Doesconal prime canal more thancinal? Masked phonological priming effects in Spanish with the lexical decision task

Evidence for an early involvement of phonology in word identification usually relies on the comparison between a target word preceded by a homophonic prime and an orthographic control (rait-RATE vs. raut-RATE). This comparison rests on the assumption that the two control primes are equally orthographically similar to the target. Here, we tested for phonological effects with a masked priming paradigm in which orthographic similarity between priming conditions was perfectly controlled at the letter level and in which identification of the prime was virtually at chance for both stimulus onset asynchronies (SOAs) (66 and 50 msec). In the key prime-target pairs, each prime differed from the target by one vowel letter, but one changed the sound of the initial c, and the other did not (cinal-CANAL vs. conal-CANAL). In the control prime-target pairs, the primes had the identical vowel manipulation, but neither changed the initial consonant sound (pinel-PANEL vs. ponel-PANEL). For both high- and low-frequency words, lexical decision responses to the target were slower when the prime changed the sound of the c than when it did not, whereas there was no difference for the controls at both SOAs. However, this phonological effect was small and was not significant when the SOA was 50 msec. The pattern of data is consistent with an early phonological coding of primes that occurs just a little later than orthographic coding.     

The elusive nature of early phonological priming effects: are there individual differences?

Lukatela and Turvey (2000) demonstrated a phonological priming effect in the lexical decision task (LDT) with a 14-ms prime and concluded that phonology plays a central role in word meaning activation. In contrast, several other researchers reported that phonological priming is significant only at much longer prime durations (e.g., Ferrand & Grainger, 1994). In two replication attempts (Experiments 1a and 1b), involving a 15-ms prime duration, we found a clear phonological priming effect in one LDT and no evidence of phonological priming in another virtually identical LDT. In Experiment 2, in an attempt to determine whether individual differences may account for the presence or lack of a phonological priming effect, we also tested phonological and perceptual skill. Only participants higher in perceptual and phonological skill showed a phonological priming effect. We conclude that these (and potentially other) variables may have been responsible for previous inconsistent findings of early phonological priming effects.     

Regularity effects in word naming: What are they?

In a word-naming experiment, word-body consistency was crossed with grapheme-to-phoneme regularity to test predictions of current models of word recognition. In the latency and error data, a clear effect of consistency was observed, with the influence of regularity somewhat weaker. In addition, simulation data from three contemporary models of word recognition were obtained for the stimuli used in the experiment in order to compare the models' latencies with those of humans. The simulations showed that the human latency data are most consistent with the parallel-distributed-processing model of Plaut, McClelland, Seidenberg, and Patterson (1996), less so with the dual-process model (Zorzi, Houghton, & Butterworth, 1998), and least so with the dual-route-cascaded model (Coltheart & Rastle, 1994).     

Re-evaluating age-of-acquisition effects: are they simply cumulative-frequency effects?

The time it takes to read or produce a word is influenced by the word's age of acquisition (AoA) and its frequency (e.g. Quarterly Journal of Experimental Psychology 12 (1973) 85). Lewis (Cognition 71 (1999) B23) suggested that a parsimonious explanation would be that it is the total number of times a word has been encountered that predicts reaction times. Such a cumulative-frequency hypothesis, however, has always been rejected because the statistical effects of AoA and frequency are additive. Here, it is demonstrated mathematically that the cumulative-frequency hypothesis actually predicts such results when applied to curvilinear learning. Further, the data from four influential studies (two of which claim support for independent effects of AoA and frequency) are re-analyzed to reveal that, in fact, they are consistent with a cumulative-frequency hypothesis. The conclusion drawn is that there is no evidence with which to refute the most parsimonious of explanations, i.e. cumulative frequency can account for both frequency and AoA effects.     

Do spelling variations affect associative and phonological priming by pseudohomophones?

A nonword prime can sound like a target word or one of the target's associates, and it can look like either without sounding like either. These pseudohomophones and pseudohomographs can vary in the number of letters shared with the target or its associate. In an associative priming experiment in which targets were named and prime duration was 125 msec within a mask-prime-mask-target sequence, pseudohomophones primed and pseudohomographs did not, with the pseudoassociative priming being only weakly affected by spelling differences. In three further experiments, prime homophony and homography were defined in respect to the target. Prime durations were 125 and 21 msec within a mask-prime-mask-target sequence and 57 msec within a mask-prime-target sequence. The superior priming by pseudohomophones was relatively insensitive to spelling. Results are discussed in terms of the phonological coherence hypothesis and the roles for orthographic information implied by the hypothesis.     

Contralateral and heteromodal interaction effects in somatosensation: Do they exist?

In this paper we concern ourselves with the problem of whether or not conditioning stimuli of other modalities or stimuli applied to a distant locus of the body interact with a sensitive test of somesthetic temporal acuity we have called the gap test. The results of the experiment indicate that visual stimuli do not exert an observable influence on this temporal judgment, but that auditory stimuli and contralateral stimulation in the same modality do show a significant but relatively small effect. This is compared and contrasted with the very large and persistent effect reported when the conditioning stimulus is applied to the same electrodes as the gap test. By comparing our results with experiments of similar design carried out on lower animals by other investigators, some insights into the neural localization of the reported effects is obtained.     

