On the consequences of priming: Assimilation and contrast effects

Two experiments investigated the effects of priming (activation of a category by unobtrusive exposure to exemplars of that category) on subsequent judgments in an unrelated task. Subjects were primed with one of four levels of ferocity (size) in the course of a “color perception” experiment, and were later asked to judge the ferocity (size) of real (unambiguous) and unreal (ambiguous) animals. An interaction between ambiguity of judged stimuli (real vs unreal animals) and extremity of primed exemplars (moderate vs extreme levels of ferocity or size) was revealed. Assimilation effects (judgments consistent with the primed category) occurred only when moderate exemplars were primed and ambiguous stimuli judged. Contrast effects occurred when extreme exemplars were primed and ambiguous stimuli judged and, irrespective of extremity of the primed exemplar, when unambiguous stimuli were judged. The results are interpreted in terms of an integration of social judgment and social cognition perspectives.     

Attitude accessibility,attitude-behavior consistency,and the strength of the object-evaluation association

Two experiments were conducted in order to examine the accessibility of attitudes from memory as a function of the manner of attitude formation. The findings of the first experiment indicated that subjects could respond more quickly in a response-time task to inquiries about their attitudes when the attitudes were based upon direct behavioral experience with the attitude objects than when they were based upon nonbehavioral experience. It was suggested that, relative to indirect experience, behavioral experience may facilitate the attitude formation process and increase attitude accessibility once the attitude is formed. A second experiment found support for both of these notions. Two additional experiments indicated that repeated association of the attitude object and the attitudinal evaluation enhanced both attitude accessibility and attitude-behavior consistency. It was suggested that the strength of the object-evaluation association is a critical determinant of accessibility, which, in turn, acts as a central factor in the process by which attitudes affect later behavior. It was further suggested that the manner of attitude formation affects attitude-behavior consistency because direct experience produces a stronger object-evaluation association and, hence, a more accessible attitude than does indirect experience.     

Development of classification: The use of similarity and dimensional relations

Findings about perceptual development indicate that overall similarity is the primary perceptual relation by which young children compare complex objects. Traditional studies of classification, however, did not focus on children's organizational use of holistic relations but rather on their ability to classify by dimensions or criterial attributes. The results from such traditional studies suggest that young children are deficient classifiers. The present research investigated the possibility, contrary to the traditional view, that 4- to 6-year-old children are competent and systematic classifiers at least by overall similarity. In three experiments, preschoolers and kindergarteners classified various sets of multidimensional stimuli that could be organized into categories by overall similarity or by dimensional attributes. Consistent with the research in perceptual development, the children were highly attentive to overall similarity. However, the preschoolers in particular showed marked difficulty in using this relation to form categories of more than two objects. The children's difficulties were highly reminiscent of traditional claims about early classification. Analyses of the classification strategies used by the children, however, suggest that even the youngest children understood the purpose of a classification. The developmentla changes appear to be in the ability to execute a classification. Importantly, type of classification strategy was independent of type of category organization. Individual children used the same strategies both when classifying by overall similarity and by dimensional attributes. These results strongly suggest that it is the classification skills themselves, and not just the ability to classify by particular relations, that change with age.     

Individual differences among children in spelling and reading styles

Previous studies have found differences among children in their relative reliance on spelling-sound rules and word-specific associations in reading words. Children at one end of the continuum ("Phoenicians") rely heavily on spelling-sound rules; children at the other end ("Chinese") are more likely to use specific associations. This study found evidence for a Phoenician-Chinese continuum in spelling as well as in reading. Ability to spell nonsense word (e.g., "prunt") correlated more highly with ability to spell regular words (e.g., "grunt") than with ability to spell exception words (e.g., "front"). Children who were skilled at rules tended to overgeneralize them to exception words. In addition, a measure of rule use in spelling correlated with measures of rule use in reading.     

