rules, whereas unconscious thought is better suited for integrating numerous decision attributes. Because most complex decisions require both adherence to precise rules and the aggregation of information, we hypothesized that complex decisions can best be made by engaging in periods of both conscious and unconscious thought. In both studies we found that the sequential integration of conscious and unconscious thought solved complex choices better than conscious or unconscious thought alone. In Study 2 we examined whether the sequential order of the integration condition matters. In line with our prediction, we found that integration worked best when unconscious thought followed conscious thought.     

Conscious and unconscious thought in artificial grammar learning

Unconscious Thought Theory posits that a period of distraction after information acquisition leads to unconscious processing which enhances decision making relative to conscious deliberation or immediate choice (Dijksterhuis, 2004). Support thus far has been mixed. In the present study, artificial grammar learning was used in order to produce measurable amounts of conscious and unconscious knowledge. Intermediate phases were introduced between training and testing. Participants engaged in conscious deliberation of grammar rules, were distracted for the same period of time, or progressed immediately from training to testing. No differences in accuracy were found between intermediate phase groups acting on decisions made with meta-cognitive awareness (either feeling-based intuitive responding or conscious rule- or recollection-based responding). However, the accuracy of guess responses was significantly higher after distraction relative to immediate progression or conscious deliberation. The results suggest any beneficial effects of 'unconscious thought' may not always transfer to conscious awareness.     

直觉和分析在不同任务条件下的逃生决策效果

目的：探讨针对简单和复杂逃生任务时, 直觉和分析在不同判断依据条件下的逃生决策效果。方法：采用两个主实验和两个预备实验。实验一和实验二的被试人数分别为：85人和87人。两个主实验均采取2 (思维方式：直觉和分析) × 2 (判断依据：简单和复杂)组间实验设计。主要结果：(1)针对简单逃生任务, 直觉组和分析组在不同判断依据条件下的逃生决策效果差异不明显; (2)针对复杂逃生任务, 在简单判断依据条件下分析决策优于直觉决策; 在复杂判断依据条件下直觉决策优于分析决策。主要结论：直觉性和分析性逃生决策的效果主要与决策任务的复杂程度有关, 而与判断依据的复杂程度关系不大。     

无意识思维:理论、质疑与回应

Dijksterhuis等人发现在解决复杂问题时,无意识思维的加工结果优于有意识思维,并据此提出了无意识思维理论。本文介绍了支持无意识思维理论的基本实验证据,质疑无意识思维的相关研究及对质疑的回应研究。未来研究应重点关注改进无意识思维研究范式和寻找更多影响无意识思维效应的中介变量,无意识思维加工结果如何上升到有意识层面,无意识思维的加工方式以及其在真实和高风险任务情境中的应用。     

On the goal-dependency of unconscious thought

Recent research has shown that unconscious thought can improve the quality of complex decisions [Dijksterhuis, A. (2004). Think different: The merits of unconscious thought in preference development and decision making. Journal of Personality and Social Psychology, 87, 586–598; Dijksterhuis, A., Bos, M.W., Nordgren, L.F., & van Baaren, R. B. (2006). On Making the Right Choice: The deliberation-without-attention effect. Science, 311(5763), 1005–1007]. In the present research, we investigate whether unconscious thought is goal-dependent. In four experiments participants were given information pertaining to a decision problem or to an impression formation problem. Subsequently, they were either given time to think consciously about the information or they were distracted for some time, during which they could engage in unconscious thought. Of the participants that were distracted, however, some were given the goal to further process the information, whereas others were not given such a goal. Our experiments clearly show that unconscious thought is goal-dependent. Without a goal, people do not engage in unconscious thought.     

A Theory of Unconscious Thought

ABSTRACT— We present a theory about human thought named the unconscious-thought theory (UTT). The theory is applicable to decision making, impression formation, attitude formation and change, problem solving, and creativity. It distinguishes between two modes of thought: unconscious and conscious. Unconscious thought and conscious thought have different characteristics, and these different characteristics make each mode preferable under different circumstances. For instance, contrary to popular belief, decisions about simple issues can be better tackled by conscious thought, whereas decisions about complex matters can be better approached with unconscious thought. The relations between the theory and decision strategies, and between the theory and intuition, are discussed. We end by discussing caveats and future directions.     

