Negative priming reduces affective ratings

The mere exposure effect is the commonly observed increase in pleasantness ratings of stimuli that have been given prior exposure. According to the fluency attribution account of the mere exposure effect, repeated presentations of a stimulus lead to increased ease of processing, which in turn is attributed to pleasantness. If so, processing fluency manipulated by means other than repetition should influence liking. In the present experiment, processing fluency was manipulated using a negative priming procedure, and its influence on affective judgement was examined. Previously ignored stimuli were responded to slower (negative priming) and were rated as less pleasant than controls. It was concluded that decreased processing fluency decreases liking of previously ignored stimuli.     

Stimulus recognition and the mere exposure effect.

A meta-analysis of research on Zajonc's (1968) mere exposure effect indicated that stimuli perceived without awareness produce substantially larger exposure effects than do stimuli that are consciously perceived (Bornstein, 1989a). However, this finding has not been tested directly in the laboratory. Two experiments were conducted comparing the magnitude of the exposure effect produced by 5-ms (i.e., subliminal) stimuli and stimuli presented for longer durations (i.e., 500 ms). In both experiments, 5-ms stimuli produced significantly larger mere exposure effects than did 500-ms stimuli. These results were obtained for polygon (Experiment 1), Welsh figure (Experiment 2), and photograph stimuli (Experiments 1 and 2). Implications of these findings for theoretical models of the mere exposure effect are discussed.     

Multiple context mere exposure: Examining the limits of liking

Recent evidence suggests that increased liking of exposed stimuli—a phenomenon known as the mere exposure effect—is dependent on experiencing the stimuli in the same context at exposure and test. Three experiments extended this work by examining the effect of presenting target stimuli in single and multiple exposure contexts. Target face stimuli were repeatedly paired with nonsense words, which took the role of contexts, across exposure. On test, the mere exposure effect was found only when the target face stimuli were presented with nonsense word cues (contexts) with which they had been repeatedly paired. The mere exposure effect was eliminated when exposure to target face stimuli with the nonsense word cues (contexts) was minimal, despite the overall number of exposures to the target face being equated across single- and multiple-context exposure conditions. The results suggest that familiarity of the relationship between stimuli and their context, not simply familiarity of the stimuli themselves, leads to liking. The finding supports a broader framework, which suggests that liking is partly a function of the consistency between past and present experiences with a target stimulus.     

The mere exposure effect for consumer products as a consequence of existing familiarity and controlled exposure

The finding that repeated exposure to a stimulus enhances attitudes directed towards it is a well-established phenomenon. Despite this, the effects of exposure to products are difficult to determine given that they could have previously been exposed to participants any number of times. Furthermore, factors other than simple repeated exposure can influence affective evaluations for stimuli that are meaningful. In our first study, we examined the influence of existing familiarity with common objects and showed that the attractiveness of shapes representing common objects increases with their rated commonness. In our second study, we eliminated the effects of prior exposure by creating fictitious yet plausible products; thus, exposure frequency was under complete experimental control. We also manipulated the attention to be drawn to the products' designs by placing them in contexts where their visual appearance was stressed to be important versus contexts in which it was indicated that little attention had been paid to their design. Following mere exposure, attractiveness ratings increased linearly with exposure frequency, with the slope of the function being steeper for stimuli presented in an inconspicuous context—indicating that individuals engage in more deliberate processing of the stimuli when attention is drawn to their visual appearance.     

The mere exposure effect for visual image

Mere exposure effect refers to a phenomenon in which repeated stimuli are evaluated more positively than novel stimuli. We investigated whether this effect occurs for internally generated visual representations (i.e., visual images). In an exposure phase, a 5 × 5 dot array was presented, and a pair of dots corresponding to the neighboring vertices of an invisible polygon was sequentially flashed (in red), creating an invisible polygon. In Experiments 1, 2, and 4, participants visualized and memorized the shapes of invisible polygons based on different sequences of flashed dots, whereas in Experiment 3, participants only memorized positions of these dots. In a subsequent rating phase, participants visualized the shape of the invisible polygon from allocations of numerical characters on its vertices, and then rated their preference for invisible polygons (Experiments 1, 2, and 3). In contrast, in Experiment 4, participants rated the preference for visible polygons. Results showed that the mere exposure effect appeared only when participants visualized the shape of invisible polygons in both the exposure and rating phases (Experiments 1 and 2), suggesting that the mere exposure effect occurred for internalized visual images. This implies that the sensory inputs from repeated stimuli play a minor role in the mere exposure effect. Absence of the mere exposure effect in Experiment 4 suggests that the consistency of processing between exposure and rating phases plays an important role in the mere exposure effect.     

