The Theory of Emotions in Marketing

To determine whether a theory of emotions in marketing is needed, this article assesses the current theoretical status of emotions in marketing. The theoretical propositions and the characteristics of four major theories of emotions borrowed from psychology, as well as five marketing accounts for emotions are reviewed. The characteristics of emotions in marketing are specified and compared with the characteristics of emotions as seen by psychology. The article ends with four theoretical proposals on directions for future development of a theory of emotions in marketing.     

Why Care about Emotions in Music

The article aims at discerning and explaining the significance and role of emotive notions in understanding music, in performing it or listening to it with the appropriate understanding. The suggestion focuses on two notions: that of making sense of various musical features and their interconnections, and that of helping manage the enormous information one needs to process in keeping on the trail of the music in real time.     

The Recognition of Adults' and Children's Facial Expressions of Emotions

The purpose of this study was to compare the recognition performance of children who identified facial expressions of emotions using adults' and children's stimuli. The subjects were 60 children equally distributed in six subgroups as a function of sex and three age levels: 5, 7, and 9 years. They had to identify the emotion that was expressed in 48 stimuli (24 adults' and 24 children's expressions) illustrating six emotions: happiness, surprise, fear, disgust, anger, and sadness. The task of the children consisted of selecting the facial stimulus that best matched a short story that clearly described an emotional situation. The results indicated that recognition performances were significantly affected by the age of the subjects: 5-year-olds were less accurate than 7- and 9-year-olds who did not differ among themselves. There were also differences in recognition levels between emotions. No effects related to the sex of the subjects and to the age of the facial stimuli were observed.     

A Genetic Theory of the Emotions

The influences of socioeconomic status (SES), maturation, school, and sex on creative potential were examined by administering the Torrance Tests of Creative Thinking to 1,445 children. Comparisons of means indicated that scores increased with SES, sixth-grade children scored slightly higher than fifth-grade children, and girls in general earned higher scores than boys. Additionally, the school setting and in particular the classroom atmosphere seemed to be far more important to creative potential than has been previously acknowledged. Implications for the concept of creativity and the adequacy of tests as indicators of divergent thinking are discussed.     

《管子》乐论的基础

《管子》是先秦一部重要的历史文献,全书有十多篇文章论及音乐,每篇文章涉及音乐的文字多寡不一,内容涉及音乐各个方面,无论是乐律学、古代音乐史,还是兼采诸家之说阐述先秦音乐的美学思想,其深邃的文字,无不闪耀着智慧的光芒,其中有关乐律学的文字记载,现成为今人研究古代乐律学的经典,一些美学观点曾对中国古代音乐美学名著《乐记》产生直接影响。     

Transexuals' Recognition of Emotions as Measured by the FEEL-Test

ABSTRACT

The study investigates the ability of transsexuals (TS) to recognize facially expressed basic emotions. It was hypothesized that, due to their discomfort in their gender role, this ability might be diminished in TS. In addition it was expected that emotion recognition improves during the course of transgendering, e.g., after having started the Real-life Experience (RLE) which regularly reduces stress levels. Finally it was hypothesized that TS do better in recognizing facial emotions when the person showing them has their desired sex and gender. To test these hypotheses the FEEL-test (Facially Expressed Emotion Labelling) was used. Forty-seven TS and 55 non-transsexual controls matched for age and sex were included in the study. The first hypothesis was confirmed. As regards the second hypothesis, no differences could be found between the groups at different stages in the transition between the two genders. The third hypothesis was also rejected: TS recognized facially expressed basic emotions from male and female stimuli independently of their desired sex.     

Liking, Arousal Potential, and the Emotions Expressed by Music

Previous research indicates that the specific emotions expressed by stimuli may be closely associated with their pleasing and arousing qualities, and this parallels psychomusicological research on the relationship between these two stimulus qualities. In light of this, the present research contends that the emotions expressed by musical stimuli are associated with their pleasing and arousing qualities. Sixty subjects rated 32 musical excerpts on 11-point scales representing the expression of eight specific emotions. Statistical analyses showed that these emotion ratings were predictable on the basis of 60 additional subjects' ratings of each excerpt in terms of 'liking' and 'arousal potential'. This indicates that ratings of liking and arousal potential are essentially similar to ratings of the specific emotions expressed by musical stimuli. These results are discussed in terms of the relationship between liking and arousal potential, and the implications that this may have for research on affective processes.     