Cognitive style modulates conscious but not unconscious thought: Comparing the deliberation-without-attention effect in analytics and wholists

Unconscious thought theory (UTT) suggests that conscious thinking is less effective in complex decision-making than unconscious thinking. However, little research has taken individual differences (e.g., cognitive style) into account. Using an adapted UTT paradigm, the present study compared the performances of individuals with a wholist or an analytic cognitive style in both conscious and unconscious thought conditions. After viewing information regarding four hypothetical phones, participants in the conscious thought condition deliberated for three minutes before rating the phones, while participants in the unconscious thought condition were distracted with a 2-back task for three minutes before rating. The results showed that wholists were equally good at differentiating good and bad phones after conscious or unconscious thought, whereas analytics performed well only when thinking unconsciously. The modulation effect of cognitive style appeared only in conscious thought. Implications for UTT and the understanding of cognitive style are discussed.     

The influence of expertise and of physical complexity on visual short-term memory consolidation

This paper examines controversial claims about the merit of “unconscious thought” for making complex decisions. In four experiments, participants were presented with complex decisions and were asked to choose the best option immediately, after a period of conscious deliberation, or after a period of distraction (said to encourage “unconscious thought processes”). In all experiments the majority of participants chose the option predicted by their own subjective attribute weighting scores, regardless of the mode of thought employed. There was little evidence for the superiority of choices made “unconsciously”, but some evidence that conscious deliberation can lead to better choices. The final experiment suggested that the task is best conceptualized as one involving “online judgement” rather than one in which decisions are made after periods of deliberation or distraction. The results suggest that we should be cautious in accepting the advice to “stop thinking” about complex decisions.     

Unconscious creativity: When can unconscious thought outperform conscious thought?

Recent research suggests that unconscious thought is superior to conscious thought in many cognitive domains. In this article, we show that the duration of unconscious thought has an inverted-U shaped relationship with creativity performance. Unconscious thought is, thus, unlikely to provide creative advantage over conscious thought when deliberation duration is either short or long. However, when deliberation duration is of a moderate length, the creative output of unconscious thought surpasses that of conscious thought. Furthermore, the superiority of unconscious thought pertains only to the novelty dimension of creativity, but not the appropriateness dimension. These findings not only shed light on the powers and limits of unconscious thought but also illuminate the importance of calibration in utilizing unconscious thought to boost creativity.     

On the benefits of thinking unconsciously: Unconscious thought can increase post-choice satisfaction

This work compares conscious thought and unconscious thought in relation to quality of choice. Earlier work [Dijksterhuis, A. (2004). Think different: The merits of unconscious thought in preference development and decision making. Journal of Personality and Social Psychology, 87, 586-598] has shown that people make better choices after engaging in unconscious thought (i.e., unconscious activity during a period of distraction) rather than in conscious thought. However, the evidence was obtained for choices between hypothetical alternatives with quality of choice operationalized normatively. As quality of decision is essentially subjective, in the current experiment participants chose between real objects with quality operationalized as post-choice satisfaction. In a paradigm based on work by Wilson and colleagues [Wilson, T. D., Lisle, D., Schooler, J. W., Hodges, S. D., Klaaren, K. J., & LaFleur, S. J. (1993). Introspecting about reasons can reduce post-choice satisfaction. Personality and Social Psychology Bulletin, 19, 331-339], participants were briefly presented with five art posters, and chose one either (a) immediately, (b) after thorough conscious thinking about each poster, or (c) after a period of distraction. Participants took their favorite poster home and were phoned 3-5 weeks later. As hypothesized, unconscious thinkers were more satisfied with their choice than participants in the other two conditions.     