Dissociating mere exposure and repetition priming as a function of word type

The mere exposure effect is defined as enhanced attitude toward a stimulus that has been repeatedly exposed. Repetition priming is defined as facilitated processing of a previously exposed stimulus. We conducted a direct comparison between the two phenomena to test the assumption that the mere exposure effect represents an example of repetition priming. In two experiments, having studied a set of words or nonwords, participants were given a repetition priming task (perceptual identification) or one of two mere exposure (affective liking or preference judgment) tasks. Repetition priming was obtained for both words and nonwords, but only nonwords produced a mere exposure effect. This demonstrates a key boundary for observing the mere exposure effect, one not readily accommodated by a perceptual representation systems (Tulving & Schacter, 1990) account, which assumes that both phenomena should show some sensitivity to nonwords and words.     

Mere exposure has differential effects on attention allocation to threatening and neutral stimuli

The mere exposure (ME) effect is the phenomenon whereby familiar stimuli are rated more positively than their novel counterparts (e.g., Zajonc, 1968). Though the effect of mere familiarity on a variety of affective judgments is robust and well documented, relatively little research has examined the effects of ME on other non-affective outcomes. The current research addressed this issue by examining the effects of ME on selective attention to threatening and neutral stimuli. We predicted and found that threatening stimuli, which typically arouse negative affect and capture attention, were attended to less following ME; conversely, neutral stimuli, which typically do not arouse affect nor capture attention, were attended to more following ME. The implications of these findings for the literatures on mere exposure and attention are discussed as are speculations about mediators of these effects.     

The subliminal mere exposure effect does not generalize to structurally related stimuli.

R.F. Bornstein (1994) questioned whether subliminal mere exposure effects might generalize to structurally related stimuli, thereby providing evidence for the existence of implicit learning. Two experiments examined this claim using letter string stimuli constructed according to the rules of an artificial grammar. Experiment 1 demonstrated that brief, masked exposure to grammatical strings impaired recognition but failed to produce a mere exposure effect on novel structurally related strings seen at test. Experiment 2 replicated this result but also demonstrated that a reliable mere exposure effect could be obtained, provided the same grammatical strings were presented at test. The results suggest that the structural relationship between training and test items prevents the mere exposure effect when participants are unaware of the exposure status of stimuli, and therefore provide no evidence for the existence of implicit learning.     

Neurophysiological evidence that perceptions of fluency produce mere exposure effects

Recent exposure to people or objects increases liking ratings, the “mere exposure effect” (Zajonc in American Psychologist, 35, 117–123, 1968), and an increase in processing fluency has been identified as a potential mechanism for producing this effect. This fluency hypothesis was directly tested by altering the trial-by-trial image clarity (i.e., fluency) while Event-Related Potentials (ERPs) were recorded. In Experiment 1, clarity was altered across two trial blocks that each had homogenous trial-by-trial clarity, whereas clarity varied randomly across trials in Experiment 2. Blocking or randomizing image clarity across trials was expected to produce different levels of relative fluency and alter mere exposure effects. The mere exposure effect (i.e., old products liked more than new products) was observed when stimulus clarity remained constant across trials, and clear image ERPs were more positive than blurry image ERPs. Importantly, these patterns were reversed when clarity varied randomly across test trials, such that participants liked clear images more than blurry (i.e., no mere exposure effect) and clear image ERPs were more negative than blurry image ERPs. The findings provide direct experimental support from both behavioral and electrophysiological measures that, in some contexts, mere exposure is the product of top-down interpretations of fluency.     

The relationship between the structural mere exposure effect and the implicit learning process

Three experiments are reported that investigate the relationship between the structural mere exposure effect (SMEE) and implicit learning in an artificial grammar task. Subjects were presented with stimuli generated from a finite-state grammar and were asked to memorize them. In a subsequent test phase subjects were required first to rate how much they liked novel items, and second whether or not they thought items conformed to the rules of the grammar. A small but consistent effect of grammaticality was found on subjects' liking ratings (a "structural mere exposure effect") in all three experiments, but only when encoding and testing conditions were consistent. A change in the surface representation of stimuli between encoding and test (Experiment 1), memorizing fragments of items and being tested on whole items (Experiment 2), and a mismatch of processing operations between encoding and test (Experiment 3) all removed the SMEE. In contrast, the effect of grammaticality on rule judgements remained intact in the face of all three manipulations. It is suggested that rule judgements reflect attempts to explicitly recall information about training items, whereas the SMEE can be explained in terms of an attribution of processing fluency.     

