Attitudes in social context: A social identity perspective

Research on attitudes and attitude phenomena occupies a central place in social psychology, but tends to focus mainly on cognitive, intra-individual, and interpersonal dimensions. The normative, group membership, and identity dimensions of attitudes tend to attract less attention. This article approaches attitudes from the perspective of research on group processes, intergroup relations, and social identity, and conceptualises attitudes and attitude phenomena in terms of their group normative properties and dynamics. Our perspective is explicitly framed and focused by contemporary social identity theory—a theory that has a great deal to contribute to attitude research, but often does not talk directly about attitudes. We discuss attitudinal influence and change, how people perceive normative attitudes, and how attitudes relate to action.     

Social Psychology in an Ageing World: Ageism and Intergenerational Relations

In many countries, individuals are living longer and the population is ageing. The advent of ageing societies will lead to various social changes, reconstruct beliefs about ageing, and affect the life-style of individuals. One of the challenges of ageing societies for social psychology is the undertaking of research that is more gerontologically sensitive. The paper reviews studies on attitudes and stereotypes towards older adults, as well as intergenerational conflict and communication. In doing so it highlights the roles of social communicative, intergroup and power processes, and concludes with the call for a life-span approach to theoretical development.     

A Social Psychologist's Guide to the Development of Racial Attitudes

Over the last several decades, social psychologists have generated a literature rich with information about the racial intergroup attitudes and biases of adults. In parallel, developmental psychologists have documented the emergence and development of these attitudes in children, yet surprisingly little cross‐talk occurs between the two fields. Here, we review the developmental literature on racial intergroup attitudes with an eye toward two major themes observed frequently in the social psychology literature: the tendency to favor one's own group and the tendency to favor higher‐status groups. We review empirical findings beginning in infancy, revealing that the earliest signs of racial differentiation are present in the first year of life and continue through the elementary school years, noting that explicit attitudes undergo vast developmental changes whereas implicit attitudes remain remarkably stable throughout the lifespan. We also examine potential ways the developmental literature might inform the social psychology of racial intergroup attitudes.     

The changing psychology of culture in German‐speaking countries: A Google Ngram study

This article provides evidence for the long‐term affiliation between ecological and cultural changes in German‐speaking countries, based on the assumptions derived from social change and human development theory. Based on this theory, the increase in urbanisation, as a measure of ecological change, is associated with significant cultural changes of psychology. Whereas urbanisation is linked to greater individualistic values and materialistic attitudes, rural environments are strongly associated with collectivistic values like allegiance, prevalence of religion, and feelings of belonging and benevolence. Due to an increase in the German urbanisation rate over time, our study investigates whether Germany and the German‐speaking countries around show the presumed changes in psychology. By using Google Books Ngram Viewer, we find that word frequencies, signifying individualistic (collectivistic) values, are positively (negatively) related to the urbanisation rate of Germany. Our results indicate that predictions about implications of an urbanising population for the psychology of culture hold true, supporting international universality of the social change and human development theory. Furthermore, we provide evidence for a predicted reversal for the time during and after World War II, reflecting Nazi propaganda and influence.     

The vicissitudes of attitudes and similar representational constructs in twentieth century psychology

‘Attitudes’ has been the central concept of social psychology in three different periods, over which the interest evolved to three progressively more sophisticated topics. The first of these three peakings was the 1920s and 1930s preoccupation with the static topics of attitude scaling and relation to behaviour. Then, after a 1935–1955 interlude in which the study of group processes supplanted attitude as the central concern of social psychology, attitude research re-emerged as the dominant interest during the 1950s and 1960s enthusiasm for the dynamic topic of attitude change, approached by a convergent style in the 1950s and a divergent style in the 1960s. During the 1965–1985 period interest shifted from attitudes to social cognition, including representational reductions in information encoding and decoding as well as inferential extrapolations in meaning attribution, person perception, and cognitive ramifications. Now we are experiencing the beginnings of a third flourishing of attitude research likely to dominate the 1980s and 1990s, this third peaking focused on more evolved structural issues, including the structure of individual attitudes, of systems of attitudes, and of attitudinal systems as they relate to other systems within the person. Intrinsic and extrinsic forces underlying these shifts of interest are considered.     

