Effects of processing fluency on comparative performance judgments

Research has shown that performance predictions are biased by the impact of processing fluency. However, existing data are inconclusive with regard to comparative judgments of performance. In five experiments, participants in an easy condition gave more favorable comparative judgments than participants in a difficult condition. Participants judged their performance more favorably if they named colors of non-color words rather than non-matching color words (Experiment 1), if they had to generate six words of a category rather than 12 words (Experiment 2), if they had to run in place for 15 s rather than 2 min (Experiment 3), but the latter result holds only true if participants were not active in sports (Experiment 4). When 67% of the items in a recognition test were old words, participants thought that their recognition performance was better than when 33% of the items were old words, although recognition performance did not differ between groups (Experiment 5). We discuss this result in the light of recent theories about effects of processing fluency on judgments.     

Ease-of-learning judgments are based on both processing fluency and beliefs

Processing fluency influences many types of judgments. Some metacognitive research suggests that the influence of processing fluency may be mediated by participants’ beliefs. The current study explores the influence of processing fluency and beliefs on ease-of-learning (EOL) judgments. In two experiments (Exp 1: n?=?94; Exp 2: n?=?146), participants made EOL judgments on 24 six-letter concrete nouns, presented in either a constant condition (high fluency) with upper-case letters (e.g., BUCKET) or an alternating condition (low fluency) with mixed upper- and lower-case letters (e.g., bUcKeT). After judging words individually, participants studied the words and completed a free recall test. Finally, participants indicated what condition they believed made the words more likely to be learned. Results show constant-condition words were judged as more likely to be learned than alternating condition words, but the difference varied with beliefs. Specifically, the difference was biggest when participants believed the constant condition made words more likely to be learned, followed by believing there was no difference, and then believing the alternating condition made words more likely to be learned. Thus, we showed that processing fluency has a direct effect on EOL judgments, but the effect is moderated by beliefs.     

Neural correlates of metaphor processing: The roles of figurativeness,familiarity and difficulty

There is currently much interest in investigating the neural substrates of metaphor processing. In particular, it has been suggested that the right hemisphere plays a special role in the comprehension of figurative (non-literal) language, and in particular metaphors. However, some studies find no evidence of right hemisphere involvement in metaphor comprehension (e.g. [Lee, S. S., & Dapretto, M. (2006). Metaphorical vs. literal word meanings: fMRI evidence against a selective role of the right hemisphere. NeuroImage, 29, 536–544; Rapp, A. M., Leube, D. T., Erb, M., Grodd, W., & Kircher, T. T. J. (2004). Neural correlates of metaphor processing. Cognitive Brain Research, 20, 395–402]). We suggest that lateralization differences between literal and metaphorical language may be due to factors such as differences in familiarity ([Schmidt, G. L., DeBuse, C. J., & Seger, C. A. (2007). Right hemisphere metaphor processing? Characterizing the lateralization of semantic processes. Brain and Language, 100, 127–141]), or difficulty ([Bookheimer, S. (2002). Functional MRI of language: New approaches to understanding the cortical organization of semantic processing. Annual Review of Neuroscience, 25, 151–188; Rapp, A. M., Leube, D. T., Erb, M., Grodd, W., & Kircher, T. T. J. (2004). Neural correlates of metaphor processing. Cognitive Brain Research, 20, 395–402]) in addition to figurativeness. The purpose of this study was to separate the effects of figurativeness, familiarity, and difficulty on the recruitment of neural systems involved in language, in particular right hemisphere mechanisms. This was achieved by comparing neural activation using functional magnetic resonance imaging (fMRI) between four conditions: literal sentences, familiar and easy to understand metaphors, unfamiliar and easy to understand metaphors, and unfamiliar and difficult to understand metaphors. Metaphors recruited the right insula, left temporal pole and right inferior frontal gyrus in comparison with literal sentences. Familiar metaphors recruited the right middle frontal gyrus when contrasted with unfamiliar metaphors. Easy metaphors showed higher activation in the left middle frontal gyrus as compared to difficult metaphors, while difficult metaphors showed selective activation in the left inferior frontal gyrus as compared to easy metaphors. We conclude that the right hemisphere is involved in metaphor processing and that the factors of figurativeness, familiarity and difficulty are important in determining neural recruitment of semantic processing.     

Easy on the mind, easy on the wrongdoer: Discrepantly fluent violations are deemed less morally wrong

The present experiment tested the hypothesis that discrepancies in processing fluency influence the perceived wrongness of moral violations. Participants were presented with numerous moral violations in easy or difficult to read font. For some violations experienced perceptual fluency was consistent with the fluency associated with previous violations, whereas for others it was more fluent or more disfluent. Results show that, across multiple vignettes, participants rated moral violations that were processed with discrepant fluency as less morally wrong than those processed with discrepant disfluency. The current work highlights the importance of metacognitive experiences in moral judgment and contributes to the emerging literature on the role of experiential factors in moral judgment.     

