The Importance of Affective Beliefs and Attitudes in the Theory of Planned Behavior: Predicting Intention to Increase Physical Activity1

Standard theory of planned behavior (TPB) questions to elicit salient behavioral beliefs may elicit instrumental consequences of behavior, and overlook affective consequences. Two hundred thirteen English adults (35 to 75 years of age) completed a questionnaire that contained closed measures of TPB constructs, and open‐ended questions that asked not only about advantages and disadvantages, but also what respondents would like or enjoy and dislike or hate about being more physically active. Beliefs elicited by affective questions were associated more strongly with a closed affective attitude scale. Beliefs elicited by instrumental questions were associated more strongly with a closed instrumental attitude scale. Closed measures of the standard TPB variables explained 48% of the variance in intention to increase physical activity, while affective attitude explained an additional 11% of the variance. Applications of the TPB should consider affective and not just instrumental determinants of behavior.     

Identifying Salient Beliefs About Leisure Activities: Frequency of Elicitation Versus Response Latency1

Sets of 16 beliefs about the consequences of each of 6 leisure activities were selected in a pilot study by means of free elicitation. The beliefs varied in salience (salient vs. nonsalient), valence (positive vs. negative), and type (instrumental vs. effective). In the main study, 69 college students expressed their agreements with each belief, evaluated the consequences involved in the beliefs, and rated each leisure activity on 4 evaluative scales as a standard measure of attitude. The latencies of these responses were used to assess accessibilities of beliefs and attitudes in an effort to quantify degree of salience. Accessibility of beliefs was found to increase significantly with frequency of elicitation in the pilot study (salience) and with the judged favorability of the consequences. Salience was further found to be related to degree and extremity of agreement. Accessibility was also found to moderate the correlation between beliefs and attitudes posited in the expectancy-value model of attitude. The correlation between a given belief and the direct attitude measure increased with the belief's accessibility, and the correlation between a measure of attitude based on the set of salient beliefs and the standard attitude measures increased with the accessibility of the attitude. Implications for the identification and measurement of perceived benefits and costs of leisure are discussed.     

Knowledge and beliefs regarding the consequences of cigarette smoking and their relationships to smoking status in a biracial sample

The purpose of this investigation was to evaluate carefully smoking-related knowledge and beliefs and their relationships to smoking status in a large, heterogeneous sample of smokers and nonsmokers in two settings: (a) a large, biracial southern city and (b) a small midwestern community. Participants were 611 (198 male, 413 female) adult respondents to a random-dialing telephone survey in Fargo, North Dakota (n = 200), and Memphis, Tennessee (n = 411). Each participant was given the Smoking Attitudes Survey, which assesses generalized health beliefs as well as health-related problems associated with smoking. Participants' knowledge of smoking-associated diseases (e.g., lung cancer) and of diseases not associated with smoking (e.g., kidney stones) was assessed. Stepwise regression analysis of composite knowledge scores revealed four independent predictors of the health consequences of smoking: education, race, smoking status, and income. Smokers, compared to nonsmokers, reported less knowledge related to the health consequences of smoking, were more likely to be male, were less concerned with the health consequences of smoking, and were more concerned about the health consequences of cholesterol. The best predictor of smokers who had never attempted cessation was their greater concern over weight control when compared to smokers with a history of smoking cessation attempts. The results are discussed in terms of smoking prevention and intervention efforts.     

Beliefs and inferences: a test of a rational-emotive hypothesis: 2. On the prospect of seeing a spider

96 subjects were asked to imagine that they were about to enter a room in which there may have been one or more spiders. They were also asked to imagine that (a) they either held a rational or an irrational belief about spiders, (b) they were about to enter the room either alone or with someone, and (c) that the room was either dark or light. Having absorbed their assigned role, the subjects were then asked to make inferences about various elements of their situation. The results supported the hypothesis that holding an irrational belief leads to more negative inferences. It was also found that the lighting conditions in the room and whether the subject was alone or with someone affected the negativity of the inferences made. In addition, there were several two-way and three-way interactions between the independent variables which indicated that entering a light room or being with someone else tended to moderate the negativity of inferences made by those holding a rational belief rather than the opposite, amplifying the negativity of inferences made by those holding an irrational belief. The results supported Ellis's (1985) recent formulation concerning the complex relationship between events and inferences (A), beliefs (B), and emotional and behavioral consequences of beliefs (C).     

