Contrast effects in judgments of health hazards

Researchers commonly use 2 models to explain contrast effects (CEs): the standard-of-comparison model and the set-reset model. The 2 models focus on the role of categorization to predict when a CE (instead of an assimilation effect) will happen, while minimizing the role of knowledge accessibility and relevance in determining whether any effect will occur. A 3rd model, the selective-accessibility model (F. Strack & T. Mussweiler, 1997), focuses on knowledge accessibility and relevance, but it is a model of assimilation effects in the anchoring bias. In the present study of CEs, the authors tested 3 predictions implied by the selective-accessibility model. The authors found a CE only when anchor- and target-rating dimensions matched and only in the 1st of multiple targets rated. The CE required a minimum amount of attention to the anchor. These results support the account that selective knowledge accessibility and relevance play an important role in CEs.     

The effect of global versus local processing styles on assimilation versus contrast in social judgment

The authors propose a global/local processing style model (GLOMO) for assimilation and contrast effects in social judgment. GLOMO is based on Schwarz and Bless' (1992, 2007) inclusion-exclusion model, which suggests that when information is included into a category, assimilation occurs, whereas when information is excluded from a category, contrast occurs. According to GLOMO, inclusion versus exclusion should be influenced by whether people process information globally or locally. In 5 experiments, using both disambiguation and social comparison, the authors induced local versus global processing through perceptual tasks and time perspective and showed that global processing produced assimilation, whereas local processing produced contrast. The experiments showed that processing styles elicited in one task can carry over to other tasks and influence social judgments. Furthermore, they found that hemisphere activation and accessibility of judgment-consistent knowledge partially mediated these effects. Implications for current and classic models of social judgment are discussed.     

Endogenous modulation of compatibility effects: an Investigation into the temporal dynamics

Compatibility effects (CEs) arise when multiple stimuli fall within the visual field, providing an indication of stimulus processing. Previous research demonstrated that exogenous factors (e.g., luminance) influence the magnitude of CEs and their time course. The current research investigated the influence of endogenous factors. We used a flanker paradigm with a variable temporal delay (SOA) between a flanker and a subsequent central stimulus appearing. To manipulate endogenous factors, we required responses to the flanker on either half or all of the trials. The results indicate that increasing the task relevance of the flanker strengthened the initial positive CE (measured at short SOAs), consistent with past findings related to exogenous factors. However, at longer SOAs, the CE did not reverse into a negative CE, which stands against findings related to exogenous factors. These results indicate that CEs are subject to endogenous modulation, but the temporal dynamics do not mimic exogenous modulation.     

旅游商品多语言包装策略的作用机制和影响效果——基于选择通达模型的视角

多语言包装策略被广泛应用于促进旅游商品的销售。然而, 现有研究仅从消费者感知视角出发, 难以揭示多语言线索的复杂效应。本研究基于选择通达模型, 主要探讨(1)多语言包装策略导致消费者推断旅游商品是针对某类群体(即对比效应)还是广泛模糊的“国际市场” (即同化效应)的作用机制; (2)多语言包装策略对旅游商品购买决策的影响机制。本研究有助于扩展旅游商品和包装语言的相关研究, 为旅游商品营销提供重要参考。     

社会比较：对比效应还是同化效应

社会比较直接影响人类的自我评价,对其产生两种相反的效应,即对比效应和同化效应。本文系统地回顾了社会比较的对比效应和同化效应的相关研究;并从关注自我、关注比较目标和关注自我与比较目标之间的关系三个不同方面,阐述了对社会比较效应产生调节作用的各种不同因素;最后,从一种整合和信息的视角,阐述了产生对比效应和同化效应的心理机制——选择性通达（SA）模型     