AN EMPIRICAL TEST OF A ROLE ENACTMENT MODEL OF PERSUASION

Prior research into self-persuasive effects has produced empirical propositions that address the communication process only in a very general way. While psychological formulations are helpful in generating constructs and propositions dealing with intrasource effects as a function of counterattitudinal advocacy, the generalizability of these findings appears limited. Berger's role enactment model of persuasion provides constructs and propositions that comport more exactly with practical communicative experiences. The present study tested the relationships obtaining among concepts crucial to the model. Results confirmed the prediction that role aptitude and task-relevant information were positively related to attitude change. The relationship among the role aptitude, information, and post-performance evaluation variables was not confirmed. The results and refinements of the model were discussed in terms of the potential the model has for more precise tests of communication effects. Message complexity, varying information levels, and other variables were discussed as amenable to tests employing the role enactment model. While self-persuasion situations offer an appropriate paradigm in which to test general social psychology theories, there is some doubt as to the contribution such research can make to our understanding of communication. It is a question of “social significance.” Do sources frequently speak against their “true” attitudes? If so, do intra-source effects tell us much about communication between people? In short, can practical gains be achieved in counterattitudinal advocacy research? We believe that many of the processes associated with self-persuasion are similar to those which characterize interpersonal communication. These similarities are most obvious when one approaches communication research in the context of role theory. (1972, 260)     

Attitude and Behavior in (Classic) Social Psychology and Rabbinic Thought: Implications for Psychology of Religion Research

Certainly attitudes influence behavior; however, less intuitively obvious is the empirical literature revealing that external behavior affects internal attitudes sometimes even more powerfully. This article explores the parallel literatures about the relationship between attitude and behavior in social psychology and the rabbinic tradition. Judaism, characterized by orthopraxy, has considerably more emphasis on legislated behavior than belief, doctrine, or attitude. Moreover, rabbinic text is replete with observations that complement the empirical demonstrations of social psychology. These relate to the causal influence of behavior on attitude, behavioral factors leading to internalization or externalization, and the relationship between effort and satisfaction.     

Evaluative conditioning in social psychology: Facts and speculations

The aim of the present paper is to examine the contribution of evaluative conditioning (EC) to attitude formation theory in social psychology. This aim is pursued on two fronts. First, evaluative conditioning is analysed for its relevance to social psychological research. We show that conditioned attitudes can be acquired through simple co‐occurrences of a neutral and a valenced stimulus. Moreover, we argue that conditioned attitudes are not confined to direct contact with a valenced stimulus, but can be formed and dynamically reformed indirectly, through association chains. Second, social research is examined in an effort to identify evaluative learning mechanisms. We suggest that several important phenomena in social psychology (e.g., ingroup favouritism, prejudice, name letter effect) are at least partly due to simple mechanisms of evaluative learning. The implications for attitude formation theory and for applied settings are discussed.     

Evaluative conditioning in social psychology: Facts and speculations

The aim of the present paper is to examine the contribution of evaluative conditioning (EC) to attitude formation theory in social psychology. This aim is pursued on two fronts. First, evaluative conditioning is analysed for its relevance to social psychological research. We show that conditioned attitudes can be acquired through simple co-occurrences of a neutral and a valenced stimulus. Moreover, we argue that conditioned attitudes are not confined to direct contact with a valenced stimulus, but can be formed and dynamically reformed indirectly, through association chains. Second, social research is examined in an effort to identify evaluative learning mechanisms. We suggest that several important phenomena in social psychology (e.g., ingroup favouritism, prejudice, name letter effect) are at least partly due to simple mechanisms of evaluative learning. The implications for attitude formation theory and for applied settings are discussed.     

近20年来美国法律社会心理学研究新进展

20世纪80年代以来美国法律社会心理学在陪审团、证人证言、公民对犯罪的态度等方面的研究取得了一些新成果。从这些新成果可以看出,该领域的研究者们更注重将社会心理学与法学的观点和研究视角相结合,使自己的理论成果更符合实践要求。     

Making the planet green again: The interplay of attitudes and group norms in the conversion to organic farming

Attitudes and social norms are key social psychological concepts that have often been considered as independent determinants of human behavior. However, questions about the interplay between the two are somewhat of a blind spot in social psychology. In the present research, we test the hypothesis that when an important change in norms is involved, behavioral intentions will be shaped by a discrepancy between personal attitudes and the perceived group norm, that is the perception of other group members’ attitudes. This proposition is tested and supported across three studies in a context of the conversion to organic farming, a behavior indicative of a significant societal and behavioral change. Farmers who did convert to organic farming were those who perceive other farmers to hold less positive attitudes toward this environmentally-friendly practice compared to their own (Study 1a & 1b, N = 1,023). Among conventional farmers, the intention to convert to organic farming is also predicted by a discrepancy between personal attitudes and the perceived group norm (Study 1b). Finally, among agricultural colleges’ students (Study 2, N = 280), the intention to become an organic farmer was influenced by an interaction between attitudes and perceived group norm and not only by independent effects of these two variables. The theoretical and practical implications of these findings for a better understanding of behavioral adaptation in times of social change are discussed.     

