On the word-superiority effect

Summary Four experiments tested Johnston's (1981) hierarchical-activation account and McClelland and Rumelhart's (1981) interactive-activation account of the word-superiority effect. The hierarchical-activation account claims that the effect depends on masking. Using both a luminance manipulation and direct feature removal, however, we showed that the word-superiority effect can be obtained without a mask. Moreover, when words were made hard to read by displaying them in a column, the context advantage with both the luminance and the feature-removal techniques was reduced to zero. With masking, in contrast, a context effect remained because of lower accuracy in the no-context (control) condition. Thus, masking confounds enhancement on context trials with inhibition on no-context trials and is neither a necessary nor a desirable procedure with which to demonstrate a context advantage.The advantage of word context is reduced when words are printed with extra space between the letters. The amount of space needed depends on the size of the letters — the reduction requires a manipulation about the size of a blank character. Although both define visual features spatially, neither model includes an internal representation of space. Thus, neither model can represent the configural manipulations, and neither can explain why column orientation and blank characters reduce the word-superiority effect.The research is based on a Ph.D thesis (Marchetti, 1983) supervised by the second author. The work was supported by post-graduate awards from the Natural Sciences and Engineering Research Council of Canada (NSERC) and from the Ontario Graduate Scholarship Fund to the first author. Laboratory facilities were made possible by grants from NSERC to the second author.Preliminary reports of the data were presented at the meeting of the Psychonomic Society in San Diego, November 1983 and at a conference, Common processes in speaking, listening, reading, and writing, held at the Centre for Interdisciplinary Research. University of Bielefeld, July, 1985     

The word-superiority effect and phonological recoding

Previous work indicates that the locus of the word-superiority effect in letter detection is nonvisual and that letter names, but not letter shapes, are more accessible in words than in nonwords, that is, scrambled collections of letters (e.g., Krueger & Shapiro, 1979; Krueger & Stadtlander, 1991; Massaro, 1979). The nonvisual (verbal or lexical) coding may be phonological, or it may be more abstract. In the present study, a word advantage in the speed of letter detection was found even when the target letter was silent in the six-letter test word (e.g., s in island). Other test words varied in their frequency of occurrence in English and number of syllables (1, 2, or 3). The word advantage was larger for higher frequency words but was not affected by syllable length. The presence of unpronounceable nonwords and silent letters in the words discouraged reliance upon the phonological code but did not thereby eliminate the word advantage. Thus, the word-superiority effect with free viewing is not based entirely upon phonological recoding.     

Directional letter-by-letter analysis and the word-superiority effect

Manipulations were introduced in three experiments to produce letter-by-letter analysis of orthographic (CVC) and nonorthographic (CCV or VCC) trigrams. Letters in the trigrams were presented in a different form (normal orientation and order, normal orientation but reversed order, reversed orientation but normal order, or reversed orientation and order) to each of four groups in the first experiment, and in each of the two normal orientation forms to different groups in the second experiment. Subjects both detected the presence or absence of a target letter and classified each trigram as a word or nonword. Additional changes were introduced in the third experiment to ensure that letters were being analyzed in the desired order. Performance was consistently better on orthographic trigrams, but only if the letters were oriented normally. This word-superiority effect (WSE) was related to feature testing that may be carried out letter by letter, with more efficient testing on words. Failiar orientation of letter features seems to be necessary; otherwise, testing becomes so difficult that there is no WSE. However, testing apparently is not finished on a given letter before it is begun on the next.     

Lexical factors in the word-superiority effect

In the Reicher-Wheeler paradigm, fluent readers can identify letters better when they appear in a word than when they appear in either a pronounceable pseudoword (a lexicality effect) or a single letter (a word-letter effect). It was predicted that if both of these effects involve a lexical factor, then adult acquired dyslexic subjects whose deficit prevents access to visual word form should show disruptions of the normal effects on the Reicher-Wheeler task. The results were that dyslexic subjects as well as matched control subjects showed a lexicality effect; however, while the control subjects showed a normal word-letter effect, the dyslexic subjects showed a reverse letter-superiority effect. Both effects, however, showed a systematic variation: As performance on lexical decision improved, the subjects' performance on words in the Reicher-Wheeler task was better than that for all the other conditions. These subject correlations were replicated by using data from a second lexical decision experiment, which utilized the same words and pseudowords that were used in the Reicher-Wheeler task. In addition, an item analysis showed that the words that the subjects had discriminated correctly in lexical decision showed a significant advantage over those that they had not, as well as an improvement relative to the other conditions. These results suggest that there is a lexical factor underlying the lexicality and word-letter effects, and it is proposed that the abnormal letter-superiority effect can be accounted for as the manifestation of other competing factors.     

