Examining Models of Nondominated Decoy Effects across Judgment and Choice

Three experiments explored cognitive models of inferior, compromise, and phantom decoy effects in both judgment and choice. Participants made judgments of attractiveness, justifiability, and evaluation anxiety associated with each alternative in the set, along with judgments of the attractiveness of each alternative's dimensional values. In another session, they also chose the alternative they most preferred. Results were analyzed in terms of the degree to which decoy effects reflected shifts in dimensional values or reflected emergent values based on relationships with other alternatives in the set. Both emergent-value and value-shift models of inferior decoy effects were supported, but only the emergent-value model of compromise decoy effects was supported. Results for the phantom decoy indicated that this effect was choice-based and did not occur in judgment. Thus, although decoy effects were largely similar in choice and judgment, they also differed in important ways.     

Using Judgments to Understand Decoy Effects in Choice

Students were presented choice triads from several different domains, with alternatives described along two dimensions. In Experiment 1, the decoy alternative in each set was dominated by only one of the two other alternatives in the set. In Experiment 2, the decoy alternative was dominated by both of the other alternatives in the set. Within different blocks of trials, participants rated (a) overall attractiveness of each alternative, (b) importance of the different dimensions, (c) attractiveness of each attribute value, and (d) the justifiability of each alternative. Significant effects of manipulating the decoy were found for justifiability ratings and value ratings, with these combining to predict effects on attractiveness ratings. Results argued against a weight-change model of decoy effects and supported value-shift and value-added models.     

Why some women can feel more,and others less,attractive after exposure to attractive targets: The role of social comparison orientation

As the tendency to compare oneself with others may be associated with the tendency to focus on similarities, we hypothesized that individual differences in social comparison orientation (SCO) may moderate the consequences of upward and downward comparisons. In Study 1, high comparers were found to focus more on similarities than low comparers, suggesting that high comparers are more likely to assimilate in general. In Study 2, SCO was found to be positively associated with mood following exposure to an attractive target, and negatively associated with mood following exposure to a less attractive target. In Studies 2 and 3, SCO was found to be positively associated with self‐evaluations of attractiveness following exposure to an attractive target and negatively associated with self‐evaluations of attractiveness following exposure to a less attractive target. These results indicate that research on the consequences of social comparison must attend to individual differences in SCO. Copyright © 2009 John Wiley & Sons, Ltd.     

What you think is what you get: comparative evaluations of close relationships

Three studies tested the hypothesis that focus of comparison moderates the influence of comparison standards on relationship satisfaction. Participants were asked to evaluate either their current relationships or their alternative relationships relative to an external comparison standard: a romantic stereotype (Study 1) or others' relationships (Studies 2 and 3). Consistent with the focusing hypothesis, the results show that people are more satisfied when they assimilate their relationship outcomes to a high standard or when they contrast them away from a low standard. Satisfaction, however, also increases when alternative relationships are contrasted away from a high standard or when they are assimilated to a low standard of comparison. Perceived quality of alternatives partially mediated the impact of focus of comparison on satisfaction. This finding is consistent with interdependence theory's distinction between a comparison level and a comparison level for alternative relationships, which are not completely independent from each other.     

From seeing to being: subliminal social comparisons affect implicit and explicit self-evaluations

The authors hypothesize that social comparisons can have automatic influences on self-perceptions. This was tested by determining whether subliminal exposure to comparison information influences implicit and explicit self-evaluation. Study 1 showed that subliminal exposure to social comparison information increased the accessibility of the self. Study 2 revealed that subliminal exposure to social comparison information resulted in a contrast effect on explicit self-evaluation. Study 3 showed that subliminal exposure to social comparison information affects self-evaluations more easily than it affects mood or evaluations of other people. Studies 4 and 5 replicated these self-evaluation effects and extended them to implicit measures. Study 6 showed that automatic comparisons are responsive to a person's perceptual needs, such that they only occur when people are uncertain about themselves. Implications for theories of social cognition, judgment, and comparison are discussed.     