An ecological approach to learning

This paper introduces a special journal issue devoted to the study of learning in ecological and developmental contexts. In the past, the dominant approach to the study of learning has depended upon the choice of arbitrary problems, stimuli, and responses to guarantee the generality of principles discovered in the laboratory. Recently, though, there has been considerable interest in integrating an ecological (functional) account of learning with the strengths of the classic laboratory approach. One form of integration is to use the technology of the laboratory to look for the operation of general learning laws in ecological problems. The approach favored here is to treat learning as a biological phenomenon by first placing it within a functional system of behavior, and then by analyzing where and how learning modifies the operation of that system. Because the results of such analyses are defined with respect to functioning systems rather than procedural paradigms, the ecological approach readily makes contact with issues in evolution, development, and physiology, an ability not completely shared by the classic general-process approach. Concerns about laboratory versus field, function versus mechanism, generality of results, and adaptive “storytelling” can be resolved or further clarified by the present approach. The papers in this issue represent a cross-section of research stemming from an ecological approach to learning, and provide specific analyses of how learning modifies and is expressed in functional systems of behavior.     

Wage rate,nonlabor income,and labor supply in rats

Thirsty rats pressed a lever for water under fixed-ratio schedules, with or without free water at the start of the 1-hr session. Total water intake fell steadily as the fixed-ratio requirement increased; when the fixed-ratio requirements covered a relatively broad range, total lever presses rose and then fell as the requirement increased. Free water decreased total lever presses but increased total intake, especially at the higher fixed-ratio requirements; its effect on total intake proved relatively hard to detect, but grew more apparent as the amount of free water increased. The results conformed more closely to a recent revision of the conservation model than to the original model. By viewing milliliters per press as a wage rate, and free water as nonlabor income, results are brought to bear on predictions derived from economic labor supply theory. In economic terms, rising wage rates were accompanied by a rise followed by a fall in total labor supply, but a steady rise in total income, in conformity with the backward bending labor supply curve. Nonlabor income cut the supply of labor but raised total income, especially at the lower wage rates.     

The role of prior knowledge in explaining hypothetical events

Having subjects explain a hypothetical future event biases their subjective likelihood estimates for that event. However, Sherman, Zehner, Johnson, and Hirt (1983, Journal of Personality and Social Psychology, 44, 1127–1143) found that the biasing effects of an explanation task were reduced when subjects formed an initial impression based on the information (prior to the explanation task). Nonetheless, there are no doubt many factors that may influence subjects' ability to form strong initial impressions. The present studies address two of these factors. Experiment 1 used both subjects who were knowledgeable and unknowledgeable (naive) about a stimulus domain (football). Experiment 2 used only knowledgeable subjects, but gave these subjects information about unfamiliar teams and players. Subjects first read information about teams in an upcoming game and were then asked to explain a hypothetical victory by one team. They then made judgments about the actual future game and recalled the information. Only knowledgeable subjects given an initial impression set and given information that was easily integrated with past knowledge were able to resist the explanation bias. All other subjects demonstrated judgments that were strongly biased in the direction of the outcome explained. An examination of the relation between judgment and recall implied that knowledgeable and naive individuals differed in the ways they made judgments.     

Response deprivation and instrumental performance in the controlled-amount paradigm

The response deprivation analysis, previously applied to a paradigm frequently used in free operant experiments, was applied successfully to another paradigm frequently used in discrete trials experiments. Each trial ended when the rat performed 1 lick at an empty tube (E), and either 10 or 100 licks at a second tube containing either saccharin (S) or water (W). Baseline trials were begun by exposing both tubes. Contigency trials required 1 instrumental E-lick for access to the second tube. Rate of instrumental responding, relative to baseline, was directly proportional to the value required if the subject were to perform the contingent licks at their baseline rates. The results also confirmed the predicted functional relations between the absolute rate of instrumental responding and the number of contingent S-licks, the number of contingent W-licks, and hours of water deprivation. Critical implications for the concept of instrumental reinforcement were discussed.     

Instrumental and contingent saccharin licking in rats: Response deprivation and reinforcement

Instrumental licking of .4% saccharin solution was increased by the contingent opportunity to lick a less-preferred saccharin solution when the contingency schedule deprived the subject of the contingent response, but not otherwise. Schedules that imposed comparable amounts of response deprivation produced comparable increases in instrumental responding. The results support the hypothesis that instrumental responding will increase if and only if the contingency schedule deprives the subject of the contingent response. They also support the implication that the predicted increase will occur even if the contingent response has a lower operant level than the instrumental response.     

