The "drinking-buddy" scale as a measure of para-social behavior

Para-social behavior is a form of quasi-interpersonal behavior that results when audience members develop bonds with media personalities that can resemble interpersonal social interaction, but is not usually applied to political communication. This study tested whether the "Drinking-Buddy" Scale, a simple question frequently used in political communication, could be interpreted as a single-item measure of para-social behavior with respect to political candidates in terms of image judgments related to interpersonal attraction and perceived similarity to self. The participants were college students who had voted in the 2008 election. They rated the candidates, Obama or McCain, as drinking buddies and then rated the candidates' perceived similarity to themselves in attitude and background, and also the social and task attraction to the candidate. If the drinking-buddy rating serves as a proxy measure for para-social behavior, then it was expected that participants' ratings for all four kinds of similarity to and attraction toward a candidate would be higher for the candidate they chose as a drinking buddy. The directional hypotheses were supported for interpersonal attraction, but not for perceived similarity. These results indicate that the drinking-buddy scale predicts ratings of interpersonal attraction, while voters may view perceived similarity as an important but not essential factor in their candidate preference.     

Friendship and similarities in social-cognitive and communication abilities: Social skill bases of interpersonal attraction in childhood

Although researchers have examined how different forms of similarity (e.g., demographic similarity, attitudinal similarity) affect interpersonal attraction, little work has focused on how similarities in social-cognitive abilities and communication skills affect attraction and relationship development. The present article suggests how the similarity/attraction literature and filter theories of relationship development can be integrated with research on social skills and cognitive development to provide a framework for understanding how similarities in levels of social skills may affect attraction and friendship formation in childhood. A study was carried out assessing how similarities in levels of social-cognitive and communication skills affected interpersonal attraction and friendship choices by children. It was hypothesized that children would be (a) attracted to and (b) more likely to form friendships with peers who had social-cognitive and communication skills similar in level to their own. Participants (92 grade school children) completed a battery of tasks providing assessments of four social-cognitive and five communication skills. Sociometric procedures were used to determine interpersonal attraction and friendship patterns. Results indicated that children were attracted to peers having social skill levels similar to their own. Moreover, pairs of friends had similar levels of skills related to the expression and management of emotional states.     

Applicant–employee similarity and attraction to an employer

Considerable research has supported the similarity–attraction effect, wherein similarity on various dimensions predicts interpersonal attraction. The present study extended this notion to workplace attraction, by examining whether applicant similarity to prospective co‐workers enhances attraction to the potential employer. Similarity between college‐aged women and prototypical employees at well‐known retail stores was assessed. Both perceived similarity and prototype similarity predicted perceptions of employer attractiveness. Although perceived similarity produced larger effect sizes, prototype similarity showed promise as an indirect measure of person‐to‐person fit.     

Some effects of attitudinal similarity and exposure on attraction and aggression

Previous research investigating the relationship of attraction and aggression has yielded somewhat equivocal results. The present study investigated the influence of two variables, attitudinal similarity and exposure, on interpersonal attraction and physical aggression. Fifty-four subjects received differential exposure to another individual and were later given information concerning this individual's attitudes. The subject's attraction toward the stimulus person was assessed followed by measures of aggression toward the stimulus person. Analysis of variance indicated that an attitudinally similar other was liked significantly more (p < .01) and aggressed against significantly less (p < .05) than an attitudinally dissimilar other. The exposure variable had no main effect on either attraction or aggression but interacted significantly (p < .05) with the attitudinal variable in producing differential attraction.     

Prototypical similarity,self-categorization,and depersonalized attraction: A perspective on group cohesiveness

In contrast to traditional approaches that widely equate group cohesiveness with interpersonal attraction, self-categorization theoryargues that self-categorization depersonalizes perception in terms of the group prototype, and transforms the basis of interindividual attitude (liking) from idiosyncracy into prototypicality. An implication is that while attraction in interpersonal relationships relates to overall similarity, attraction among group members is based on prototypical similarity. To test this idea, subjects (N = 219) participated in an experiment in which they reported their attitude towards an individual who would be their partner, or a fellow group member (of either group ‘Visual’ or group ‘Tactile’) for a subsequent task. Subject-target similarity varied on each of two dimensions: dimension ‘A’ was more prototypical of group ‘Visual’, and dimension ‘F’ of group ‘Tactile’. The independent variables of social orientation (interpersonal, group ‘Visual’, group ‘Tactile’), similarity on dimension A (A ±), and dimension F(F±) were manipulated in a 3 × 2 × 2 design. The three hypotheses tested in this experiment were generally supported. Subjects preferred prototypically similar group members to interpersonal partners, and downgraded prototypically dissisimilar group members (HI). Identification was positively related to target evaluation (H2), more strongly for prototypically similar than dissimilar targets (H3), and the identification-attraction relationship was mediated by perceived prototypical similarity. Group-based effects were independent of perceptions of overall similarity.     