Thirdhand smoke beliefs and behaviors among healthcare professionals

Thirdhand smoke (THS) refers to tobacco smoke contaminants and by-products that remain in the environment after a cigarette is extinguished. The purpose of this study was to assess beliefs and behaviors regarding THS among healthcare professionals, and to examine associations among smoking attitudes/beliefs, provider demographics, and THS beliefs and behaviors. Healthcare professionals (N = 204) at a comprehensive cancer center and affiliated general hospital in a northeastern urban area completed online questionnaires. About one third of the respondents had heard of THS before completing the survey, and more than two thirds of the sample believed that THS issues do not receive enough attention. Being female, likelihood of discussing THS with others, endorsing the belief that smoking affects the quality of parenting, and support for government action towards smoking bans were significantly associated with providers’ belief that THS is harmful. Endorsing the belief that smoking affects the quality of parenting and belief that THS is harmful were significantly associated with the likelihood of discussing THS with others. Findings shed light on THS beliefs and behaviors of healthcare providers (a group of individuals that could be trained to educate and advise patients about THS) and inform recommendations for new tobacco policies and clinical guidelines for best practices in tobacco control and prevention.     

学习能动性信念对初中生学习行为中情感预测偏差的影响

为考察初中生学习中是否存在情感预测偏差及学习能动性信念对情感预测偏差的影响,实验一首先考察初中生学习行为中是否存在情感预测偏差,实验二和实验三分别在实验室和真实情景中考察学习能动性信念对初中生学习行为情感预测偏差的影响。结果表明：（1）初中生学习行为中存在影响偏差,高估了积极和消极学习结果对情绪的影响。（2）学习能动性信念强的学生比学习能动性信念弱的学生对积极学习结果的情感预测偏差更小,对消极学习结果的情感预测偏差更大。     

Beliefs and inferences: A test of a rational-emotive hypothesis 1. Performing in an academic seminar

Subjects were asked to imagine that they were going to present an academic seminar. They were further asked to imagine (a) that they adhered to a rational belief or an irrational belief; (b) that they had made or had not made an effort in preparing for the seminar and (c) that their performance counted or did not count towards their final examination grade. Whilst in role, subjects were asked to make inferences about various aspects of their performance and the responses of others. While the results supported the hypothesis that imagining that one is holding an irrational belief leads to more negative inferences than holding a rational belief, it was also found that not making an effort in preparing for the siminar led subjects to make more negative inferences than making an effort. In addition, there were several two-way and three-way significant interactions between the independent variables. The results supported Ellis's (1985) recent formulation concerning the complex relationship between events and inferences (A), beliefs (B) and emotional and behavioral consequences of beliefs (C).Windy Dryden PhD is Senior Lecturer in the Department of Psychology, Goldsmiths' College, University of London, England. Julia Ferguson is Research Assistant in the Department of Psychology, Goldsmiths' College, University of London, England. Tony Clark was an Undergraduate Student in the Department of Psychology, Goldsmiths' College, University of London, England. He graduated in 1987.     

Is ‘Spiritual But Not Religious’ a Replacement for Religion or Just One Step on the Path Between Religion and Non-religion?

We analyze survey data collected from six universities in the United States, Sweden, Norway, and Denmark (n?=?6571). Survey respondents were asked to self-identify as “spiritual and religious,” “spiritual but not religious,” “religious but not spiritual” or “not religious or spiritual.” Using a battery of items describing both religious and spiritual beliefs, we uncover which beliefs are most regularly shared by persons choosing each of the four self-identity labels. Even though American students are generally more religious than the Scandinavian students, we find that three of the four self-identity labels have quite similar meanings across cultural settings. Factor analyzing the belief items, we find two latent factors that we label as “religio-spirituality” and “anti-institutional spirituality.” However, when plotted in a two-dimensional space defined by these two latent factors, respondents in each of the four self-identity categories mostly align along a single continuum from “spiritual and religious” to “not spiritual or religious.” Nevertheless, the “spiritual but not religious” students stand out for their high scores on “anti-institutional spirituality.”     

Gender differences in smoking: A longitudinal study of beliefs predicting smoking in 11–15 year olds

This longitudinal study investigated differences in beliefs and perceived behavioural control between smokers and non-smokers in a large sample of adolescents. Positive and negative instrumental beliefs, normative beliefs, perceived behavioural control (PBC) and smoking status were assessed in the same participants at 11, 13 and 15 years of age. Prospective analyses among non-smokers revealed that for boys, negative instrumental beliefs in non-smokers at age 11 predicted smoking at age 15 years. For girls, normative beliefs and PBC in non-smokers at age 11 predicted smoking status at age 13; normative beliefs at age 11 predicted smoking at age 15; and positive instrumental beliefs and normative beliefs at age 13 predicted smoking status at age 15. Cross-sectional data revealed that smokers were significantly more likely than non-smokers to endorse positive instrumental beliefs, less likely to agree with negative instrumental belief items, more likely than non-smokers to perceive social pressure to smoke, and less likely to report control over smoking, and that female smokers reported less control over smoking and fewer negative instrumental beliefs than all other groups including male smokers at age 13. The need for belief-based preventative interventions that are age- and gender-relevant is discussed.     