Acting while perceiving: assimilation precedes contrast

To explore the nature of specific interactions between concurrent perception and action, participants were asked to move one of their hands in a certain direction while simultaneously observing an independent stimulus motion of a (dis)similar direction. The kinematics of the hand trajectories revealed a form of contrast effect (CE) in that the produced directions were biased away from the perceived directions ("Experiment 1"). Specifically, the endpoints of horizontal movements were lower when having watched an upward as opposed to a downward motion. However, when participants moved under higher speed constraints and were not presented with the stimulus motion prior to initiating their movements, the CE was preceded by an assimilation effect, i.e., movements were biased toward the stimulus motion directions ("Experiment 2"). These findings extend those of related studies by showing that CEs of this type actually correspond to the second phase of a bi-phasic pattern of specific perception-action interference.     

Knowledge activation after information encoding: Implications of trait priming on person judgment

It is widely assumed that traits primed after the encoding of person information do not lead to assimilation effects on the judgment of that person. The authors challenge this view by providing evidence that post-encoding trait primes can result in assimilative person judgments under certain conditions. In Experiments 1 and 2, we identify the conditions under which these assimilation effects occur. Experiment 1 shows the importance of participants’ goals during person information encoding: assimilation is observed when person information is encoded as part of a memorization goal (as opposed to an impression formation goal). The findings of Experiment 2 further reveal that the encoded person information should imply trait concepts rather than being merely vague with respect to the primed trait category. Finally, the results of Experiment 3 suggest that the obtained assimilation effect is driven by differential accessibility for prime-congruent person information.     

Wolves in sheep’s clothing: How and when hypothetical questions influence behavior

How and when does responding to hypothetical questions shape future judgment and behavior? We identify knowledge accessibility as an implicit process through which hypothetical questions influence individuals, and examine moderators of accessibility that determine when these effects obtain. In an initial study, we show that hypothetical questions increase the accessibility of the specific positive or negative knowledge referenced by the question. In five subsequent studies, we manipulate factors known to enhance (consistency, elaboration) and attenuate (awareness, delay) accessibility, and show that these factors moderate the influence of hypothetical questions on individuals’ voting choices, legal decision-making, and consumption behavior.     

Method matters: effects of explicit versus implicit social comparisons on activation, behavior, and self-views

The authors investigated the impact of explicit versus implicit social comparisons. Simply being primed with a superior or inferior standard (implicit comparison) produced contrast as evidenced by accessibility of self-knowledge (Study 2), intellectual performance (Study 3), and self-ratings (Study 4), inconsistent with the standard. However, when participants were explicitly asked to compare, increased accessibility of a similarity focus (Study 1) and self-knowledge, behavioral performance, and self-ratings congruent with the standard were obtained more easily, indicative of assimilation. Explicit comparisons produced assimilation when the self was seen as mutable (rather than immutable; Study 4), when behavioral consequences were measured immediately after the comparison (rather than later; Study 3), and when the participants described (rather than ranked) their intelligence (Study 5). These findings support the interpretation comparison model. Implications for resolution of empirical inconsistencies in the social comparison literature are discussed.     

Implicit attentional orienting in a target detection task with central cues

Studies using Posner’s spatial cueing paradigm have demonstrated that participants can allocate their attention to specific target locations based on the predictiveness of preceding cues. Four experiments were conducted to investigate attentional orienting processes operating in a high probability condition (cues 75% predictive) as compared to a low probability condition (cues 50% predictive) using various types of centrally-presented cues. Spatially-informative cues (arrows and circles with gaps) resulted in cueing effects (CEs) for both probability conditions, with significantly larger CEs in the high probability conditions than the low probability conditions. Participants in the high probability conditions reported little or no awareness of cue–target probabilities after task completion. Our results provide support for an implicit learning account of the proportion valid effect under experimental conditions involving spatially-informative central cues and relatively short stimulus onset asynchronies (SOAs).     

