Gender Stereotypes in Japanese Television Advertisements

The aim of this study was to reveal gender portrayal types in Japanese television advertisements through content analysis. Five hundred and thirty-one adult main characters were coded for sex, age, ethnic background, credibility, role, place, dress, background, persuasion type, camera work, camera angle, product type, target, and sex of voice-over. Five types were found by performing quick cluster analysis: beautiful and wise housewives, young ladies attracting people's attention, young celebrities, middle- and old-aged people enjoying private time, and middle-aged worker bee. The first three were mainly women and the latter two were mainly men. The results indicate that in Japanese television advertisements men and women are portrayed differently, and the differences correspond with traditional gender stereotypes.     

Covering Gender on Memory's Front Page: Men's Prominence and Women's Prospects

The gender composition of highly available, naturally acquired memories for famous people was investigated in four field studies and three experiments with predominantly Caucasian children and adults. When memory was probed with only a linguistically gender-neutral retrieval cue (famous people), both male and female participants recalled significantly more famous men than famous women. Adding a gender-inclusive retrieval cue (men or women) significantly attenuated this androcentric recall effect for men and completely eliminated it for women. Women also recalled famous women just as rapidly as they recalled famous men in an experiment that utilized gender-specific cues (famous men famous women). Regardless of how memory was probed, large gender of participant effects were consistently observed. Gendercentric processing of androcentric cultural data is proposed as an explanation for the pattern of results observed here, and limitations and implications of this research are noted.     

Life Orientation and Work Attitudes of Israeli Males Who Make Atypical Career Choices

The article examines differences between male students who make gender-typical career choices and those who choose female-dominant careers in Israel, with emphasis on life orientations and attitudes toward various aspects of work. The sample consisted of engineering students (the gender typical group) and students of psychology and social work (the gender atypical group). The findings revealed several differences between the two groups. On the whole, the gender atypical group expressed a more masculine orientation toward work than their gender typical counterparts: The former attributed more importance to career success and competition, and derived more satisfaction from political activity than did the latter. In light of these results, the personal and social benefits of referring candidates with relevant vocational interests to atypical careers are considered.     

An investigation into the relationships between gender and language

The present investigation focused upon the impact of gender and various powerful and less powerful linguistic features on the communication of unfamiliar male and female college students. Same-sex and mixed-sex dyads were recorded as they engaged in discussions regarding suggestions for a bogus freshman orientation booklet. Although few gender differences were found, the result of a factor analysis yielded three factors: questions, suggestions, and process variables. These factors are consistent with a power perspective in the use of various linguistic features. However, the present findings suggest that gender and power alone cannot explain differences in communication styles. Rather, the results suggest the need to consider other aspects of the speaker to explain differences that occur in the use of language.     

Theorizing Gender for Experimental Game Theory: Experiments with “Sex Status” and “Merit Status” in an Asymmetric Game

In experimental game-theoretic research, to the extent that sex has been considered at all, the approach has been to focus on the individual level of analysis. This paper reports the results of experiments designed to focus on sex/gender and to expand the level of analysis to include the institutional level. An asymmetric game was designed such that players in the male and female institutional locations had 3 and 2 alternatives, respectively. Players earned the institutional locations based on a test, so that top and bottom scorers respectively merited the 3- and 2-alternatives locations. Game-theoretic understandings of sex-of-player were compared to the expectations states theory concept of sex status; that is, men expect and are expected to perform more competently than women. Results indicated that top-scorer men and women behave similarly; bottom-scorer men resist their low merit status (behaving the most rationally of all player groups); bottom-scorer women accept their low merit status (behaving the most irrationally of all player groups). Whereas game theory cannot provide a coherent understanding of these findings, the concept of sex status helps to interpret the behavior of all four player groups and shows how judgments about rationality and irrationality depend critically on the interpretive framework used.     

“God as Friend”: Metaphoric Theology in Pastoral Care

Because of postmodernity's claim of deconstruction, the naming of God has become a crucial issue for a hermeneutics of pastoral care. Inadequate and inappropriate perceptions of God, because of specific experiences of faith, create unhelpful images of God which eventually lead to a pathology of faith. Taking into consideration the figurative means of symbolic language and its rootedness in culture, this article explores the possibility of the metaphor, God as Friend, in order to move beyond the paradigm of the suffering God (theopaschitic theology) to the paradigm of the faithful God—God as our Soul Friend.     

