Culture and attention: Recent empirical findings and new directions in cultural psychology

Over the past 3 decades, cultural psychologists have empirically investigated the influence of cultural meaning systems on human psychology. Under the rubric of holistic versus analytic thought, researchers have demonstrated that there are substantial cultural variations in social cognition, and that such variations are observable even in so‐called fundamental psychological processes, such as attention. The aim of this paper is to review 3 major themes in culture and attention: (1) culture and attention to nonsocial scenes, (2) culture and attention to social scenes, and (3) culture and aesthetics. The paper also discusses 4 major strands of research that could be considered important candidates to further advance the understanding of culture and attention: (1) research on “culture ? human psychological processes,” where we investigate how culture influences modes of attention; (2) research on “human psychology ? cultural processes,” where we investigate how those who hold a specific mode of attention create cultural products and tangible representations of culturally shared meanings; (3) research on cultural neuroscience, where we investigate underlying mechanisms and processes of specific modes of attention; and (4) research on cultural transmission processes, where we investigate how specific modes of attention is taught by adults and internalized by children.     

Location perception: TheX-Files parable

Three aspects of visual object location were investigated: (1) how the visual system integrates information for locating objects, (2) how attention operates to affect location perception, and (3) how the visual system deals with locating an object when multiple objects are present. The theories were described in terms of a parable (theX-Files parable). Then, computer simulations were developed. Finally, predictions derived from the simulations were tested. In the scenario described in the parable, we ask how a system of detectors might locate an alien spaceship, how attention might be implemented in such a spaceship detection system, and how the presence of one spaceship might influence the location perception of another alien spaceship. Experiment 1 demonstrated that location information is integrated with a spatial average rule. In Experiment 2, this rule was applied to a more-samples theory of attention. Experiment 3 demonstrated how the integration rule could account for various visual illusions.     

How Information Availability Interacts with Visual Attention during Judgment and Decision Tasks

Decisions in front of a supermarket shelf probably involve a mix of visually available information and associated memories—and interactions between those two. Several cognitive processes, such as decision making, search, and various judgments, are therefore likely to co‐occur, and each process will influence visual attention. We conducted two eye‐tracking experiments capturing parts of these features by having participants make either judgments or decisions concerning products that had been previously encoded. Half the time, participants made their choices with full information about the available products and half the time with crucial task‐relevant information removed. By comparing participants' use of visual attention during decisions and search‐based and memory‐based judgments, we can better understand how visual attention is differently employed between tasks and how it depends on the visual environment. We found that participants' visual attention during decisions is sensitive to evaluations already made during encoding and strongly characterized by preferential looking to the options later to be chosen. When the task environment is rich enough, participants engage in advanced integrative visual behavior and improve their decision quality. In contrast, visual attention during judgments made on the same products reflects a search‐like behavior when all information is available and a more focused type of visual behavior when information is removed. Our findings contribute not only to the literature on how visual attention is used during decision making but also to methodological questions concerning how to measure and identify task‐specific features of visual attention in ecologically valid ways. Copyright © 2015 John Wiley & Sons, Ltd.     

Neural dynamics of object-based multifocal visual spatial attention and priming: object cueing, useful-field-of-view, and crowding

How are spatial and object attention coordinated to achieve rapid object learning and recognition during eye movement search? How do prefrontal priming and parietal spatial mechanisms interact to determine the reaction time costs of intra-object attention shifts, inter-object attention shifts, and shifts between visible objects and covertly cued locations? What factors underlie individual differences in the timing and frequency of such attentional shifts? How do transient and sustained spatial attentional mechanisms work and interact? How can volition, mediated via the basal ganglia, influence the span of spatial attention? A neural model is developed of how spatial attention in the where cortical stream coordinates view-invariant object category learning in the what cortical stream under free viewing conditions. The model simulates psychological data about the dynamics of covert attention priming and switching requiring multifocal attention without eye movements. The model predicts how “attentional shrouds” are formed when surface representations in cortical area V4 resonate with spatial attention in posterior parietal cortex (PPC) and prefrontal cortex (PFC), while shrouds compete among themselves for dominance. Winning shrouds support invariant object category learning, and active surface-shroud resonances support conscious surface perception and recognition. Attentive competition between multiple objects and cues simulates reaction-time data from the two-object cueing paradigm. The relative strength of sustained surface-driven and fast-transient motion-driven spatial attention controls individual differences in reaction time for invalid cues. Competition between surface-driven attentional shrouds controls individual differences in detection rate of peripheral targets in useful-field-of-view tasks. The model proposes how the strength of competition can be mediated, though learning or momentary changes in volition, by the basal ganglia. A new explanation of crowding shows how the cortical magnification factor, among other variables, can cause multiple object surfaces to share a single surface-shroud resonance, thereby preventing recognition of the individual objects.     