Feeling good and feeling truth: The interactive effects of mood and processing fluency on truth judgments

Can mood states influence the perceived truth of ambiguous or novel information? This study predicted and found that mood can significantly influence people’s reliance on processing fluency when making truth judgments. Fluent information was more likely to be judged as true (the truth effect), and consistent with Bless and Fiedler's (2006) assimilative vs. accommodative processing model, negative mood eliminated, and positive mood maintained people's reliance on processing fluency as an indication of truth. Post hoc analyses confirmed the predicted mood-induced differences in processing style, as judges in a negative mood adopted more accommodative processing and paid greater attention to external stimulus information. The relevance of these results to contemporary affect-cognition theories is discussed, and the real-life implications of mood effects on truth judgments in applied areas are considered.     

Reversing the truth effect: learning the interpretation of processing fluency in judgments of truth

Repeated statements receive higher truth ratings than new statements. Given that repetition leads to greater experienced processing fluency, the author proposes that fluency is used in truth judgments according to its ecological validity. Thus, the truth effect occurs because people learn that fluency and truth tend to be positively correlated. Three experiments tested this notion. Experiment 1 replicated the truth effect by directly manipulating processing fluency; Experiment 2 reversed the effect by manipulating the correlation between fluency and truth in a learning phase. Experiment 3 generalized this reversal by showing a transfer of a negative correlation between perceptual fluency (due to color contrast) and truth to truth judgments when fluency is due to prior exposure (i.e., repetition).     

Contributions of beliefs and processing fluency to the effect of relatedness on judgments of learning

Discovering how people judge their memories has been a major issue for metacognitive research for over 4 decades; many factors have been discovered that affect people’s judgments, but exactly how those effects are mediated is poorly understood. For instance, the effect of word pair relatedness on judgments of learning (JOLs) has been repeatedly demonstrated, yet the underlying basis of this substantial effect is currently unknown. Thus, in three experiments, we assessed the contribution of beliefs and processing fluency. In Experiment 1, participants studied related and unrelated word pairs and made either prestudy JOLs or immediate JOLs. Participants gave higher estimates for related than for unrelated pairs, suggesting that participants’ beliefs at least partially drive the relatedness effect on JOLs. Next, we evaluated the contribution of processing fluency to the relatedness effect either (1) by disrupting fluency by presenting half the pairs in an aLtErNaTiNg format (Experiment 2) or (2) by measuring how fluently participants processed pairs at study and statistically estimating the degree to which conceptual fluency mediated the effects of relatedness on JOLs (Experiment 3). Results from both experiments indicated that fluency contributes minimally to the relatedness effect. Taken together, these results indicate that people’s beliefs about how relatedness influences memory are responsible for mediating the relationship between relatedness and JOLs. In general, empirically establishing what mediates the effects of other factors on people’s judgments remains a major agenda for advancing theory of metacognitive monitoring.     

Intuitive (in)coherence judgments are guided by processing fluency, mood and affect

Recently proposed accounts of intuitive judgments of semantic coherence assume that processing fluency results in a positive affective response leading to successful assessment of semantic coherence. The present paper investigates whether processing fluency may indicate semantic incoherence as well. In two studies, we employ a new paradigm in which participants have to detect an incoherent item among semantically coherent words. In Study 1, we show participants accurately indicating an incoherent item despite not being able to provide an accurate solution to coherent words. Further, this effect is modified by affective valence of solution words that are not retrieved from memory. Study 2 replicates those results and extend them by showing that mood moderates incoherence judgments independently of affective valence of solutions. The results support processing fluency account of intuitive semantic coherence judgments and show that it is not fluency per se but fluency variations that drive judgments.     

Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames

Many adolescents are inseparable from their smartphones on which they are often confronted with covert advertising‐like mobile advergames. This study explores the roles of brand familiarity and smartphone attachment in adolescents’ abilities to recognize the commercial intent of advergames. Moreover, it considers the potential indirect effects of brand familiarity and smartphone attachment on the susceptibility of young consumers to mobile advergames. An experiment (N = 98) was conducted, which showed that brand familiarity moderates the effect of playing advergames on the recognition of the commercial intent of advergames. Furthermore, smartphone attachment was found to facilitate the recognition of the commercial intent of advergames, such that adolescents who experienced higher levels of smartphone attachment (when compared to lower levels) were better able to differentiate between advergames and non‐commercial games (games without advertising). Interestingly, no association between smartphone attachment and brand responses were found—suggesting that smartphone attachment did not affect adolescents’ compliance with the advertised message.     