Modality effects: Do they fall on deaf ears?

The present study tests the assumption of the PAS theory of echoic memory (Greene & Crowder, 1984) that the representation of acoustic features is necessary in producing modality effects. Performance by deaf subjects was compared to hearing subjects on serial and free-recall tasks with vocalizing and non-vocalizing conditions. For the serial tasks, typical modality and acoustic similarity effects were observed with hearing subjects, and no such effects were found with deaf subjects. However, for the free-recall task, modality effects were found for both deaf and hearing subjects. It is unlikely that phonological coding resulting from gestural cues mediates the modality effect, as phonological confusion errors for deaf and hearing subjects did not correlate with the size of this effect.     

Do transposed-letter similarity effects occur at a prelexical phonological level?

Nonwords created by transposing two letters (e.g., RELOVUTION) are very effective at activating the lexical representation of their base words (Perea & Lupker, 2004). In the present study, we examined whether the nature of transposed-letter (TL) similarity effects was purely orthographic or whether it could also have a phonological component. Specifically, we examined transposed-letter similarity effects for nonwords created by transposing two nonadjacent letters (e.g., relovución-REVOLUCION) in a masked form priming experiment using the lexical decision task (Experiment 1). The controls were (a) a pseudohomophone of the transposed-letter prime (relobución-REVOLUCION; note that B and V are pronounced as /b/ in Spanish) or (b) an orthographic control (relodución-REVOLUCION). Results showed a similar advantage of the TL nonword condition over the phonological and the orthographic control conditions. Experiment 2 showed a masked phonological priming effect when the letter positions in the prime were in the right order. In a third experiment, using a single-presentation lexical decision task, TL nonwords produced longer latencies than the orthographic and phonological controls, whereas there was only a small phonological effect restricted to the error data. These results suggest that TL similarity effects are orthographic--rather than phonological--in nature.     

Do transposed-letter similarity effects occur at a prelexical phonological level?

Nonwords created by transposing two letters (e.g., RELOVUTION) are very effective at activating the lexical representation of their base words (Perea & Lupker, 2004). In the present study, we examined whether the nature of transposed-letter (TL) similarity effects was purely orthographic or whether it could also have a phonological component. Specifically, we examined transposed-letter similarity effects for nonwords created by transposing two nonadjacent letters (e.g., relovución–REVOLUCIÓN) in a masked form priming experiment using the lexical decision task (Experiment 1). The controls were (a) a pseudohomophone of the transposed-letter prime (relobución–REVOLUCIÓN; note that B and V are pronounced as /b/ in Spanish) or (b) an orthographic control (relodución–REVOLUCIÓN). Results showed a similar advantage of the TL nonword condition over the phonological and the orthographic control conditions. Experiment 2 showed a masked phonological priming effect when the letter positions in the prime were in the right order. In a third experiment, using a single-presentation lexical decision task, TL nonwords produced longer latencies than the orthographic and phonological controls, whereas there was only a small phonological effect restricted to the error data. These results suggest that TL similarity effects are orthographic—rather than phonological—in nature.     

Do priming effects in perceptual identification and word judgment reflect different underlying mechanisms?

We examined priming of orthographically illegal nonwords in a perceptual identification task and a word judgment task in undergraduate participants. In perceptual identification, priming was significant and equivalent after structural or phonological encoding. In word judgment, priming was significant after phonological encoding but not structural encoding. In a follow-up experiment in older control participants and amnesic participants, priming in word judgment was not significant. Older control participants found the stimuli more difficult to pronounce than did undergraduate participants, and word judgment priming in undergaduate participants was significant only for the stimuli that were judged easy to pronounce. These findings demonstrate that priming in perceptual identification and word judgment extends to novel stimuli that are not linked to preexisting lexical or sublexical representations but that priming occurs at different levels in the two tasks: at a featural or orthographic level in perceptual identification and at a phonological level in word judgment.     

Masked priming with graphemically related forms: Repetition or partial activation?

Form-priming occurs when a prime that is graphemically similar to the target word facilitates processing of the target. In an activation model (such as Morton's logogen model), such an effect can be interpreted as a partial-activation effect. A prime that shares letters with the target must inevitably produce activation in the detectors for both the prime and the target. Alternatively, form-priming could be seen as a special case of repetition-priming, in which the prime actually accesses the entry for the target. It is shown that masked-priming effects in the lexical decision task can be obtained for graphemically related pairs such as bontrast-CONTRAST, but not for four-letter pairs such as bamp-CAMP. It is suggested that the priming effect is controlled by neighbourhood density, short words usually having many neighbours, long words having very few. This hypothesis is supported by the finding that form-priming does occur for four-letter words if the prime and target are drawn from low-density neighbourhoods. For a partial-activation theory, an inhibitory mechanism that is sensitive to the number of prime-neighbours is required to explain the results. Of the several versions of a repetition account considered, the “best match” hypothesis appears to be the most promising: this assumes that priming is limited to the stimulus that best matches the prime. It is also shown that prime-target pairs that are related in form and meaning (e.g. made-MAKE) produce the same priming effect as identical pairs, as predicted by a repetition account that assumes a common entry underlying both forms.     