Type A behavior pattern and self-evaluation of abilities: empirical tests of the self-appraisal model

The self-appraisal model proposes that Type A behavior reflects active attempts to generate diagnostic information about abilities, particularly in situations that evoke high uncertainty. In Study 1, subjects were provided feedback indicating high or low uncertainty about underlying abilities in two domains. When subjects were more uncertain of their ability in one domain than in the other, Jenkins-Activity-Survey-defined Type As (but not Type Bs) subsequently constructed tests that were biased to assess the more uncertain domain. Study 2 examined postfailure performance. The model holds that Type As perform poorly because they suspend information gathering when faced with evidence that requisite abilities are absent. Results indicated that deficits emerged only if Type As believed that a second task assessed the same abilities as the initial task on which they failed. A final study examined social comparison among Type As and Bs. Results indicated that Type As engaged in social comparison to obtain diagnostic information, primarily when they were uncertain of their ability levels.     

Appearance-related social comparisons: the role of contingent self-esteem and self-perceptions of attractiveness

Two studies examined contingent self-esteem (CSE) and responses to appearance-related social comparisons. Study 1 was an experimental study in which women rated a series of advertisements from popular women's magazines. Study 2 employed an event-contingent diary recording procedure. In Study 1, women who were higher in CSE and lower in self-perceptions of attractiveness (SPA) experienced greater decreases in positive affect and greater increases in negative affect following the ad-rating task. Study 2 results supported a mediation model in which women who were higher in CSE felt worse after social comparisons because they made primarily upward comparisons. Overall, results suggest that appearance-related comparisons are more distressing for those who base their self-worth on contingencies and have lower self-perceived attractiveness.     

面孔吸引力的整体表征及其动态性增强

面孔作为一种高级的视觉刺激,在人际交往中有着无可替代的作用。其中,面孔吸引力更是影响着日常生活的重要社交决策,如择偶、交友、求职、社会交换等。长久以来,研究者们从面孔特征、社会信息和观察者因素等角度不断探索着人们对静态面孔吸引力的感知,且多从进化角度加以解释。但是,人们如何表征面孔吸引力以及其动态性增强机制仍未可知。本项目通过两个研究,分别从面孔吸引力的整体表征,以及面孔动态性通过影响整体加工、影响对整体信息和特征信息的注意、以及影响社会信息来增强吸引力,从这两个角度尝试回答这一问题。在研究1中,本项目从整体加工的角度探索了面孔吸引力的认知表征。研究1.1通过评分任务和适应范式探索高空间频率（更多局部特征）和低空间频率（更多整体特征）对面孔吸引力的影响,旨在从空间频率探讨面孔吸引力的整体表征。研究1.2通过操纵面孔对称性和面孔常态性探索面孔常态性在面孔对称性和面孔吸引力间的中介作用,探讨面孔吸引力的常态构型表征。研究1.3引入“三庭五眼”这一中国传统面孔审美理论,通过评分任务和适应范式研究“三庭五眼” 构型是否符合中国人对高吸引力中国面孔的表征,以此探讨面孔吸引力的整体表征。研究1.4通过评分任务和适应范式考察局部面孔遮挡是否促进整体面孔吸引力,以及这种促进作用是否由于人们通过局部特征“脑补”出了完整面孔。研究2从整体加工、注意和生命力的角度探讨面孔吸引力的动态性增强机制。研究2.1使用合成效应范式测量动态面孔吸引力的整体加工,探索动静态面孔的吸引力差异是否源于其整体加工程度的不同。研究2.2使用注意分散范式,并结合眼动技术,探讨人们对动静态面孔的注视模式是否存在差异,这种差异是否能解释动态面孔吸引力的增强。研究2.3结合问卷法、实验法和结构方程模型,考察了生命力这一社会因素对动静态面孔吸引力的影响。本项目探讨了面孔吸引力的认知表征以及其动态性增强机制,有助于我们进一步理解人们对面孔吸引力的认知加工以及人类欣赏美这一高级智能。同时,本项目的结果对于日常人际交往和面孔吸引力相关算法的优化等方面也有潜在的应用价值。     

诱导效应的影响机制——产品感知风险的调节作用

为了探究以往消费者受情境诱导的影响程度不同的原因,本研究从产品感知风险的角度阐述诱导效应的作用机制。用2×2的因子设计,检验产品感知风险和诱导情形对目标产品选择概率的交互作用。188名被试的实验结果显示高感知风险产品类型下诱导效应显著,而低感知风险产品类型下诱导效应不显著。进一步分析得出目标产品相对吸引力是诱导情形与目标产品选择概率的关系链中的中介变量,而产品的感知风险是有中介的调节变量的研究结论。     

Social Comparison and Body Image: Attractiveness Comparisons to Models and Peers Among Adolescent Girls and Boys