Individual Differences in Commitment to Value‐Based Beliefs and the Amplification of Perceived Belief Dissimilarity Effects

The commitment to beliefs (CTB) framework (Maxwell‐Smith & Esses, 2012) proposes that there are individual differences in the extent to which people generally follow beliefs that are a reflection of their values. The current research hypothesized that CTB would amplify the effects of perceived belief dissimilarity or incompatibility, such that individuals higher in CTB would display more pronounced reactions to belief‐relevant groups, events, or individuals seen as incompatible with their value‐based beliefs. We tested our hypothesis in three studies that assessed participants' CTB and their perceptions of belief dissimilarity or incompatibility with regard to other religious groups (Study 1), political parties during a national election (Study 2), and their romantic partner (Study 3). CTB amplified the effects of perceived belief dissimilarity or incompatibility on people's biases toward other religious groups, voting intentions and behavior in a national election, and their evaluative and behavioral responses toward their romantic partner. These results collectively suggest that perceptions of belief dissimilarity or incompatibility are particularly important cues for individuals with higher levels of CTB as they encounter other people or events that are relevant to their beliefs.     

Predictors of smoking cessation in Taiwan: using the theory of planned behavior

This study aimed to explore the factors predicting the intention to quit smoking and the subsequent behavior 6 months later using the theory of planned behavior (TPB). Data were obtained from 145 smokers who attended a smoking cessation clinic in a community hospital. All participants completed a questionnaire which included demographic information, TPB-based items, perceived susceptibility and previous attempts to quit. The actual quitting behavior was obtained by follow-up phone calls 6 months later. The TPB constructs explained 34% of the variance in intention to quit smoking. By adding perceived susceptibility, the explained variance was significantly improved to 40%. The most important predictors were perceived behavior control and perceived susceptibility, followed by attitude. Subjective norm did not contribute to the prediction of intention. Attitude and perceived behavior control contributed to the prediction of actual quitting behavior, but intention, subjective norm and perceived susceptibility did not. Our findings support that the TPB is generally a useful framework to predict the intention to quit smoking in Taiwan. The inclusion of perceived susceptibility improved the prediction of intention. With regards to successfully quitting, attitude and perceived behavior control played more crucial roles than other TPB constructs. Smoking cessation promotion initiatives focusing on reinforcing cessation belief, enhancing a smoker’s perception of their capability to quit smoking, and persuading smokers that they can overcome cessation barriers to cessation could make subsequent interventions more effective.     

Men's Motivation to Perform the Testicle Self-Exam: Effects of Prior Knowledge and an Educational Brochure

College men reported their attitude and intention to perform the testicle self-exam (TSE) and they rated the likelihood of various consequences of performing the TSE, as well as the likelihood that several other people approved of this behavior. Half of these men had read a brochure about the TSE before completing the questionnaire, and half had not. Also, about half had heard about the TSE prior to the experiment and the others had not. Men's beliefs about the consequences of doing the TSE clustered into two factors: Beliefs about practical consequences and beliefs about health consequences. Men with (vs. without) prior knowledge about the exam and men who read (vs. did not read) the brochure endorsed more positive beliefs about practical and health consequences and more positive TSE attitude and intention. However, the effect of the brochure was far stronger for men without than with prior knowledge. In addition, factors influencing TSE attitude and intention differed for men without versus with prior TSE knowledge. Although the findings were generally consistent with the theory of reasoned action, some findings supported elements of protection motivation theory. Implications for promoting the TSE are discussed.     

Scientific reasoning in a real‐world context: The effect of prior belief and outcome on children's hypothesis‐testing strategies

The impact of event outcome and prior belief on scientific reasoning was investigated within a real‐world oral health context. Participants (N= 144; ranging from 3 to 11 years) were given hypothesis‐testing tasks and asked to explain their answers. Participants were presented with information that was either consistent or inconsistent with their own beliefs. Each task consisted of scenarios in which the outcome was either good or bad oral health. When the information was belief consistent and the outcome was good, or when the information was belief inconsistent and the outcome was bad, children were more likely to choose scientifically appropriate tests of the stated hypothesis (i.e. manipulate only one variable). Evidence‐based explanations were associated with scientifically appropriate choices in the good‐outcome, belief‐inconsistent scenario and the belief‐consistent, bad‐outcome scenario. Participants' performance on these tasks is explained by considering the plausibility of causal variables. A control of variables strategy was used to test hypotheses in cases in which the evidence was consistent with participants' beliefs and knowledge of causal mechanisms. In contrast, when the evidence was inconsistent with participants' beliefs, children chose to manipulate behaviours likely to lead to a positive health outcome. These findings demonstrate that context and prior knowledge interact to play an important role in children's scientific reasoning.     