Understanding the attitudes and intentions of future professionals toward self-help

Examined the attitudes, beliefs, and intentions toward self-help groups of 168 graduate students in clinical psychology and social work from five universities using the theory of reasoned action as a model (Fishbein, 1979). Participants held positive attitudes and beliefs regarding self-help and intended to collaborate. Participants who were members of self-help groups had significantly greater intentions to collaborate and had more positive beliefs vs. nonmembers. There were no differences between social work and psychology students. Path analysis showed that students who held positive attitudes and beliefs and perceived that their faculty were positive regarding self-help had intentions to collaborate with self-help groups. Involving self-help groups as partners in professional training was considered empowering and a wise use of the expert resources that groups can provide.     

态度改变：说服策略研究的回顾与展望

态度是社会心理学研究的重要领域,近年来研究者发现通过说服可以改变个体的态度,所以态度的说服策略成为一个研究的重点。说服包括了陈述论据和事实,推理,做结论和说明所推荐行为方式的积极效果,所有的一切都是为了使受众相信并且按照这种行为方式行事。本文沿着历史的脉络,从不同的角度阐述了各种说服策略的理论解释及其实验研究,并在此基础上叙述了说服策略未来研究趋势。     

Deciding to Dissolve: Individual- and Relationship-Level Predictors of Roommate Breakup

The desire to change roommates served as a model of nonromantic relationship dissolution within 115 college roommate dyads. We measured personality, mental health, social/communication patterns, and academic achievement attitudes over the course of a semester, and we used multilevel modeling to estimate individual-level and relationship-level predictors of dissolution. Self-characteristics (e.g., one's own depression), roommate characteristics (e.g., roommate's poor communication), and relationship characteristics (e.g., similarity in attitudes toward competition) each increased desire to end the roommate relationship. In these data, unique contributions from one's own psychological health, one's own and one's roommate's social/communication style, and roommates' attitude similarity predicted relationship dissolution.     

On the Importance of Attribution Theory in Political Psychology

Attribution theory, which was initially applied to the study of academic achievement, has generated a large amount of research in psychology. Judgments of causal responsibility, an important facet of attributions, have since been studied in a variety of other contexts, revealing that they pervade our understanding of the social world. The present paper considers the many ways in which causal judgments, particularly attributions of responsibility, influence political life. Examining scholarship primarily from the fields of psychology, political science, and sociology, I discuss how perceptions of responsibility are linked to ideology and how they influence policy attitudes (welfare, affirmative action, abortion, gay rights) and perceptions of international conflict (beliefs about terrorism and war). An argument is made for increased communication among fields and a more systematic application of attributional models to the study of political judgments.     

Qualitative research in psychology: Attitudes of psychology students and academic staff

Qualitative research is experiencing a resurgence within the field of psychology. This study aimed to explore the range of attitudes towards qualitative research in psychology held by students and academics, using the model of attitudes by Eagly and Chaiken as a framework. Twenty‐one psychology students and academics were interviewed about their attitudes towards qualitative research. Interviews were transcribed and analysed using thematic analysis. While qualitative research was described as inherent to the psychology profession and useful for generating rich data, some participants felt that this approach was not well respected or considered as legitimate as quantitative methods. Reflecting common misperceptions about qualitative research, participants also expressed concerns that qualitative research was too subjective and had limited generalisability. Furthermore, some participants felt that they lacked the skills and confidence necessary to conduct qualitative research. Large investments in time and resources were identified as barriers to undertaking qualitative research. Identifying attitudes towards qualitative research provides a basis for future work in dispelling myths, promoting attitudinal change and increasing both the use and teaching of qualitative approaches in psychology.     