Implicit preferences: the role(s) of familiarity in the structural mere exposure effect

In four experiments using an artificial grammar (AG) learning procedure, the authors examined the links between the "classic" mere exposure effect [heightened affect for previously encountered stimulus items (Bornstein, 1989; Zajonc, 1968)] and the "structural" mere exposure effect [greater hedonic appreciation for novel stimuli that conform to an implicitly acquired underlying rule system (Gordon & Holyoak, 1983)]. After learning, participants: (a) classified stimuli according to whether they conformed to the principles of the grammar and, (b) rated them in terms of how much they liked them. In some experiments unusual and unfamiliar symbols were used to instantiate the AG, in others highly familiar characters were used. In all cases participants showed standard AG learning. However, whether the two exposure effects emerged was dependent on symbol familiarity. Symbols with high a priori familiarity produced a structural mere exposure effect. Moderately familiar symbols produced only the classic, but not the structural, mere exposure effect. Highly unfamiliar symbols produced neither exposure effect. Results are discussed in the context of implicit learning theory and implications for a general theory of aesthetics are presented.     

Textures shape the attentional focus: Evidence from exogenous and endogenous cueing

The spatial cueing paradigm (Posner Quarterly Journal of Experimental Psychology 32:3–25, 1980) has often been used to investigate the time course of the deployment of visual attention in space. In a series of eight experiments we investigated whether spatial cues would not only enhance processing of stimuli presented at cued locations, but also enhance processing of the entire texture in which the stimuli were presented. Results showed highest accuracy for responses to stimuli presented at cued locations, a replication of the traditional cueing effect (Posner 1980). Additionally, stimuli presented at uncued locations were responded to with higher accuracy when they were presented inside the same texture as the cued location, as compared with stimuli presented outside the texture with the cued location. To investigate this texture advantage for both automatic and voluntary attention deployment, exogenous and endogenous cues were used. The texture advantage was observed for short interstimulus intervals (ISIs) of 50 and 100 ms for exogenous cues and for a longer ISI of 200 ms for endogenous cues. These findings indicate that the arrangement of task-irrelevant visual stimuli also can have a large impact on the cueing effect. This suggests that visual spatial attention spreads texture-wise across the visual field. Control experiments revealed that the homogeneity within texture elements contributes most to the effect but that the texture advantage is a function of both orientation contrast at the texture border and homogeneity within texture elements.     

A self-validation perspective on the mere thought effect

Self-generated thought has an important impact on attitude change, with repeated demonstrations of increased opportunity for thought about an attitude object increasing attitude extremity. The traditional explanation for this mere thought effect is that more time to think allows people to produce more attitude-consistent thoughts, which polarize their attitudes. Expanding on this structural perspective, the current research explores a metacognitive account for the effect of time on attitude polarization. Three experiments demonstrate that thought confidence plays an independent mediating role in the mere thought effect (Experiment 1), that it accounts for reversals in the mere thought effect when people have too much time to think (Experiment 2), and that this reversal is tied to the difficulty people have retrieving thoughts when too much time is provided (Experiment 3). Thus, taking metacognitive features of thought into account sheds new light on self-persuasion in the mere thought paradigm.     

Fearful expressions gain preferential access to awareness during continuous flash suppression

Rapid evaluation of ecologically relevant stimuli may lead to their preferential access to awareness. Continuous flash suppression allows assessment of affective processing under conditions in which stimuli have been rendered invisible due to the strongly suppressive nature of dynamic noise relative to static images. The authors investigated whether fearful expressions emerge from suppression into awareness more quickly than images of neutral or happy expressions. Fearful faces were consistently detected faster than neutral or happy faces. Responses to inverted faces were slower than those to upright faces but showed the same effect of emotional expression, suggesting that some key feature or features in the inverted faces remained salient. When using stimuli solely representing the eyes, a similar bias for detecting fear emerged, implicating the importance of information from the eyes in the preconscious processing of fear expressions.     

Effects of exposure duration and eccentricity of global and local information on processing dominance

Abstract

The effects of exposure duration of stimuli and the eccentricity of local and global information in hierarchical patterns on processing dominance were examined using a paradigm of selective attention and masked stimuli. In the first experiment, the aim was to determine whether the exposure duration of stimuli has differential effects on processing dominance. Stimuli were presented with spatial certainty and controlled eccentricity at four exposure durations (unlimited, 140 msec, 70 msec and 40 msec). The results showed global advantage independently of the exposure duration used. Differential effects were obtained in relation to the interference between the global and local levels depending on the exposure duration. The purpose of the second and third experiments was to determine whether the eccentricity of local and global levels affects processing dominance under a condition of brief exposure duration of stimuli. The results of Experiment 2 showed local dominance when the eccentricity was different for both levels and biased to the local level (H's and S's stimuli). On the contrary, they showed global dominance when the eccentricity of the two levels was the same (C's stimuli). The results of Experiment 3 revealed that the effect of global dominance persisted when the stimuli presented local and global information foveally.     