Relations among body image satisfaction and social comparisons to either same-sex peers or media models were examined in 2 studies of adolescent boys and girls. In the first study, 9th and 10th graders described their conceptions of attractiveness for same- and opposite-sex adolescents. These attractiveness attributes were then used in Study 2 in which 7th- and 10th-grade boys and girls reported on social comparisons to models/celebrities and same-sex peers. Body dissatisfaction was also assessed. The results confirmed that both same-sex peers and models/celebrities were the targets of social comparisons for physical attributes, but comparisons on personal and social attributes were more likely directed toward same-sex peers. For boys and girls, weight comparisons to both peer and model targets were primary correlates of body dissatisfaction. In addition, shape comparisons reported by the girls and facial comparisons endorsed by the boys also related to body dissatisfaction. Gender differences in social comparison indicated that girls reported more social comparisons across targets and attributes. Results are discussed in terms of the role of social comparison and peer context for body image during adolescence.     

When good decisions have bad outcomes: The impact of affect on switching behavior

Four experiments test the hypothesis that an unfavorable outcome of a good decision leads individuals to switch away from that decision due to negative emotional responses to the outcome. Negative emotional reactions led many participants to abandon the option that they recalled as having been more successful overall in the past (Study 1) and which they expected to perform better in the future (Study 2). A prompt to consider the future success rates of the two alternatives did not eliminate switching (Study 2). An experimental manipulation in Study 3 indicated that individuals switch when they focus on their affective reactions rather than beliefs about the earlier disappointing outcome. In Study 4, individuals with a general tendency to focus on cognitions (i.e., those high in need for cognition) were less likely to switch away from the better option following a disappointing outcome. These results suggest that an emotional reaction to a negative outcome can lead people to switch away from the options that they believe are most likely to be successful on the next occasion.     

Retracted: When nothing compares to me: how defensive motivations and similarity shape social comparison effects

While similarity typically breeds social comparison, all information gained from social comparisons is not equally influential. Three studies illustrate the situations in which individuals defensively interpret social comparison information such that they incorporate information that reflects positively on the self and disregard negative information. Study 1 extends previous research to show that self‐threat broadens the conditions under which defensive interpretations occur to include those in which similarity is ambiguous. Studies 2 and 3 demonstrate that defensive interpretations are less likely to occur when individuals are affirmed or when the comparison information is unimportant. These findings suggest that the impact of social comparisons on self‐views is determined by both similarity of comparison targets and the motives of the perceiver. Copyright © 2006 John Wiley & Sons, Ltd.     

Facial and self‐report questionnaire measures capture different aspects of romantic partner preferences

Romantic relationship researchers often use self‐report measures of partner preferences based on verbal questionnaires. These questionnaires show that partner preferences involve an evaluation in terms of underlying factors of vitality–attractiveness, status‐resources, and warmth–trustworthiness. However, when people first encounter a potential partner, they can usually derive a wealth of impressions from their face, and little is known about the relationship between verbal self‐reports and impressions derived from faces. We conducted four studies investigating potential parallels and differences between facial impressions and verbal self‐reports. Study 1 showed that when evaluating highly variable everyday face images in a context that does not require considering them as potential partners, participants can reliably perceive the traits and factors that are related to partner preferences. However, despite being capable of these nuanced evaluations, Study 2 found that when asked to evaluate images of faces as potential romantic partners, participants’ preferences become dominated by attractiveness‐related concerns. Study 3 confirmed this dominance of facial attractiveness using morphed face‐like images. Study 4 showed that attractiveness dominates partner preferences for faces even when task instructions imply that warmth–trustworthiness or status–resources should be of primary importance. In contrast to verbal questionnaire measures of partner preferences, evaluations of faces focus heavily on attractiveness, whereas questionnaire self‐reports tend on average to prioritize warmth–trustworthiness over attractiveness. Evaluations of faces and verbal self‐report measures therefore capture different aspects of partner preferences.     

