When thinking is beneficial and when it is not: The effects of thin and round advertising models

This study addresses the advertising effectiveness of round and thin models. Integrating previous findings and theories, the authors predict and find that impulsive and reflective product evaluations as responses to thin and round advertisement models diverge. Specifically, four experiments indicate that impulsive product evaluations follow a priming logic, such that the beauty of the model spills over directly onto product evaluations; thin models thus produce more favorable implicit responses than do round models. For reflective product evaluations however, this pattern appears reversed. Moreover, these explicit product evaluations are mediated by campaign liking.     

The decomposition of multitrait-multimethod matrices

Existing models for multitrait-multimethod matrices are evaluated and a new composite direct product model with a multiplicative property is proposed. The estimation of parameters in the composite direct product model is considered and an example of its application is provided. A cross-validation to compare models is reported.     

Consumer price limits and the brand effect

The effect of brand name present/absent condition on consumer price limits was examined in an experimental setting. The findings of this study have important implications for pricing managers. The results support the past findings that brand name affects price perception. Branded products are perceived to be higher priced than unbranded products (higher acceptable price). That is, branded products seem to command a price premium as compared to unbranded products. The findings suggest that the well-known brand name should be positioned in the upper acceptable price range and the not so well-known brand names in the lower acceptable price range. This brand positioning strategy, in turn, will determine the product's position in the product line, the marketplace, its competition, and its use patterns. Price is very much a part of the product and branding policy.     

Group therapist as social scientist, with special reference to the psychodynamically oriented psychotherapist

The recent literature suggests a lowering of tensions between psychotherapy practitioners and researchers in the decades-long "psychotherapy war." The author analyzes reasons for the thawing and suggests that the time is ripe for clinicians to assume greater authority in the work of developing models of the psychotherapy change process. The article highlights the unique positioning of the psychodynamic group psychotherapist for advancing this work. (PsycINFO Database Record (c) 2012 APA, all rights reserved).     

无均值结构的潜变量交互效应模型的标准化估计

潜变量交互效应建模研究近年来有两项重要进展, 一是提出了潜变量交互效应模型的标准化估计及其计算公式; 二是发现无均值结构模型可以取代传统的有均值结构模型, 建模大为简化。但标准化估计是在传统的有均值结构模型中建立的, 在简化的模型中同样适用吗？本文在无均值结构模型的框架内, 给出了潜变量交互效应模型的标准化形式、计算公式和建模步骤, 并通过模拟研究比较了极大似然和广义最小二乘两种估计方法、配对乘积指标和全部乘积指标两种指标类型, 结果表明, 在计算交互效应的标准化估计时, 应当使用配对乘积指标建模, 并且首选极大似然估计。     

“Brands as Intentional Agents”: Questions and extensions

The notion that consumers' relationships with brands can be characterized in ways that resemble their relationships with people is gaining considerable ground in the areas of consumer behavior and branding. Kervyn, Fiske and Malone's “Brands as Intentional Agents” offers additional support for this basic proposition. The authors argue that the ability to translate research on human social interaction relationships with brand relationships provides useful insights into brand positioning and brand communications. This author, while raising a few general questions about the SCM and BIAF models, identifies additional research questions in the consumer behavior and branding domains that might be informed by the basic components of the SCM model.     

Matrix derivatives with chain rule and rules for simple,Hadamard, and Kronecker products

The differential calculus for scalars is used to develop theorems for a calculus of functions of matrices. No appeal to scalar notation is necessary in the resulting calculus, so that the given chain and matrix product rules have wide applicability to matrix theory and models. The chain and product rules of scalar calculus become a special case of the matrix rules. The methods are illustrated by application to a generalized stochastic process model potentially relevant to long- and short-term memory.     