The speed of metacognition: Taking time to get to know one’s structural knowledge

The time course of different metacognitive experiences of knowledge was investigated using artificial grammar learning. Experiment 1 revealed that when participants are aware of the basis of their judgments (conscious structural knowledge) decisions are made most rapidly, followed by decisions made with conscious judgment but without conscious knowledge of underlying structure (unconscious structural knowledge), and guess responses (unconscious judgment knowledge) were made most slowly, even when controlling for differences in confidence and accuracy. In experiment 2, short response deadlines decreased the accuracy of unconscious but not conscious structural knowledge. Conversely, the deadline decreased the proportion of conscious structural knowledge in favour of guessing. Unconscious structural knowledge can be applied rapidly but becomes more reliable with additional metacognitive processing time whereas conscious structural knowledge is an all-or-nothing response that cannot always be applied rapidly. These dissociations corroborate quite separate theories of recognition (dual-process) and metacognition (higher order thought and cross-order integration).     

意识思维和无意识思维对复杂决策的影响

以大学生为被试,以汽车作为实验材料,通过对12条汽车属性信息的操纵,设置出四款优差不同的汽车。通过对汽车的优差选择,探察在属性信息逐条呈现的情况下,有意识思维与无意识思维对复杂决策的影响。研究结果表明:在反应时上,无意识思维下的决策时间要比有意识思维下的决策时间长;在选择的正确率上,有意识思维决策的结果要优于无意识思维决策的结果;在信息回忆量上,有意识思维决策的回忆量要多于无意识思维决策的回忆量,这与无意识思维理论是相违背的。     

无意识信息引发的认知控制及其神经机制

对无意识信息引发的认知控制的研究是揭示意识的功能与局限的重要方法和步骤.在无意识认知控制研究中主要采用模式掩蔽和偏对比掩蔽创设无意识条件,使用客观测量方法对意识状态进行测量.作者从无意识抑制控制、无意识冲突控制和无意识错误加工三个方面回顾了近年对无意识认知控制及其神经机制的研究.已有研究从行为和认知神经研究两个方面强有力地证明了无意识认知控制的存在,揭示了其神经机制.这些研究拓展了人们对意识信息广度和深度的认识,也为未来进一步揭示意识的起源等问题奠定了一定的基础.未来的研究可以从无意识认知控制和有意识认知控制的相互转化等方面进行进一步研究.     

A hemispheric asymmetry for the unconscious perception of emotion

Previous research has demonstrated that hemispheric asymmetries for conscious visual perception do not lead to asymmetries for unconscious visual perception. These studies utilized emotionally neutral items as stimuli. The current research utilized both emotionally negative and neutral stimuli to assess hemispheric differences for conscious and unconscious visual perception. Conscious perception was measured using a subjective measure of awareness reported by participants on each trial. Unconscious perception was measured by an "exclusion task," a form of word-stem-completion task. Consistent with predictions, negative stimuli were consciously perceived most often when presented to the right hemisphere. Negative stimuli presented to the right hemisphere showed no evidence of unconscious perception, suggesting that the hemispheric asymmetry for the conscious perception of negative information occurs at the expense of unconscious perception.     

Think, blink or sleep on it? The impact of modes of thought on complex decision making

This paper examines controversial claims about the merit of "unconscious thought" for making complex decisions. In four experiments, participants were presented with complex decisions and were asked to choose the best option immediately, after a period of conscious deliberation, or after a period of distraction (said to encourage "unconscious thought processes"). In all experiments the majority of participants chose the option predicted by their own subjective attribute weighting scores, regardless of the mode of thought employed. There was little evidence for the superiority of choices made "unconsciously", but some evidence that conscious deliberation can lead to better choices. The final experiment suggested that the task is best conceptualized as one involving "online judgement" rather than one in which decisions are made after periods of deliberation or distraction. The results suggest that we should be cautious in accepting the advice to "stop thinking" about complex decisions.     

