Automatic social behavior as motivated preparation to interact

The authors propose that automatic social behavior may result from perceivers preparing to interact with primed social group members. In Study 1, participants primed with a disliked outgroup (gay men) showed evidence of interaction preparation (aggression) rather than direct stereotypic trait expression (passivity). In Study 2, participants with implicit positive attitudes toward the elderly walked more slowly after "elderly" priming, but participants with negative attitudes walked more quickly, results consistent with a preparatory account; the reverse was found priming "youth." Study 3 demonstrated that the accessibility of a primed category follows a pattern more consistent with that of goal-related constructs (including post-goal-fulfillment inhibition) than that of semantically primed constructs. Implications for the function of stored knowledge are discussed.     

Category and stereotype activation revisited

In Study 1 (N= 230), we found that the participants' explicit prejudice was not related to their knowledge of cultural stereotypes of immigrants in Sweden, and that they associated the social category immigrants with the same national/ethnic categories. In Study 2 (N= 88), employing the category and stereotype words obtained in Study 1 as primes, we examined whether participants with varying degrees of explicit prejudice differed in their automatic stereotyping and implicit prejudice when primed with category or stereotypical words. In accord with our hypothesis, and contrary to previous findings, the results showed that people's explicit prejudice did not affect their automatic stereotyping and implicit prejudice, neither in the category nor stereotype priming condition. Study 3 (N= 62), employing category priming using facial photographs of Swedes and immigrants as primes, showed that participants' implicit prejudice was not moderated by their explicit prejudice. The outcome is discussed in relation to the distinction between category and stereotype priming and in terms of the associative strength between a social category and its related stereotypes.     

“Math is Hard!” The effect of gender priming on women’s attitudes

In three studies, we examined the effect of a self-relevant category prime on women’s attitudes towards the gender-stereotyped domains of arts (positively stereotyped) and mathematics (negatively stereotyped). In Study 1, women who were subtly reminded of the category female (Study 1a) or their gender identity (Study 1b) expressed more stereotype consistent attitudes towards the academic domains of mathematics and the arts than participants in control conditions. In Study 2, women who were reminded of their female identity similarly demonstrated a stereotype-consistent shift in their implicit attitudes towards these domains relative to women in a control condition. The potential role of the working self-concept in mediating social category priming effects as well as the practical implications of these findings are discussed.     

Priming of disability and elderly stereotype in motor performance: similar or specific effects?

In three experimental studies, the effects of priming participants with the disability stereotype were investigated with respect to their subsequent motor performance. Also explored were effects of activating two similar stereotypes, persons with a disability and elderly people. In Study 1, participants were primed with the disability stereotype versus with a neutral prime, and then asked to perform on a motor coordination task. In Studies 2 and 3, a third condition was introduced: priming participants with the elderly stereotype. Results indicated that priming participants with the disability stereotype altered their motor performance: they showed decreased manual dexterity and performed slower than the non-primed participants. Priming with the elderly stereotype decreased only performance speed. These findings underline that prime-to-behavior effects may depend on activation of specific stereotype content.     

The effects of nonconsciously priming emotion concepts on behavior

Current empirical evidence regarding nonconsciously priming emotion concepts is limited to positively versus negatively valenced affect. This article demonstrates that specific, equally valenced emotion concepts can be nonconsciously activated, remain inaccessible to conscious awareness, and still affect behavior in an emotion-specific fashion. In Experiment 1A, participants subliminally primed with guilty emotion adjectives showed lower indulgence than did participants subliminally primed with sad emotion adjectives; even after the addition of a 5-min time delay, these results were replicated in Experiment 1B. Participants in the different priming conditions showed no differences in their subjective emotion ratings and were unaware of the emotion prime or concept activation. Experiments 2A and 2B replicated these findings using a helping measure, demonstrating that individuals primed with guilt adjectives show more helping than do individuals primed with sadness adjectives. In all studies, effects were moderated by individuals' specific emotion-response habits and characteristics.     

Assimilation and contrast in persuasion: the effects of source credibility in multiple message situations

The present research explores a contextual perspective on persuasion in multiple message situations. It is proposed that when people receive persuasive messages, the effects of those messages are influenced by other messages to which people recently have been exposed. In two experiments, participants received a target persuasive message from a moderately credible source. Immediately before this message, participants received another message, on a different topic, from a source with high or low credibility. In Experiment 1, participants' attitudes toward the target issue were more favorable after they had first been exposed to a different message from a low rather than high credibility source (contrast). In Experiment 2, this effect only emerged when a priming manipulation gave participants a dissimilarity mindset. When participants were primed with a similarity mindset, their attitudes toward the target issue were more favorable following a different message from a high rather than low credibility source (assimilation).     