Photic Stimulation of Young Rats

Zajonc, Harrison, and their colleagues have recently conducted a series of studies demonstrating a positive, monotonic relation between frequency of “mere” exposure and liking for stimuli. Other studies have found either the inverted-U relation or a decrease in liking. It was proposed that an emphasis upon mere exposure may be somewhat misleading, and that a concern with degree of stimulus familiarity might be more fruitful. Conflicting forms of the exposure-liking relation seem to be potentially reconcilable if consideration is given to factors that influence the rate at which stimuli become familiar, or capable of being anticipated and represented in memory.

Two experiments using stimuli and procedures taken from Zajonc (23) yielded a positive, monotonic relation between frequency and liking. A third experiment, designed to produce greater attention to the stimuli and thus hasten familiarization, yielded an inverted-U relation. A fourth experiment used simpler verbal stimuli than the first three. This was designed to result in even faster familiarization. As expected, there was a negative relation between liking and exposure frequency.

The “frequency group” of investigators has explained the monotonic exposure effect in terms of the response competition hypothesis. However, the latter is incapable of handling a nonmonotonic relation. A reasonable alternative seems to be the expectancy arousal hypothesis (5): viz., that liking is maximum for stimuli that arouse moderately strong expectancies of either a “molar” or a “molecular” nature. Previous research (5, 6, 7, 8) has supported this hypothesis, although some of the studies are also amenable to the response competition hypothesis. A further experiment was designed to distinguish between predictions from the response competition and the expectancy arousal hypotheses. The results supported the latter.     

中性词和负性词的纯粹接触效应

纯粹接触效应指刺激的重复呈现能增加个体对该刺激的喜好。该研究考察中性和负性情绪的非新异刺激能否产生纯粹接触效应。首先评定挑选出本身不使人产生偏好倾向的中性和负性词对。实验一、二分别以所选中性词和负性词为材料, 每个词阈下呈现6次或1次, 后进行偏好判断和再认判断。结果发现, 对多次接触的中性词,偏好分数显著高于随机水平, 再认成绩与随机水平无显著差异; 对多次接触的负性词, 偏好分数和再认成绩均与随机水平相比无显著差异。研究表明, 在阈下呈现的条件下, 中性的非新异刺激能产生经典纯粹接触效应, 而负性非新异刺激则无此种效应。负性情绪材料纯粹接触效应的这一特异性可用加工水平模型解释。     

Measuring and modeling attentional dwell time

Attentional dwell time (AD) defines our inability to perceive spatially separate events when they occur in rapid succession. In the standard AD paradigm, subjects should identify two target stimuli presented briefly at different peripheral locations with a varied stimulus onset asynchrony (SOA). The AD effect is seen as a long-lasting impediment in reporting the second target, culminating at SOAs of 200?C500?ms. Here, we present the first quantitative computational model of the effect??a theory of temporal visual attention. The model is based on the neural theory of visual attention (Bundesen, Habekost, & Kyllingsb?k, Psychological Review, 112, 291?C328 2005) and introduces the novel assumption that a stimulus retained in visual short-term memory takes up visual processing-resources used to encode stimuli into memory. Resources are thus locked and cannot process subsequent stimuli until the stimulus in memory has been recoded, which explains the long-lasting AD effect. The model is used to explain results from two experiments providing detailed individual data from both a standard AD paradigm and an extension with varied exposure duration of the target stimuli. Finally, we discuss new predictions by the model.     

Effect of negative emotional content on attentional maintenance in working memory

ABSTRACT

Previous research has shown that emotional stimuli may interfere with working memory (WM) processes, but little is known about the process affected. Using a complex span task, the present study investigated the influence of processing negative emotional content on attentional maintenance in WM. In two experiments conducted under articulatory suppression, participants were asked to remember a series of five letters, each of which was followed by an image to be categorised. In half of the trials, the images were negative and in the other half, they were neutral. In both experiments, our results showed longer processing times for emotional stimuli than neutral stimuli, and lower memory performance when participants processed negative stimuli. We propose that emotional stimuli direct more attentional resources towards the processing component of the WM task, thereby reducing the storage capacity available for the items that are to be remembered.     

Experimental dissociations between memory measures: Influence of retrieval strategies

The objective of this study was to explore the participants’ processing strategies on the mere exposure effect, object decision priming and explicit recognition. In Experiments 1, we observed that recognition and the mere exposure effect for unfamiliar three-dimensional objects were not dissociated by plane rotations in the same way as recognition and object decision priming. However, we showed that, under identical conditions, prompting analytic (part-based) processing at testing produced a large plane rotation effect on recognition and the mere exposure effect similar to that observed for object decision priming (Experiment 2). Furthermore, inducing a non-analytic (whole-based) processing strategy at testing produced a reduced plane rotation effect on recognition and object decision (Experiments 3 and 4), similar to that observed for the mere exposure effect. These findings suggest that participants’ processing strategies influence performance on the three tasks.