Executive Cognitive Control in Communication Extending Plan-Based Theory

Plan-based models of communication rest on assumptions about executive control of cognition. While there is much research focused on executive functions within related disciplines, no communication research has explored this concept. Three studies are reported exploring the role of cognitive efficiency in interaction planning and plan performance. One study was aimed at explicating the concept of cognitive efficiency as it relates to communication processes. Data indicate that executive functions play a central role in interaction involvement. Two additional studies were aimed at extending existing plan-based theorizing. Findings suggest that cognitive efficiency and interaction experience are at the root of planning difficulty. And, planning difficulty contributes to feelings of plan confidence. Data indicate that plan-behavior correspondence is a function of motivation and cognitive efficiency. Findings are discussed in terms of their implications for extending plan-based theories and contributing to fruitful approaches to communication effectiveness.     

The Effect of Training with Music on Happiness Recognition in Social Anxiety Disorder

The process of emotion recognition is thought to be negatively biased in social anxiety disorder (SAD). Ways to change this bias are needed. Forty one individuals afflicted with moderate SAD and 39 healthy controls were recruited to participate in this study. All subjects performed a vocal improvisation recognition task and half of them underwent training in happiness recognition in musical improvisations. The four groups (trained SAD, untrained SAD, trained controls and untrained controls) were then compared in terms of the extent of precise identification of one of five basic emotions (happiness, fear, anger, sadness and surprise) in spoken language. Subjects with SAD demonstrated less accurate identification of happiness in spoken language as compared to the healthy controls. However, subjects with SAD trained to recognize happiness demonstrated an improved ability to identify happiness in spoken language (in a female’s voice), similarly to that of the healthy controls. Our findings demonstrate that a brief training in happiness recognition improves the ability of individuals with SAD to recognize happiness in spoken language. Additional studies are needed to support and refine our intervention and to examine its impact on individuals with SAD over longer periods of time.     

The Political Sources of Emotions: Greed and Anger

Philosophical Studies -     

Emotions in Advice Taking: The Roles of Agency and Valence

Recently, advice taking has received attention in decision‐making research, and some studies suggest that emotions may play a role in this process. Yet a clear account of how emotions influence advice taking is lacking. The current research introduces a parsimonious explanation by suggesting that such effects can be predicted on the basis of two emotion dimensions: valence (positivity or negativity) and agency (self‐focused versus other‐focused). In five experiments with different emotion inductions and different measures for advice taking, the effects of positive emotions such as gratitude and pride and of negative emotions such as anger and shame on advice taking were studied. The findings reveal that emotion valence and agency exert an influence on advice taking and that this interaction effect is mediated by the perceived ability of the advisor. Together, these findings provide a unique theoretical and empirical contribution to our understanding of emotions in advice taking. Copyright © 2013 John Wiley & Sons, Ltd.     

Transformational Leadership and Follower Task Performance: The Role of Susceptibility to Positive Emotions and Follower Positive Emotions

Purpose

The aim of the present study is to examine transformational leadership (TFL) from an emotion-based perspective. We apply susceptibility to positive emotions (STPE) as the moderator and follower positive emotions (PE) as the mediator in the relationship between follower perceptions of TFL and follower task performance (TP).

Design/Methodology/Approach

Survey data were collected from multiple sources, comprising 304 supervisor-subordinate dyads in 42 functional units of the Taiwanese military. Hierarchical linear analysis (HLM) was performed to examine our proposed model.

Findings

The HLM results confirmed that follower perceptions of TFL were positively related to follower PE. Further, individual differences in STPE moderated the relationship between follower perceptions of TFL and follower PE. Finally, follower PE mediated the moderated relationship among TFL, STPE, and follower TP.

Implications

This study advances understanding of when, how, and why TFL can enhance follower TP. The findings also address the complex role of STPE and follower PE in the relationship between follower perceptions of TFL and follower TP.

Originality/Value

Emotions have attracted increasing attention in the leadership literature recently, particularly with regard to the transformational leader–follower relationship. This study enhances understanding of how TFL functions by accounting for followers’ STPE. In addition, we respond to Avolio et al.’s (Ann Rev Psychol 60:421–449, 2009) call to test the mediated-moderation effect that links TFL to follower outcomes.