Social attitudes modulate automatic imitation

In naturalistic interpersonal settings, mimicry or “automatic imitation” generates liking, affiliation, cooperation and other positive social attitudes. The purpose of this study was to find out whether the relationship between social attitudes and mimicry is bidirectional: Do social attitudes have a direct and specific effect on mimicry? Participants were primed with pro-social, neutral or anti-social words in a scrambled sentence task. They were then tested for mimicry using a stimulus-response compatibility procedure. In this procedure, participants were required to perform a pre-specified movement (e.g. opening their hand) on presentation of a compatible (open) or incompatible (close) hand movement. Reaction time data were collected using electromyography (EMG) and the magnitude of the mimicry/automatic imitation effect was calculated by subtracting reaction times on compatible trials from those on incompatible trials. Pro-social priming produced a larger automatic imitation effect than anti-social priming, indicating that the relationship between mimicry and social attitudes is bidirectional, and that social attitudes have a direct and specific effect on the tendency to imitate behavior without intention or conscious awareness.     

Disconfirming intergroup evaluations: asymmetric effects for in-groups and out-groups

The authors examined whether a fundamental bias in the way people process information has implications for efforts to improve intergroup relations. The authors exposed participants to information about their own social category and a different social category that was either positive or negative in connotation. To examine what effect this information would have on participants' attitudes toward their own group and the other group, the authors measured both explicit and implicit evaluations before and after exposure. The findings suggest that, at a preconscious level, exposure to negative information affects participants' attitudes toward their own group, but that positive information has a negligible impact on attitudes toward other groups. The authors found an opposite pattern for explicit (conscious) evaluations. These asymmetries are consistent with cognitive and motivational theory on intergroup relations and may have important implications for efforts to reduce prejudice.     

Thinking about Arabs and Muslims makes Americans shoot faster: Effects of category accessibility on aggressive responses in a shooter paradigm

Is the same person perceived as more dangerous if the perceiver is induced to think about Arab and Muslim categories versus no category? Using the shooter paradigm, this study investigated the effects of the accessibility of ethnic (Arab) versus religious (Muslim) categories versus no category on spontaneous aggressive responses toward a target with an ambiguous appearance. Results demonstrated that shooting reactions toward armed targets were faster than non‐shooting reactions toward unarmed targets, especially if the target was a man. Despite these main effects, participants made faster decisions to shoot an ambiguous armed target if primed with the category Arab or Muslim (versus no category priming). The findings indicate that the mere priming of these social categories is sufficient to facilitate aggressive responses, even if the targets themselves are ambiguous. Copyright © 2012 John Wiley & Sons, Ltd.     

Subliminal primes for global or local processing influence judgments of vehicular traffic

Previous studies on semantic priming show that briefly presented words can unconsciously manipulate subjects’ mental states, behaviors, and attitudes. Here we evaluated whether semantic primes can also manipulate the breadth of subjects’ visual attention. We primed participants with briefly presented words that indicate either broadness or narrowness; each prime was followed by either a large or a small picture of a street intersection with vehicles, and participants had to indicate in which order the vehicles were legally allowed to pass the intersection. Participants responded to large pictures faster when primed with words denoting broadness, and to small pictures faster when primed with words denoting narrowness. From this we concluded that semantic priming can be effectively applied to manipulate the breadth of attention, which could be exploited in real-world scenarios.     

Priming us and them: automatic assimilation and contrast in group attitudes

Social judgment theory holds that a person's own attitudes function as reference points, influencing the perception of others' attitudes. The authors argue that attitudes themselves are influenced by reference points, namely, the presumed attitudes of others. Whereas exposure to a group that acts as a contextual reference should cause attitude assimilation, exposure to a group that acts as a comparative reference should cause attitude contrast. In Study 1, participants subliminally primed with their political ingroup or outgroup endorsed more extreme political positions than did controls. Study 2 demonstrated that prime types known to uniquely facilitate assimilation and contrast enhanced the polarization effect in the ingroup and outgroup conditions, respectively. Study 3 established an important boundary condition for whether group salience produces attitude assimilation or contrast by showing that perceived closeness to the elderly moderates the direction and strength of the group priming effect. The results suggest that the transition from assimilation to contrast occurs when a group ceases to function as a context and becomes a comparison point. Implications for social judgment theory, assimilation and contrast research, and conflict escalation are discussed.     

