Advertising <Emphasis Type="Italic">Fantasy</Emphasis>: Consuming Passion -‘Consumed’ <Emphasis Type="Italic">Desire</Emphasis>

Advertisements (n = 400) published in Bengali periodicals in four different time periods, 1947–48, 1971–72, 1991–92 & 2008–09 drawn following a multistage sampling were analyzed to see the pattern of change in concepts associated with products. They included four categories of products/ services : Jewellery, cosmetics, garments and banking. The analysis of advertisements indicated that diverse values are associated with products that have social and cultural connotations. Through such value addition, as if consumption of these commodities provides the consumer with an opportunity to construct, maintain and communicate identity and social meanings. However, the consumer emerged not as a passive victim, but an active agent in the construction of meaning.     

<Emphasis Type="Italic">Uh</Emphasis> and <Emphasis Type="Italic">Um</Emphasis> Revisited: Are They Interjections for Signaling Delay?

Clark and Fox Tree (2002) have presented empirical evidence, based primarily on the London–Lund corpus (LL; Svartvik & Quirk, 1980), that the fillers uh and um are conventional English words that signal a speaker’s intention to initiate a minor and a major delay, respectively. We present here empirical analyses of uh and um and of silent pauses (delays) immediately following them in six media interviews of Hillary Clinton. Our evidence indicates that uh and um cannot serve as signals of upcoming delay, let alone signal it differentially: In most cases, both uh and um were not followed by a silent pause, that is, there was no delay at all; the silent pauses that did occur after um were too short to be counted as major delays; finally, the distributions of durations of silent pauses after uh and um were almost entirely overlapping and could therefore not have served as reliable predictors for a listener. The discrepancies between Clark and Fox Tree’s findings and ours are largely a consequence of the fact that their LL analyses reflect the perceptions of professional coders, whereas our data were analyzed by means of acoustic measurements with the PRAAT software (www.praat.org). A comparison of our findings with those of O’Connell, Kowal, and Ageneau (2005) did not corroborate the hypothesis of Clark and Fox Tree that uh and um are interjections: Fillers occurred typically in initial, interjections in medial positions; fillers did not constitute an integral turn by themselves, whereas interjections did; fillers never initiated cited speech, whereas interjections did; and fillers did not signal emotion, whereas interjections did. Clark and Fox Tree’s analyses were embedded within a theory of ideal delivery that we find inappropriate for the explication of these phenomena.     

Do humans use episodic memory to solve a <Emphasis Type="Italic">What</Emphasis>-<Emphasis Type="Italic">Where</Emphasis>-<Emphasis Type="Italic">When</Emphasis> memory task?

What-Where-When (WWW) memory tasks have been used to study episodic(-like) memory in non-human animals. In this study, we investigate whether humans use episodic memory to solve such a WWW memory task. Participants are assigned to one of two treatments, in which they hide different coin types (what) in different locations (where) on two separate occasions (when). In the Active treatment, which mimics the animal situation as closely as possible, participants are instructed to memorize the WWW information; in the Passive treatment, participants are unaware of the fact that memory will be tested. In both groups, the majority of participants report using a mental time travel strategy to solve the task, and performance on a different episodic memory test significantly predicts performance on the WWW memory task. This suggests that the WWW memory task is a good test of episodic memory in humans. Participants remember locations and coins from the first hiding session better than they do those of the second hiding session, suggesting their memories may be reinforced during the second hiding session. We also investigated how well episodic memory performance predicted performance on the three aspects of the WWW memory task separately. In the Passive treatment, episodic memory performance predicts performance on all three aspects of the WWW memory task equally. However, in the Active treatment it only predicts performance on the what component. This could imply that during active encoding a different memory system is used for where and when information than during passive encoding. Encoding of what information seems to rely on episodic memory processing in both conditions.     

The Role of <Emphasis Type="Italic">Umwelt</Emphasis> in Husserl’s <Emphasis Type="Italic">Aufbau</Emphasis> and <Emphasis Type="Italic">Abbau</Emphasis> of the <Emphasis Type="Italic">Natur/Geist</Emphasis> Distinction

In this essay I argue that Husserl’s development of the nineteenth century Natur/Geist distinction is grounded in the intentional correlate between the pre-theoretical natural attitude and environing world (Umwelt). By reconsidering the Natur/Geist distinction through its historical context in the nineteenth century debate between Wilhelm Dilthey and the Neo-Kantians from the Baden or Southwest school, it is possible to understand more clearly Husserl’s appropriations and novel contributions. One of Husserl’s contributions lies in his rigorous thematization and clarification of the constitutive features proper to the natural and human sciences as they arise from the pre-theoretical experience of an environing world. This ordinary lived experience between the lived body and environing world is presupposed by and forms a unity with both Natur and Geist, thereby acting as the unified ground that is inclusive of naturalized Geist and a geistig nature. This unbuilding (Abbau) of the Natur/Geist distinction is necessary, according to Husserl, for the radical clarification of the respective methodologies of the natural and human sciences.     

