Normative Influence Effects on Sexual Arousal to Nonviolent Sexually Explicit Material1

The role of informational social influence in sexual arousal was explored by measuring the effects of normative influence messages on sexual arousal to a nonviolent sexually explicit story in both male and female subjects. The type of message (high versus low arousal), as well as the reference group sex, were varied. The results showed that (a) subjects who received a message that similar others became highly aroused reported a significantly higher level of arousal than subjects who received the opposite message; (b) male subjects reported a significantly higher level of sexual arousal than females; and (c) a normative message from a male reference group had a stronger impact on both male and female subjects than one from the female reference group, indicating that males are perceived as more credible “experts” on matters of sexual responding man females. The study suggests one means by which individuals learn to respond to sexually explicit materials.     

Personality goes a long way: The malleability of opposite‐sex physical attractiveness

This study tested the influence of personality information on judgments of physical attractiveness. Employing a within‐subject design, 56 female and 22 male college students rated attractiveness of opposite‐sex photos; participated in a distraction task; viewed each photo again, along with personality information (desirable, undesirable, none); and then rated the photos for physical attractiveness, desirability as a friend, and desirability as a dating partner. Personality information produced significant changes in ratings of physical attractiveness for attractive, neutral, and unattractive targets. The pattern of results is consistent with a model in which desirability of the target’s personality leads to greater desirability as a friend, leading to greater desirability as a dating partner, leading to the target being judged as more physically attractive.     

The role of sexual arousal and sexual partner characteristics in HIV+ MSM's intentions to engage in unprotected sexual intercourse

OBJECTIVE: This study investigated the effects of sexual arousal and sexual partner characteristics as determinants of HIV+ men who have sex with men's (MSM) intentions to engage in unprotected sex. DESIGN: In a computer-based controlled experiment, 67 HIV+ MSM underwent a sexual arousal manipulation and indicated their intentions to engage in unprotected sex with hypothetical partners who differed in terms of HIV serostatus, physical attractiveness, relationship type, and preference for condom use. MAIN OUTCOME MEASURES: Computer-delivered questions assessed HIV+ MSM's intentions to engage in various sexual acts with each hypothetical partner. RESULTS: As predicted, sexually aroused HIV+ MSM indicated stronger intentions to engage in unprotected sex than nonaroused HIV+ MSM; and having a partner who was attractive, HIV+, long term, or who preferred not to use condoms, also led to riskier intentions. Several significant interactions among these factors were found, which were generally consistent with predictions and with theory and research on cognitive processing and decision making. CONCLUSIONS: These findings have implications for understanding risky sexual behavior among HIV+ individuals and for the development of interventions to reduce this risk.     

The effects of women's age and physical appearance on evaluations of attractiveness and social desirability.

Younger people are perceived as possessing a host of socially desirable attributes, some of which are the same traits attributed to attractive people. In the present study, 160 younger and older White Canadians rated the attractiveness and personality traits of 1 of 4 target women. The results indicated an interaction between the participant's age and gender and the age and attractiveness of the target person. Both younger and older judges showed an attractiveness bias and downrated the social desirability of younger unattractive targets. Younger judges rated younger and older attractive targets as equal in social desirability. Older male judges rated older attractive targets as less socially desirable than younger attractive targets. Results are discussed in terms of cultural expectations of beauty.     

Perceived Physical Attractiveness, Sexual History, and Sexual Intentions: An Internet Study

This study was designed to examine the influence a potential date’s physical attractiveness and sexual history has on an individual’s intentions to engage in safer sex. Over 1,200 participants completed an Internet survey. The questionnaire presented a randomized biography and photograph and asked participants to rate their interest in dating and having a sexual relationship with the target. Participants were randomly assigned to one of six conditions based on the target’s physical attractiveness (low vs. high) and sexual experience (low, medium, or high). Results indicated that men reported greater intentions to have sex than women did, and all participants reported greater likelihood of having sex when the potential partner was highly attractive. Participants rated men and more experienced targets as more risky sexual partners, and the level of a target’s sexual experience was directly related to participants’ willingness to discuss sexual risks. Results indicate a continuing need to include discussion of cognitive factors in all HIV prevention efforts.     