A parallel distributed processing approach to automaticity.

We consider how a particular set of information processing principles, developed within the parallel distributed processing (PDP) framework, can address issues concerning automaticity. These principles include graded, activation-based processing that is subject to attentional modulation; incremental, connection-based learning; and interactivity and competition in processing. We show how simulation models, based on these principles, can account for the major phenomena associated with automaticity, as well as many of those that have been troublesome for more traditional theories. In particular, we show how the PDP framework provides an alternative to the usual dichotomy between automatic and controlled processing and can explain the relative nature of automaticity as well as the fact that seemingly automatic processes can be influenced by attention. We also discuss how this framework can provide insight into the role that bidirectional influences play in processing: that is, how attention can influence processing at the same time that processing influences attention. Simulation models of the Stroop color-word task and the Eriksen response-competition task are described that help illustrate the application of the principles to performance in specific behavioral tasks.     

The Neural Basis of Selective Attention: Cortical Sources and Targets of Attentional Modulation

ABSTRACT— Selective attention is an intrinsic component of perceptual representation in a visual system that is hierarchically organized. Modulatory signals originate in brain regions that represent behavioral goals; these signals specify which perceptual objects are to be represented by sensory neurons that are subject to contextual modulation. Attention can be deployed to spatial locations, features, or objects, and corresponding modulatory signals must be targeted within these domains. Open questions include how nonspatial perceptual domains are modulated by attention and how abstract goals are transformed into targeted modulatory signals.     

Reading Without Words: Eye Movements in the Comprehension of Comic Strips

The study of attention in pictures is mostly limited to individual images. When we ‘read’ a visual narrative (e.g., a comic strip), the pictures have a coherent sequence, but it is not known how this affects attention. In two experiments, we eyetracked participants in order to investigate how disrupting the visual sequence of a comic strip would affect attention. Both when panels were presented one at a time (Experiment 1) and when a sequence was presented all together (Experiment 2), pictures were understood more quickly and with fewer fixations when in their original order. When order was randomised, the same pictures required more attention and additional ‘regressions’. Fixation distributions also differed when the narrative was intact, showing that context affects where we look. This reveals the role of top‐down structures when we attend to pictorial information, as well as providing a springboard for applied research into attention within image sequences.Copyright © 2016 John Wiley & Sons, Ltd.     

A Piagetian approach to infant referential behaviors

Near the end of the first year of life, infants begin producing referential behaviors that in adults indicate joint attention, or coordinating shared attention to an object with another person. These behaviors have been interpreted in the social cognitive literature as an indication that infants realize they are sharing attention to an object with another person. In this paper, we address theory and research on infant referential behaviors described as joint attention and offer an alternative explanation for the presence of these behaviors. Using Piaget's constructivist theory, we show how research in this area can be interpreted without assuming that infants have advanced social cognitive abilities. We argue that infants’ referential behaviors are motor signifiers of thought and that infants recognize humans as particularly relevant objects for their goal-directed behaviors. Finally, we describe how the field of infant joint attention research should proceed if a comprehensive understanding of infant cognitive processes is to be desired.     

Advertising Effectiveness and Attitude Change Vary as a Function of Working Memory Capacity

Prior research has confirmed that the amount of attention paid to an advertisement will influence its effectiveness when it comes to changing consumer attitudes. This study expands on this understanding by exploring how individual differences in the ability to control attention (i.e., working memory capacity; WMC) might further moderate the effect of attention on advertising. Participants who varied in WMC were evaluated on their attitudes towards a consumer brand before and after viewing a video advertisement. While the advertisement did make participants more positive towards the product overall, this change in attitude was directly related to participants' ability to control attention and the degree to which the ad fostered the activation of autobiographical memories. Further, these changes in attitude were unrelated to how well the ad was remembered. This suggests that individual differences in attentional control can influence how advertisements impact customer attitude and the acceptance of persuasive messaging. Copyright © 2016 John Wiley & Sons, Ltd.     