The Moderating Role of Intergroup Contact in Race Composition,Perceived Similarity,and Applicant Attraction Relationships

Purpose

This study investigated the moderating effect of intergroup contact on the relationship between the race composition of organizational representatives, perceived similarity, and minority applicant attraction.

Design/Methodology/Approach

344 minority Malaysian-Chinese university students read a job advertisement that varied the racial composition of organizational representatives (100 % Malay or 50 % Malay–50 % Chinese or 100 % Chinese). Of these participants, 161 were Malaysian-Chinese in Malaysia (high intergroup contact location) and 183 were Malaysian-Chinese in Australia (low intergroup contact location). After reading the advertisement, participants responded to a series of scale items (e.g., perceived surface-level similarity, perceived deep-level similarity, and applicant attraction).

Findings

Results showed that the effect of race composition on attraction was stronger for minority participants in Australia than for minority participants in Malaysia. Perceived deep-level similarity mediated this moderated relationship.

Implications

The study findings suggest that organizations should include minority representatives in their recruitment advertising to attract minority applicants, particularly to attract minorities in locations with few opportunities for intergroup contact.

Originality/Value

By testing the mediating effects of perceived surface-level and deep-level similarity, this study contributes to our understanding of the mechanism linking the interaction between race composition and location with applicant attraction.

     

Perceived Similarity,Personality, and Attraction to Large Organizations1

Two separate studies tested the hypothesis that perceived similarity to members of an organization was related to attraction to that organization, but only for relationship-motivated persons, and not for task-motivated persons. Support for the hypothesis was obtained in both studies using Least Preferred Coworker (LPC) scores as measures of relationship and task motivation. For high-LPC persons only, perceived similarity of personality (study 1) and perceived similarity of values and attitudes (study 2) were related to attraction to the organization. The report seeks to integrate the literature on interpersonal attraction and on job satisfaction and suggests practical implications of the findings.     

Perceived Similarity, Expectation-Reality Discrepancies, and Mentors' Expressed Intention to Remain in Big Brothers/Big Sisters Programs

Studies have begun to document the academic and psychosocial benefits of Big Brothers/ Big Sisters programs for at-risk youth (Rhodes, Grossman, & Resch, 2000). However, investigators have noted a problem with mentor attrition (Meissen & Lounsbury, 1981). The purpose of the current study was twofold. First, we explored the relative importance of specific dimensions of perceived similarity (including similarity in attitudes, interests, race, and personality) as well as mentors' expectation-reality discrepancies in predicting mentors' expressed intention to remain in Big Brothers/Big Sisters programs. Second, we examined a model whereby interpersonal attraction and relationship quality served as mediators of these associations. Our results suggest that perceived similarity in extraver-sion as well as the discrepancy between mentors' ideal versus actual roles were significant predictors of mentors' expressed intention to remain in the relationship. Relationship quality and interpersonal attraction appeared to mediate these findings.     

THE EFFECT OF SEX SIMILARITY ON RECRUITERS' EVALUATIONS OF ACTUAL APPLICANTS: A TEST OF THE SIMILARITY-ATTRACTION PARADIGM

The present study examined the effect of sex similarity on recruiters' evaluations of actual applicants in campus interviews and tested whether perceived similarity and interpersonal attraction mediated this effect. Structural equation modeling was performed on data from 476 campus interviews. The results revealed complex effects of sex similarity on recruiters' decision processes. Perceived similarity and interpersonal attraction mediated the effect of sex similarity on female recruiters' assessments of applicants' qualifications. Unexpectedly, female recruiters saw male applicants as more similar to themselves and more qualified than female applicants. For male recruiters, interview outcomes were not affected by sex similarity. Social identity theory, which suggests that the status associated with demographic characteristics may influence the nature of demographic similarity effects, provides a possible explanation for the findings.     