Analysis of effects of driver/vehicle characteristics on acceleration noise using GPS-equipped vehicles

Researchers have used acceleration noise, defined by the standard deviation of accelerations of a vehicle, as an attempt to measure the quality of traffic flow. As a potential indicator of traffic flow quality, acceleration noise has been considered to be capable of reflecting vehicle/driver–roadway–traffic interactions within a traffic stream. However, this proposition, in particular for the driver/vehicle, has seldom been investigated, mainly due to the difficulty of data collection. This paper reports the results of an analysis of the effects of driver/vehicle characteristics on acceleration noise using global positioning system (GPS)-equipped instrumented vehicle data obtained from four freeway segments. In the analysis, speed models were developed and compared with acceleration noise models. In addition, the effects were investigated by traffic condition levels defined by the density-based level of service.     

Products of modal logics and tensor products of modal algebras

One of natural combinations of Kripke complete modal logics is the product, an operation that has been extensively investigated over the last 15 years. In this paper we consider its analogue for arbitrary modal logics: to this end, we use product-like constructions on general frames and modal algebras. This operation was first introduced by Y. Hasimoto in 2000; however, his paper remained unnoticed until recently. In the present paper we quote some important Hasimoto's results, and reconstruct the product operation in an algebraic setting: the Boolean part of the resulting modal algebra is exactly the tensor product of original algebras (regarded as Boolean rings). Also, we propose a filtration technique for Kripke models based on tensor products and obtain some decidability results.     

British semantic differential responses on world powers

Investigating stereotypes associated with world powers, 28 men and 28 women at a British university rated 24 world powers using the semantic differential. Significance tests show the relationship of the powers to concepts assumed to measure the Evaluative, Potency, and Activity factors. Three-dimensional models show the relative positioning by men and by women. Results indicate (1) general agreement between men and women; (2) superpowers close to BAD and STRONG; (3) countries associated with war and strife closer to BAD, WEAK, and PASSIVE. Comparisons were made with an American sample. The need for doing further stereotype studies over time was stressed.     

Estimating state IQ: Measurement challenges and preliminary correlates

The purpose of this study is threefold. First, an estimate of state IQ is derived and its strengths and limitations are considered. To that end, an indicator of downward bias in estimating state IQ is provided. Two preliminary causal models are offered that predict state IQ. These models were found to be highly predictive of state IQ, yielding multiple R's of 0.83 and 0.89. Second, the extent to which state IQ predicts state outcome variables (e.g., gross state product, health, violent crime, and government effectiveness) is estimated. State IQ shows positive correlations with gross state product, health, and government effectiveness and negative correlations with violent crime. These results are consistent with the extent to which IQ predicts outcomes at the level of the individual. Third, a research agenda is provided for improving estimates of state IQ, identifying factors that cause differences in state IQ, and delineating the role of IQ in predicting important variables.     

Effects of visual roll on steering control and gaze behavior in a motorcycle simulator

The goal of this study was to examine the effects of visual roll tilt on gaze and riding behavior when negotiating a bend using a motorcycle simulator. To this end, experienced motorcyclists rode along a track with a series of right and left turns whilst the degree of visual roll tilt was manipulated in three different conditions. Gaze behavior was analyzed by using the tangent point as a dynamic spatial reference; the deviation of gaze to this particular point was computed in both the horizontal and vertical directions. Steering control was assessed in terms of the lateral positioning, steering stability and number of lane departures. In the no-roll condition, the motorcyclists tracked a steering point on the road ahead, which was compatible with the hypothesis of “steer where you look” behavior. In the roll condition, our results revealed that the horizontal distribution of gaze points relative to the tangent point was preserved. However, significantly more fixations were made further ahead of the tangent point in the vertical direction. This modification of visual behavior was coupled with a degradation in steering stability and an offset in lateral positioning, which sometimes led to lane departures. These results are discussed with regard to models of visual control of steering for bend negotiation.     

Constructing the Citizen

Discussions of citizenship and citizenship education have been conducted largely within the worldview of stable, Western societies and have been based on psychological models that emphasize individual cognition. The concepts of citizenship that evolved in this context have become taken for granted. But during the past decade, different concepts of citizenship have arisen from emergent democracies, from societies in transition, from the dissolution of the left-right spectrum in Western society, and from a changing perspective in psychological theory that attends to language and to social and cultural context. These developments have implications for defining the goals of citizenship education and for formulating educational programs, particularly in relation to identity, positioning, narratives, and efficacy.     