The Flexibility of <Emphasis Type="Italic">Gua</Emphasis> and <Emphasis Type="Italic">Yao</Emphasis>—Based on an interpretation of <Emphasis Type="Italic">Yizhuan</Emphasis>

In Yizhuan’s interpretation of The Book of Changes, the book’s fundamental concepts, xiang 象 (images) and ci 辞 (words), play different roles. Concepts, including yin and yang, firmness and gentleness, sancai 三才 (three fundamentals), and the wuxing 五行 (five active elements), are used to interpret The Book of Changes through the interpretation of images, while the core Confucian values, such as benevolence and righteousness, are used to interpret The Book of Changes because of their connection with words of gua and yao. In order to expand the meaning of the words of gua and yao, Yizhuan sometimes connects words with images; in other occasions, however, it simply takes these words as independent guides. The Confucian scholars who wrote Yizhuan, therefore, not only revered the classic, but also used it to send their own message. Out of reverence, they “shu 述 (recited)”; in using it, they “zuo 作 (created)”. The combination of recitation and creation made the words of gua and yao very flexible in the process of interpretation, while the interpretation changed the meaning of the classic to a great extent.     

Frege’s <Emphasis Type="Italic">Begriffsschrift</Emphasis> as a <Emphasis Type="Italic">lingua characteristica</Emphasis>

In this paper I suggest an answer to the question of what Frege means when he says that his logical system, the Begriffsschrift, is like the language Leibniz sketched, a lingua characteristica, and not merely a logical calculus. According to the nineteenth century studies, Leibniz’s lingua characteristica was supposed to be a language with which the truths of science and the constitution of its concepts could be accurately expressed. I argue that this is exactly what the Begriffsschrift is: it is a language, since, unlike calculi, its sentential expressions express truths, and it is a characteristic language, since the meaning of its complex expressions depend only on the meanings of their constituents and on the way they are put together. In fact it is in itself already a science composed in accordance with the Classical Model of Science. What makes the Begriffsschrift so special is that Frege is able to accomplish these goals with using only grammatical or syncategorematic terms and so has a medium with which he can try to show analyticity of the theorems of arithmetic.     

<Emphasis Type="Italic">‘No Time to be Lost!’</Emphasis>

Severe Traumatic Brain Injury (TBI) remains a major cause of death and disability afflicting mostly young adult males and elderly people, resulting in high economic costs to society. Therapeutic approaches focus on reducing the risk on secondary brain injury. Specific ethical issues pertaining in clinical testing of pharmacological neuroprotective agents in TBI include the emergency nature of the research, the incapacity of the patients to informed consent before inclusion, short therapeutic time windows, and a risk-benefit ratio based on concept that in relation to the severity of the trauma, significant adverse side effects may be acceptable for possible beneficial treatments. Randomized controlled phase III trials investigating the safety and efficacy of agents in TBI with promising benefit, conducted in acute emergency situations with short therapeutic time windows, should allow randomization under deferred consent or waiver of consent. Making progress in knowledge of treatment in acute neurological and other intensive care conditions is only possible if national regulations and legislations allow waiver of consent or deferred consent for clinical trials.     

Subordinating Truth – Is <Emphasis Type="Italic">Acceptability</Emphasis> Acceptable?

Argumentation logicians have recognized a specter of relativism to haunt their philosophy of argument. However, their attempts to dispel pernicious relativism by invoking notions of a universal audience or a community of model interlocutors have not been entirely successful. In fact, their various discussions of a universal audience invoke the context-eschewing formalism of Kant’s categorical imperative. Moreover, they embrace the Kantian method for resolving the antinomies that continually vacillates between opposing extremes – here between a transcendent universal audience and a context-embedded particular audience. This tack ironically restores the very external mediation they thought to obviate in their aim to ‘dethrone’ the absolutism and totalitarianism of formal logic with a democratic turn to audience adherence, the acceptability of premises and inferential links, and a contextual, or participant-relative, notion of cogency.     

What <Emphasis Type="Italic">is</Emphasis> wrong with intelligent design?

While a great deal of abuse has been directed at intelligent design theory (ID), its starting point is a fact about biological organisms that cries out for explanation, namely “specified complexity” (SC). Advocates of ID deploy three kind of argument from specified complexity to the existence of a designer: an eliminative argument, an inductive argument, and an inference to the best explanation. Only the first of these merits the abuse directed at it; the other two arguments are worthy of respect. If they fail, it is only because we have a better explanation of SC, namely Darwin’s theory of evolution by natural selection.     

Don’t Ever Do That! Long-term Duties in <Emphasis Type="Italic">PD</Emphasis><Subscript><Emphasis Type="Italic">e</Emphasis></Subscript><Emphasis Type="Italic">L</Emphasis>

This paper studies long-term norms concerning actions. In Meyer’s Propositional Deontic Logic (PD _e L), only immediate duties can be expressed, however, often one has duties of longer durations such as: “Never do that”, or “Do this someday”. In this paper, we will investigate how to amend PD _e L so that such long-term duties can be expressed. This leads to the interesting and suprising consequence that the long-term prohibition and obligation are not interdefinable in our semantics, while there is a duality between these two notions. As a consequence, we have provided a new analysis of the long-term obligation by introducing a new atomic proposition I (indebtedness) to represent the condition that an agent has some unfulfilled obligation. Presented by Jacek Malinowski