Sex-role orientation and stereotypes about male-female sexuality

An experiment was conducted to examine the stereotypes about human sexuality held by persons of different sex-role orientations. Sex-typed and androgynous subjects were given bogus information about the sexual experience of another person. This other person was either a male or a female and either high or low in sexual experience. The subjects were then shown some erotic slides and asked to predict how sexually aroused the target person would be by viewing these stimuli. Additionally, the subjects were asked to rate the target person on traits of a sexual and evaluative nature. The results showed, as predicted, that the sexual experience of a female target influences how much sexual arousal is attributed to her. Female targets of high experience were attributed more arousal than inexperienced female targets. For male targets, no such difference was found. Ratings of the targets on an evaluative dimension revealed a double standard: Sexually experienced females were rated lower than were inexperienced females; no difference was found for male targets. In addition, sex-typed subjects tended to express more traditional stereotypes of sexuality than androgynous subjects. The influence that these stereotypes may have in guiding malefemale interactions is discussed.This article is based on the author's doctoral dissertation, submitted to Kansas State University. The author gratefully acknowledges the assistance of William Giffitt, and his helpful comments and suggestions.     

Linking sexual and aggressive motives: contributions of "irrelevant" arousals

One hundred thirty-two male and female college undergraduates were randomly assigned to three different arousal conditions-sex, anxiety, laughter-and a nonaroused control, as a test of the hypothesis that aggressive and sexual imagery would appear only under conditions of sexual arousal. The subjects wrote four TAT stories, two to male-dominant pictures and two to female-dominant As predicted, the sexually aroused subjects wrote stories higher in sexual and aggressive imagery than did those in the other two arousal conditions, and the scores of those in the anxiety and laughter conditions were not significantly different from the controls'. The results are discussed in terms of a connection between sex and aggression. Hull's theory of drive level and Schachter and Singer's nonspecific arousal are rejected as explanations for the results. Support is also given to earlier findings in the area.     

Instructional Orientation,Self-attention,and Responses to Erotica Among Persons High in Sex Guilt

In previous research, persons high in sex guilt reported being less aroused by erotica than persons low in sex guilt, when self-attention was enhanced. That finding is interpretable in either of two ways: (a) self-focus led to suppression of the arousal response among those subjects, or (b) self-focus led to denial of experienced arousal among those subjects. The present study tested the denial interpretation, based on the following assumption. If the context does not lead arousal to be labeled as sexual in nature, any arousal experienced should not be threatening to persons high in sex guilt, and denial should not occur. Subjects high in sex guilt were exposed to sexually arousing visual Stimuli under one of two instructional orientations. They were led to assess either (a) the sexual arousal, or (b) the undifferentiated arousal, which they experienced in response to the stimuli. As expected, self-attention led to reports of less intense arousal only when the arousal had been labeled as sexual in nature.     

Sexual arousal in response to aggression: ideological, aggressive, and sexual correlates

In two experiments we assessed the impact of aggression on nonrapists' sexual arousal. In the first, both male subjects (n = 37) and female subjects (n = 43) reported more sexual arousal in response to nonaggressive than to aggressive depictions when the portrayals were sexually explicit, but the opposite occurred when the portrayals were nonsexual. Only male subjects (N = 359) participated in the second experiment. On the basis of their self-reported sexual arousal to the use of force, they were classified into the no arousal, moderate arousal or high arousal from force groups. To evaluate the veridicality of this classification, we assessed some subjects' (n = 118) penile tumescence in response to various depictions. The findings generally replicated those of the first experiment and confirmed the accuracy of the arousal-from-force classification. The no arousal and the moderate arousal from force subjects were less sexually aroused by aggressive than by nonaggressive portrayals, but the opposite was found for the high arousal from force group. Using the entire sample (N = 359), we also assessed differences on various factors among these three groups. We found strong differences on ideological factors, including acceptance of violence against and dominance over women. We also found differences in acceptance of nonsexual aggression and in subjects' beliefs that they might actually use force against women. In contrast, differences were not found on sexuality factors. The data's implications for theories on the causes of rape are discussed.     

