Feelings of vulnerability in response to threatening messages: Effects of self-affirmation

We examined effects of self-affirmation on feelings of vulnerability and behavioral intentions following exposure to personally threatening messages varying in message strength. In Experiment 1, female alcohol consumers read a strong message linking alcohol to breast cancer risk. Self-affirmed participants exhibited higher feelings of vulnerability concerning consumption levels and personal risk. In Experiment 2, female caffeine consumers read a weak or strong message linking caffeine to breast disease. Self-affirmed participants reported greater feelings of vulnerability to breast disease and greater intentions to reduce caffeine consumption (relative to control participants) only when reading the strong message. Effects on intentions were mediated by effects on feelings of vulnerability. These studies show that feelings of vulnerability can mediate effects of self-affirmation on intentions to change behavior under threat, although only in the presence of strong messages.     

Don't derogate this message! Self-affirmation promotes online type 2 diabetes risk test taking

The aim of the present study was to examine whether self-affirmation promotes acceptance of threatening type 2 diabetes information and risk-testing behaviour. In an experimental study (N = 84), we manipulated self-affirmation by allowing participants to affirm a value that was either personally important or unimportant to them, and measured participants' risk level prior to reading threatening type 2 diabetes information. As dependent variables, we measured message derogation, intentions to do an online type 2 diabetes risk test and online risk-testing behaviour. Findings showed that self-affirmation decreased message derogation, increased intentions to do an online risk test and promoted online risk test taking among at-risk participants. Among participants not at-risk, self-affirmation decreased intentions and online risk test taking. Therefore, it is concluded, that for an at-risk population self-affirmation can decrease defensive responses to threatening health information and promote (online) risk test taking for diseases.     

The effects of self-brand connections on responses to brand failure: A new look at the consumer–brand relationship

We argue that consumers with high self-brand connections (SBC) respond to negative brand information as they do to personal failure — they experience a threat to their positive self-view. After viewing negative brand information, high (vs. low) SBC consumers reported lower state self-esteem. Consumers with high SBC also maintained favorable brand evaluations despite negative brand information. However, when they completed an unrelated self-affirmation task, they lowered their brand evaluations the same as low SBC consumers. This finding suggests that high SBC consumers' reluctance to lower brand evaluation might be driven by a motivation to protect the self rather than the brand.     

How is spontaneous self-affirmation linked to self-esteem? A cross-lagged examination

The present research utilized a cross-lagged model over a four-month period to explore relationships between self-affirmation and self-esteem in a sample of adolescents from low-income households. We hypothesized a directional relationship wherein greater self-affirmation at Wave 1 would be associated with increased self-esteem four months later at Wave 2. Wave 1 data were collected from 144 adolescents in fall 2019, with Wave 2 data collected in spring 2020. Cross-lagged models supported the hypothesis. Greater self-affirmation at Wave 1 was associated with greater self-esteem four months later (β = 0.26, p < .001), whereas self-esteem at Wave 1 did not predict changes in self-affirmation four months later. Results support the conceptualization that self-affirmation bolsters self-esteem over time among certain adolescents.     

Self-affirmation and the biased processing of threatening health-risk information

Self-affirming before reading about the link between alcohol and breast cancer promoted increased message acceptance among young women at higher risk. Differences were maintained on variables measured up to 1 month later. Relative to their nonaffirmed counterparts, higher risk, self-affirmed participants had higher ratings of risk, imagination, intention to reduce alcohol consumption, and negative affect, such as fear, while reading the leaflet. In contrast, there were no differences between the groups on measures of broader message acceptance (belief in the link, evidence strength). Thus, self-affirmation promoted acceptance of the personal relevance of the message, a critical step in the precaution adoption process. Overall, the findings support the view that self-affirmation in an unrelated domain can offset defensive processing of a threatening health message, promoting central route persuasion and producing consequential and durable increases in message acceptance.     