Happy Family Kitchen: Behavioral Outcomes of a Brief Community-Based Family Intervention in Hong Kong

Positive psychology interventions commonly involve behavioral exercises to improve psychosocial well-being. Intervention effect on behavior is unclear. The Happy Family Kitchen project, one of the community-based brief intervention projects under The FAMILY: A Jockey Club Initiative for a Harmonious Society, was conducted in Hong Kong to develop and evaluate the effectiveness of a positive psychology family intervention. We have previously reported positive intervention effects on family communication, family well-being, and subjective happiness. This paper aims to explore the effectiveness of the intervention on behavioral outcomes and their associations with psychosocial well-being. A total of 23 social service units organized and conducted intervention programs for 1419 individuals from 612 families in Hong Kong. Each intervention was developed with emphasis on one of five positive psychology themes: gratitude, flow, happiness, health, and savoring. Intervention outcomes were assessed at pre-intervention, immediate post-intervention, and 6 weeks and 12 weeks post-intervention. Results showed that family communication time and frequency of meal preparation with family members increased with sustainable small effects up to 12 weeks. Theme-specific behavior change was observed in the gratitude, flow, and happiness interventions, respectively. Family communication time, frequency of eating with family members, and theme-specific behaviors, including gratitude, flow, happiness behavior, health attitude, and health behavior, were positively associated with psychosocial well-being. Qualitative data provided additional evidence of effectiveness with in-depth insights into behavior change. The positive associations between target behaviors and well-being suggest that improvements in well-being as a function of the intervention may be associated with behavior change.     

University and student segmentation: Multilevel latent‐class analysis of students’ attitudes towards research methods and statistics

Background. It is often claimed that psychology students’ attitudes towards research methods and statistics affect course enrolment, persistence, achievement, and course climate. However, the inter‐institutional variability has been widely neglected in the research on students’ attitudes towards research methods and statistics, but it is important for didactic purposes (heterogeneity of the student population). Aims. The paper presents a scale based on findings of the social psychology of attitudes (polar and emotion‐based concept) in conjunction with a method for capturing beginning university students’ attitudes towards research methods and statistics and identifying the proportion of students having positive attitudes at the institutional level. Sample. The study based on a re‐analysis of a nationwide survey in Germany in August 2000 of all psychology students that enrolled in fall 1999/2000 (N= 1,490) and N= 44 universities. Methods. Using multilevel latent‐class analysis (MLLCA), the aim was to group students in different student attitude types and at the same time to obtain university segments based on the incidences of the different student attitude types. Results. Four student latent clusters were found that can be ranked on a bipolar attitude dimension. Membership in a cluster was predicted by age, grade point average (GPA) on school‐leaving exam, and personality traits. In addition, two university segments were found: universities with an average proportion of students with positive attitudes and universities with a high proportion of students with positive attitudes (excellent segment). Conclusions. As psychology students make up a very heterogeneous group, the use of multiple learning activities as opposed to the classical lecture course is required.     

“Leave Your Comment Below”: Can Biased Online Comments Influence Our Own Prejudicial Attitudes and Behaviors?

Increased use of online communication in everyday life presents a growing need to understand how people are influenced by others in such settings. In this study, online comments established social norms that directly influenced readers' expressions of prejudice both consciously and unconsciously. Participants read an online article and were then exposed to antiprejudiced or prejudiced comments allegedly posted by other users. Results revealed that exposure to prejudiced (relative to antiprejudiced) comments influenced respondents to post more prejudiced comments themselves. In addition, these effects generalized to participants' unconscious and conscious attitudes toward the target group once offline. These findings suggest that simple exposure to social information can impact our attitudes and behavior, suggesting potential avenues for social change in online environments.     

From Logos to Pathos in Social Psychology and Academic Argumentation: Reconciling Postmodernism and Positivism in a Sociology of Persuasion

This paper argues that one can empirically test, via positivist methods, the post-modern attack on positivist epistemologies: Postmodern perspectives hold Knowledge and Truth to be intersubjective, consensus-driven social constructions. But traditional scientific approaches to knowledge, exemplified here by the cognitive social psychology of persuasion, seem oblivious to this and continue to detach the study of attitudes, beliefs, and emotions from that of knowledge, facts, and reason. Abandoning these artificial distinctions in both epistemology and method would enable this social psychology, reconstituted as a Sociology of Persuasion, to contribute greatly to illuminating the processes of Truth and Knowledge construction in social interaction. Moreover, this would facilitate academic engagement in civic discourse.