Think different: the merits of unconscious thought in preference development and decision making

The role of unconscious and conscious thought in decision making was investigated in 5 experiments. Because of the low processing capacity of consciousness, conscious thought was hypothesized to be maladaptive when making complex decisions. Conversely, unconscious thought was expected to be highly effective. In Experiments 1-3, participants were presented with a complex decision problem in which they had to choose between various alternatives, each with multiple attributes. Some participants had to make a decision immediately after being presented with the options. In the conscious thought condition, participants could think about the decision for a few minutes. In the unconscious thought condition, participants were distracted for a few minutes and then indicated their decision. Throughout the experiments, unconscious thinkers made the best decisions. Additional evidence obtained in Experiments 4 and 5 suggests that unconscious thought leads to clearer, more polarized, and more integrated representations in memory.     

On the goal-dependency of unconscious thought

Recent research has shown that unconscious thought can improve the quality of complex decisions [Dijksterhuis, A. (2004). Think different: The merits of unconscious thought in preference development and decision making. Journal of Personality and Social Psychology, 87, 586–598; Dijksterhuis, A., Bos, M.W., Nordgren, L.F., & van Baaren, R. B. (2006). On Making the Right Choice: The deliberation-without-attention effect. Science, 311(5763), 1005–1007]. In the present research, we investigate whether unconscious thought is goal-dependent. In four experiments participants were given information pertaining to a decision problem or to an impression formation problem. Subsequently, they were either given time to think consciously about the information or they were distracted for some time, during which they could engage in unconscious thought. Of the participants that were distracted, however, some were given the goal to further process the information, whereas others were not given such a goal. Our experiments clearly show that unconscious thought is goal-dependent. Without a goal, people do not engage in unconscious thought.     

Winnicott on Jung: destruction, creativity and the unrepressed unconscious

This paper considers Winnicott's critique of Jung, principally expressed in his review of Memories, Dreams, Reflections, which asserts that Jung's creative contribution to analysis was constrained by his failure to integrate his 'primitive destructive impulses', subsequent to inadequate early containment. It is argued that although Winnicott's diagnosis illuminates Jung's shadow, particularly his constraints vis-à-vis the repressed Freudian unconscious, it fails to appreciate the efficacy of the compensatory containment Jung found in the collective unconscious. This enigmatic relationship between destruction and creativity-so central to late Winnicott-is illuminated by Matte Blanco's bi-logic, and further explored in relation to William Blake. Winnicott's personal resolution through his Jung-inspired 'splitting headache' dream of destruction-previously considered in this Journal by Morey (2005) and Sedgwick (2008)-is given particular attention.     

A process-dissociation examination of the cognitive processes underlying unconscious thought

Conscious and unconscious thought have been previously found to differentially impact decision-making quality. However, little research has directly measured the processes underlying these modes of thinking. We propose that both thinking modes are characterized by rule-based and intuitive processing. In two experiments, we used the Process Dissociation Procedure to independently measure these cognitive processes. We tested three competing hypotheses: (a) conscious thinking evokes both increased rule-based and decreased intuitive processing compared to unconscious thinking; (b) conscious and unconscious thinking evoke similar levels of intuitive processing but conscious thinking enhances rule-based processing; and (c) conscious and unconscious thinking evoke similar levels of rule-based processing but unconscious thinking enhances intuitive processing. Experiment 1 used base-rate and law-of-large-numbers decision-making problems, whereas Experiment 2 used decision-making problems similar to the “apartment” problem that is often used in unconscious thought studies. In both experiments we found support for hypothesis (b).     