Google and the mind: predicting fluency with PageRank

Human memory and Internet search engines face a shared computational problem, needing to retrieve stored pieces of information in response to a query. We explored whether they employ similar solutions, testing whether we could predict human performance on a fluency task using PageRank, a component of the Google search engine. In this task, people were shown a letter of the alphabet and asked to name the first word beginning with that letter that came to mind. We show that PageRank, computed on a semantic network constructed from word-association data, outperformed word frequency and the number of words for which a word is named as an associate as a predictor of the words that people produced in this task. We identify two simple process models that could support this apparent correspondence between human memory and Internet search, and relate our results to previous rational models of memory.     

The concreteness effect on judgments of learning: Evaluating the contributions of fluency and beliefs

Researchers have often determined how cues influence judgments of learning (JOLs; e.g., concrete words are assigned higher JOLs than are abstract words), and recently there has been an emphasis in understanding why cues influence JOLs (i.e., the mechanisms that underlie cue effects on JOLs). The analytic-processing (AP) theory posits that JOLs are constructed in accordance with participants’ beliefs of how a cue will influence memory. Even so, some evidence suggests that fluency is also important to cue effects on JOLs. In the present experiments, we investigated the contributions of participants’ beliefs and processing fluency to the concreteness effect on JOLs. To evaluate beliefs, participants estimated memory performance in a hypothetical experiment (Experiment 1), and studied concrete and abstract words and made a pre-study JOL for each (Experiments 2 and 3). Participants’ predictions demonstrated the belief that concrete words are more likely to be remembered than are abstract words, consistent with the AP theory. To evaluate fluency, response latencies were measured during lexical decision (Experiment 4), self-paced study (Experiment 5), and mental imagery (Experiment 7). Number of trials to acquisition was also evaluated (Experiment 6). Fluency did not differ between concrete and abstract words in Experiments 5 and 6, and it did not mediate the concreteness effect on JOLs in Experiments 4 and 7. Taken together, these results demonstrate that beliefs are a primary mechanism driving the concreteness effect on JOLs.     

Processing fluency,positive affect,and judgments of meaning in life

This study examined the effects of processing ease on judgments of meaning in life (MIL), employing a common manipulation of fluency, font styles. One hundred and three adults completed a questionnaire assessing MIL with items printed in one of four fonts that differed in readability. We predicted that those who rated MIL items printed in easy-to-read fonts would report higher MIL than those who rated items presented in difficult-to-read fonts. Participants also completed a measure of the proposed mechanism for these effects, positive affect (PA). Results showed that, as predicted, easy reading led to higher MIL than difficult reading and these effects were explained by PA. Results not only extend the influence of processing fluency to such profound judgments as life’s meaningfulness, but also lend further support to the very strong role of PA in judgments of MIL.     

Use of the familiarity difference cue in inferential judgments

The familiarity difference cue has been regarded as a general cue for making inferential judgments (Honda, Abe, Matsuks, & Yamagishi in Memory and Cognition, 39(5), 851–863, 2011; Schwikert & Curran in Journal of Experimental Psychology: General, 143(6), 2341–2365, 2014). The current study tests a model of inference based on familiarity differences that encompasses the recognition heuristic (Goldstein & Gigerenzer, 1999, Goldstein & Gigerenzer in Psychological Review, 109(1), 75–90, 2002). In two studies, using a large pool of stimuli, participants rated their familiarity of cities and made choices on a typical city-size task. The data were fitted with the r-s model (Hilbig, Erdfelder, & Pohl in, Journal of Experimental Psychology: Learning Memory and Cognition, 37(4), 827–839, 2011), which was adapted to include familiarity differences. The results indicated that people used the familiarity difference cue because the participants ignored further knowledge in a substantial number of cases when the familiarity difference cue was available. An analysis of reaction-time data further indicated that the response times were shorter for heuristic judgments than for knowledge-only-based judgments. Furthermore, when knowledge was available, the response times were shorter when knowledge was congruent with a heuristic cue than when it was in conflict with it. Differences between the familiarity difference cue and the fluency heuristic (Schooler & Hertwig, 2005, Psychological Review, 112, 610–628) are discussed.     

The future is now: the impact of present fluency in judgments about the future

Recent research has emphasised the role of episodic memory in both remembering past events and in envisaging future events. On the other hand, it has been repeatedly shown that judgments about past events are affected by the fluency with which retrieval cues are processed. In this paper we investigate whether perceptual fluency also plays a role in judgments about future events. For this purpose we conducted four experiments. The first experiment replicated recent findings showing that stimuli that are processed fluently tend to be wrongly recognised as having been encountered in the past outside the laboratory walls [Brown, A. S., & Marsh, E. J. (2009). Creating illusions of past encounter through brief exposure. Psychological Science, 20, 534–538. doi:10.1111/j.1467-9280.2009.02337.x]. Two follow-up experiments using Brown and Marsh’s [(2009). Creating illusions of past encounter through brief exposure. Psychological Science, 20, 534–538. doi:10.1111/j.1467-9280.2009.02337] task tested the influence of perceptual fluency on future judgments. The fourth and last experiment was designed to rule out a potential confounding factor in the two previous experiments. Across experiments, we found that people rely on fluency when making judgments about events that are yet to come. These results suggest that fluency is an equally valid cue for past and future judgments.     

