Context effects on the perceived physical attractiveness of faces

Four experiments were conducted to study the nature of context effects on the perceived physical attractiveness of faces. In Experiment 1, photos of faces scaled on attractiveness were presented in sets of three, with target faces appearing in the middle flanked by two context faces. The target faces were of average attractiveness, with the context faces being either high, average, or low in attractiveness. The effect of the context was one of assimilation, rather than contrast, regardless of whether the persons in the photos were portrayed to be associated. This result was interpreted in terms of a “generalized halo effect” for judgments of the physical attractiveness of stimuli within a group. Presenting the persons of a set as friends enhanced the perceived attractiveness of the target face but only when the context did not contain a face of low attractiveness. In Experiment 2, the assimilation effect was observed to carry over to influence ratings of the target faces several minutes after the context faces had been removed. Experiment 3 showed the assimilation effect to be robust regardless of whether the context was composed of two faces or one, but Experiment 4 showed the assimilation effect to be evident only when the context faces were presented simultaneously with the target.     

Analyses of facial attractiveness on feminised and juvenilised faces

We conducted two experiments to investigate the psychological factors affecting the attractiveness of composite faces. Feminised or juvenilised Japanese faces were created by morphing between average male and female adult faces or between average male (female) adult and boy (girl) faces. In experiment 1, we asked the participants to rank the attractiveness of these faces. The results showed moderately juvenilised faces to be highly attractive. In experiment 2, we analysed the impressions the participants had of the composite faces by the semantic-differential method and determined the factors that largely affected attractiveness. On the basis of the factor scores, we plotted the faces in factor spaces and analysed the locations of attractive faces. We found that most of the attractive juvenilised faces involved impressions corresponding to an augmentation of femininity, characterised by the factors of 'elegance', 'mildness', and 'youthfulness', which the attractive faces potentially had.     

面孔吸引力的整体表征及其动态性增强

面孔作为一种高级的视觉刺激,在人际交往中有着无可替代的作用。其中,面孔吸引力更是影响着日常生活的重要社交决策,如择偶、交友、求职、社会交换等。长久以来,研究者们从面孔特征、社会信息和观察者因素等角度不断探索着人们对静态面孔吸引力的感知,且多从进化角度加以解释。但是,人们如何表征面孔吸引力以及其动态性增强机制仍未可知。本项目通过两个研究,分别从面孔吸引力的整体表征,以及面孔动态性通过影响整体加工、影响对整体信息和特征信息的注意、以及影响社会信息来增强吸引力,从这两个角度尝试回答这一问题。在研究1中,本项目从整体加工的角度探索了面孔吸引力的认知表征。研究1.1通过评分任务和适应范式探索高空间频率（更多局部特征）和低空间频率（更多整体特征）对面孔吸引力的影响,旨在从空间频率探讨面孔吸引力的整体表征。研究1.2通过操纵面孔对称性和面孔常态性探索面孔常态性在面孔对称性和面孔吸引力间的中介作用,探讨面孔吸引力的常态构型表征。研究1.3引入“三庭五眼”这一中国传统面孔审美理论,通过评分任务和适应范式研究“三庭五眼” 构型是否符合中国人对高吸引力中国面孔的表征,以此探讨面孔吸引力的整体表征。研究1.4通过评分任务和适应范式考察局部面孔遮挡是否促进整体面孔吸引力,以及这种促进作用是否由于人们通过局部特征“脑补”出了完整面孔。研究2从整体加工、注意和生命力的角度探讨面孔吸引力的动态性增强机制。研究2.1使用合成效应范式测量动态面孔吸引力的整体加工,探索动静态面孔的吸引力差异是否源于其整体加工程度的不同。研究2.2使用注意分散范式,并结合眼动技术,探讨人们对动静态面孔的注视模式是否存在差异,这种差异是否能解释动态面孔吸引力的增强。研究2.3结合问卷法、实验法和结构方程模型,考察了生命力这一社会因素对动静态面孔吸引力的影响。本项目探讨了面孔吸引力的认知表征以及其动态性增强机制,有助于我们进一步理解人们对面孔吸引力的认知加工以及人类欣赏美这一高级智能。同时,本项目的结果对于日常人际交往和面孔吸引力相关算法的优化等方面也有潜在的应用价值。     

Preadolescents' recognition of faces of unfamiliar peers: the effect of attractiveness of faces

The authors examined preadolescents' ability to recognize faces of unfamiliar peers according to their attractiveness. They hypothesized that highly attractive faces would be less accurately recognized than moderately attractive faces because the former are more typical. In Experiment 1, 106 participants (M age = 10 years) were asked to recognize faces of unknown peers who varied in gender and attractiveness (high- vs. medium-attractiveness). Results showed that attractiveness enhanced the accuracy of recognition for boys' faces and impaired recognition of girls' faces. The same interaction was found in Experiment 2, in which 92 participants (M age = 12 years) were tested for their recognition of another set of faces of unfamiliar peers. The authors conducted Experiment 3 to examine whether the reason for that interaction is that high- and medium-attractive girls' faces differ more in typicality than do boys' faces. The effect size of attractiveness on typicality was similar for boys' and girls' faces. The overall results are discussed with reference to the development of face encoding and biological gender differences with respect to the typicality of faces during preadolescence.     

