A THEORY OF SOCIAL ACTION: WHY PERSONAL CONSTRUCT THEORY NEEDS A SUPERPATTERN COROLLARY

Kelly's Commonality and Sociality corollaries deal with shared meanings. In this article, the authors revisit Kelly's early work on superpatterns to demonstrate the relationship between superpatterns and the concept of corporate construing (Balnaves & Caputi, 1993) as a way of extending the Commonality and Sociality corollaries. The authors argue that corporate construing is joint action. Constructs in such an action originate from corporate, not personal, agents. Corporate agency entails anticipation in joint action of the mode of representation of everyone else (sensus communis), justification of the joint action (reasons as good reasons), recognition that a personal action is corporate (the same) within a style of reasoning (a system of specialized techniques or corporate constructs). It is not the individual patterns of personal constructs, or an individual's interpretations of his or her own actions, that is relevant in an explanation of personal actions. It is an understanding of the genre, the overall template, the superpattern.     

Corporate consciousness: Defining the paradigm

The concept of corporate consciousness is defined and discussed. In response to Campion and Palmer (1996), it is asserted that corporate consciousness is not a construct related to conscientiousness or moral responsibility, but an entirely new paradigm, related to awareness and information processing; the concept is cognitive, not metaphysical. Corporate consciousness serves as a framework for understanding the current trend within organizations toward greater awareness of societal realities, and of the organization's impact within larger systems. This framework borrows heavily from the cognitive, social, and organizational psychological literature and can be understood from both micro and macro levels of analysis. Also discussed are the issues of why and how to study corporate consciousness, as well as implications for the organizational practitioner.     

日本企业伦理:特点、缺陷及未来趋势

在回答了“企业伦理为何必要”的基础上,本文重点分析了日本企业伦理的内容,将它归结为企业集团主义、勤劳精神、职分观念等三个方面。日本企业伦理的形成始于明治维新,但在二战后的民主改革中才最终定型。它一方面适应了日本社会,并推动了日本企业的复兴;另一方面,又包含着深层的危机与矛盾。20世纪90年代以后,日本经济的不景气、日本企业经营不善都是这些问题的暴露。日本企业对此将如何应答?这将决定日本企业伦理的发展趋势。     

员工对企业社会责任的差异化反应:基于归因理论的阐释

企业社会责任归因是指个体对企业践行社会责任背后的动机进行主观推理和判断的过程与结果, 也是影响企业社会责任发挥积极作用的关键因素。通过梳理以往研究, 从个体、领导及组织三个层面总结了影响员工企业社会责任归因的因素, 同时从社会交换和组织认同视角深入剖析企业社会责任归因对员工态度和行为的影响及作用机理。未来研究可以进一步明晰不同企业社会责任归因的独特影响因素与作用效果, 基于归因理论探索企业社会责任归因的形成机制, 同时研究多种因素对企业社会责任归因的影响, 考察归因对企业社会责任公平启发机制的影响, 并基于中国情境开展本土化研究。     

A Political Account of Corporate Moral Responsibility

Should we conceive of corporations as entities to which moral responsibility can be attributed? This contribution presents what we will call a political account of corporate moral responsibility. We argue that in modern, liberal democratic societies, there is an underlying political need to attribute greater levels of moral responsibility to corporations. Corporate moral responsibility is essential to the maintenance of social coordination that both advances social welfare and protects citizens’ moral entitlements. This political account posits a special capacity of self-governance that corporations can intelligibly be said to possess. Corporations can be said to be “administrators of duty” in that they can voluntarily incorporate moral principles into their decision-making processes about how to conduct business. This account supplements and partly transforms earlier pragmatic accounts of corporate moral responsibility by disentangling responsibility from its conventional linkages with accountability, blame and punishment. It thereby represents a distinctive way to defend corporate moral responsibility and shows how Kantian thinking can be helpful in disentangling the problems surrounding the concept.     