The influence of incentive-aroused ambivalence on overjustification effects in attitude change

Rewarding people to advocate a position with which they already agree can undermine their attitudinal positivity. This research tests a novel explanation of this example of the overjustification phenomenon. The hypothesis holds that the provision of an unnecessary incentive gives rise to an ambivalent response: the positive reaction to the reinforcement is accompanied by a sense of uneasiness, or apprehension, regarding the legitimacy of the induced behaviors. Attitude change is expected only in circumstances that confirm the apprehension. Results consistent with this expectation were discovered. In Study 1, respondents asked to play the role of a subject in an overjustification experiment reported greater levels of ambivalence regarding their (role-played) proattitudinal action as a function of payment. Contrary to alternative interpretations of the phenomenon, no incentive-related differences were found in subjects' ratings of the reprehensibility of the requested action, or in their beliefs that future activities of the type requested be undertaken only for payment. In Study 2, subjects paid to read a proattitudinal speech were found subsequently to be less in favor of their original positions only if they also had been given a counterattitudinal communication. The presence or absence of the countercommunication had no influence on the attitudes of unpaid respondents. Subjects for whom the payment was made to appear incidental to the experiment did not demonstrate the usual overjustification effect. These results supported the incentive-aroused ambivalence hypothesis. Psychological mechanisms that might underlie the effect were discussed.     

The abstraction and generalization of dot patterns

The Ss were trained on patterns representing different levels of distortion and transferred to test trials containing the old training patterns, the prototype patterns, and new distortions. Training on low levels of distortion consistently produced superior performance on all test patterns except the most distorted ones. The results also showed that the prototypes and low distortion-level test patterns of meaningful concepts were identified more often than prototypes and low distortion-level test patterns of meaningless concepts but the reverse was true for highly distorted test patterns. Training with patterns whose average dot positions corresponded to the original positions of the dots in the prototypes and to two different levels of distortion of training patterns did not facilitate transfer of any abstractions formed.     

Young children's attention to global magnitude: evidence from classification tasks

Young children often compare objects holistically and not in terms of separate dimensions such as size and color. One holistic relation that often governs young children's object comparisons is overall similarity. Two experiments were conducted to examine the possibility that a holistic magnitude relation might also govern children's object comparisons. Objects varying on two dimensions of magnitude-size and saturation--were classified by 3-, 4-, and 5-year-olds. The results indicated that the younger children were sensitive to global magnitude as well as overall similarity. They grouped together large and saturated objects or small and desaturated objects more often than they did large and desaturated (or small and saturated) objects and thus appear to have been classifying by combined magnitude across both dimensions. This new finding that young children classify by a global relation of magnitude refines the understanding of perceptual development and provides information about the structure of perception. Young children's use of global magnitudes in classification also fits well with recent findings about children's acquisitions of dimension words.     

Control of avoidance by a response-produced stimulus

Three pigeons were trained to press a foot pedal to postpone electric shock. The safety signal was a tone of 1000 Hz, which sounded for 5 sec following each press; silence therefore served as a warning signal. After the performance approached asymptote, test sessions were interspersed among the training sessions. Following a warm up, the shock was omitted (extinction), and no tone or a tone of 250, 500, 1000, 2000, or 4000 Hz was presented following each press for the remainder of the session. Gradients of generalization plotted in terms of the number of times the tone was produced on each test peaked at 1000 Hz, indicating that the performance was controlled by the frequency. Since this dimension is orthogonal to absence of tone, the gradient cannot be attributed to differences in the magnitude of change in the warning signal. It was concluded that response-produced stimuli reinforce avoidance behavior.     

Silent reading: Insights from second-generation deaf readers

Previous studies indicate that hearing readers sometimes convert printed text into a phonological form during silent reading. The experiments reported here investigated whether second-generation congenitally deaf readers use any analogous recoding strategy. Fourteen congenitally and profoundly deaf adults who were native signers of American Sign Language (ASL) served as subjects. Fourteen hearing people of comparable reading levels were control subjects. These subjects participated in four experiments that tested for the possibilities of (a) recoding into articulation, (b) recoding into fingerspelling, (c) recoding into ASL, or (d) no recoding at all. The experiments employed paradigms analogous to those previously used to test for phonological recoding in hearing populations. Interviews with the deaf subjects provided supplementary information about their reading strategies. The results suggest that these deaf subjects as a group do not recode into articulation or fingerspelling, but do recode into sign.     