Cultural Identity and Groups of Belonging

Research into the cultural foundations of psychic structure must take place simultaneously at the individual, group, and psychosocial level of analysis. Identity, as both an individual and a collective phenomenon, and the primacy of the group dimension become manifest in the imaginary space created by groups, in Bion's protomental system. Cultural incorporates function like somatic processes and establish the synchrony of all cultural interactions. Individuation would thus emerge from the shared common base, which in turn is related to the individual's internalization of his group of belonging. A distinction is drawn between primary groups of belonging, which are extensions of family structure and supply the group's cultural identity, and secondary belonging groups, which are instituted by the society. The relationship between transcultural experiences, aiming at achieving unity, and intercultural experiences, which recognize limits and differences, is a source of tension for the individual and the group. Examples are given of the function of excitation screens within instituted groups and of the cultural dimension of the analytic setting.     

Long term marriages in Sweden: And some comparisons with similar couples in the United States

This international, five-country long term marriages study of couples who have been married, or unmarried and cohabiting, for 20 years or longer is designed to study, among other things, marital satisfaction. This first report of the Swedish part of the study reports on a Swedish version of the self-rating Dyadic Adjustment Scale (DAS) used to investigate self-rated marital satisfaction. The couples describe high marital satisfaction and a high sense of coherence (SOC) compared to other groups. Contrary to other studies, no differences were found between men and women regarding SOC. The differences between them, that describe high relative to low marital satisfaction, pertain to matters of recreation, sex, life philosophy, time spent together, and frequency of quarrels. The men reported greater marital satisfaction than the women.     

Self and others in “private language”

The aim of this paper is to restore the interdependent or complementary relationship between self and others against the universalistic one (as I call it) that Kant, for example, once insisted on, by reexamining the concept of so-called private language. I shall consider some views in speech act theory and pragmatics, since there has often been discussion about such a private occurrence as the speaker's sincerity. For example, Jürgen Habermas situates it in the speaker's internal nature as will be seen later. In my opinion, alter ego is an ego because we can empathize (einfühlen) with it, and yet it is alter ego because it has some private experiences which we cannot perfectly comprehend.     

Gender stereotypes and dimensions of effective leader behavior

Research has consistently found that effective leadership is perceived as characterized by traits similar to those associated with masculine gender roles. These perceptions would appear to be at odds with extensive research indicating that effective leadership requires consideration and structuring behaviors—behaviors that seem to represent both masculine and feminine styles. In two separate studies, the correspondence between gender stereotypes and dimensions of effective leadership were assessed. Results indicate that consideration behaviors are perceived to be feminine, while structuring behaviors are perceived to be masculine. Similarly, qualities that characterize the masculine gender role are perceived to be consistent with structuring, while qualities associated with the feminine gender roles are perceived to be consistent with consideration. It is suggested that an increased awareness of the androgynous nature of effective leadership behaviors might weaken the biases in favor of male leaders.     

Therapeutic Implications of a Social Interaction Model of Posttraumatic Stress

Out of the many aspects of posttraumatic adaptation the role of self-process is emphasized, where self is conceptualized as the representation of social interaction: Not only the messages conveyed by others, but also a person's inner response to that messages, forms ongoing self-processes. Traumatic experiences lead to distorted self-processes, to a great extent due to posttraumatic inner dialogues. Therapeutic implications and experiences from Bosnia are discussed, where this model has been applied.     

Two Orientations to Sin in the Human Predicament

Two orientations to sin proposed in Valerie Saiving's feminine view of the human situation (1960) are analyzed and developed, suggesting different ways they can be manifested in the lives of both men and women. These ways (of trusting the world) are paired and contrasted with ways of trusting God in order to aid pastors in counseling and teaching about the human predicament.     

The client: Therapist's partner or therapist's opponent? thoughts on the question of power and cooperation in therapy

The difference in process and outcome of two therapies conducted by the author with families having a psychotic adolescent is considered. Attention is paid to the fact that in one case the client was regarded theoretically as an opponent and in the other as a partner. It is concluded that the contention thatthe therapist must decide whether to be influential or cooperative arises from a logical confusion by failing to recognize that therapy cannot be anything other than cooperation.Originally published as part of a special issue on the power metaphor guestedited by Klaus G. Deissler inZeitschrift fur systemische Therapie (1986),4, 253–257. Translated by S. Awodey.     

Postmodernism Versus Modernism: Rethinking Theoretical Tensions in Social Gerontology

The interconnection of social theory to social aspects of aging has grown in recent years. The theoretical movement entitled structured dependency, couched in social class analysis, has tended to ignore an understanding of aging identity, the body, cultural representations of aging, and positive images of aging, all of which are central features of an emerging postmodern paradigm in gerontological theory. This article argues that the concept of gender can form a useful bridge, a continuity, between structured dependency and postmodernism in theoretical gerontology. Unfortunately, the compartmentalization of these two conceptual approaches has made their links difficult to forge. This article attempts to take a first step in this direction by highlighting the way postmodern ideas can be used to understand a modernist issue—gender in a gerontological context. Also, focusing on the aging body as a primary form of analysis generates some novel insights into the importance of both the theoretical understanding and cultural representations of the body.     