An analysis of the word-superiority effect

It is easier to decide which of two letters was presented tachistoscopically if the critical letter was in a word rather than in a scrambled word. We showed that this word-superiority effect holds just as strongly for pronounceable nonwords as for words, even when the critical letters are constant over all trials. This finding rules out word meaning and familiarity as variables accounting for the effect. In addition, it was found that the superiority of pronounceable stimuli holds for two-letter stimuli as well as four, and it is therefore concluded that the effect is not due to a memory limitation. An explanation of the effect in terms of the use of additional acoustic information is ruled out by showing that the effect was not diminished when the two possible words sounded exactly alike. An experiment using correctly and incorrectly spelled chemical formulas suggested that spelling regularities, regardless of pronounceability per se, account for the superiority effect. Finally, when decisions about two critical letters must be made on each trial, the correlation between being correct on one and on the other is higher for pronounceable stimuli under some conditions.     

Phonological and orthographic factors in the word-superiority effect

Phonological and orthographic aspects of a letter string were found to affect the identification of a component letter in three experiments. All involved a fixed set of target vowels presented in a fixed position in letter strings. Manipulations of the phonological nature of the target or the orthographic character of the string were made by adding a letter with the postexposure mask to the original CVC trigram. In Experiment 1, the addition of an E with the mask as a final letter to the string changed the pronunciation of the target vowel, whereas the addition of an S did not. Identification accuracy was higher with the S mask. In Experiment 2, either E or D could be added to CVCs that were equally orthographic but differentially pronounceable. The same added letter had quite different effects on accuracy, depending on its effect on target pronunciation and the orthographic regularity of the string. In Experiment 3, performance on targets in orthographic CVCs was lowered to the level of nonorthographic CVCs by adding a letter that rendered the entire string nonorthographic. The results are explained by assuming that phonological and graphemic codes are developed simultaneously but maintained in a nonindependent manner.     

Race categorization modulates holistic face encoding

Recent studies have shown that same-race (SR) faces are processed more holistically than other-race (OR) faces, a difference that may underlie the greater difficulty at recognizing OR than SR faces (the "other-race effect"). This article provides original evidence suggesting that the holistic processing of faces may be sensitive to the observers' racial categorization of the face. In Experiment 1, Caucasian participants performed a face-composite task with Caucasian faces, Asian faces, and racially ambiguous morphed face stimuli. Identical morphed face stimuli were processed more holistically when categorized as SR than as OR faces. Experiment 2 further suggests that this finding was not underlain by strategic or training effects. Overall, these results support the view that one's categorization of a face as belonging to the same or another race plays a critical role in the holistic processing of this face.     

A decisional component of holistic encoding

It has been proposed (see, specifically, M. J. Farah, K. D. Wilson, M. Drain, & J. N. Tanaka, 1998) that human faces are used in cognition as undifferentiated wholes. General recognition theory (GRT; F. G. Ashby & J. T. Townsend, 1986) is used to represent hypotheses regarding the possible sources for the behavioral evidence supporting holistic representation. Specifically, it is suggested that holism can be understood in terms of violations of informational independence, informational separability, or decisional separability, as these constructs are defined in GRT. Stimuli were presented upright, inverted, and in an encoding task that emphasized the meaningful nature of the stimuli. Patterns of performance (recognition hit rates) were consistent with prior studies. However, there were only a handful of violations of informational separability. Instead, consistent violations of decisional separability suggested a decisional basis for holistic effects.     

The word-superiority effect does not require a T-scope

Six experiments examined the possibility of obtaining a word-superiority effect (WSE) without the use of brief stimulus exposures or a poststimulus mask. In each experiment, subjects were presented a stimulus string and two alternative strings that differed by a single letter (Reicher, 1969). The alternatives and stimulus remained in view until subjects responded, and subjects were under no pressure to respond quickly. In Experiments 1–3, the stimuli were presented in very small type so that they were difficult to see. Subjects were significantly more accurate with words than with nonwords, letters embedded among digits, or letters embedded among number signs (#s). In Experiments 4 and 5, the stimuli were embedded in a simultaneously present pattern mask. Subjects were significantly more accurate with words than with single letters by themselves. In the final experiment, the stimuli were presented in a mask with specific spatial frequency characteristics, and performance was significantly better with words than with nonwords. The WSE is a more general phenomenon than previously supposed; it is not limited to a tachistoscopic exposure.     

The word-superiority effect under conditions that approximate reading

Observers detected a briefly flashed target letter embedded in word, pronounceable nonword, and unpronounceable nonword contexts. The word context facilitated perception under both holistic and analytical processing strategies; the facilitative effect was enhanced when processing was analytical.     

The word-superiority effect does not require a T-scope.