Repetition priming in task switching: Do the benefits dissipate?

In task-switching research, one process that has been implicated as a possible source of switch cost is repetition priming. In four experiments, an examination was made of the claim that repetition priming dissipates over the interval between trials and thereby causes switch cost to decrease with increases in the response-cue interval (RCI). In Experiments 1 and 2, RCI was manipulated within participants, producing the standard RCI effect on switch cost. In Experiments3 and 4, RCI was manipulated between participants and had no effect on switch cost. The role of experimental design and the mixed pattern of effects on switch and repeat trials in Experiments1 and 2 suggest that a passive architectural process such as priming dissipation is not responsible for the RCI effect on switch cost. Repetition priming may still be responsible for some or all of switch cost, but it appears to be more stable over time than was previously thought.     

Do people really believe they are above average?

A question that has plagued self-enhancement research is whether participants truly believe the overly positive self-assessments they report, or whether better-than-average effects reflect mere hopes or self-presentation. In a test of people’s belief in the accuracy of their self-enhancing trait ratings, participants made a series of bets, each time choosing between betting that they had scored at least as high on a personality test as a random other participant, or betting on a random drawing in which the probability of success was matched to their self-assigned percentile rank on the test. They also reported the point at which they would switch their bet from their self-rating to the drawing, or vice versa. Participants were indifferent between betting on themselves or on the drawing, and it took only a slight change in the drawing’s probability for them to switch their bet, indicating that people truly believe their self-enhancing self-assessments.     

Environmental sound priming: Does negation modify N400 cross-modal priming effects?

Human information processing is incredibly fast and flexible. In order to survive, the human brain has to integrate information from various sources and to derive a coherent interpretation, ideally leading to adequate behavior. In experimental setups, such integration phenomena are often investigated in terms of cross-modal association effects. Interestingly, to date, most of these cross-modal association effects using linguistic stimuli have shown that single words can influence the processing of non-linguistic stimuli, and vice versa. In the present study, we were particularly interested in how far linguistic input beyond single words influences the processing of non-linguistic stimuli; in our case, environmental sounds. Participants read sentences either in an affirmative or negated version: for example: “The dog does (not) bark”. Subsequently, participants listened to a sound either matching or mismatching the affirmative version of the sentence (‘woof’ vs. ‘meow’, respectively). In line with previous studies, we found a clear N400-like effect during sound perception following affirmative sentences. Interestingly, this effect was identically present following negated sentences, and the negation operator did not modulate the cross-modal association effect observed between the content words of the sentence and the sound. In summary, these results suggest that negation is not incorporated during information processing in a manner that word–sound association effects would be influenced.     

Do salespeople matter in competitive tenders?

Abstract

Organizational buyers are increasingly employing competitive tenders with objective buying criteria to mitigate the influence of personal relationships with suppliers and reduce the overall cost of buying. This paper investigates the role of salespeople’s relationships with buyers (i.e., purchasing managers) and how they affect supplier selection in such contexts. Drawing on data from 428 tenders across different buying organizations, this study shows that the quality of the salesperson’s relationship with the buyer influences the buyer’s evaluation of the tender proposal, which, in turn, affects supplier selection. Thus, the results support an indirect effect of salesperson relationship on supplier selection even in a tender context. In addition, the results indicate that the effect of a salesperson’s relationship on buyer’s proposal evaluation is contingent on the comprehensibility of suppliers’ proposals and buyer’s product knowledge. These results have significant theoretical and managerial implications for both buyers and suppliers in business-to-business (B2B) tender contexts.     

Anchoring effects in the judgment of confidence: Semantic or numeric priming?

Over the last decade, researchers have debated whether anchoring effects are the result of semantic or numeric priming. The present study tested both hypotheses. In four experiments involving a sensory detection task, participants first made a relative confidence judgment by deciding whether they were more or less confident than an anchor value in the correctness of their decision. Subsequently, they expressed an absolute level of confidence. In two of these experiments, the relative confidence anchor values represented the midpoints between the absolute confidence scale values, which were either explicitly numeric or semantic, nonnumeric representations of magnitude. In two other experiments, the anchor values were drawn from a scale modally different from that used to express the absolute confidence (i.e., nonnumeric and numeric, respectively, or vice versa). Regardless of the nature of the anchors, the mean confidence ratings revealed anchoring effects only when the relative and absolute confidence values were drawn from identical scales. Together, the results of these four experiments limit the conditions under which both numeric and semantic priming would be expected to lead to anchoring effects.