Attachment priming and avoidant personality features as predictors of social-evaluation biases

Personality research has shown that negativity in social situations (e.g., negative evaluations of others) can be reduced by the activation of participants' sense of attachment security. Individuals with avoidant personality disorder (APD), however, are theoretically less responsive to context or situational cues because of the inflexible nature of their personality disposition. This idea of individual differences in context-responsiveness was tested in a sample of 169 undergraduates who were assessed for APD features and assigned to positive, negative, or neutral attachment priming conditions. More pronounced APD features were associated with more negative responses to vignettes describing potentially distressing social situations. A significant interaction showed that participants with more avoidant features consistently appraised the vignettes relatively more negatively, regardless of priming condition. Those without APD features, by contrast, did not exhibit negative appraisals/evaluations unless negatively primed (curvilinear effect). This effect could not be explained by depression, current mood, or attachment insecurity, all of which related to negative evaluative biases, but none of which related to situation inflexibility. These findings provide empirical support for the notion that negative information-processing is unusually inflexible and context-unresponsive among individuals with more pronounced features of APD.     

Priming voluntary autobiographical memories: Implications for the organisation of autobiographical memory and voluntary recall processes

The goal of this study was to show that voluntary autobiographical memories could be primed by the prior activation of autobiographical memories. Three experiments demonstrated voluntary memory priming with three different approaches. In Experiment 1 primed participants were asked to recall memories from their elementary school years. In a subsequent memory task primed participants were asked to recall memories from any time period, and they produced significantly more memories from their elementary school years than unprimed participants. In Experiment 2 primed participants were asked to recall what they were doing when they had heard various news events occurring between 1998 and 2005. Subsequently these participants produced significantly more memories from this time period than unprimed participants. In Experiment 3 primed participants were asked to recall memories from their teenage years. Subsequently these participants were able to recall more memories from ages 13–15 than unprimed participants, where both had only 1 second to produce a memory. We argue that the results support the notion that episodic memories can activate one another and that some of them are organised according to lifetime periods. We further argue that the results have implications for the reminiscence bump and voluntary recall of the past.     

Testing the speech unit hypothesis with the primed matching task: Phoneme categories are perceptually basic

The basic speech unit (phoneme or syllable) problem was investigatedwith the primed matching task. In primed matching, subjects have to decide whether the elements of stimulus pairs are the same or different. The prime should facilitate matching in as far as its representation is similar to the stimuli to be matched. If stimulus representations generate graded structure, with stimulus instances being more or less prototypical for the category, priming should interact with prototypicality because prototypical instances are more similar to the activated category than are low-prototypical instances. Rosch (1975a, 1975b) showed that, by varying the matching criterion (matching for physical identity or for belonging to the same category), the specific patterns of the priming × prototypicality interaction could differentiate perceptually based from abstract categories. Bytesting this pattern forphoneme and syllable categories, the abstraction level of these categories canbe studied. After finding reliable prototypicality effects for both phoneme and syllable categories (Experiments 1 and 2), primed phoneme matching (Experiments 3 and 4) and primed syllable matching (Experiments 5 and 6) were used under both physical identity instructions and same-category instructions. The results make clear that phoneme categories are represented on the basis of perceptual information, whereas syllable representations are more abstract. The phoneme category can thus be identified as the basic speech unit. Implications for phoneme and syllable representation are discussed.     

Two routes for activation in the priming of categorical coordinates

The authors operationalized category priming as participants' recognition facilitation of nonstudied, low semantically similar exemplars by studied exemplars in a category. The existing literature either does not examine the effect of studied exemplars on nonstudied exemplars in a category or fails to show an appreciable amount of category priming. In 2 experiments, the authors demonstrated a unique process to account for the category priming effect and distinguish it from the semantic priming effect, facilitation of semantically similar exemplars, in the context of a category. In Experiment 1A, the authors used a multidimensional scaling technique to examine participants' internal structure of different categories. In Experiment 1B, the authors used a lexical decision task that used these internal structures to show that semantic encoding of category exemplars causes activation of existing category knowledge in memory. Consequently, participants easily recognized nonstudied, low semantically similar exemplars in a category. However, recognition facilitation between high semantically similar exemplars did not require category knowledge activation.     