When a Man Thinks He Has Female Traits Constructing Femininity and Masculinity: Methodological Potentials and Limitations

In everyday life, people are confronted with common beliefs about how women and men differ from each other. These beliefs make them wonder about their personal femininity and masculinity. But what hides behind these constructs? In this article, we will discuss the potential and limitations of different definitions. We will focus on methodological issues which can trigger new discussions about the social implications of gender differences—which are not part of this paper. One of the major questions here is whether it is methodologically justifiable (legitimate) to make individual predictions based on group differences. An issue that is not only relevant in regards to femininity and masculinity. In general, all definitions of masculinity and femininity show more limitations than potentials. They are either neglecting certain sub-groups or are based on stereotypes (either displaying common beliefs or exaggerated group differences). Individual predictions derived from these constructs are questionable due to oversimplification/reductionism (e.g., when forming groups). By pointing out that constructs like femininity and masculinity can in fact limit an individual’s development, it is suggested to clearly differentiate between different types of differences and to clearly state what can and cannot be said when “measuring” an individual’s masculinity and femininity. Since femininity and masculinity can be seen as example constructs, and generalizations are part of many research processes, general implications beyond these concepts are being discussed.     

The micro-politics of identity formation in the workplace: The case of a knowledge intensive firm

Summary This essay has been by necessity a gloss of a complex look at the relations of power, control, and personal identity construction in a workplace. Features of the nature of the work process combine with social strategies to construct a reproductive self-referential system. Corporate organizations are central institutions in contemporary life; they make developmental decisions for individuals and for society as a whole. While they are in this sense political to the core, we have not done enough to understand how this politics works or to explore its relation to people in a democratic society. Using a phenomenologically-based communication analysis enables a sensitive analysis of the multiple forms of power and domination as they exist in corporate sites. Although I have given only an outline of one case study here, this example suggests that phenomenologically-based projects can show harmful and unwarranted control, and can be a first step to fostering corporate practices that lead to decisions which are less wasteful of resources and more fully accomplish the goals of democratic society.Funding for the research project from which the case study was derived was provided by the Rickart Malmsten Foundation (Sweden).     

Corporate culture and the employment of persons with disabilities

This article addresses key questions arising from the economic and social disparities that individuals with disabilities experience in the United States. For instance, “What role does corporate culture play in the employment of people with disabilities?” “How does it facilitate or hinder their employment and promotional opportunities, and how can corporations develop supportive cultures that benefit people with disabilities, non‐disabled employees, and the organization as a whole?” Corporate culture can create attitudinal, behavioral, and physical barriers for workers and job applicants with disabilities. This research concludes that if the employment prospects of people with disabilities are to be improved significantly, attention must be paid to the ways in which corporate culture creates or reinforces obstacles to employees with disabilities, and how these obstacles can be removed or overcome. Ultimately, we will make the case that corporate culture and societal attitudes must change if people with disabilities are to be accepted and incorporated fully into the workplace. Copyright © 2005 John Wiley & Sons, Ltd.     

Social Identity and Corporate Mergers

Corporate mergers require proper human resources management to reach their financial and strategic objectives and minimize negative consequences for employee well‐being. Understanding the antecedents of employees’ identification with the merged organization during the corporate merger is crucial, because stronger post‐merger identification results in less conflict and higher levels of motivation. Unfortunately, employees often identify more strongly with their pre‐merger organizations than with the merged organization. One influential approach to understanding the processes underlying organizational identification is the social identity approach ( Tajfel & Turner, 1986 ; Turner, Hogg, Oakes, Reicher, & Wetherell, 1987 ). Research applying this perspective to organizational mergers shows that levels of identification with the merged organization are partly explained by status and dominance differences of the involved organizations, by motivational threats and uncertainties during the merger, and by the representation of the post‐merger identity. Leaders and managers of corporate mergers are able to influence these processes and, thus, to provide a path for successful merger integration.     

Corporate Psychology: An Answer to Occupational Mental Health

Corporate planners acknowledge that productivity is directly related to employee mental health. This recognition is reflected by the recent upsurge of corporate in-house, human resource programs. Although their latent function may be economic rather than humanitarian, these programs nevertheless provide psychological assistance for problems considered to be normal episodes of human development. Counseling psychologists may be the best equipped to work with a corporate clientele because, unlike the clinician, the counselor is trained to work with healthy, instead of disturbed, personalities. Most of the developmental crises encountered by the corporate psychologist are associated with stress, midlife, or career development.     

社会责任消费的结构、形成机制及企业响应

社会责任消费是指消费者通过个人努力来促进促进环境保护和社会良性发展的一种消费模式。社会责任消费结构与测量从单一维度逐渐过渡到了多维度, 并涵盖了从产品获得、使用到购后垃圾处理的整个过程。从影响社会责任消费的心理距离来看, 社会责任消费的形成机制主要包括三类：进化心理机制阐述了作为人类进化结果的亲社会偏好是如何影响社会责任消费的, 属于远端机制; 社会规范机制阐述了外部的社会规范(命令性规范与描述性规范)是如何发挥作用的, 属于中端机制; 态度-行为(意愿)模型则主要阐述了消费者内部心理因素的影响, 属于近端机制。随着消费者社会责任消费影响力的扩大, 企业纷纷重视其自身社会责任行为, 并由此衍生出以企业社会责任为导向的营销策略, 然而其效果受到诸多因素影响。文章最后指出了已有研究尚未解决的问题以及未来的一些研究方向。     

Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?