Sexual dimorphism and attractiveness in Asian and White faces

Marriages between White men and Asian women are over twice as frequent as those between White women and Asian men. Recent research has proposed that this imbalance may be explained by the finding that, on average, White men are perceived as more attractive than Asian men, and Asian women are perceived as more attractive than White women, possibly because Asian faces are perceived as more feminine than White faces. Here, we explore whether Asian faces are perceived as more feminine than White faces. Thirty-five Malaysian Chinese (20 male) and 30 Australian White (12 male) participants manipulated 100 face photographs (50 Asian; 50 White; half male) on a masculinity/femininity axis to optimize attractive appearance. As predicted, White women’s faces were increased more in femininity than Asian women’s faces, and White men’s faces were feminized more than Asian men’s faces to optimize attractiveness. These findings suggest that White faces are perceived as more masculine than Asian faces.     

The attractiveness of nonface averages: implications for an evolutionary explanation of the attractiveness of average faces

Researchers have argued that humans' attraction to average faces reflects an evolved psychological mechanism to identify high-quality mates. If this direct-selection account is correct, there is no reason to expect a similar averageness bias for stimuli that are irrelevant to reproductive fitness. The current study, however, found a strong relationship between averageness and attractiveness for dogs, wristwatches, and birds. The most parsimonious explanation is that humans have a general attraction to prototypical exemplars, and that their attraction to average faces is a reflection of this more general attraction. We tested whether a general preference for familiar stimuli can account for the attractiveness of averageness. This account was not supported for dogs or birds, but could not be ruled out for watches.     

The effect of red on male perceptions of female attractiveness: Moderation by baseline attractiveness of female faces

Past research has demonstrated the importance of color in a variety of social contexts, including human mating. For example, red increases heterosexual men's feelings of attraction toward women. In the current work, this basic red‐attraction link is qualified by the initial attractiveness of female faces. In two experiments, red enhanced men's ratings of female attractiveness, but only for faces pre‐rated as attractive; red had no influence on perceptions of initially unattractive faces. Additionally, Experiment 1 manipulated how long participants viewed attractive and unattractive faces as an exploratory test of when color and face features are integrated. The findings show that initial female attractiveness moderates the influence of red on judgments of attractiveness even when the faces are viewed for extremely short exposures. The present findings identify an important boundary condition of the red‐attractiveness effect and provide an initial indication of where in the processing stream color impacts social judgments. Copyright © 2015 John Wiley & Sons, Ltd.     

Redness enhances perceived aggression, dominance and attractiveness in men's faces

In a range of non-human primate, bird and fish species, the intensity of red coloration in males is associated with social dominance, testosterone levels and mate selection. In humans too, skin redness is associated with health, but it is not known whether - as in non-human species - it is also associated with dominance and links to attractiveness have not been thoroughly investigated. Here we allow female participants to manipulate the CIELab a* value (red-green axis) of skin to maximize the perceived aggression, dominance and attractiveness of photographs of men's faces, and make two findings. First, participants increased a* (increasing redness) to enhance each attribute, suggesting that facial redness is perceived as conveying similar information about a male's qualities in humans as it does in non-human species. Second, there were significant differences between trial types: the highest levels of red were associated with aggression, an intermediate level with dominance, and the least with attractiveness. These differences may reflect a trade-off between the benefits of selecting a healthy, dominant partner and the negative consequences of aggression.     

Variation in perceived attractiveness: differences between dynamic and static faces

Studies that attempt to define facial attractiveness often do so in terms of structural features of the face (e.g., symmetry, averageness). However, these studies typically use static images of faces that may not be analogous to dynamic faces that are frequently used in other areas of attractiveness research, such as research investigating the impact of attractiveness on social interaction. The current studies investigated similarities and differences in how dynamic and static faces are perceived and evaluated. Study 1 demonstrated that dynamic and static faces are judged by different evaluative standards. Study 2 demonstrated that perceived emotion may be more salient in judging the attractiveness of dynamic faces than in judging the attractiveness of static faces. These findings illustrate the need to more fully explore the differences between dynamic and static faces to facilitate a better understanding of the characteristics underlying perceived attractiveness.     