Social attention in keas, dogs, and human children

Understanding animals’ abilities to cooperate with and learn from each other has been an active field of research in recent years. One important basis for all types of social interactions is the disposition of animals to pay attention to each other—a factor often neglected in discussions and experiments. Since attention differs between species as well as between individuals, it is likely to influence the amount and type of information different species and/or observers may extract from conspecifics in any given situation. Here, we carried out a standardized comparative study on attention towards a model demonstrating food-related behavior in keas, dogs and children. In a series of experimental sessions, individuals watched different conspecific models while searching, manipulating and feeding. Visual access to the demonstration was provided by two observation holes, which allowed us to determine exactly how often and for how long observers watched the model. We found profound differences in the factors that influence attention within as well as between the tested species. This study suggests that attention should be incorporated as an important variable when testing species in social situations.     

What makes a salary seem reasonable? Frequency context effects on starting‐salary expectations

Although considerable research attention has been directed at understanding perceptions of salary fairness, very little attention has been given to how salary expectations are formed or how trivial elements of the job search context may influence these expectations. Two experiments demonstrated how the simple manipulation of response options for a multiple‐choice item may influence subsequent salary expectations and salary satisfaction. Results are discussed in light of Parducci's (1995) contextual theory.     

Losing Oneself (in a Good Way): On the Value of Full Attention

The present paper considers the question whether, and if so how, a subject's full attention to an object which she interacts with might have value. More specifically, I defend the claim that in order for a subject's activity to have value, it is sufficient that the subject give her full attention to the object towards which the activity is directed.     

Context-sensitive binding by the laminar circuits of V1 and V2: A unified model of perceptual grouping,attention, and orientation contrast

A detailed neural model is presented of how the laminar circuits of visual cortical areas V1 and V2 implement context-sensitive binding processes such as perceptual grouping and attention. The model proposes how specific laminar circuits allow the responses of visual cortical neurons to be determined not only by the stimuli within their classical receptive fields, but also to be strongly influenced by stimuli in the extra-classical surround. This context-sensitive visual processing can greatly enhance the analysis of visual scenes, especially those containing targets that are low contrast, partially occluded, or crowded by distractors. We show how interactions of feedforward, feedback, and horizontal circuitry can implement several types of contextual processing simultaneously, using shared laminar circuits. In particular, we present computer simulations that suggest how top-down attention and preattentive perceptual grouping, two processes that are fundamental for visual binding, can interact, with attentional enhancement selectively propagating along groupings of both real and illusory contours, thereby showing how attention can selectively enhance object representations. These simulations also illustrate how attention may have a stronger facilitatory effect on low contrast than on high contrast stimuli, and how pop-out from orientation contrast may occur. The specific functional roles which the model proposes for the cortical layers allow several testable neurophysiological predictions to be made. The results presented here simulate only the boundary grouping system of adult cortical architecture. However, we also discuss how this model contributes to a larger neural theory of vision that suggests how intracortical and intercortical feedback help to stabilize development and learning within these cortical circuits. Although feedback plays a key role, fast feedforward processing is possible in response to unambiguous information. Model circuits are capable of synchronizing quickly, but context-sensitive persistence of previous events can influence how synchrony develops. Although these results focus on how the interblob cortical processing stream controls boundary grouping and attention, related modelling of the blob cortical processing stream suggests how visible surfaces are formed, and modelling of the motion stream suggests how transient responses to scenic changes can control long-range apparent motion and also attract spatial attention.     

The Effects of Attentional Focus Instructions and Task Difficulty in a Paced Fine Motor Skill

Abstract

An external focus of attention is considered superior to an internal focus for learning and performance. However, findings specific to changing the task difficulty are inconsistent. The present study used a reciprocal aiming task to determine the effects of attentional focus on motor performance using speed-accuracy paradigm. We constrained timing to examine how internal and external focus of attention influenced accuracy when task difficulty changes. The results indicated greater accuracy on the right target and greater consistency on both targets for the external focus condition, regardless of task difficulty. Our results uniquely demonstrated how instruction modified a speed-accuracy task.     