When knowledge matters—differential effects of available knowledge in standard and basic anchoring tasks

The present research examines whether anchoring effects—the assimilation of a numeric estimate towards a previously considered standard—depend on judges' available knowledge in the target domain. Based on previous research, I distinguish two types of anchoring effects. Standard anchoring is obtained if judges are explicitly asked to compare the anchor to the target. Basic anchoring results if the accessibility of the anchor is increased prior to judgments about the target. I expected that only basic but not standard anchoring is reduced by providing judges with judgment‐relevant knowledge. Using a standard versus basic anchoring paradigm, 112 participants were confronted with a high versus low anchor before estimating the average price of a German midsize car. Prior to this task, participants were provided with information about prices of cars (relevant knowledge) versus kitchens (irrelevant knowledge). Results demonstrate that this knowledge only influenced the magnitude of basic but not standard anchoring effects. This finding demonstrates that knowledge has differential effects in different types of anchoring. Copyright © 2007 John Wiley & Sons, Ltd.     

A goal model of catharsis

Although research in social psychology has repeatedly refuted the idea that aggression reduces subsequent aggression (e.g., Bushman, 2002), we suggest a more fine-grained analysis of catharsis. We will present and discuss a social-cognitive goal model of cathartic effects in aggression that predicts under which conditions aggression increases or reduces subsequent aggression. The model assumes that the accessibility of aggression-related constructs is a function of goal fulfilment: Prior to goal fulfilment constructs related to the goal are highly accessible in order to facilitate goal fulfilment. However, after goal fulfilment this heightened accessibility loses its functionality and aggressive constructs are consequently inhibited. In the present article we will review empirical work testing this model. Moreover, we will extend this model to the effects of violent computer games. Finally we will discuss theoretical challenges and applied relevance of our model for intervention strategies aimed at reducing aggression.     

Conceptual processes involved in words and scenes context effect in face recognition

ABSTRACT

Several studies have established the impact of conceptually similar context on the emergence of “Context-Effect” (CE). None of these studies included the Re-pair/rearrange condition at the test, which prevented them from being conclusive about the exact process (binding/ensemble or familiarity) that was affected by the conceptually similar context. To this end, in the present study faces (target to be remembered) were presented in the context of either words (W) or picture (P) scenes, and at test Re-pair was added as one of the context conditions. At test two groups were presented with the same context as in study (consistent condition) (WW & PP), and two groups with the inconsistent condition (WP & PW). Results showed no familiarity effect when only the conceptual match was preserved (i.e., inconsistent condition) and both effects of binding and familiarity when both conceptual and perceptual match were present (i.e., consistent condition). Thus, the semantic association between a face and context could serve as recognition cues even when modality has been changed, but the label remained constant.     

Unfinished business: How completeness affects the impact of emotional states and emotion concepts on social judgment

In two studies, we compared the impact of cold emotion concept primes with induced hot emotional states on subsequent social judgments. We hypothesized that the completeness of the prime episode is an important determinant of whether accessible information will lead to emotionally congruent or incongruent judgments. We extend previous research on knowledge and emotion accessibility effects by demonstrating that the effects of incomplete versus completed prime episodes are independent of whether we prime emotion states or emotion concepts. That is, our results show that both hot and cold affective information activated by incomplete prime episodes leads to assimilation, whereas information activated by completed prime episodes leads to contrast effects. Implications for accessibility research are discussed.     

The "relative self": informational and judgmental consequences of comparative self-evaluation

Results of 5 studies demonstrated that self-evaluative comparisons have 2 distinct informational consequences with opposing judgmental effects: They selectively increase the accessibility of standard-consistent self-knowledge and provide an evaluative reference point. The first informational consequence produces assimilation in self-evaluative judgments, whereas the latter yields contrast. Using a lexical decision task, Study 1 demonstrated that a social comparison selectively increases the accessibility of standard-consistent self-knowledge. Study 2 showed that this effect also holds for comparisons with objective standards. Studies 3 and 4 revealed that the same comparison may lead to assimilation on objective and contrast on subjective self-judgments. Finally, Study 5 demonstrated that assimilation results for comparisons with relevant and irrelevant standards, whereas contrast occurs only for relevant standards.     