Six experiments examined the possibility of obtaining a word-superiority effect (WSE) without the use of brief stimulus exposures or a poststimulus mask. In each experiment, subjects were presented a stimulus string and two alternative strings that differed by a single letter (Reicher, 1969). The alternatives and stimulus remained in view until subjects responded, and subjects were under no pressure to respond quickly. In Experiments 1-3, the stimuli were presented in very small type so that they were difficult to see. Subjects were significantly more accurate with words than with nonwords, letters embedded among digits, or letters embedded among number signs (#s). In Experiments 4 and 5, the stimuli were embedded in a simultaneously present pattern mask. Subjects were significantly more accurate with words than with single letters by themselves. In the final experiment, the stimuli were presented in a mask with specific spatial frequency characteristics, and performance was significantly better with words than with nonwords. The WSE is a more general phenomenon than previously supposed; it is not limited to a tachistoscopic exposure.     

The influence of attention on holistic face encoding

We examined the influence of attention on the formation of holistic face representations using the composite effect (Perception 16 (1987) 747). In Experiment 1, stimuli composed of a face superimposed on a house were shown during encoding. Subjects delineated either the face or the house, thus manipulating attention away or toward the face. In Experiment 2, an intact face image was presented with letters scrolling from top to bottom. Subjects were asked to either ignore the letters or read them and decipher the words that they formed. Aligned and misaligned composites were shown at testing. Recognition performance was consistently better for misaligned than aligned stimuli, regardless of the allocation of attention during encoding. In Experiment 3, we show that the composite effect can be eliminated by a disruption in holistic processing at the time of encoding. We conclude that holistic encoding is one aspect of face analysis that occurs equally well with or without attention.     

The contributions of encoding,retention, and recall to the Hebb effect

The article reports an experiment testing whether the Hebb repetition effect—the gradual improvement of immediate serial recall when the same list is repeated several times—depends on overt recall of the repeated lists. Previous reports which suggest that recall is critical confound the recall manipulation with retention interval. The present experiment orthogonally varies retention interval (0 or 9 s) and whether the list is to be recalled after the retention interval. Hebb repetition learning is assessed in a final test phase. A repetition effect was obtained in all four experimental conditions; it was larger for recalled than non-recalled lists, whereas retention interval had no effect. The results show that encoding is sufficient to generate cumulative long-term learning, which is strengthened by recall. Rehearsal, if it takes place in the retention interval at all, does not have the same effect on long-term learning as overt recall.     

Early maturity of face recognition: No childhood development of holistic processing, novel face encoding, or face-space

Historically, it was believed the perceptual mechanisms involved in individuating faces developed only very slowly over the course of childhood, and that adult levels of expertise were not reached until well into adolescence. Over the last 10 years, there has been some erosion of this view by demonstrations that all adult-like behavioural properties are qualitatively present in young children and infants. Determining the age of maturity, however, requires quantitative comparison across age groups, a task made difficult by the need to disentangle development in face perception from development in all the other cognitive factors that affect task performance. Here, we argue that full quantitative maturity is reached early, by 5-7 years at the latest and possibly earlier. This is based on a comprehensive literature review of results in the 5-years-to-adult age range, with particular focus on the results of the few previous studies that are methodologically suitable for quantitative comparison of face effects across age, plus three new experiments testing development of holistic/configural processing (faces versus objects, disproportionate inversion effect), ability to encode novel faces (assessed via implicit memory) and face-space (own-age bias).     

The effect of face orientation on holistic processing

Holistic processing, a hallmark of face processing, can be measured by the composite face effect: adults have difficulty recognising the top half of a face when it is aligned with a new bottom half, unless holistic processing is disrupted by misaligning the two halves. Like the recognition of facial identity, holistic processing is impaired when faces are inverted. To obtain a more refined measure of the influence of orientation on holistic face processing, we administered the composite face task to adults at each of seven orientations. In both experiment 1 (in which orientations were randomly intermixed) and experiment 2 (in which orientations were blocked), the composite face effect decreased linearly with rotation. We conclude that holistic processing is tuned to upright faces, diminishes as faces deviate from upright, and becomes insignificant once faces reach a sideways orientation. We propose a hierarchical model of face perception in which linear decreases in holistic processing underlie qualitative shifts in other aspects of face perception.     

Conceptual encoding and locus of the Stroop effect

Subjects reacted to coloured season and month names by naming the season associated with the print colour of the word, or by naming the season opposite to the one associated with the print colour. Reactions were facilitated in both tasks when the word on the display named the season associated with the colour or was a month belonging to that season. Opposite season naming was not facilitated when the word named the response which the subject made. A comparable effect of print colour was found when subjects reacted to season names by naming the colour associated with the name, or with its opposite. These results suggest that Stroop congruity and interference effects occur during conceptual encoding, and not during response production.