We examined the benefits to a corporate sponsor of two types of philanthropic activities — cause promotions and advocacy advertising. Results from 4 laboratory studies indicate that perceptions of corporate social responsibility (CSR) are affected by consumers’ elaboration levels. Consumer perceptions of CSR are more favorable for cause promotions, which do not receive much elaboration, than they are for advocacy advertising, which prompts more elaboration. In addition, perceived congruence between the sponsor and the social issue is shown to moderate these effects: Higher congruence between the sponsor and social issue increases favorable ratings of CSR for cause promotions but only if elaboration on the sponsorship activity is facilitated. On the other hand, lower congruence increases favorable ratings of CSR for advocacy advertising as long as elaboration on the sponsorship is not constrained. We also found that higher congruence enhances CSR ratings if participants are primed to focus their attention on the sponsor brand, whereas lower congruence enhances CSR if participants are primed to focus their attention on the social issue.     

公司形象和产品属性超越的协同效应：基于刻板印象内容模型

由于消费者和品牌之间的关系与人际关系存在许多相似之处, 反映人际感知的刻板印象内容模型为品牌感知研究提供了全新的视角。然而, 以往研究多关注品牌感知两大维度--“感知能力”和“感知温情”二者之间的作用关系, 鲜有研究同时基于公司层面和产品层面考察品牌感知不同维度的前因变量及其交互作用机理。鉴于此, 本文实验1考察了公司形象/产品属性超越的不同维度与“感知能力”和“感知温情”的对应关系, 在此基础上进一步发现公司形象和产品属性超越对购买意愿的协同效应。具体而言, 当公司形象为能力型时, 产品享乐性(相对于功能性)属性超越下消费者的购买意愿更高; 当公司形象为诚信型时, 产品功能性(相对于享乐性)属性超越下消费者的购买意愿更高。而且, 品牌赞赏感在上述协同效应中发挥中介作用。实验2探究感知风险调节公司形象和产品属性超越对购买意愿的协同影响。文章最后讨论了本文的理论贡献, 对企业如何实现公司形象策略和产品属性策略的协同促进等方面的营销启示, 以及未来研究方向。     

Understanding political responsibility in corporate citizenship: towards a shared responsibility for the common good

In this article, we explore the debate on corporate citizenship and the role of business in global governance. In the debate on political corporate social responsibility it is assumed that under globalization business is taking up a greater political role. Apart from economic responsibilities firms assume political responsibilities taking up traditional governmental tasks such as regulation of business and provision of public goods. We contrast this with a subsidiarity-based approach to governance, in which firms are seen as intermediate actors who have political co-responsibilities in society endowed upon them by (inter)national governmental institutions. We argue that both approaches face conceptual and empirical problems, and do not make clear the content and scope of political corporate responsibility. Based on Iris Marion Young’s account of political responsibility we argue that corporate actors and governmental actors have a shared responsibility to tackle societal problems. Taking political corporate responsibility not only entails engaging in private action or engaging in public–private partnerships, but it also includes aiding governmental actors to remedy injustice or even create public institutions where they do not yet exist. By adding this perspective we contribute to the debate on responsibility in corporate citizenship and clarify the political role business can play in global governance.     

The two faces of hostility: The implications of personal construct theory for understanding alienation

Although Kelly did not deal with alienation directly, the theory of personal constructs makes an important contribution to a comprehensive understanding of this complex phenomenon. By relating to specific functions of the individual, personal construct psychology explains how alienation is perpetuated by the very people who are its victims. In this article, 1 point out the link of PCT with the phenomenon of alienation that confirms the implicit presence of the social in the personal construction of reality. This elaboration provides an interpretation of Kelly's theory that escapes the limitations of radical individualism and enhances our understanding of sociocultural processes.     