自我肯定方式降低高威胁后的消极情绪

通过两个研究考察肯定内部核心品质和肯定外部成就两种不同自我肯定方式对威胁后个体的影响。研究1发现,无论高威胁还是低威胁情境下,选择内部自我肯定的被试均显著多于选择外部自我肯定的被试。研究2发现,内部自我肯定能够在边缘显著水平上降低高威胁感知被试的自我消极情绪,并能够显著降低高威胁感知被试的一般消极情绪,而外部自我肯定不能达到相似效果。上述结果表明,无论在高威胁还是低威胁情境下,个体都更倾向于选择内部自我肯定;与外部自我肯定相比,内部自我肯定对降低个体高威胁情境下的消极情绪有积极作用。     

Defensive self-esteem impacts attention, attitude strength, and self-affirmation processes

Individuals with defensive self-esteem score low on implicit measures of self-esteem (ISE) and high on explicit measures of self-esteem (ESE). Although there is some evidence about the consequences of defensive self-esteem, much of it is indirect and open to alternative explanations. Here, we offer direct and novel evidence regarding the implications of defensive self-esteem. Using a standard visual attention paradigm, Study 1 revealed that defensive self-esteem is associated with enhanced attention to defensiveness-related words. Building upon these results, Study 2 found that defensive self-esteem individuals reported particularly strong attitudes, across different operationalizations of attitude strength as well as different attitude objects. Study 3 examined the sensitivity of defensive self-esteem individuals to self-affirmation effects. The results revealed that self-affirmation was particularly effective for defensive self-esteem individuals in reducing actual-ideal self-discrepancies. Overall, the results provide novel and firm evidence that the combination of simultaneously low ISE and high ESE elicits defensiveness.     

An affirmed self and an open mind: Self-affirmation and sensitivity to argument strength

Self-affirmation seems to enable an individual to objectively evaluate information that would otherwise evoke a defensive reaction. If this objectivity reflects freedom from self-evaluative concerns, affirmation should sensitize people to central cues of a persuasive message, like argument strength. If affirmation simply induces agreeableness or trivializes the issue, affirmed participants should not particularly heed argument strength. Affirmed and non-affirmed participants rated the persuasiveness of pro- and counterattitudinal arguments that varied in strength. Among participants who rated their attitudes as personally important, self-affirmation decreased bias and increased sensitivity to argument strength, as predicted by self-affirmation theory.     

Train the child and teach the adult: Developing intervention strategies for increasing seafood consumption

Despite increasing levels of per capita seafood consumption globally, consumption levels across the population vary with many consumers eating less than recommended weekly intakes. This study investigates the influence of childhood patterns of seafood consumption, consumer confidence in selecting and preparing seafood, adult eating habits, and lifestyle on seafood consumption. Partial least squares structural equation modelling analysis was conducted using a sample of 1,318 Australian adults. The results show that consuming seafood regularly in childhood and developing the confidence to select and prepare seafood as an adult contribute to the development of seafood eating habits. Subsequently, a habit of consuming seafood leads to a lifestyle involving regular consumption of seafood. The results indicate the need to develop and implement intervention strategies for encouraging childhood seafood consumption (“train the child”) and increasing adults' confidence in selecting and preparing seafood (“teach the adult”). Intervention strategies proposed include educational programmes targeted at both children and adults, combined with the development of seafood products that appeal to children and suit the changing lifestyle needs of today's 21st century consumers.     

The effect of self-affirmation in nonthreatening persuasion domains: timing affects the process

Most research on self-affirmation and persuasion has argued that self-affirmation buffers the self against the threat posed by a persuasive message; thus, it increases the likelihood that participants will respond to the message favorably. Little research, in contrast, has looked at the effects of self-affirmation on persuasive messages that are not threatening to the self. This research examines mechanisms that can operate under these conditions. Consistent with the idea that self-affirmation affects confidence, the article shows that self-affirmation can decrease information processing when induced prior to message reception (Experiment 1) and can increase the use of self-generated thoughts in response to a persuasive message when induced after message reception (Experiment 2). In addition, Experiment 3 manipulates the timing of self-affirmation to replicate both effects and Experiment 4 provides direct evidence for the impact of self-affirmation on confidence.     