Some suggestions for modifying the incremental influence of organizational members

The purpose of this series of three studies was to examine ways of modifying incremental influence. The first was an experimental laboratory study involving manipulation of interpersonal attraction via perceptions of similarity. Results from Study I strongly supported the hypothesis that referent power can be changed as a function of interpersonal attraction. Study II reports on an organizational simulation and provides further evidence for the linkage between interpersonal attraction and referent power. This study also tested the hypothesis that satisfaction covaries with self-perceived referent power. The data, while supporting the hypothesis, expanded the association of satisfaction to the other power bases, i.e., expert, reward, coercive, and legitimate. The final study examined power changes as a function of organization development interventions in a field setting. The findings show that not only was referent power enhanced, as hypothesized, but that other power bases also changed. In addition, hypotheses previously tested in Studies I and II received further confirmation in Study III. The overall pattern of results suggests that referent power can be altered by affecting the interpersonal attraction of group members. Implications for organizational intervention and practice are discussed, and some possible modifications to the theoretical framework of power are advanced.     

Interpersonal congruency,attitude similarity,and interpersonal attraction

To examine relationships among interpersonal congruency, attitude similarity, and interpersonal attraction, the present study required pairs of subject to rate their attraction to each other in response to two proportions of similar attitudes orthogonally varied with two treatments of interpersonal congruency. Findings showed that attitude similarity determined attraction when congruency was uncontrolled, but that similarity and attraction were unrelated within the two congruency treatments. Additional correlational analyses suggest that different judgments of the accuracy of other's perceptions of oneself accompany previous findings on attitude similarity and attraction, and it is proposed that interpersonal attraction may be understood in terms of stabilizing processes postulated by the theory of interpersonal congruency.     

On the importance of cognitive evaluation as a determinant of interpersonal attraction

Three studies examined a model of attraction in which the cognitive evaluation of the target individual was the primary determinant of interpersonal attraction. In Study 1, the cognitive evaluation of the target individual mediated the influence of attitude similarity on interpersonal attraction. In Study 2, a path analysis revealed significant indirect effects of (a) similarity on cognitive evaluation via the valence of information implied by attitudes and (b) the valence of information implied by attitudes on attraction via cognitive evaluation of the target. Study 3 provided empirical and theoretical support for the uniqueness of interpersonal attraction from cognitive evaluation. The implications of these data for existing attraction theory are discussed, and a new model of interpersonal attraction is described.     

How shared preferences in music create bonds between people: values as the missing link

How can shared music preferences create social bonds between people? A process model is developed in which music preferences as value-expressive attitudes create social bonds via conveyed value similarity. The musical bonding model links two research streams: (a) music preferences as indicators of similarity in value orientations and (b) similarity in value orientations leading to social attraction. Two laboratory experiments and one dyadic field study demonstrated that music can create interpersonal bonds between young people because music preferences can be cues for similar or dissimilar value orientations, with similarity in values then contributing to social attraction. One study tested and ruled out an alternative explanation (via personality similarity), illuminating the differential impact of perceived value similarity versus personality similarity on social attraction. Value similarity is the missing link in explaining the musical bonding phenomenon, which seems to hold for Western and non-Western samples and in experimental and natural settings.     

Attracting Minority Applicants to Malaysian Organizations: The Effect of Race Composition

This study aims to investigate the effect of race composition of organizational representatives on perceived similarity, organizational attractiveness, and perceived opportunities for advancement. Two hundred and twenty four Malaysian Chinese university students participated in the study. The findings showed that race composition was significantly related to the participant’s perception of similarity to the representatives, attraction to the organization, and perception of advancement opportunities in the organization. Minority Chinese participants gave higher ratings on all three outcome variables when they were presented with an organization featuring a homogenous group of Chinese representatives or a racially diverse group of representatives, than an organization featuring a homogenous group of Malay representatives in recruitment advertising. In summary, the inclusion of minority representatives in recruitment advertising is beneficial in attracting minority applicants.     

Extending the bases of subjective attitudinal ambivalence: interpersonal and intrapersonal antecedents of evaluative tension

Researchers have conceptualized ambivalence as resulting from the conflicting positive and negative thoughts and feelings that a person holds toward an attitude object (intrapersonal discrepancy). The authors investigated the hypothesis that perceived interpersonal attitudinal discrepancies can also contribute to feelings of subjective ambivalence beyond that determined by intrapersonal discrepancy. Study 1 revealed that the perception of attitudinal discrepancy with one's parents was associated with greater feelings of ambivalence. Studies 2 and 3 found increased ambivalence as a function of manipulated interpersonal discrepancies. Study 4 replicated and reversed the effect, revealing that interpersonal attitudinal discrepancy with a disliked other was associated with less ambivalence. Together, these studies provide support for the proposition that, because of balance processes, interpersonal relationships influence feelings of subjective ambivalence.     