Familiarity breeds attraction: effects of exposure on the attractiveness of typical and distinctive faces

Several studies have shown that facial attractiveness is positively correlated with both familiarity and typicality. Here we manipulated the familiarity of typical and distinctive faces to measure the effect on attractiveness. In our first experiment, we collected ratings of attractiveness, distinctiveness, and familiarity using three different groups of participants. Our stimuli included 84 images of female faces, presented in a full-face view. We replicated the finding that attractiveness ratings negatively correlate with distinctiveness ratings. In addition, we showed that attractiveness ratings were positively correlated with familiarity ratings. In our second experiment, we demonstrated that increasing exposure to faces increases their attractiveness, although there was no differential effect of exposure on typical and distinctive faces. Our results suggest that episodic familiarity affects attractiveness ratings independently of general or structural familiarity. The implications of our findings for the 'face-space' model are discussed.     

Lip colour affects perceived sex typicality and attractiveness of human faces

The luminance contrast between facial features and facial skin is greater in women than in men, and women's use of make-up enhances this contrast. In black-and-white photographs, increased luminance contrast enhances femininity and attractiveness in women's faces, but reduces masculinity and attractiveness in men's faces. In Caucasians, much of the contrast between the lips and facial skin is in redness. Red lips have been considered attractive in women in geographically and temporally diverse cultures, possibly because they mimic vasodilation associated with sexual arousal. Here, we investigate the effects of lip luminance and colour contrast on the attractiveness and sex typicality (masculinity/femininity) of human faces. In a Caucasian sample, we allowed participants to manipulate the colour of the lips in colour-calibrated face photographs along CIELab L* (light--dark), a* (red--green), and b* (yellow--blue) axes to enhance apparent attractiveness and sex typicality. Participants increased redness contrast to enhance femininity and attractiveness of female faces, but reduced redness contrast to enhance masculinity of men's faces. Lip blueness was reduced more in female than male faces. Increased lightness contrast enhanced the attractiveness of both sexes, and had little effect on perceptions of sex typicality. The association between lip colour contrast and attractiveness in women's faces may be attributable to its association with oxygenated blood perfusion indicating oestrogen levels, sexual arousal, and cardiac and respiratory health.     

The role of facial attractiveness and facial masculinity/femininity in sex classification of faces

We tested whether adults (experiment 1) and 4 - 5-year-old children (experiment 2) identify the sex of highly attractive faces faster and more accurately than not very attractive faces in a reaction-time task. We also assessed whether facial masculinity/femininity facilitated identification of sex. Results showed that attractiveness facilitated adults' sex classification of both female and male faces and children's sex classification of female, but not male, faces. Moreover, attractiveness affected the speed and accuracy of sex classification independently of masculinity/femininity. High masculinity in male faces, but not high femininity in female faces, also facilitated sex classification for both adults and children. These findings provide important new data on how the facial cues of attractiveness and masculinity/femininity contribute to the task of sex classification and provide evidence for developmental differences in how adults and children use these cues. Additionally, these findings provide support for Langlois and Roggman's (1990 Psychological Science 1 115 121) averageness theory of attractiveness.     

Temporal shifts in eye gaze and facial expressions independently contribute to the perceived attractiveness of unfamiliar faces

ABSTRACT

We investigated whether attractiveness ratings of expressive faces would be affected by gaze shifts towards or away from the observer. In all experiments, effects of facial expression were found, with higher attractiveness ratings to positive over negative expressions, irrespective of effects of gaze-shifts. In the first experiment faces with gaze shifts away from the observer were preferred. However, when the dynamics of the gaze shift was disrupted, by adding an intermediate delay, the effect of direction of gaze shift disappeared. By manipulating the relative duration of each gaze direction during a gaze shift we found higher attractiveness ratings to faces with a longer duration of direct gaze, particularly in the initial exposure to a face. Our findings suggest that although the temporal dynamics of eye gaze and facial expressions influence the aesthetic evaluation of faces, these cues appear to act independently rather than in an integrated manner for social perception.     

Internet research: Self-monitoring and judgments of attractiveness

Two studies examined the relationship between self-monitoring and factors influencing romantic attraction to others. In Study 1, participants completed an Internet-mediated version of the Self-Monitoring Scale (Gangestad & Snyder, 1985) and indicated which of two people (one physically attractive, one with a more desirable personality) they found most attractive. Results matched previous findings (Snyder, Berscheid, & Glick, 1985), but the effect was smaller. Study 2, a paper-and-pencil replication of Study 1, examined whether the weaker effect was due to Internet mediation and found no differences in the choices made by high and low self-monitors. Results suggested that while determinants of attraction may vary for different populations, Internet research methods can tap the same phenomena as traditional laboratory studies.     