B2C电子商务中消费者的风险来源及其影响

研究目的是通过考察B2C(Business to Consumer)电子商务中消费者知觉到的风险来源来验证电子商务交易中的虚实界面假设。通过访谈法和问卷法调查了337名被试,探讨了B2C电子商务中消费者认知到的风险来源结构,以及这些风险来源对消费者认知风险的影响。结果表明：消费者在B2C电子商务中的认知风险一部分来源于虚实界面     

Can the effectiveness of health promotion campaigns be improved using self-efficacy and self-affirmation interventions? An analysis of sun protection messages

Health-risk communications frequently target self-efficacy in order to encourage adaptive responses. Research has also indicated that self-affirmation may be a useful supplementary or alternative intervention technique. This study compared the effects of self-efficacy, self-affirmation and a combination of these techniques for two risk messages. Young British females (N?=?677) read about ultraviolet light and skin cancer or skin ageing (‘photoageing’) and were randomly assigned to a single intervention (self-affirmation/self-efficacy), the combined intervention or no intervention. The efficacy intervention led to greater message acceptance and perceived risk in both the cancer and photoageing conditions, while the only main effect of self-affirmation was on acceptance of the photoageing message. However, self-affirmation moderated the effect of efficacy information. For photoageing messages, efficacy information was associated with greater message acceptance only amongst self-affirmed participants, but the opposite occurred for skin cancer messages. Although these findings should be interpreted cautiously, they imply that health promoters should select efficacy information if only one intervention is used but that self-affirmation can influence responsiveness to efficacy interventions for particular messages.     

Can the effectiveness of health promotion campaigns be improved using self-efficacy and self-affirmation interventions? An analysis of sun protection messages

Health-risk communications frequently target self-efficacy in order to encourage adaptive responses. Research has also indicated that self-affirmation may be a useful supplementary or alternative intervention technique. This study compared the effects of self-efficacy, self-affirmation and a combination of these techniques for two risk messages. Young British females (N=677) read about ultraviolet light and skin cancer or skin ageing ('photoageing') and were randomly assigned to a single intervention (self-affirmation/self-efficacy), the combined intervention or no intervention. The efficacy intervention led to greater message acceptance and perceived risk in both the cancer and photoageing conditions, while the only main effect of self-affirmation was on acceptance of the photoageing message. However, self-affirmation moderated the effect of efficacy information. For photoageing messages, efficacy information was associated with greater message acceptance only amongst self-affirmed participants, but the opposite occurred for skin cancer messages. Although these findings should be interpreted cautiously, they imply that health promoters should select efficacy information if only one intervention is used but that self-affirmation can influence responsiveness to efficacy interventions for particular messages.     

The threat vs. challenge of car parking for women: How self- and group affirmation affect cardiovascular responses

This study examines cardiovascular responses indicating challenge (vs. threat) during motivated performance of women under social identity threat. Low gender identified women should primarily be concerned with their personal identity and self-worth, leading them to benefit from self-affirmation under social identity threat. Highly identified women, conversely, should care more for the value of their group and benefit more from group affirmation. Among 64 female participants social identity threat was induced by emphasizing gender differences in car-parking ability. Then, participants received an opportunity to affirm the self or the group and worked on a car-parking task. During this task, cardiovascular challenge versus threat responses were assessed according to the biopsychosocial model (Blascovich, 2008). Results confirmed predictions by showing that self-affirmation elicited cardiovascular patterns indicating challenge in low identifiers, while group affirmation elicited challenge in high identifiers. Theoretical implications for work on social identity are discussed.     

Thanks for asking: Self-affirming questions reduce backlash when stigmatized targets confront prejudice

Two experiments tested the prediction that stigmatized individuals can avoid backlash when they confront others about bias if they first ask questions designed to activate self-affirmation processes. Experiment 1 showed that compared to a no-strategy control condition, highly prejudiced perceivers tended to express less desire to meet an Arab-American when he asked them to take his perspective on prejudice, but they expressed more desire to meet him when he asked self-affirming questions prior to making the perspective-taking request. Experiment 2 replicated this effect with a different affirmation and revealed that asking self-affirming questions reduced perceptions that the target was being confrontational when asking others to take his perspective. Together, these studies show that stigmatized targets can effectively challenge prejudiced individuals to reduce their biases if they first use a subtle strategy that reduces defensiveness.     