A confusion of tongues between psychoanalysis and philosophy: Is the controversy over drive versus relational theory a philosophical one?

In recent years the controversy over Drive versus Relational models of the psyche has become entangled in a philosophical controversy over epistemology. Some have argued that the Drive model was a relic of an age of positivistic science, while Relational models are a product of a postmodern condition. This paper argues that the controversy need not be a philosophical one, and that Relational views are not, in fact, a product of postmodernism, nor are they necessarily dependent on a postmodern epistemology. Separating the epistemological from the psychological more carefully may help return the debate to its proper, psychoanalytic domain, and perhaps contribute to a more fruitful dialogue across what, at times, seems like an abyss between Relational views and Drive theory.     

A tutorial on Bayes factor estimation with the product space method

The Bayes factor is an intuitive and principled model selection tool from Bayesian statistics. The Bayes factor quantifies the relative likelihood of the observed data under two competing models, and as such, it measures the evidence that the data provides for one model versus the other. Unfortunately, computation of the Bayes factor often requires sampling-based procedures that are not trivial to implement. In this tutorial, we explain and illustrate the use of one such procedure, known as the product space method (Carlin & Chib, 1995). This is a transdimensional Markov chain Monte Carlo method requiring the construction of a “supermodel” encompassing the models under consideration. A model index measures the proportion of times that either model is visited to account for the observed data. This proportion can then be transformed to yield a Bayes factor. We discuss the theory behind the product space method and illustrate, by means of applied examples from psychological research, how the method can be implemented in practice.     

Natural Dualities Through Product Representations: Bilattices and Beyond

This paper focuses on natural dualities for varieties of bilattice-based algebras. Such varieties have been widely studied as semantic models in situations where information is incomplete or inconsistent. The most popular tool for studying bilattices-based algebras is product representation. The authors recently set up a widely applicable algebraic framework which enabled product representations over a base variety to be derived in a uniform and categorical manner. By combining this methodology with that of natural duality theory, we demonstrate how to build a natural duality for any bilattice-based variety which has a suitable product representation over a dualisable base variety. This procedure allows us systematically to present economical natural dualities for many bilattice-based varieties, for most of which no dual representation has previously been given. Among our results we highlight that for bilattices with a generalised conflation operation (not assumed to be an involution or commute with negation). Here both the associated product representation and the duality are new. Finally we outline analogous procedures for pre-bilattice-based algebras (so negation is absent).     

Scaffolding a community of competent practitioners: positioning and agency in a training program for narrative counseling

This article explores the scaffolding of learning experiences in a postgraduate program in New Zealand that offers training in narrative counseling. The authors draw on positioning theory to identify student shifts in learning, and in agency, that help build an increasingly skilled and peer-generated context for learning. We describe a selection of exercises and one key assignment, introduced in the course in a particular order, that we believe enable students to step into positions of agency which ultimately allow a competent community of learner-practitioners to emerge. We also describe a dance of positioning for ourselves as teachers in this program. We suggest that, at any given time, our own positioning is tied up with possibilities for student positioning. Acknowledging relationships of power in classrooms, we explore ways to align poststructuralist counseling practices and the teaching of these practices.     

新世纪20年国内心理统计方法研究回顾

新世纪头20年, 国内心理学11本专业期刊一共发表了213篇统计方法研究论文。研究范围主要包括以下10类(按论文篇数排序)：结构方程模型、测验信度、中介效应、效应量与检验力、纵向研究、调节效应、探索性因子分析、潜在类别模型、共同方法偏差和多层线性模型。对各类做了简单的回顾与梳理。结果发现, 国内心理统计方法研究的广度和深度都不断增加, 研究热点在相互融合中共同发展; 但综述类论文比例较大, 原创性研究论文比例有待提高, 研究力量也有待加强。