自尊与心理性应激反应的关系：社会认可需求的中介作用

国外研究者认为高自尊个体的内控性高,因此其在心理性应激情境中的反应不那么强烈,而国内研究者从集体文化(中国)考虑,则认为高自尊个体的社会认可需求较高,因此在心理性应激情境中的反应更强烈.本研究采用特里尔社会应激测试作为应激情境,采集41名中国大学生被试在这一情境下的客观参数(心率)作为心理性应激反应的指标,通过问卷测量被试的自尊水平、内控性水平和社会认可需求水平,考察自尊影响心理性应激反应的机制.结果发现被试的自尊水平与应激情境下的心率呈正相关,并且社会认可需求在自尊与心理性应激的关系中起着显著的中介作用.本文从文化差异角度提出自尊预测心理性应激反应的模型可能需要在不同文化背景下来分别探讨.     

The Measurement of Self-Esteem, Stress-Related Life Events, and Locus of Control Among Unemployed and Employed Blue-Collar Workers

The purpose of this study was to measure the self-esteem, stress of life events, and locus of control among unemployed and employed blue-collar workers. It was hypothesized that (a) being unemployed decreases an individual's self-esteem, (b) being unemployed increases an individual's stress level by experiencing significant life changes, and (c) being unemployed increases an individual's external locus of control orientation. The study was conducted in a production/manufacturing organization, utilizing a systematic random sampling procedure that yielded 562 subjects. The results from the collected data did not support Hypothesis A or C. A significant change with stress in conjunction with life events was found but was mediated by several factors, including age and a nonsignificant correlation between time laid-off and stress levels. The study suggests that an individual's reaction to unemployment does not appreciably affect their self-esteem and locus of control when compared to the employed.     

Effects of short‐term cosmetic versus long‐term health fear appeals in anti‐smoking advertisements on the smoking behaviour of adolescents

A field study exposed 235 high school students to anti‐smoking advertisements over a five‐month period to test the effectiveness of short‐term cosmetic versus long‐term health fear appeals in preventing or reducing smoking. The study was a longitudinal experiment with two experimental groups and a control group. Smoking behaviour was measured prior to message exposure on television, in magazines and on the internet, and at the end of the study period. The primary results were that average smoking declined for subjects exposed to either type of anti‐smoking fear appeal but not for the control group and short‐term cosmetic fear appeals were more effective for males but long‐term health fear appeals were more effective for females. Copyright © 2003 Henry Stewart Publications.     

自尊与心理性应激的关系初探

自尊水平影响着个体在应激情境中的内分泌反应,在以人个人主义文化下的研究发现,由于低自尊具有较低的内部控制力,因此在应激情境中的唾液皮质醇反应更强烈。但是在中国集体主义文化中,由于集体性自我的评价是自尊的一个重要组成部分,高自尊更加期望集体或社会的积极性评价,因此假设在心理性应激情境下（即个体的能力被否定的时候）,高自尊的应激反应会比低自尊更加强烈。本研究以健康大学生为被试,分别以Rosenberg自尊量表和特里尔社会应激测试（TSST）为实验手段,以自尊量表得分、主观应激报告（5点量表）和客观应激参数（心率和唾液皮质醇）为指标,在中国文化背景下探讨自尊与心理性应激的关系。结果发现,在TSST开始时（20分钟）自尊与心率呈正相关,自尊水平越高,心率越快;在TSST结束后（60分钟）自尊与唾液皮质醇水平呈正相关,自尊水平越高,唾液皮质醇水平越高。总体来说,相对于低自尊被试而言,高自尊被试在心理性应激情境中的反应更为强烈。     

Health locus of control and self-esteem as related to adolescent health behavior and intentions

A health behavior and attitudes questionnaire was administered to 246 fifth-grade and 265 sixth-grade students during class time. The questions included 20 children's health locus of control (CHLC) items reported by Parcel and Meyer (1978), 17 children's self-esteem (CSE) items modified from those reported by Coopersmith (1967), and questions concerning past and current behavior and future intentions with respect to cigarette smoking, alcohol use, and marijuana use. The results indicate that the relationships between dimensions of children's health locus of control and self-esteem and their behaviors and intentions are not large enough to suggest that intervention programs directed at the prevention of detrimental health behaviors focus on the enhancement of self-esteem or the internal locus of control. An appropriate test of the efficacy of such an approach requires a longitudinal rather than a cross-sectional study, monitoring changes in the levels of self-esteem and health locus of control and associated changes in health behavior.     