The best of both worlds: Integrating conscious and unconscious thought best solves complex decisions

Two studies address the debate over whether conscious or unconscious mental processes best handle complex decisions. According to Unconscious Thought Theory (Dijksterhuis & Nordgren, 2006) both modes of thinking have particular advantages: conscious thought can follow strict rules, whereas unconscious thought is better suited for integrating numerous decision attributes. Because most complex decisions require both adherence to precise rules and the aggregation of information, we hypothesized that complex decisions can best be made by engaging in periods of both conscious and unconscious thought. In both studies we found that the sequential integration of conscious and unconscious thought solved complex choices better than conscious or unconscious thought alone. In Study 2 we examined whether the sequential order of the integration condition matters. In line with our prediction, we found that integration worked best when unconscious thought followed conscious thought.     

The social unconscious in clinical work

An analyst who is unaware of the constraints of social facts and forces will be insensitive to their unconscious recreation within therapeutic situations, and unable to provide space for patients to imagine how their identities have been formed at particular social and political junctures. The concepts of the social unconscious and of equivalence are defined and located within the traditions of Group Analysis and British Object Relations Theory. A model of maturity is outlined, the central element of which is the willingness and ability to take the role of citizen. These ideas are illustrated with clinical vignettes from psychoanalysis and group analysis.     

The roots of creativity

The various factors which seem to be important in the creative child with extraordinary potential include: A good biologic endowment, often with high intelligence and a correlation between special sensory sensitivities and other physical requirements to implement the special interest. There is also sometimes the capacity to utilize or else compensate for deficit. The fostering of interests by a parent or interested adult. Specific kinds of ongoing encouragement. Sometimes there is self-selection of interest by the child. The child must feel valued and loved. The family background and relationship of parents centers on the child. The time, place, and institutions foster the development of interest and value of the work and the child's belief in its value. The child is allowed freedom of development, without undue inhibition or restriction. Creative people have shown uneven development--the child is not "age-specific" generally. Gifted children have been observed to tolerate isolation and even loneliness well--these are often necessary conditions for developing skills. For some creative people, early object losses seem to be frequent. The creative child is curious and a keen observer. The creative child has an uncanny ability to make connections--to perceive similarities in the apparently dissimilar. The creative child is not hampered by conventional thought. The creative child has a capacity for love and devotion--or at least a positive orientation; a spiritness or passion; and a spirituality or unworldliness. It has been said that the poetic truths in a work of art are only half understood by its creator. Generally conveyed subliminally, these truths are revealed in different ways to different audiences at different times. Such is the view of William Livingstone (1987), and considering the childhood antecedents of creative work helps to understand why this is so.     

做出创意，如同脱光自己 北京电通资深创意总监Kawanishi Junichi河西纯一谈广告创意

艺术以各种各样新鲜的形式,在人与人、人与城市间流动着。于是,我们有了一张全新的生活地图,睁开奇迹般的双眼,了解到世界上所有没有规则的创意生活,Style传递着艺术家从灵魂底层蔓长出来的价值。北京电通成立于1994年,秉承百年老店(株)电通之血脉,植根于中国广告业市场之土壤,多年来,在日益激烈的市场竞争中,业绩斐然。电通拥有业内最具实力、规模的创意人才队伍,不仅深谙传统广告理论,更能娴熟应用网络表现技术,保证了创意的独创性和制     

The screen function of unconscious fantasy

Although being a fundamental concept in psychoanalysis, fantasy is an ambiguous term. It covers a vast field of conscious and unconscious phenomena, from daydreaming, the manifest narration of the patient’s world of imagination to unconscious fantasy and primal fantasy. Further, it introduces the delicate alternatives of imaginary versus real, subject versus object and internal versus external. Following Freud’s reflections on the ambiguity of fantasy, we arrive at an idea introduced by Freud himself, but elaborated years later by Lacan. Fantasy, accordingly, is seen as a screen which both reveals and conceals. Our aim is to demonstrate, theoretical as well as clinical, how unconscious fantasy serves as a window into not only repressed wishes and conflicts, but also the most primary scenes where the subject may not even have a specific place. Simultaneously, it is the site of protection and defence, including projection and denial, but also repetition of what we will call the identical. A clinical case will be presented to illustrate our theoretical ideas and their clinical implications.