Reliability of judgments of stuttering-related variables: The effect of language familiarity

Previous studies demonstrate mixed results and some methodological limitations regarding judges’ ability to reliably assess stuttering-related variables in an unfamiliar language. The present study examined intra- and inter-rater reliability for percent syllables stuttered (%SS), stuttering severity (SEV), syllables per minute (SPM), and speech naturalness (NAT) when English-speaking judges viewed speech samples in English and in a language with which they had no or minimal familiarity (Spanish). Over two time periods, 21 judges viewed eight videos of four bilingual persons who stutter. Data were analyzed for relative and absolute intra- and inter-rater reliability as well as for an effect of language on time period differences. Intra- and inter-rater relative reliability were good or excellent for all measures in both languages, with the exception of inter-rater relative reliability for NAT in both languages and %SS in Spanish. Intra-rater absolute reliability was acceptable in both languages for NAT and SEV and unacceptable in both for SPM and %SS. Inter-rater absolute reliability in both languages was unacceptable for all measures, even with judges with the same training. There was a clinically significant effect of language on %SS scores, but, despite a statistically significant effect of language for SPM and SEV, the differences were not clinically significant. Results indicate that reliability across and within languages varies by measure and is impacted by intra- vs. inter-rater reliability, relative vs. absolute reliability, and language familiarity. Modifications in training may be able to address some of the limitations found, particularly with regard to SPM and NAT.     

Differential effects of familiarity on judgments of sameness and difference

Ss indicated whether pairs of simultaneously presented objects were “same” or “different.” In Experiments 1, 2, and 3 the stimuli were pairs of letters, and familiarity was manipulated by showing the letters in either an upright or an upside-down orientation. In Experiments 4 and 5 the stimuli were pairs of trigrams, and familiarity was manipulated either by rotation or by selection according to rated meaningfulness. Analysis of reaction times indicated that familiar pairs were responded to more quickly than were unfamiliar pairs; however, this was true only for “same” judgments, not for “different” judgments. In addition, Experiment 3 indicated that familiarity influenced discrimination accuracy under conditions of tachistoscopic exposure. Finally, in Experiment 6 an effort was made to disentangle the effects of meaningfulness from the effects of pronounceability. The present results stand in contrast to previous research using perceptual comparison tasks, since the earlier work failed to indicate any effect of familiarity.     

Imagining novel futures: The roles of event plausibility and familiarity

The constructive episodic simulation hypothesis suggests that episodic memory supports the simulation of future events through extraction and recombination of stored information. The current study explicitly investigated the use of past episodic thought in the simulation of future scenarios. Participants simulated one of three possible scenarios, differing in plausibility and participants’ prior experience of similar events. Participants recorded related memories and whether they were explicitly used during future event simulation. Memories were rated for source (self-experienced, other-experienced, or media). Findings suggest prior experience and event plausibility did not impact upon ease of future event simulation or the extent of memory usage during simulations. Differences emerged in the source of information used to assist future event simulation. These findings provide support for the hypothesis that episodic memories from a variety of sources are recombined when generating future simulations of novel events.     

Sex roles,social roles,and clinical judgments of mental health

This study examined whether clinical psychologists expect similar behavior from males and females in contexts that are traditionally male vs. female. In a modification of the task by Broverman et al. (Journal of Consulting and Clinical Psychology, 1970, 34, 1–7), practicing psychologists (N=104) rated the appropriate behavior of a mature, healthy, socially competent man in the home environment, man in the work environment, woman in the home environment, or woman in the work environment. There was a significant effect of environment, with ratings closer to the pole traditionally labeled masculine in the work environment (p<.001). However, clinicians did not assign significantly different ratings to men vs. women. These data call into question the continued use of feminine and masculine to describe behavior, and emphasize the need to specify the environmental context in research on sex role stereotypes.This report is based on an undergraduate honors thesis conducted by the second author under the sponsorship of the first. Order of authorship is alphabetical.     

The effect of familiarity on the processing of fragmented figures

The processing of fragmented figures was investigated in a same-different reaction time task with pairs of intact and pairs of fragmented alphabet letters. The effect of fragmentation was significantly larger for pairs of letters rotated into an unfamiliar orientation than for pairs of normally oriented letters. Since this significant interaction was obtained for subjects emphasizing a structural mode of processing (Hock, 1973), it was concluded that familiarity had a direct effect on the structural/ organizational processing of the fragmented figures.