Self-esteem and likability: Separating fact from fantasy

Much research has demonstrated the “vicious cycle” of low self-esteem in nonsocial task performance settings. The present study explores the possibility that social situations may also provide opportunities for low (and high) selfesteem individuals to respond in ways that maintain their self-image. More specifically, it has been shown that low self-esteem individuals believe that others like them to a lesser extent than do high self-esteem persons; such beliefs are bound to perpetuate individuals' self-esteem levels. This study is designed to investigate whether the self-perceptions of either or both groups are consistent with reality (as measured by others' actual liking for them), or are merely reflective of the perceiver's attitude. Unacquainted, opposite sex dyads completed self-esteem and self-likability measures before engaging in a “getting acquainted” conversation. Participants then rated their liking for their partners and estimated their partners' liking for them. Relative to high self-esteem participants, low self-esteem subjects rated themselves as less likable prior to the conversation and estimated that their partners liked them to a lesser extent after the conversation. However, low self-esteem subjects were actually rated by their partners as equally likable as the high self-esteem participants. Alternative explanations, limitations, and implications are discussed.     

Beyond Fear Appeals: Negative and Positive Persuasive Appeals to Health and Self-Esteem

The present research was designed to extend our knowledge of fear appeals and attitude change in two directions. The first purpose was to compare a traditional negative, or fear, appeal to its counterpart, an appeal emphasizing the positive consequences of accepting a communicator's recommendation. The second purpose was to test the assumption of the theory of protection motivation that people are motivated to protect themselves from psychological and social, as well as physical, threats. The results disclosed that, compared to a no-message control condition, the traditional negative appeal to health was more persuasive than the positive appeal. A positive appeal to self-esteem, however, was superior to a negative appeal to self-esteem. Several implications for health psychology were discussed. First, the traditional negative appeals to health may be more persuasive than positive appeals. Second, people may be persuaded to adopt healthy lifestyles for reasons other than health per se (i.e., to enhance self-esteem). The following tentative conclusions were based on unexpected findings and should be interpreted with caution. The decision to use a positive or negative appeal should consider the number of available adaptive responses. Finally, the data suggested that mass media health campaigns should use both negative and positive appeals.     

Awe and guilt: Desirability and feasibility appeals in social media green campaigns

As the world has become increasingly concerned about environmental plastic pollution, private and public sectors remain devoted to creating effective green marketing campaigns on social media platforms. Drawing upon construal level theory and appraisal tendency theory, this research examines the interaction effect of green ad appeals and two distinct emotions—awe and guilt—on consumers' social media engagement and pro-environmental intentions. The findings from two experimental studies demonstrate that when individuals experience awe, desirability (vs. feasibility) message appeals generate stronger engagement in social media green campaigns. In contrast, it was found that when individuals experience guilt, feasibility (vs. desirability) message appeals enhance social media engagement and pro-environmental behaviors more effectively. This research offers novel theoretical contributions to the existing body of literature and provides practical insights by suggesting that awe and guilt act as moderators leading to greater consumer responses when used with matching social media messages promoting green campaigns.     

Effects of guilt and response modality upon associative sexual responses

Two experiments were conducted to test two conceptualizations of guilt. These were Mosher's social learning view and an avoidant-anxiety view suggested by Galbraith. Both experiments examined the effects of sexual guilt and response modality upon associative sexual responses. The results indicated that anonymity of responding increased the number of sexual responses of low guilt women but not that of high guilt women. The results were interpreted as supporting Mosher's preservation of self-esteem view of guilt.     

The Mosher Forced Choice Guilt Scale as a measure of anxiety.

Women divided into two levels of sex-guilt were administered the Word Association Test under three different conditions. In the first a confederate modeled sexual responses, in the second a confederate modeled nonsexual responses, and in the third condition no confederate was present. The results indicated that both low- and high-guilt women made significantly more sexual responses when exposed to the sexual model than in the nonsexual or no-model conditions. The results were interpreted as supporting an avoidant-anxiety conceptualization of guilt as opposed to Mosher's preservation of self-esteem view.     

