体验购买与实物购买：概念、测量及其与快乐的关系

体验购买是指为了获得生活经历或经验而进行的购买, 与其相对应的是实物购买, 指的是为了拥有物质类商品而进行的消费行为。这两种购买类型对于个体的快乐有着不同的影响, 体验购买比实物购买更让人感到快乐和愉悦, 其中的原因存在于以下5个方面：体验随时间的推移而改善, 变得越来越美好; 体验与自我的联系更为紧密; 体验购买不易引起社会比较; 体验能够满足基本心理需要, 尤其是关系需要; 体验易于分享。未来研究可以从以下3个方面着手：(1) 探索购买类型对快乐感的长期影响以及对不同取向幸福感的作用, 体验优先的适用范围; (2) 改进现有回忆和想象的研究范式, 提高生态效度; (3) 结合我国实际情况开展购买类型与快乐感的本土化研究。     

怎样花钱更幸福?购买类型对幸福感的影响

以往研究认为满足基本生活需求后, 消费者购买与幸福感不显著相关。近期研究发现, 购买是否能够提升幸福感, 取决于如何购买, 例如购买体验产品比物质产品更有利于提升幸福感, 但存在边界条件。文章从个人层面的享乐适应、预期利益、非对称后悔视角及社会层面的社会利益视角对这一结论进行解释, 并从个人因素、情境因素及幸福感的类型三个层面识别了物质购买在提升幸福感上表现更优异的边界条件, 同时对该领域未来可能的创新研究方向进行展望。     

朋友圈点赞与主观幸福感的关系:一个有中介的调节模型

研究旨在考察社交网站（微信朋友圈）中的积极反馈（点赞）与个体主观幸福感的关系,及其内在作用机制—孤独感的中介效应和生命意义体验的调节效应。采用朋友圈点赞频率问卷、生命意义体验量表、孤独感量表和主观幸福感量表对461名微信使用者进行研究。结果表明：（1）个体在朋友圈中获得点赞的频率可正向预测其主观幸福感。（2）生命意义体验对点赞频率与主观幸福感之间的关系具有调节效应。（3）这种调节效应以孤独感为中介变量。研究揭示了社交网站中的积极反馈与个体主观幸福感之间关系的内在机制及其个体差异,对避免社交网站中社会反馈的消极影响具有理论意义。     

歧视知觉对城市流动儿童幸福感的影响：中介机制及归属需要的调节作用

采用整群取样法对选自北京市的1551名流动儿童进行测查, 探讨歧视知觉对城市流动儿童的个体和群体幸福感的影响机制, 即内群体认同和群体地位感在其中的中介作用, 以及不同归属需要下内群体认同和群体地位感的中介作用差异。结果表明：(1)公立学校小学流动儿童的个体和群体幸福感相对较高; 流动男生比流动女生具有较高的生活满意度, 流动女生比流动男生具有较高的群体幸福感。(2)歧视知觉对城市流动儿童的个体和群体幸福感存在直接显著的负向预测作用, 并通过内群体情感认同和群体地位感的中介作用负向预测群体幸福感。(3)不同归属需要下歧视知觉对个体和群体幸福感的作用机制存在差异。在高归属需要组, 歧视知觉对个体幸福感存在直接显著的负向预测作用, 并通过群体地位感和群体幸福感的双重中介消极地影响个体幸福感; 歧视知觉完全通过群体地位感的中介消极地影响群体幸福感。在低归属需要组, 歧视知觉对个体幸福感既存在直接的负向预测作用, 也通过内群体情感认同和群体地位感的中介发挥间接性的积极作用; 歧视知觉对群体幸福感只存在间接的消极影响, 内群体情感认同和群体地位感在其中发挥完全中介作用。这表明, 内群体情感认同和群体地位感在流动儿童歧视知觉与幸福感之间的中介效应受到归属需要的调节影响。     

基于整合视角的幸福感内涵研析与重构

幸福感是一个关注个体最佳心理功能和体验的概念, 国内外对幸福感的研究主要分为两个取向——主观幸福感（subjective well-being, SWB）和心理幸福感（psychological well-being, PWB）, SWB关注个体享乐, PWB关注个体潜能实现。在对现有文献研究的基础上, 分析了SWB和PWB的特点及其间的区别与联系, 并在一个系统的视角下, 从主体行为感知角度对幸福感进行整合, 提出了个体幸福感整合模型, 呈现了基于主体同一性的幸福感整合路径及特点。在此基础上, 重新界定了幸福感的概念, 从时间维度分析了个体幸福感的整体变化趋势。     