Harmful Ideas,The Structure and Consequences of Anti‐Semitic Beliefs in Poland

The harmfulness of anti‐Semitic beliefs is widely discussed in current political and legal debates (e.g., Cutler v. Dorn). At the same time, empirical studies of the psychological consequences of such beliefs are scarce. The present research is an attempt to explore the structure of contemporary anti‐Semitic beliefs in Poland—and to evaluate their predictive role in discriminatory intentions and behavior targeting Jews. Another aim was to determine dispositional, situational, and identity correlates of different forms of anti‐Semitic beliefs and behavior. Study 1, performed on a nation‐wide representative sample of Polish adults (N = 979), suggests a three‐factorial structure of anti‐Semitic beliefs, consisting of: (1) belief in Jewish conspiracy, (2) traditional religious anti‐Judaic beliefs, and (3) secondary anti‐Semitic beliefs, focusing on Holocaust commemoration. Of these three beliefs, belief in Jewish conspiracy was the closest antecedent of anti‐Semitic behavioral intentions. Study 2 (N = 600 Internet users in Poland) confirmed the three‐factor structure of anti‐Semitic beliefs and proved that these beliefs explain actual behavior toward Jews in monetary donations. Both studies show that anti‐Semitic beliefs are related to authoritarian personality characteristics, victimhood‐based social identity, and relative deprivation.     

Belief in the inevitability of suicide: results from a national survey

To examine public opinion regarding the effectiveness of means restriction as an approach to preventing suicide we asked a national sample of 2,770 respondents a hypothetical question about what effect a suicide barrier might have had on the ultimate fate of the more than 1,000 people who have jumped to their death from the Golden Gate Bridge. Thirty-four percent of respondents believed that every single jumper would have found another way to complete suicide and an additional 40% believed that "most" would have completed suicide using other means. The strongest predictors of belief in complete substitution were firearm ownership and cigarette smoking. Belief in the inevitability of suicide may be a political impediment to adopting potentially effective suicide prevention efforts.     

The Role of Evidence Diversity and Explanation in 4- and 5-Year-Olds’ Resolution of Counterevidence

Three experiments examined whether 4- and 5-year-olds can explicitly revise uncertain beliefs in light of disconfirming evidence. We considered 2 factors that might influence belief revision: a) the type and variability of evidence provided, and b) whether children generated an explanation of their initial hypothesis. When provided with limited observed evidence, children revised their belief about their initial guess greater than chance expectations, but differences were not observed when the quality of the explanation was considered (Experiment 1). In a similar paradigm, children revised their beliefs more often than chance when asked to explain or describe their initial belief when shown more diverse counterevidence (Experiment 2) or when told that their initial belief was incorrect (Experiment 3). Overall, these data suggest that preschoolers have nascent capacities for explicit belief revision in light of counterevidence.     

Beyond attitudinal ambivalence: effects of belief homogeneity on attitude‐intention‐behaviour relations

Attitudinal ambivalence extends the traditional unidimensional conceptualization of attitude by acknowledging that people can simultaneously evaluate attitude objects as positive and negative. The present paper argues that this bidimensional view of attitudes may be extended further to take account of multidimensional influences on attitudes using measures of belief homogeneity. Study 1 (n = 155) showed that attitudes based on homogeneous belief‐sets were significantly more predictive of subsequent behaviour (β = 0.47, p<0.01) than were attitudes based on heterogeneous belief‐sets (β = 0.08, ns). Study 2 (n = 136) manipulated belief homogeneity and found that when beliefs were made heterogeneous, attitudes based on heterogeneous belief‐sets were significantly less predictive of behavioural intentions (β = 0.46, p < 0.01) than attitudes based on homogeneous belief‐sets (β = 0.84, p < 0.01). Implications for research on attitudinal ambivalence and attribute importance are discussed. Copyright © 2003 John Wiley & Sons, Ltd.     

Change through paradox: using self-verification to alter beliefs

Past research has shown that conventional strategies of persuasion tend to be ineffective against people who are highly certain of their beliefs. To change the beliefs of such individuals, we devised a paradoxical strategy that consisted of posing superattitudinal leading questions (questions that encouraged respondents to make statements that were consistent with, but more extreme than, their own viewpoints). We expected that individuals who were high in belief certainty would resist such questions and, therefore, change their beliefs in the opposite direction. To test this reasoning, we used either a conventional or a paradoxical strategy to change people's beliefs about women's roles. As suggested by earlier research, the conventional strategy was effective in changing the beliefs of targets who were low in belief certainty only. In contrast, the paradoxical strategy was effective in changing the beliefs of targets who were high in belief certainty only. A follow-up investigation replicated this effect and indicated that paradoxical injunctions change people's positions on belief dimensions rather than their perception of the dimension itself. The implications of these findings for an understanding of the interpersonal mechanisms that generate stability and change in people's beliefs are discussed.