Spontaneous prejudice in context: variability in automatically activated attitudes.

The goal of the research reported in this article was to examine whether automatic group attitudes and stereotypes, commonly thought to be fixed responses to a social category cue, are sensitive to changes in the situational context. Two experiments demonstrated such variability of automatic responses due to changes in the stimulus context. In Study 1 White participants' implicit attitudes toward Blacks varied as a result of exposure to either a positive (a family barbecue) or a negative (a gang incident) stereotypic situation. Study 2 demonstrated similar context effects under clearly automatic processing conditions. Here, the use of different background pictures (church interior vs. street corner) for Black and White face primes affected participants' racial attitudes as measured by a sequential priming task. Implications for the concept of automaticity in social cognition are discussed.     

Attachment style differences in the processing of attachment–relevant information: Primed–style effects on recall,interpersonal expectations,and affect

The present study explored processing biases resulting from manipulating the temporal accessibility of relational schemas. By priming relational schemas, relationship–specific attachment styles were activated and their biasing effect on relevant information processing (namely recall for attachment–relevant words versus other words, interpersonal expectations, and affect) was examined. It was found that participants primed with a secure–style relational schema recalled more positive attachment words than those primed with an avoidant style. Although pre–priming endorsements of interpersonal expectations were influenced by global attachment style, once primed, participants showed primed–style–congruent responses. That is, primed secures showed higher endorsement of positive and lower endorsement of negative interpersonal expectations relative to the other primed style groups. Finally, primed secures reported more positive and less negative affect than the other primed style groups. Implications for understanding the way differential attachment experiences influence close relationships through life are considered.     

I am against us? Unpacking cultural differences in ingroup favoritism via dialecticism

The authors proposed a novel explanation for cultural differences in ingroup favoritism (dialecticism) and tested this hypothesis across cultures/ethnicities, domains, and levels of analysis (explicit vs. implicit, cognitive vs. affective). Dialecticism refers to the cognitive tendency to tolerate contradiction and is more frequently found among East Asian than North American cultures. In Study 1, Chinese were significantly less positive, compared to European Americans, in their explicit judgments of family members. Study 2 investigated ingroup attitudes among Chinese, Latinos, and European Americans. Only Chinese participants showed significant in-group derogation, relative to the other groups, and dialecticism (Dialectical Self Scale) was associated with participants' in group attitudes. Study 3 manipulated dialectical versus linear lay beliefs; participants primed with dialecticism showed more negative, explicit ingroup attitudes. Although ingroup disfavoring tendencies were more prevalent among Chinese across studies, they may be a reflection of one's culturally based lay beliefs rather than deep-rooted negative feelings toward one's ingroup.     

Just say no (to stereotyping): effects of training in the negation of stereotypic associations on stereotype activation

The primary aim of the present research was to examine the effect of training in negating stereotype associations on stereotype activation. Across 3 studies, participants received practice in negating stereotypes related to skinhead and racial categories. The subsequent automatic activation of stereotypes was measured using either a primed Stroop task (Studies I and 2) or a person categorization task (Study 3). The results demonstrate that when receiving no training or training in a nontarget category stereotype, participants exhibited spontaneous stereotype activation. After receiving an extensive amount of training related to a specific category, however, participants demonstrated reduced stereotype activation. The results from the training task provide further evidence for the impact of practice on participants' proficiency in negating stereotypes.     

Does religious priming increase the prosocial behaviour of a Japanese sample in an anonymous economic game?

We examined the effect of religious priming on a Japanese sample in an anonymous dictator game whereas previous studies on religious priming on prosociality had mainly been conducted within Western contexts. The current study attempted to examine whether religion increases prosocial behaviour in a Japanese sample through the replication of ‘God is Watching You’ (Shariff & Norenzayan, 2007) where it was found that participants primed with religion‐related words and secular justice‐related words behaved more prosocially than participants primed with neutral words in an anonymous dictator game. The current experiment was conducted with Japanese students (n = 106) to examine whether the results of the original study could be applied to Japanese people. The results showed that among the three priming conditions (control, religion, secular justice), there was no difference in the amount of money participants allocated to anonymous strangers, although in the secular justice priming condition, theists allocated more money than atheists. The results might be due to the fact that the religious priming words used in the original study did not precisely activate the propositional network of religion that Japanese participants have. More culture‐specific studies are necessary to examine how religious priming works for non‐Westerners.