Women's reactions to hypothetical male sexual touch as a function of initiator attractiveness and level of coercion

This study investigated women's reactions to hypothetical male sexual advances and how these reactions are influenced by the physical attractiveness of the initiator. The 144 mostly Caucasian female participants were given vignettes asking them to imagine themselves as the recipients of an uninvited sexually coercive advance from a casual male acquaintance. The acquaintance was described as either attractive or unattractive, and the level of sexual coercion was low, medium, or high. Participants evaluated the situation in terms of how negatively or positively it would affect them, how socially acceptable it would be, and how much it would flatter them. The results indicate that for women, as has previously been shown for men, the attractiveness level of the opposite gender perpetrator redefines how the sexual advances are perceived. In addition, the results support earlier findings that women view sexual advances which use low levels of sexual coercion less negatively than those employing higher levels.     

The mere presence of opposite-sex others on judgments of sexual and romantic desirability: opposite effects for men and women

Men's and women's mate preferences impose on each a unique set of adaptive problems that must be solved when judging the desirability of prospective mates. One potentially revealing source of information about an individual's desirability as a romantic partner is contained in the decisions made by same-sex others. The present studies predicted that men's and women's desirability assessments would be affected in opposite ways when target persons were depicted with members of the target's opposite sex. Study 1 (N = 847) documented that women rated men more desirable when shown surrounded by women than when shown alone or with other men (a desirability enhancement effect). In sharp contrast, men rated women less desirable when shown surrounded by men than when shown alone or with women (a desirability diminution effect) . Study 2 (N = 627) demonstrated similar sexually divergent effects for estimates of the desirability of same-sex competitors.     

Nonverbal Behaviors and Perceptions of Sexual Intentions: Effects of Sexual Connotativeness,Verbal response,and Rape Outcome

Through the exchange of nonverbal and verbal behaviors, a man and a woman on a date negotiate situated identities. However, a woman's nonverbal and verbal behaviors may reflect an identity discrepant from the one she intended to project, leading to miscommunication between men and women regarding the woman's desire for sexual activity. In Experiment 1, subjects read scenarios in which a woman, Mary, engaged in behaviors that were low, moderate, or high in the degree to which they connotated a desire for sex. In addition, they learned that Mary responded to her date's sexual advances either by saying "no," or by slapping him, or they received no information regarding Mary's verbal response. Subjects were also informed that Mary's date either did or did not force her to have sexual intercourse. Subjects perceived Mary more sexually as her behaviors increased in sexual connotation. In addition, they perceived that Mary desired sex more when no information about her verbal response was provided than when she resisted her date's sexual advances. Subjects also rated the woman more negatively when her nonverbal behaviors were incongruent with her responses to her dale's sexual advances. Contrary to previous research, little evidence of victim derogation was obtained. Results from Experiment 2 showed that men and women agreed in their perceptions of a woman whose behaviors connoted a high interest in sex, but that men perceived behaviors low in sexual connotation ore sexually than women. Implications of the data for understanding sexual miscommunication between men and women as well as reactions to rape victims are examined.     

Effect of physical attractiveness on opposite- and same-sex evaluations

After reading an essay attributed to a college freshman, male and female college students evaluated both the essay's quality and the writer's ability. By means of a photograph, the subjects knew writer's sex and physical attractiveness (high, medium, or low). The essays also varied in “objective” quality (high, medium, or low). Significant main effects for essay quality were found in all dependent measures and a sigrdficant main effect for physical attractiveness was found for Composite Essay Quality. Analysis of significant three-way interac-tions between physical attractiveness, sex-of-subject, and sex-of-writer for the Composite Essay Quality and Writer's Overall Ability revealed that individuals of high and medium physical attractiveness were evaluated differently by members of the opposite sex or same sex. That is, highly attractive individuals received the highest evaluations from members of the opposite sex, while individuals of medium physical attractiveness received the highest evaluations from members of the same sex. Results are discussed in terms of the importance of physical attractiveness to relationships between members of the same and opposite sex.     