真实创新预览、企业可雇佣性责任感与可雇佣型建言的关系

以59家科技型创业企业368名知识员工为被试,从新型员工—组织关系模式下个体认知的视角,探讨了企业真实创新预览与知识员工可雇佣型建言的关系,以及知识员工之企业可雇佣性责任感的中介作用。PLSSEM分析结果表明:(1)企业真实创新预览对知识员工的企业可雇佣性责任感各维度、可雇佣型建言具有显著正向影响;(2)知识员工的企业可雇佣性责任感各维度中,基于角色内胜任力提高、基于角色外能力提升2个维度对知识员工可雇佣型建言具有显著正向影响,并在企业真实创新预览与知识员工可雇佣型建言之间起部分中介作用;而基于个人生涯发展维度对知识员工可雇佣型建言的影响不显著,其在企业真实创新预览与知识员工可雇佣型建言之间也不起中介作用。     

Are you willing to pay the price? The impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brands

This research examines how the country of origin (national vs. foreign) affects the relation between corporate social responsibility (CSR) and consumers' willingness to pay and purchase intention. In the study, we adopted a first‐price sealed bid auction approach, using money in a “real‐world” setting. The results showed that CSR/corporate social irresponsibility (CSIR) affects consumer behavior and, particularly, consumers' willingness to pay and purchase intention. The study supports both the moderation hypothesis of country of origin in the relationship between CSR/CSIR and willingness to pay and between CSR/CSIR and purchase intention. In the globalization context, these results have important implications for brands' communication and marketing strategy and can stimulate important insights in organizations. Future research directions and limitations are also discussed. Copyright © 2016 John Wiley & Sons, Ltd.     

Discovering corporate consciousness

This paper attempts to first define the concept of corporate consciousness and to locate it within a nomological net of related concepts. It is found that corporate consciousness may be an identifiable concept, but its differentiation from such related constructs as corporate social responsibility is unclear. Second, some methodological issues related to the study of corporate consciousness are discussed such as level of analysis, measurement, and discriminant validity. Third, to help researchers decide if corporate consciousness should be studied, a general set of criteria for selecting research topics is presented, and corporate consciousness is evaluated briefly within that context.This paper is based on Michael A. Campion's keynote address delivered at the Fifteenth Annual Industrial/Organizational Psychology and Organizational Behavior (IOOB) Graduate Student Conference, Chicago IL, March 4 to March 6, 1994.The authors would like to extend special thanks for ideas and suggestions to the Executive Committee of the Society for Industrial and Organizational Psychology at their Spring, 1994 meeting, and to the following doctoral students at the Krannert Graduate School of Management, Purdue University, West Lafayette, IN: Lynda Aiman-Smith, Richard Davies, Ken Harding, Carl Maertz, Stan Malos, and Hwee Hoon Tan. The authors also wish to acknowledge the helpful and insightful comments of two anonymous reviewers regarding an earlier draft of this paper, as well as the editorial assistance and comment of Dale Rose.     

THEORY TESTING: COMBINING PSYCHOMETRIC META-ANALYSIS AND STRUCTURAL EQUATIONS MODELING

This paper presents an overview of a useful approach for theory testing in the social sciences that combines the principles of psychometric meta-analysis and structural equations modeling. In this approach to theory testing, the estimated true score correlations between the constructs of interest are established through the application of meta-analysis (Hunter & Schmidt, 1990), and structural equations modeling is then applied to the matrix of estimated true score correlations. The potential advantages and limitations of this approach are presented. The approach enables researchers to test complex theories involving several constructs that cannot all be measured in a single study. Decision points are identified, the options available to a researcher are enumerated, and the potential problems as well as the prospects of each are discussed.     

Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust

One of the main aspects of the Web 2.0 revolution has been social commerce that has resulted in many people across the world increasingly engaging with commercial activities over social media platforms. However, the academic and research interest in social commerce is still low, and more studies are required to accelerate awareness of the most important issues relating to social commerce, in particular, social trust and value cocreation. Thus, the present study aims to propose a conceptual model that is intended to enable greater understanding of the causal interactions between social commerce constructs, social trust, and customer value cocreation. We collected data using a sample of 300 followers and fans of online Facebook communities, and we analysed them by using a structural equation model. The results show that social commerce constructs positively impact on social trust. Furthermore, we found that social trust positively impacts on the three dimensions of customer value cocreation. We found that social trust mediates the relationship between the social commerce and customer value cocreation dimensions. The paper presents a considerable theoretical contribution for being the first study that links social commerce constructs with social trust. The linkage between social commerce constructs, social trust, and customer value cocreation dimensions will also be beneficial for social media marketing strategists and managers.