Does Alternating Between Masculine and Feminine Pronouns Eliminate Perceived Gender Bias in Text?

This study explores whether alternating betweenthe pronouns he and she ina text is an effective way to avoid sexist language.Participants were psychology students at a largemidwestern university and were predominately White and frommiddle-class backgrounds. Students read two versions ofan essay, one that alternated between masculine andfeminine pronouns and one that exclusively used paired, he or she-type pronouns. Readersperceived the alternating version to be biased in favorof females and lower in overall quality than the pairedversion. However, the alternating version appeared to be more effective at combating sexism,suggesting an alternating strategy may be desirable forauthors with this goal. If the author is not primarilyconcerned with increasing readers' awareness of gender issues, techniques such as pluralization or thesingular they may be moreappropriate.     

The effect of sex labels on adults' knowledge of infant development

The present study investigated the influence of sex label of an infant on adult men's and women's knowledge of infant development. Two hundred thirty nine adults were asked to indicate on a questionnaire the age at which they believed infants were first able to perform a variety of developmental skills. The 56 skills equally represented cognitive, language, motor, and personal-social behaviors. One third of the adults received a questionnaire about girls, one third about boys, and one third about babies (sex label not provided). Each of the three groups had equal numbers of men and women. Contrary to previous findings, results indicated that the sex label of the infant did not affect adults' ratings of behaviors. This finding is discussed with respect to current cognitive-social psychological conceptualizations of gender stereotypes.Portions of this paper were presented at the annual meeting of the Early Childhood Education Conference, Kent, Ohio, October 1984, and the American Psychological Association, Los Angeles, California, August 1985.     

Analityczne komponenty definicji arbitralnych

Tre: Wstp. I. Definicje arbitralne. II. Syntetyczne konsekwencje definicji arbitralnych III. Analityczne i rzeczowe komponenty definicji arbitralnych. IV. Zdania analityczne.Artyku ten w nieznacznym tylko stopniu róni si od pracy doktorskiej, któr przedstawiem w 1962 r. Jak najuprzejmiej dzikuj Prof. Dr M. Kokoszyskiej-Lutman, Prof. Dr J. Supeckiemu oraz Doc. Dr M. Przeckiemu za szereg uwag i wskazówek, z których tak wiele skorzystaem przygotowujc ostateczn redakcj pracy.     

Childhood Gender Nonconformity and Body Dissatisfaction in Gay and Heterosexual Men

Although researchers have long hypothesized a relation between gender role orientation (i.e., masculinity and femininity) and body dissatisfaction, findings have been inconsistent. The current study employed a measure of recalled childhood gender nonconformity to examine gender role behaviors in association with body dissatisfaction among an ethnically diverse (76% Caucasian, 2% African American, 8% Asian, and 16.4% Hispanic American) group of predominantly college-aged males of both homosexual (n = 129) and heterosexual (n = 52) orientation. Consistent with past research, gay males reported more body dissatisfaction and recalled more childhood gender atypical behaviors (e.g., disliking athletics, playing with dolls). Group differences in body dissatisfaction, however, disappeared when childhood gender nonconformity was statistically controlled, suggesting childhood atypical gender role behavior may place males at greater risk for adult body dissatisfaction. A within-group analysis also found that a high feminine subtype of gay males had greater body dissatisfaction than less feminine subtypes had. Results support the assertion that gender role behaviors may contribute to body dissatisfaction among gay males.     

Deceit as a function of sex of subject and target person

Thirty male and female undergraduates were run in same- and opposite-sex pairs to determine if the extent of experimentally sanctioned deceit would be influenced by sex pairings and potential for harm to another's self-esteem. Ss, who all believed they were playing the role of a teacher in a learning experiment, were instructed to provide false feedback (lie) at least three times during 30 trials to a learner, the other S. Consistent with hypotheses derived from a consideration of the potential harm to another's self-esteem and a suggested norm of white lying, perceived relative importance of male and female sex roles, and greater female concern for the social welfare of others, it was found that white lies occurred significantly more often than lies, that males were significantly more likely to give false feedback than females, that females were the target of false feedback significantly more often than males, and that the interaction between sex of S and sex of target person was also significant in that males lied to females more than any other sex pairing.This research was partially supported by the New Mexico Highlands University Institute of Scientific Research. A brief version of this report was presented at the Rocky Mountain Psychological Association meeting, Denver, May, 1974.     

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- Allatum est die 5 Martii 1970