Distinctness of others, mutability of selves: their impact on self-evaluations

The authors postulate that the outcome of social comparison processes is determined by the role social comparison information serves during the self-evaluation process. Assimilation is more likely in situations that instigate the inclusion of social comparison information in self-representations. Contrast is the more probable outcome when information about another person is used as a reference point for self-judgments. Whether comparison information instigates interpretation or comparison effects depends on the distinctness of this information as well as the perceived mutability of the self. The authors found support for their perspective using different types of manipulations of the distinctness construct, treating self-mutability as a contextual as well as an individual-difference variable, and measuring the effects of social comparisons on measures likely to reveal both assimilation and contrast effects (self-evaluative judgments and behavioral predictions), assimilation effects only (mood measures), and motivational self-repair effects (importance ratings of the focal comparison dimension).     

The use of category and exemplar knowledge in the solution of anchoring tasks

Five studies examine the role that category and exemplar knowledge play in the mediation of anchoring effects--the assimilation of an absolute estimate to a previously considered standard. Studies 1 through 3 demonstrate that comparing the target object with a plausible anchor (i.e., a standard that constitutes a possible value for the target) leads to a selective increase in the accessibility of anchor-consistent exemplar knowledge about the target. This easily accessible knowledge is then used to generate the absolute estimate, which leads to its assimilation to the standard. Studies 4 and 5 demonstrate that comparing the target with an implausible anchor, however, involves the activation of knowledge about the general category of the target, rather than exemplar knowledge about the target itself.     

Development and initial validity of the Exercise-Related Cognitive Errors Questionnaire

ObjectiveCognitive errors (CEs) reflect individuals' biased evaluations of context-relevant information. In the exercise domain, a valid form of exercise CE assessment is needed. The Exercise-related Cognitive Errors Questionnaire (E-CEQ) was developed to determine to what extent adults make cognitive errors regarding exercise decisions. The purpose of this study was to develop and provide initial validity evidence for the E-CEQ.DesignThe current study used an online self-report survey.MethodFirst, 24 initial vignettes representing 6 CEs were created and content validated. Second, data from 364 adults (M_age = 29.1, SD_age = 11.6; 81.3% female) was gathered to examine the E-CEQ's factor structure. Finally, data from the 364 participants was used to examine aspects of criterion-related validity.ResultsA 16-item, three-factor model was retained as the final E-CEQ factor structure and had good psychometric properties (χ² = 164.35, df = 75, p < .001; RMSEA = .057; CFI = .947; TLI = .915). Evidence of the questionnaire's predictive utility is provided. For example, exercise CEs were negatively related to exercise and accounted for 4.9% of additional variance beyond the contribution of past exercise in predicting exercise intention.ConclusionsThe steps taken to examine different forms of validity helped provide a platform from which to continue (a) to study biases linked to cognitive errors and (b) the E-CEQ validation process through ongoing investigation.     

内在锚与外在锚对锚定效应及其双加工机制的影响

通过2（外在锚类型：高锚VS低锚）×2（内在锚类型：有VS无）被试间设计,考察不同锚定信息来源：由外部世界提供的外在锚与个体自身内部产生的内在锚信息对锚定效应及其加工机制的影响。结果发现：（1）当内在锚不存在时,外在高低锚组的估计值有显著差异,当内在锚存在时此种差异变得不显著;（2）当内在锚存在时,外在高低锚组被试的答题反应时有显著差异,内在锚与外在锚一致时反应时比不一致时更快,当内在锚不存在时,此种差异变得不显著。实验结果表明,当锚定调整机制与选择通达机制同时存在时,前者更占优势;锚定信息一致性会影响不同加工机制的启动,一致的信息会激活选择通达机制,不一致的信息则会激活锚定调整机制。