Perceived similarity, proactive adjustment, and organizational socialization

The present study explores how perceived demographic and attitudinal similarity can influence proactive behavior among organizational newcomers. We propose that newcomers who perceive themselves as similar to their co-workers will be more willing to seek new information or build relationships, which in turn will lead to better long-term adjustment. Results from a three-wave field investigation of newcomer proactive behavior show that newcomer perceptions of surface-level similarity to the rest of the work group in education and gender increased proactive adjustment behavior. Contrary to our expectations, perceived similarity in terms of age decreased proactive adjustment behavior—in other words, newcomers who were significantly different from their co-workers in age engaged in more proactive adjustment behaviors. Deep-level similarity in terms of work style was associated with higher levels of role clarity, but this relationship was not mediated by proactive adjustment behavior.     

Knowing,feeling, and liking a psychophysiological study of attraction

Skin conductance and heart rate were recorded during verbal exchanges in which subjects were either agreed or disagreed with on a variety of issues. The manipulation of attitude similarity had significant effects on interpersonal attraction, perceived competence, and skin conductance, but not on heart rate. Disagreement produced higher skin conductance than agreement, and speaking was more arousing than listening. The correlations between arousal and attraction showed that heightened arousal was associated with both attraction toward agreers and dislike toward disagreers. As predicted, the linear relationship between attitude similarity and attraction increased in slope (0.00, 3.75, 8.75) with increasing levels of conductance (low, medium, high). The failure of subjects to prefer agreers to disagreers under conditions of low arousal suggests that information without affect does not influence attraction.     

Effects of Perceived Attitudinal and Demographic Similarity on Protégés' Support and Satisfaction Gained From Their Mentoring Relationships

The purpose of this study was to examine how perceived attitudinal similarity (measured as similarity in general outlook, values, and problem-solving approach) and demographic similarity operationalized as similarity in race and gender, affected protégés' support and satisfaction from their informal mentoring relationships. Scandura and Katerberg's (1988) 3-factor scale of mentor functions was used to measure vocational, psychosocial, and role-modeling support. Participants were 144 protégés from diverse backgrounds (54% female; 54% non-White). Perceived attitudinal similarity was a better predictor of protégés' satisfaction with and support received from their mentors than was demographic similarity.     

Salience of similarity awareness and attraction: A comparison of balance vs reinforcement predictions

Reinforcement and balance theory are both viable explanatory contenders for attraction processes. Differential predictions were derived and tested. Ss rated their attraction toward five strangers who were .00, .25, .50, .75, or 1.00 similax in attitudes. Half of the Ss rated perceived similarity to the strangers prior to making the attraction ratings (similarity]then liking condition) and the other half rated attraction prior to similarity ratings (liking/then similarity condition). Balance theory would predict an interaction between order of rating conditions and proportion of similar attitudes in determining attraction. Results showed that the only significant effect was due to proportion of similar attitudes. Factor analyses of the rating data showed that attraction and similarity ratings loaded on different factors. This result indicates that perceived similarity does not necessarily mediate attraction. Trend analyses suggested that the reverse may hold to some extent; perception of attraction may partially determine perceived similarity. This result suggests that a restricted balance model may be viable. However, the preponderance of the evidence supported reinforcement theory.     

Cross-lagged panel analysis of the relation between attraction and perceived similarity

Cross-lagged panel analyses of the relation between attraction and perceived similarity to Richard Nixon and Gerald Ford were reported. The analyses were based on a panel of U.S. adults for 1972–1974–1976. The cross-lagged analysis involving Nixon was supportive of the causal flow being predominantly from attraction to perceived similarity. This conclusion was sustained in multivariate analysis. For ford, the cross-lagged correlations between attraction and perceived similarity were not significantly different. However, multivariate analyses suggested that the effect of attraction to Ford on perceived similarity to him remained significant even when numerous control variables were used. In contrast, the effect of perceived similarity to Ford on attraction to him was reduced to nonsignificance when controls were entered in regression analyses.