The perception of attractiveness and trustworthiness in male faces affects hypothetical voting decisions differently in wartime and peacetime scenarios

Facial appearance of candidates has been linked to real election outcomes. Here we extend these findings by examining the contributions of attractiveness and trustworthiness in male faces to perceived votability. We first use real faces to show that attractiveness and trustworthiness are positively and independently related to perceptions of good leadership (rating study). We then show that computer graphic manipulations of attractiveness and trustworthiness influence choice of leader (Experiments 1 and 2). Finally, we show that changing context from wartime to peacetime can affect which face receives the most votes. Attractive faces were relatively more valued for wartime and trustworthy faces relatively more valued for peacetime (Experiments 1 and 2). This pattern suggests that attractiveness, which may indicate health and fitness, is perceived to be a useful attribute in wartime leaders, whereas trustworthiness, which may indicate prosocial traits, is perceived to be more important during peacetime. Our studies highlight the possible role of facial appearance in voting behaviour and the role of attributions of attractiveness and trust. We also show that there may be no general characteristics of faces that make them perceived as the best choice of leader; leaders may be chosen because of characteristics that are perceived as the best for leaders to possess in particular situations.     

The perception of attractiveness and trustworthiness in male faces affects hypothetical voting decisions differently in wartime and peacetime scenarios

Facial appearance of candidates has been linked to real election outcomes. Here we extend these findings by examining the contributions of attractiveness and trustworthiness in male faces to perceived votability. We first use real faces to show that attractiveness and trustworthiness are positively and independently related to perceptions of good leadership (rating study). We then show that computer graphic manipulations of attractiveness and trustworthiness influence choice of leader (Experiments 1 and 2). Finally, we show that changing context from wartime to peacetime can affect which face receives the most votes. Attractive faces were relatively more valued for wartime and trustworthy faces relatively more valued for peacetime (Experiments 1 and 2). This pattern suggests that attractiveness, which may indicate health and fitness, is perceived to be a useful attribute in wartime leaders, whereas trustworthiness, which may indicate prosocial traits, is perceived to be more important during peacetime. Our studies highlight the possible role of facial appearance in voting behaviour and the role of attributions of attractiveness and trust. We also show that there may be no general characteristics of faces that make them perceived as the best choice of leader; leaders may be chosen because of characteristics that are perceived as the best for leaders to possess in particular situations.     

Beer goggles: blood alcohol concentration in relation to attractiveness ratings for unfamiliar opposite sex faces in naturalistic settings

The popular notion that alcohol intoxication enhances perceptions of the physical attractiveness of the opposite sex has been inconsistently supported. The current study tested intoxicated and non-intoxicated persons of both genders in naturalistic settings after measuring their blood alcohol concentration (BAC) by a breath test. A sample of 80 heterosexual university student social drinkers was recruited at a campus pub and campus parties over a 3-month period to take a survey rating the attractiveness of unfamiliar faces of the opposite gender presented in photographs. Attractiveness ratings were positively correlated with BAC. Analysis of covariance (ANCOVA) was conducted on attractiveness ratings with independent variables of gender and BAC group, with three levels of the latter: non-intoxicated (BAC = 0), moderately intoxicated (BAC .01% - .09%), and highly intoxicated (BAC .10% - .19%). Both intoxicated groups gave significantly higher attractiveness ratings than non-intoxicated controls. The findings confirm the "beer goggles" phenomenon of folk psychology for both genders, although the mechanism remains unclear.     

《中国传统忠伦理研究》评介

<正>细读孔子研究院孔祥安研究员、何雪芹博士合著的《中国传统忠伦理研究》一书,深感该书体大思精、资料翔实、论证审慎,不仅全面、系统地梳理了中国传统忠伦理之起源与发展流变,而且深刻阐述了忠伦理的时代价值与现代转化,可谓是一部用中华优秀传统文化涵养社会主义核心价值观的力作。     

Effects of belief in luck on the attractiveness of loyalty programmes

The aim of this article is to demonstrate that the perception of belief in luck affects loyalty programmes, causing people making cognitive (affective) choices to feel more (less) attracted. To validate our hypotheses, we conducted 3 related experiments (2 laboratory tests and 1 in the field). We found that the perception of belief in luck (bad or good) affects the relationship between loyalty programmes and attractiveness (Study 1). We study this effect considering the mechanisms of points‐pressure and rewarded behaviour. Thereafter, we established that cognitive (affective) decisions promoted an increase (decrease) in attractiveness when consumers were exposed to continuous loyalty programmes because their belief in luck was lower (Studies 2 and 3). We believe that these changes occur because the consumer's belief in luck masks the uncertainty in the decision‐making process.