Sexual arousal and interpersonal evaluations

In an attempt to reconcile conflicting results concerning the effects of sexual arousal on interpersonal evaluations, hypotheses based on adaptation level, arousal-need gratification, and labeling of arousal explanations were tested. The variables of sexual arousal, technique of stimulus material presentation, physical attractiveness of the original stimulus female, and physical attractiveness of the final target person being judged were manipulated in a 2 × 2 × 2 × 2 design. A significant three-way interaction (Arousal × Stimulus Attractiveness × Target Attractiveness) obtained on all measures of interpersonal evaluation was interpreted as supporting a labeling of arousal explanation. It is suggested that subjects first interpret their arousal as being caused by their attraction toward the stimulus person. The characteristics of the stimulus person then become a factor used by subjects when they subsequently make judgments of target females. The adaptation-level and arousal-need gratification hypotheses were not supported.     

Sexual submissiveness in women: costs for sexual autonomy and arousal

Women are bombarded with images of women's sexual submission and subservience to male partners. The authors argue that women internalize this submissive role, namely, they associate sex implicitly with submission. The authors propose that this association leads to submissive sexual behavior, thereby reducing sexual autonomy and arousal. Study 1 found that women implicitly associated sex with submission. Study 2 showed that women's implicit association of sex with submission predicted greater personal adoption of a submissive sexual role. Study 3 found that men did not implicitly associate sex with submission. Study 4 demonstrated that women's adoption of a submissive sexual role predicted lower reported arousal and greater reported difficulty becoming sexually aroused; sexual autonomy mediated these effects.     

Sexual arousal and the pursuit of attractive mating opportunities

From an evolutionary perspective, sexual arousal may function, in part, to motivate the pursuit of attractive mating opportunities. We designed a study to test three aspects of this hypothesis. Several hundred heterosexual men and women completed a short survey about sexual arousal in response to a casual sex mating opportunity. We replicated previous research documenting that men report greater sexual arousal than women in response to a short-term mating opportunity. We argue that it is unlikely that a “downplaying of alternatives” psychology evolved, whereby mated individuals rate opposite-sex targets as less attractive than do unmated individuals, but instead that men and women have a relationship-seeking psychology, motivating them to pursue attractive mating opportunities. The results supported this relationship-seeking psychology rather than a downplaying alternatives psychology. Discussion addresses directions for future research on the motivational properties of sexual arousal.     

Affiliation of opposite-sexed strangers

This study examined the effects of a subject's sex and affiliative tendency and the other's physical attractiveness on the cross-sexual interaction of strangers. Although previous studies showed that one's interest in an opposite-sexed other is a function of the other's physical attractiveness, the actual behavior of individuals in the presence of attractive and unattractive others had not been systematically examined. Subjects were individually placed in a 5-min waiting situation with a physically attractive or unattractive target of the opposite sex who behaved in a standard way. Conversations were recorded and subsequently analyzed; subjects also provided their impressions of the targets following the waiting period. Physical attractiveness of the opposite-sexed other did not significantly influence the subject's verbal affiliative behavior, but the combined influence of a subject's sex and affiliative tendency was predictive of cross-sexual affiliation. Although physical attractiveness did not account for differences in affiliative behavior, subjects preferred attractive over unattractive targets as potential dates or marriage partners.     

The Effects of Clothing and Dyad Sex Composition on Perceptions of Sexual Intent: Do Women and Men Evaluate These Cues Differently1

The effects of clothing revealingness and dyad-sex composition on perceptions of male- and female-stimulus persons' sexuality were examined. Based on Abbey's (1982) findings, we hypothesized that men would attribute more sexuality to both male and female targets than women would. Furthermore, we predicted that the difference between men's and women's sexuality ratings would be most divergent when a male-female dyad was presented and when the female stimulus person wore revealing clothing. A laboratory study was conducted in which subjects viewed a photograph of two students in a classroom. As predicted, male subjects rated female targets as more sexy and seductive than did female subjects. Also as predicted, female targets who wore revealing clothing were rated as more sexy and seductive than those wearing nonrevealing clothing. Female targets were rated higher on sexual traits regardless of the gender of their partner. Men did not consistently perceive male stimulus persons more sexually than women did. Finally, both female and male targets were perceived as more kind and warm when they wore nonrevealing clothing. The implications of these findings for person perception and date rape research are described.