Arithmetic knowledge from the spontaneous attention to relations

Children's knowledge of arithmetic principles is a key aspect of early mathematics knowledge. Knowledge of arithmetic principles predicts how children approach solving arithmetic problems and the likelihood of their success. Prior work has begun to address how children might learn arithmetic principles in a classroom setting. Understanding of arithmetic principles involves understanding how numbers in arithmetic equations relate to another. For example, the Relation to Operands (RO) principle is that for subtracting natural numbers (A ? B = C), the difference (C) must be smaller than the minuend (A). In the current study we evaluate if individual differences in arithmetic principle knowledge (APK) can be predicted by the learners' spontaneous attention to relations (SAR) and if feedback can increase their attention to relations. Results suggest that participants’ Spontaneous Attention to Number (SAN) does not predict their knowledge of the RO principle for symbolic arithmetic. Feedback regarding the attention to relations did not show a significant effect on SAR or participants’ APK. We also did not find significant relations between reports of parent talk and the home environment with individual differences in SAN. The amount of parent's talk about relations was not significantly associated with learner's SAR and APK. We conclude that children's SAR with non‐symbolic number does not generalize to attention to relations with symbolic arithmetic.     

注意捕获与自上而下的加工过程

注意捕获对揭示两种控制过程——自下而上的加工与自上而下的加工之间的关系有着重要的研究意义。在当前对注意捕获的研究中,主要存在两大类的实验范式：线索化范式与视觉搜索范式;涉及以下几个方面：刺激驱动的注意捕获与自上而下控制的关系;注意捕获是否涉及注意的空间转移;刺激的显著性对注意捕获的影响;实验范式对注意捕获的影响。总的来说,没有任何一种视觉刺激能绝对的独立于自上而下的控制之外来捕获注意,因此也可以这样认为,注意捕获被默认为是一种自动化的过程,但这个自动化的过程可以被内源性的调节所抑制或者易化。     

Attention and Memory for Newspaper Advertisements: Effects of Ad–Editorial Congruency and Location

Previous research suggests that the same ad can have different effects depending upon the media context in which the ad appears. This experiment investigated how the semantic relation between the content of advertisements and editorial texts, and the ad location on newspaper pages affect attention and memory for advertisements. We recorded participants' eye movements while they read newspaper articles to rate how interesting the texts were. Recognition for ads, logos, and editorial headlines was measured on the following day. Results revealed a discrepancy between attention and memory results, suggesting that incongruency increased attention to ads, whereas congruency improved recognition of ads. In addition, ads presented on the right attracted more attention and were recognized better than ads on the left. The results have implications for pretesting of advertisements, because attention and memory for ads were associated with higher preference for brands, and purchase intention was enhanced for the brands that were recognized. Copyright © 2013 John Wiley & Sons, Ltd.     

A cognitive model in which representations are images

Interpretations of images of the brain are starting to reveal the conceptual tasks in which the person was engaged at the time of imaging. Existing mathematical models can explain the patterns of activity observed in such images in terms of the coherent activity of large populations of neurons, but not in terms of cognition. This paper is an early investigation into how such patterns might provide the internal representations for a cognitive system. Probes, working memories and memories are all represented as images. The accompanying process model describes how attention is set according to the contents of working memory, how attention determines what parts of the probe are memorised, how memories are activated according to similarity to the probe in areas in attention, and how working memory is managed. The model is demonstrated on re-creations of classic simulations of recognition memory and categorisation.     

基于通道的内源性注意对声音诱发闪光错觉的影响

声音诱发闪光错觉是指当视觉闪光伴随不相等数量的听觉声音在100 ms内相继或同时呈现时, 个体会错觉性地知觉到视觉闪光的个数与听觉声音的数量相等。研究采用经典的声音诱发闪光错觉范式, 将注意以内源性的方式指向视觉通道或者听觉通道, 考察了基于通道的内源性注意对声音诱发闪光错觉的影响。结果发现, 当注意内源性地指向视觉通道时, 相对于基线条件, 裂变错觉的量显著减小; 当注意内源性地指向听觉通道时, 相对于基线条件, 裂变错觉的量存在增大的趋势。说明了基于通道的内源性注意可以影响声音诱发闪光错觉中的裂变错觉, 但不影响融合错觉。     

Cognition and Emotion over twenty-five years

In the 25 years since its foundation, Cognition and Emotion has become a leading psychological journal of research on emotion. Here we review some of the ways in which this has occurred. Questions have included how parallel systems of cognition and emotion can operate in emotion regulation and psychological therapies (including the issue of free will), how the cognitive approach to emotion works, how emotion affects attention, memory, and decision making, and how emotion research is moving beyond the individual mind into the space of the interpersonal.