不幸福感的概念和模型

心理学家对幸福感的研究已有丰富的成果, 但是对不幸福感的研究还比较缺乏。对不幸福感的研究是从另一个角度来探究幸福感。本文对不幸福感的概念、不幸福感与幸福感关系以及不幸福感的模型进行介绍。Uchida和Kitayama提出了不幸福感的文化民俗模型, 认为不幸福感包括两个维度：即时享乐体验/应对行为, 认知评价/情感或动机的卷入。他们发现这两个维度具有跨文化的一致性。     

亲子沟通与农村青少年幸福感的关系：基本心理需要满足的中介作用

采用亲子沟通量表、基本心理需要满足量表和牛津幸福感问卷对广西四所农村中小学的1164名学生进行测量。结果表明：（1）农村青少年的基本心理需要满足、幸福感在不同性别、年级和SES上没有显著差异,但亲子沟通存在年级和性别交互作用差异,即五年级和初一女生与父亲的沟通质量显著高于初二女生,对男生而言则此差异不显著;（2）农村青少年的父子沟通、母子沟通与自主、胜任和关系三大基本心理需要满足及其幸福感均呈显著正相关;（3）亲子沟通不仅对农村青少年幸福感有直接预测作用,而且还会通过自主、胜任和关系三种基本心理需要满足的中介对农村青少年幸福感产生间接作用,其中关系需要满足的中介效应最大。     

关系流动性、拒绝敏感性与主观幸福感的关系

为了从社会生态学的视角探讨预测主观幸福感的相关因素、考察拒绝敏感性在其中的中介作用、揭示高关系流动的社会环境对心理健康可能的积极作用,以生活满意度和心理幸福感等为测量工具,对成人进行了研究。研究结果显示:关系流动性可显著正向预测主观幸福感; 拒绝敏感性在关系流动性与主观幸福感之间起中介作用。研究结果表明,高关系流动性能预测个体的低拒绝敏感性,进而预测更高的主观幸福感。     

消费者的权力感与冲动购买

本文探究消费者的权力感对冲动购买的影响。通过3组实验研究发现,权力感影响人们对不同类型产品的冲动购买意愿,其机制在于高(低)权力感的人面对实用品(享乐品)有更高的信息加工流畅性;进一步,当高权力感的人具有享乐目标时,他们反而在享乐品上表现出更高的冲动购买意愿。最后,本文就研究结果的理论贡献及管理启示进行了探讨,并提出了本研究的局限性和未来研究的方向。     

中国文化价值观和未来时间取向对幸福感的影响

幸福感是个体根据自定的标准对其生活质量的整体性评估。本研究探讨了中国文化价值观对大学生幸福感的影响,并揭示了时间取向在中国文化价值观和幸福感间的中介作用。结果表明,中国文化价值观可分为刻苦上进、自然知足、重视家庭、谦逊克己、团结和谐、正义利他、服从权威和中庸守序等八个维度;自然知足、正义利他和谦逊克己与幸福感显著正相关,并通过未来取向的中介作用影响幸福感体验。     

Will recalling a purchase increase your well‐being? The sequential mediating roles of postpurchase sharing and relatedness need satisfaction

To shed light on the underlying mechanisms of the relationship between purchase type and well‐being (including hedonic and eudaimonic well‐being), this study explored the mediating roles of both postpurchase sharing and relatedness need satisfaction in a Chinese sample. In the current study, participants were required to recall an impressive past purchase and report the level of postpurchase sharing, relatedness need satisfaction, and well‐being experienced after the purchase. The results indicated that (a) participants in the experiential purchase group reported higher levels of both hedonic and eudaimonic well‐being than did those in the material purchase group, and (b) postpurchase sharing and relatedness need satisfaction sequentially mediated the relationship between purchase type and well‐being. Specifically, individuals were more willing to share with others after experiential purchases than after material ones. Therefore, in turn, they experienced higher levels of relatedness need satisfaction, which was conducive to higher levels of both hedonic and eudaimonic well‐being.     