A review of experiments in explicit bargaining

Bargaining was defined as a situation where: (1) there are two or more parties with divergent interests, (2) the parties can communicate, (3) mutual compromise is possible, (4) provisional offers can be made, and (5) the provisional offers do not fix the tangible outcomes until an offer is accepted by all sides. The typical bargaining paradigm is described. Next the limitations of general theories of bargaining are discussed. The results of relevant experiments are then reviewed and evaluated. Particular attention is given to the effects of general bargaining predispositions, the payoff system, the social relationship between the bargainer, his opponent and significant others, situational factors, and bargaining strategy.     

The role of vivid information in fear appeals and attitude change

Fear-arousing persuasive communications frequently incorporate so many types of information that the results can be difficult to interpret. R. Nisbett and L. Ross' (1980, Human inference: Strategies and shortcomings of social judgment, Englewood Cliffs, NJ: Prentice-Hall) analysis of informational vividness offers an attractive conceptual framework that identifies and predicts the effects of several types of information that have been confounded with other variables in fear appeal studies. Thus, the first purpose of this factorial experiment was to investigate the persuasive impact of three types of vivid information frequently used in fear appeals: emotional interest, concreteness, and proximity. It was predicted that vivid information would be more persuasive than pallid information. The results disclosed that emotionally interesting information was highly effective in changing intentions to seek protection from the depicted health threat. Also, the impact of information of high emotional interest and greater temporal and spatial proximity was enhanced with the passage of time, but information of low emotional interest and proximity diminished over time. Additional findings indicated that concrete, specific information was memorable and affected beliefs. The data rejected the hypothesis that memorial availability mediated the effects of vivid information. Implications for designing and strengthening fear appeals were discussed.     

Early learning as ontogenetic adaptation for ingestion by rats

Ontogenetic adaptation is an “ecological” concept in which mammalian maturation is seen as a coordinated sequence of specializations (stages) that enables the infant to survive within a sequence of distinct niches created by the parent(s) and the rest of the environment. Natural selection is presumed to operate at each point in development. The development of ingestive behavior in the rat pup as a series of ontogenetic adaptations enabling the infant while in the nursing niche to obtain and utilize mother's milk and progress gradually into the feeding niche in which a variety of solid foods must either be obtained or avoided is discussed. Data to show that learning is an integral part of these ontogenetic adaptations for ingestion are reviewed and interpreted. Preweanling rats that are capable of learning and remembering toxiphobic food aversions do not display an aversion to a flavor conditioned stimulus (CS) paired with illness if the CS is presented during suckling. In contrast, 20-day-old pups (weanlings) trained identically do show conditioned taste aversions under these conditions. A perspective of ontogenetic adaptations to this phenomenon of “blockade of toxiphobia by suckling” and its dissolution at weaning is applied. The generality of the blockade phenomenon and its mechanisms are explored, and it is shown that feeding experience regulates the stage-appropriate learning strategies used by the pups.     

Personality research and psychophysiology: General considerations

A general discussion of psychophysiological methods in relationship to personality research is presented for the investigator without an extensive knowledge of psychophysiology. The paper is organized in four sections: (a) advantages inherent in the use of psychophysiological measures (e.g., continuous measurement, sensitivity to sublimal responses); (b) psychophysiological constructs that are particularly well suited to personality research (e.g., different kinds of physiological arousal, normal/pathological distinctions, perceptual states); (c) how to choose a set of psychophysiological measures and special considerations involved with their use (e.g., obstrusiveness, context and timing of measurement, costs, and capabilities); and (d) whether or not to “psychophysiologize” personality research. Within each section, illustrative applications of psychophysiology to personality research are described.     

Contrast effects and their relationship to subsequent behavior

The present study attempted to apply social judgment theories to the effects of context on judgments of the importance of a social issue and on subsequent issue-related behavior. Subjects judged the importance of a target issue (recycling) in the context of either important or unimportant social issues and were subsequently asked in a separate setting for help on a local recycling project. Context produced contrast effects on rating scale judgments of the importance of recycling. These judgments, if salient, were then used as a basis for subsequent support of the recycling project. When either the initial judgment was not salient or no prior judgment of recycling was made, the importance of the context had a positive effect on amount of support for recycling, such that more help was given in the important context conditions. Results indicate that contrast effects on the ratings are response base rather than perceptual in nature, but that the rating, if salient, can serve as subsequent behavior and attitudes.