Affirming the self to promote agreement with another: lowering a psychological barrier to conflict resolution

Two studies investigated the capacity of a self-affirmation intervention to lower a psychological barrier to conflict resolution. Study 1 used a role-play scenario in which a student negotiated with a professor for greater rewards for work on a collaborative project. A self-affirmation manipulation, in which participants focused on an important personal value, significantly reduced their tendency to derogate a concession offered by the professor relative to one that had not been offered. Study 2 replicated this effect and showed that the phenomenon did not depend on the self-affirmed participant's experience of a heightened sense of deservingness or a tendency to make positive attributions about the professor. Distraction and explicit mood enhancement were also ruled out as mediators of the self-affirmation effect, which appears to stem from motivational rather than explicit cognitive processes.     

自我肯定研究述评

自我肯定是指通过肯定与威胁信息无关领域的自我价值,来维持自我整体性,从而降低防御反应。它可以通过完成自我价值观量表、描述重要的个人价值等方式来进行实验操纵。经过自我肯定的个体能更加客观、公正地处理威胁自我认同和群体认同的信息,促进个体的成长。这些作用可能是通过系统地思考说服信息的中央路径的认知加工来实现的。在未来的研究中,对个体最重要价值威胁情况下的自我肯定效应、自我肯定效应的多种机制的共同作用、自我肯定效应与群体肯定效应的区分以及自我与群体肯定效应的跨文化比较等方面还有待进一步的研究。     

Self-affirmation moderates effects of unrealistic optimism and pessimism on reactions to tailored risk feedback

We examined whether self-affirmation would facilitate intentions to engage in colorectal cancer (CRC) screening among individuals who were off-schedule for CRC screening and who were categorised as unrealistically optimistic, realistic or unrealistically pessimistic about their CRC risk. All participants received tailored risk feedback; in addition, one group received threatening social comparison information regarding their risk factors, a second received this information after a self-affirmation exercise and a third was a no-treatment control. When participants were unrealistically optimistic about their CRC risk (determined by comparing their perceived comparative risk to calculations from a risk algorithm), they expressed greater interest in screening if they were self-affirmed (relative to controls). Non-affirmed unrealistic optimists expressed lower interest relative to controls, suggesting that they were responding defensively. Realistic participants and unrealistically pessimistic participants who were self-affirmed expressed relatively less interest in CRC screening, suggesting that self-affirmation can be helpful or hurtful depending on the accuracy of one's risk perceptions.     

TOWARD A THEORY OF FRIENDSHIP BASED ON A CONCEPTION OF SELF

The present theory of friendship is based on a conception of self that regards a central motive to be the person's concern for the well-being and worth of the entity (s) he identifies as self. This concern manifests itself in tendencies to affirm one's sense of individuality, affirm one's more important self-attributes, evaluate one's self positively, and change toward positive self-growth. Friendship involves investments of self in a relationship characterized by the partners' voluntary interdependence and personalized concern for one another. The investment, entailing expenditures of time, personal resources, and personalized concern yields dividends experienced concretely as a partner's self-affirmation value, ego support value, stimulation value, or utility value. Several facets of friendship growth and change are considered, including the degree to which the relationship is difficult to maintain.     

Associations of spontaneous self-affirmation with health care experiences and health information seeking in a national survey of US adults

Objective: Self-affirming – such as by reflecting on one’s strengths and values – reduces defensiveness to threatening information, reduces negative effects of stereotype threat and promotes prosociality. These outcomes may promote physical health, highlighting a need to examine the role of self-affirmation in medical and health contexts.

Design: Data were collected as part of the nationally representative, cross-sectional, 2013 Health Information National Trends Survey. Items were completed by 2731 respondents.

Main Outcome Measures: Respondents answered questions about spontaneous self-affirmation tendencies, perceptions of providers and health care, involvement in medical appointments, health information seeking and engagement in medical research.

Results: Spontaneous self-affirmation was associated with more positive perceptions of communication with one’s provider, better perceived quality of care, greater likelihood of asking questions in a medical appointment, greater information seeking for oneself and multiple indices of surrogate information seeking (i.e. seeking information for others). Four of eight significant associations remained significant when controlling for optimism. The associations of self-affirmation with aspects of the patient–provider relationship were not modified by factors likely to be associated with stereotype threat (e.g. race or BMI).

Conclusion: Spontaneous self-affirmation was related to positive outcomes in health contexts. Experimental research is needed to further explore the causal nature of these associations.