Childhood stress leads to later suicidality via its effect on cognitive functioning

The present study examined the etiology of suicidal behavior from cognitive and developmental perspectives in a sample of 181 suicidal and nonsuicidal college students. We hypothesized that cognitive functioning would serve as a mediator between early life events and suicidal behavior. The present study examined child maltreatment, family instability, and poor general family environment as early negative life events, and examined self-esteem, locus of control, hopelessness, and problem-solving deficits as cognitive factors. In addition, individuals' perceived social support before age 18 and current social support and life stress were also examined in relation to the preceding variables. A series of structural equation analyses indicated that early negative life events have a mild impact on suicidal behavior, but a stronger impact on cognitive deficits, which in turn have a strong impact on suicidal behavior.     

CAN THE MEDIA AFFECT US? SOCIAL COMPARISON, SELF-DISCREPANCY, AND THE THIN IDEAL

The current study explored body image self-discrepancy as moderator and social comparison as mediator in the effects on women from thin-ideal images in the media. Female undergraduates ( N = 112) with high and low body image self-discrepancy were exposed to advertisements either with thin women (thin ideal) or without thin women (neutral-advertisement control). Exposure to thin-ideal advertisements increased body dissatisfaction, negative mood, and levels of depression and lowered self-esteem. In addition, social comparison processes mediated the relationship between exposure to thin-ideal advertisements and negative self-directed effects. Notably, self-discrepancy moderated this mediation. Women with high levels of body image self-discrepancy were more likely to engage in social comparison from exposure to thin-ideal advertisements, as well as more likely to have those comparison processes induce self-directed negative consequences. This research provides support for an individual difference variable (body image self-discrepancy) that moderates the mediating effect of social comparison from exposure to thin-ideal media.     

Using Sexual Appeals in Advertising to Sell Cosmetic Surgery: A Content Analysis from 1986 to 2007

This study provides an account of how sexual appeals are used to promote cosmetic surgery. A content analysis of advertisements appearing between 1986 and 2007 in large city magazines reveals that advertisements position surgery as a means of boosting sex-esteem, and enhancing one’s sexual attractiveness, a pattern different from that of branded consumer products and services. Invasive procedures such as liposuction and breast augmentation are the top procedures advertised with sexual appeals and most advertisements feature nude or partially-nude white female models. The findings help expand knowledge about cosmetic surgery advertising, how sex is used to sell an ideal beauty standard attainable through invasive medical services, and the use of sexual content in a new context, that of medical-related advertising for cosmetic surgery.     

Self-Esteem, Erotophobia, and Retention of Contraceptive and AIDS Information in the Classroom

It has been well documented that people with negative emotional reactions to sex (e.g., "erotophobia,""sex guilt") have less knowledge about contraception than do people with more positive reactions. Recent research has suggested that this deficit is not related to an inability to learn the information, but is due at least in part to the fact that erotophobics actively avoid contraceptive information. The current study was designed to examine the role of erotophobia and high self-esteem in resistance to learning sexual information. More specifically it compared pretest and posttest knowledge of contraception and AIDS in high self-esteem and low self-esteem, erotophobia, and erotophilic women in a university class on human reproduction. As expected, high self-esteem erotophobic subjects were less Likely than other subjects to retain contraceptive and AIDS information presented in the class. Implications of this study for contraceptive and AIDS educational strategies are discussed.     

Fear versus humor: the impact of sensation seeking on physiological, cognitive, and emotional responses to antialcohol abuse messages

This study investigates the differences in physiological, cognitive, and emotional responses to existing emotional antialcohol abuse advertisements (fear vs. humor appeal) between high and low sensation seekers. A 2 (Message Type) x 2 (Sensation-Seeking Tendency) x 4 (Message Repetition) mixed-model experiment with repeated measures was conducted with 71 college students. The results, based on self-reports, indicated that fear messages generated more interest and perceived danger of excessive drinking regardless of sensation-seeking tendency, whereas humorous messages were rated as more likeable than fear messages, and the difference was bigger among low sensation seekers than among high sensation seekers. One interesting finding was that for both fear and humor appeals, low sensation seekers showed greater emotional responses (greater corrugators activities and greater zygomatic activities) than high sensation seekers overall. The implications of the current study as well as suggestions for future study were discussed.     