两种取向的工作满意度模型构建及实证研究

工作满意度一般被作为衡量员工工作中的幸福感的指标。幸福感的研究存在两种基本取向：享乐取向和完善取向。为验证两种取向的工作满意度结构,对485名MBA学生和864名企业员工进行了调查,探索性因素分析和进一步二阶探索性因素分析表明,工作满意度量表包含8个因素,这8个因素归于两个维度：享乐取向的满意度（包括享乐的工作结果、享乐的工作本身、享乐的人际关系、享乐的组织氛围）和完善取向的满意度（包括完善的工作结果、完善的工作本身、完善的人际关系、完善的组织氛围）。验证性因素分析支持两种取向工作满意度的结构模型。     

Personal growth initiative: Relation to Hedonia and Eudaimonia happiness among South African university students

This study examined the relationship between personal growth initiative (PGI) and hedonic and eudaimonic happiness among a sample of South African university students (N = 235; mean age = 20.38, SD = 1.55; female = 61.70%). Students completed measures on personal growth initiative, hedonic happiness, and eudaimonic happiness. Regression analysis indicated personal growth initiative to positively predict students’ reported scores on hedonic and eudaimonic measures. The findings underscore the importance of PGI among student populations in advancing well-being among university students. It is proposed that higher education student development and support services should tap into PGI as a resource for enhancing student self-directed change and happiness.     

The mediators of experiential purchases: Determining the impact of psychological needs satisfaction and social comparison

Once basic needs are satisfied, the relation between income and subjective well-being is small, and materialism leads to diminished well-being. This study attempts to determine: (1) whether experiential purchases, as opposed to materialistic purchases, are likely to increase well-being and (2) whether these increases are likely to be due to increased satisfaction of psychological needs and/or decreased social comparison. Participants indicated that experiential purchases represented money better spent, brought more happiness to themselves, and brought more happiness to others. Path models demonstrated that experiential purchases had an indirect effect on one's well-being through two independent paths: (1) increased relatedness, which then led to increased vitality, and (2) decreased social comparison. Discussion focuses on why vitality and social comparison affect well-being.     

Differential Relationships of Hedonic and Eudaimonic Well-Being with Self-Control and Long-Term Orientation1

This study sought to explore differential relations between the hedonic (life satisfaction, negative affect, and positive affect) and eudaimonic (psychological well-being and social well-being) components of well-being and five criterion variables: long-term planning, self-control, sensation-seeking, grit, and intellectualism. The study used a sample of 1,310 Korean adults (M_age = 40.024 years, SD_age = 10.922 years). It was predicted and found that the criterion variables of the study had stronger associations with eudaimonic well-being than hedonic well-being. The results indicate that eudaimonic well-being is more consistent than hedonic well-being with a long-term emphasis on skill-building and striving for future goals (as opposed to immediate gratification).     

Happiness,inspiration and the fully functioning person: Separating hedonic and eudaimonic well-being in the workplace

The study investigates the idea that feeling good and functioning well-being are regulated by two different mechanisms: hedonic and eudaimonic. At the state level it is assumed that happiness is a hedonic feeling typically experienced when life is easy or a goal is reached. Inspiration is a eudaimonic feeling typically experienced when facing challenges in the process of goal attainment. At the trait level, we assume that personal growth is connected with eudaimonic rather than hedonic mechanisms. These assumptions were confirmed with data from 465 employees of the Occupational Health Services in Norway using day reconstruction method. Multilevel analyses showed that complex work situations increased inspiration and decreased happiness. Personal growth had a stronger effect on inspiration than on happiness. Our results support the idea that pleasant feelings (hedonia) and optimal functioning (eudaimonia) have different roles to play in the regulation of behavior, and therefore need to be distinguished from one another.     

Discretionary activity and happiness: The role of materialism

The current study examined the moderating impact of materialism on the relationship between discretionary activities (creative activities, experiential purchases, and material purchases) and happiness. It was hypothesized that materialistic persons would associate more happiness with discretionary material purchases and that persons lower in materialism would associate other types of discretionary activity (experiential purchases and creative activity) with happiness. Participants were randomly assigned to recall a recent material purchase, experiential purchase, or creative activity. Subsequently, participants reported the amount of happiness and self-relevance associated with the event and then completed a measure of materialism. As predicted, materialists associated happiness with material purchases and than non-materialists.     

Investing in the real me: Preference for experiential to material purchases driven by the motivation to search for true self-knowledge

One mechanism underlying the hedonic benefits of experiential purchases is that one’s core self is more centrally reflected in experiential purchases. However, little is known about whether people consume experiential purchases as a means of discovering their true self. The present research explored the possibility that people value experiential purchases as a potential tool for understanding their true self. Consistent with the hypothesis, Study 1 demonstrated that experiential purchases were perceived to be a more valuable source of gaining knowledge about one’s true self compared to material purchases. Using correlational methods, Study 2 found that the motivation to search for true self-knowledge positively predicted preference for experiential purchases over material purchases. Finally, Study 3 showed a causal effect of motivation to search for true self-knowledge on a tendency to prefer experiential purchases to material purchases. Implications and future directions for well-being research and marketing are discussed.