Bias or equality? Unconscious thought equally integrates temporally scattered information

In previous experiments on unconscious thought, information was presented to participants in one continuous session; however, in daily life, information is delivered in a temporally partitioned way. We examined whether unconscious thought could equally integrate temporally scattered information when making overall evaluations. When presenting participants with information in two temporally partitioned sessions, participants’ overall evaluation was based on neither the information in the first session (Experiment 1) nor that in the second session (Experiment 2); instead, information in both sessions were equally integrated to reach a final judgment. Conscious thought, however, overemphasized information in the second session. Experiments 3 and 4 further ruled out possible influencing factors including differences in the distributions of positive/negative attributes in the first and second sessions and on-line judgment. These findings suggested that unconscious thought can integrate information from a wider range of periods during an evaluation, while conscious thought cannot.     

Selection of Decision Strategies After Conscious and Unconscious Thought

It is commonly assumed that the use of simple, non‐compensatory strategies is especially pronounced in memory‐based decisions, where information costs are high. At the same time, there is evidence that in memory‐based decisions, a compensatory processing of attributes is facilitated when the processing occurs unconsciously rather than consciously. We applied a strategy classification approach—developed in research on non‐compensatory heuristics—to test two key tenets of unconscious thought theory: the capacity principle and the weighting principle. Participants memorized attribute information about cars and were subsequently either directed to or diverted from thinking consciously about their preferences between the cars (conscious versus unconscious thought). Then, participants indicated in pair‐wise choices which car they would prefer and were classified (based on their choices) as using either one of two compensatory strategies (equal weight or weighted additive) or a non‐compensatory strategy (lexicographic heuristic). In line with the capacity principle, the number of participants best described by a compensatory strategy (the equal‐weight strategy) tended to be higher after unconscious thought than after conscious thought, whereas the number of participants best described by the lexicographic heuristic tended to be lower. Inconsistent with the weighting principle, participants in the unconscious thought condition were better described by the equal‐weight strategy than by the weighted‐additive strategy. In Experiment 2, in which participants were not instructed to form an impression while learning the attribute information, the use of the equal‐weight strategy was not more prevalent after unconscious thought. Copyright © 2013 John Wiley & Sons, Ltd.     

An examination of the right-hemisphere hypothesis of the lateralization of emotion

The Right-Hemisphere Hypothesis posits that emotional stimuli are perceived more efficiently by the right hemisphere than by the left hemisphere. The current research examines this hypothesis by examining hemispheric asymmetries for the conscious and unconscious perception of emotional stimuli. Negative, positive, and neutral words were presented for 17 ms to one visual field or the other. Conscious perception was measured by using a subjective report-of-awareness measure reported by participants on each trial. Unconscious perception was measured using an "exclusion task," a form of word-stem-completion task. Consistent with previous research, there was a right-hemisphere advantage for the conscious perception of negative information. As in previous studies, this advantage for conscious perception occurred at the expense of unconscious perception. Specifically, there was a right-hemisphere inferiority for the unconscious perception of negative information. Contrary to the predictions of the Right-Hemisphere Hypothesis, there were no hemispheric asymmetries for the perception of positive emotional information, thus suggesting that the Right-Hemisphere Hypothesis may not be applicable to all behavioral studies.     

无意识思维结果浮现的时间目标依赖性

为探讨个体复杂决策过程中无意识思维结果浮现的计划性,考察了四组大学生被试（共101名）在“知觉不同分心时间”条件下的复杂决策。结果发现：（1）“告知分心3分钟,实际分心3分钟组（知3实3）”成绩显著优于“不知分心时间组”和“知5实3组”,但与“知3实5组”之间无显著差异,显示无意识思维结果浮现具有计划性;（2）“知3实5组”成绩显著优于“知5实3组”,与“不知分心时间组”为边缘显著,显示无意识思维结果浮现具有可延迟性;（3）“知5实3组”与“不知分心时间组”成绩之间无显著差异,显示无意识思维结果浮现具有精确的时间计划性,提前要求结果浮现不能出现无意识思维效应。上述结果支持了个体无意识思维结果浮现具有计划性的假设。