Self-Referenced Fear and Guilt Appeals: The Moderating Role of Self-Construal

Results from 2 studies on advertising to reduce the incidence of drinking and driving show that the effect of self- vs. other-referencing on the persuasiveness of fear and guilt appeals is moderated by definitions of the self (independent vs. interdependent self-construals). For people who hold a predominantly independent self-construal, superiority of self- vs. other-referencing holds for guilt appeals, but the opposite is true for fear appeals. For people who hold a predominantly interdependent self-construal, other-referenced and self-referenced messages are equally recalled and equally favorable for both fear and guilt appeals.     

中小学教师的职业倦怠与工作压力、自尊和控制点的关系研究

本研究旨在探讨中小学教师的职业倦怠与工作压力、自尊和控制点的关系。用教师职业倦怠问卷、工作压力调查表、自尊量表和控制点量表对766名教师进行了问卷调查。结果发现：教师的职业倦怠与工作压力、自尊和控制点之间存在显著的相关关系;教师的工作压力、自尊、控制点分别对职业倦怠的情绪衰竭、非人性化、低成就感具有显著的预测作用。     

The Effect of Locus of Control on University Students' Mental Health: Possible Mediation through Self-Esteem and Coping

The purpose of this study was to examine the effect of locus of control on university students' mental health and to examine possible mediational roles of self-esteem and coping. A total of 418 university students completed Rotters I-E Scale, Self-liking/self-competence Scale, Endlers Coping with Stressful Situations Scale and Depression, Anxiety and Stress Scale. The results showed that external locus of control, lower self-liking and self-competence, as well as less problem-focused and more emotion-focused coping predict more symptoms of depression, anxiety, and stress in university students. However, mediational analysis revealed that the effect of locus of control was fully mediated by self-esteem and coping, with self-liking and emotion-focused coping being the strongest mediators. Results suggest that beliefs about control affect beliefs about one's self-worth and coping strategies, which in turn can affect one's mental health.     

The Mosher Guilt Scales: a construct validity extension

The three subscales of the Mosher Guilt Scales (sex guilt, hostility guilt, and morality conscience guilt) and several personality and attitude measures were ad ministered to college subjects in an effort to examine the construct validity of the Mosher Guilt Scales. The variables that were compared with the guilt subscales were hostility, anxiety, religious orthodoxy, self-esteem, and the importance of religious and economic values in one's life. The results indicated that both the construct validity of the Mosher Guilt Scales and the need for the continued use of its three subscales were supported. Among the most crucial findings of the study were that both of the religiosity measures were positively correlated with all three guilt subscales, and that economic values were negatively correlated with both sex guilt and morality-conscience guilt.     

Long-term consequences of childhood physical and psychological maltreatment

This study assessed whether some of the correlates of learned helplessness—depression, low self-esteem, and a maladaptive attributional style—are long-term consequences of child abused. In this study, 260 subjects were identified as physically abused, psychologically abused, both physically and psychologically abused, or nonabused, based on responses to the Child Abuse Questionnaire (CAQ). Subjects were tested for levels of nonclinical depression via the Beck Depression Inventory (BDI), for levels of self-esteem via the Rosenberg Self-Esteem Scale (RSE), and for the adaptiveness of attributional style via the Attributional Style Questionnaire (ASQ). It was hypothesized that each of the three abuse groups would differ from the control group on the three dependent measures; differences among the three abuse groups were also explored. Three one-way analyses of variance indicated that (1) BDI scores reflected a greater tendency toward depression in subjects reporting both types of abuse than in nonabused subjects or in subjects reporting either psychological or physical abuse, (2) subjects reporting psychological abuse only or both psychological and physical abuse showed lower self-esteem than did nonabused subjects, and (3) abused subjects did not seem to exhibit a more maladaptive attributional style than that of nonabused subjects. In addition, multiple linear regression analyses pointed to psychological abuse as a critical variable in predicting levels of depression, self-esteem, and attributional style, when physical abuse effects were controlled. Controlling for the effects of psychological abuse, however, indicated that physical abuse did not significantly contribute to the variance in these variables. Implications for the learned helplessness model and for future research are discussed. © 1992 Wiley-Liss, Inc.