Jealousy and commitment: Perceived threat and the effect of relationship alternatives

Most research on jealousy has focused on the correlation between one psychological factor and jealousy. In contrast, the current work examined how the link between relationship commitment and jealousy depends on the interplay of two situational factors: attractiveness of relationship alternatives and receiving threatening information about the self and the romantic relationship. In two studies, participants completed measures of relationship commitment for their current relationship and then received feedback that manipulated their perceptions of relationship alternatives (Study 1) or their perceptions of relationship compatibility (Study 2). Participants' jealousy was assessed by their responses to a mildly threatening relationship situation (Studies 1 and 2) and on a jealousy scale (Study 2). Study 1 showed that those in more committed relationships experienced greater jealousy when they were induced to consider having unattractive relationship alternatives. Study 2 showed that those with greater relationship commitment reported more jealousy when they received negative information about their relationship compatibility. Implications for how threat plays a causal role in experiencing jealousy are discussed.     

催产素对社会善念的提升作用

两个实验考察催产素对社会善念的作用以及面孔吸引力对二者关系的影响。实验1采用双盲实验，使用安慰剂作对照，发现催产素可以促进社会善念，不受面孔性别的影响。实验2依然采用双盲实验，进一步考察面孔吸引力与面孔性别对催产素与社会善念关系的作用，发现催产素对社会善念的作用不受面孔吸引力的影响；女性面孔（与男性面孔相比）吸引力对男性的社会善念影响更大。研究表明，催产素可以稳定地提高社会善念水平。     

Maintaining Positive Self-Evaluations: Reducing Attention to Diagnostic but Unfavorable Social Comparison Information When General Self-Regard Is Salient

We predicted that when (1) people are faced with diagnostic but personally challenging social comparison information in a domain, and (2) their self-regard is salient, they will be less likely to use the comparison information when judging their standing in the domain (making the judgment less inductive). Participants in Study 1 estimated their standing on risk factors for two health problems, and some did so after their self-regard was made salient. Moreover, some received information (about their peers' standing on these risk factors) that challenged participants' self-serving comparative beliefs. As expected, estimates of personal risk factor standing among high self-regard salience/comparison information participants were less correlated with similar estimates collected 2 months earlier, suggesting the estimates had become less inductive. There was also tentative evidence that, in this condition, self-esteem played a greater role in constructing these estimates. In Study 2, participants were led to believe that their comparative standing on risk factors was better than it actually was, and in this case, they were more likely to use this information when making self-judgments about their personal risk. Evidently, the extent to which people use diagnostic comparison information inductively when making self-inferences depends on the favorability of that information.     

Selective attention to signs of success: social dominance and early stage interpersonal perception

Results from two experiments suggest that observers selectively attend to male, but not female, targets displaying signs of social dominance. Participants overestimated the frequency of dominant men in rapidly presented stimulus arrays (Study 1) and visually fixated on dominant men in an eyetracking experiment (Study 2). When viewing female targets, participants attended to signs of physical attractiveness rather than social dominance. Findings fit with evolutionary models of mating, which imply that dominance and physical attractiveness sometimes tend to be prioritized preferentially in judgments of men versus women, respectively. Findings suggest that sex differences in human mating are observed not only at the level of overt mating preferences and choices but also at early stages of interpersonal perception. This research demonstrates the utility of examining early-in-the-stream social cognition through the functionalist lens of adaptive thinking.     

Jumping to conclusions: A network model predicts schizophrenic patients’ performance on a probabilistic reasoning task

This article extends computational models of schizophrenia that focus on the negative aspects of this syndrome to behavioral biases that are associated with a positive symptom of schizophrenia, namely delusions. The phenomenon studied is the “jump-to-conclusions” style of reasoning that is characterized by delusional patients—in comparison with controls—whereby they make less-informed decisions when an option to collect more decision-specific information is available. Simulations show that these differences can be mimicked by modulating the gain parameter—associated with variations in dopamine level—in a simple network model.     

Method matters: effects of explicit versus implicit social comparisons on activation, behavior, and self-views

The authors investigated the impact of explicit versus implicit social comparisons. Simply being primed with a superior or inferior standard (implicit comparison) produced contrast as evidenced by accessibility of self-knowledge (Study 2), intellectual performance (Study 3), and self-ratings (Study 4), inconsistent with the standard. However, when participants were explicitly asked to compare, increased accessibility of a similarity focus (Study 1) and self-knowledge, behavioral performance, and self-ratings congruent with the standard were obtained more easily, indicative of assimilation. Explicit comparisons produced assimilation when the self was seen as mutable (rather than immutable; Study 4), when behavioral consequences were measured immediately after the comparison (rather than later; Study 3), and when the participants described (rather than ranked) their intelligence (Study 5). These findings support the interpretation comparison model. Implications for resolution of empirical inconsistencies in the social comparison literature are discussed.