Thin Is In? Think Again: The Rising Importance of Muscularity in the Thin Ideal Female Body

Research has documented an increased emphasis on fitness in media targeting women. However, it is unclear whether this emphasis has resulted in increased muscularity in the perceived ideal female body shape. We sought to evaluate whether the ideal female figure has incorporated increased muscularity into the existing ideal body type that already emphasizes thinness. In Study 1, 78 female undergraduates evaluated images of U.S. beauty pageant winners over the past 15 years on dimensions of thinness, muscularity, and attractiveness. Results indicated that muscularity and thinness ratings of pageant winners significantly increased over time. In Study 2, 64 female undergraduates evaluated two different versions of the same image of a model: a Thin Muscular image and a Thin Only image in which the appearance of muscularity was removed through digital editing. When images were presented in pairs, results indicated that participants found the Thin Muscular image more attractive than the Thin Only image. These results suggest that the current perceived ideal female figure includes both extreme thinness and muscularity and that women prefer this muscular thin figure to a solely thin figure. These findings have implications for clinical treatments related to body image, compulsive exercise, and media literacy.     

Media influences on body satisfaction in female students

The present study examined the immediate impact of media portrayals on evaluations of body shape and disordered eating symptomatology in female undergraduates. By using a repeated measures design, participants (N= 42) were exposed on two consecutive occasions to magazine images representing the thin-ideal physique and overweight models. Body satisfaction was recorded both before and after exposure to the images and eating disorder symptomatology was measured following both exposures. Results showed that participants' body satisfaction scores decreased following exposure to the thin-ideal physique and increased following exposure to the larger models. When analysing eating disorder symptomatology, body dissatisfaction and drive for thinness were higher following exposure to slender media images compared to the larger media images. However, exposure to the thin-ideal physique did not increase disordered eating behaviours. These results provide evidence that one brief exposure to media images could exert immediate impact on some behaviours, attitudes and perceptions.     

Media Influence on Drive for Thinness and Drive for Muscularity

The present study investigated relationships between media influence (exposure, self-comparison to media ideals and internalization of media messages, societal pressure to have the perfect body, using media as a source of information about how to achieve a certain body ideal) and drive for thinness and drive for muscularity in 311 male and female undergraduates at a university in the Rocky Mountain region of the United States. We hypothesized that drive for thinness and drive for muscularity in both women and men would relate to body comparison/internalization, societal pressure, use of media for information, magazine consumption and television viewing. We also expected television and magazines would have different influences on men and women’s drive for muscularity and drive for thinness. Finally, we hypothesized that societal pressure and using media as a source of information would mediate the relation between media exposure (number of magazines read, hours of television watched) and drive for thinness and drive for muscularity in women and men. Students completed surveys on-line. Results revealed using media as a source of information on how to attain the ideal body mediates the relationship between drive for thinness and media exposure in women. Overall, it seems that media and the internalization of general/non-athletic body ideals may have an impact on drive for thinness in both men and women. Similarly, internalization of athletic body ideals may relate to drive for muscularity in both collegiate men and women in the U.S. Implications for counselors were discussed.     

Body satisfaction and pressure to be thin in younger and older Muslim and non-Muslim women: The role of Western and non-Western dress preferences

Younger and older Muslim and non-Muslim women living in the United States completed questionnaires about body satisfaction and their internalization of Western standards of beauty (thin-ideal). Younger Muslim women wearing non-Western clothing and a head veil were significantly less likely to express drive for thinness or pressure to attain a thin-ideal standard of beauty than women wearing Western dress or younger women wearing non-Western dress without a head veil. Older women, while expressing greater discrepancy between their ideal body shape and their current body shape, and less satisfaction with their bodies than younger women, reported less drive for thinness and less pressure to attain the Western thin-ideal standard of beauty than younger women. These results are discussed in terms of how factors such as age and religion may serve as protective factors against a strong or unhealthy drive for thinness or thin-ideal standard.     

Cultural representations of thinness in women, redux: Playboy magazine's depiction of beauty from 1979 to 1999

Playboy's portrayal of the male ideal of feminine beauty, in terms of overall body size, percent normative weight, and waist-to-hip ratios (WHRs), was analyzed for the years 1979–1999. Trends were examined through body measurements obtained from Playboy centerfolds. Results reveal a continuation of the low body mass index (BMI) found in the Playmates by earlier studies; however, for the 21 years examined, the trend towards increasing thinness seems to have stabilized and may have begun to actually reverse. There was also an increase in the centerfolds’ WHRs over the 21-year time period. Overall, the results support the continued valuing in American society of a thin ideal for women; while the images of beauty have become somewhat heavier over the 21-year period reviewed, the Playmates remain markedly below weights normative for their age group.     

Do Third-Person Perceptions of Media Influence Contribute to Pluralistic Ignorance on the Norm of Ideal Female Thinness?

This study investigated the pluralistic ignorance on the norm of ideal female thinness and also the presumed influence of thin idealized media images as the cause of the misperception. A survey of 111 female and 109 male US undergraduate students revealed that both women and men overestimated the thinness of body type preferred by others. In addition, men reported that others would be more affected by the media than self while women considered themselves to be as vulnerable as others. Subsequent regression analyses demonstrated that the difference in the perceived media influence on self and others was a significant predictor of the norm of ideal female thinness. Similar misperceptions were also found between men and women in dating relationships.     

Body mass index and waist: hip ratio are not enough to characterise female attractiveness

The assessment of characteristic body features of Miss Poland beauty contest finalists compared with the control group, can contribute to recognising the contemporary ideal of beauty promoted by the mass media. The studies of Playboy models and fashion models conducted so far have been limited to the following determinants of attractiveness: body mass index, waist:hip ratio, and waist:chest ratio, which only partially describe the body shape. We compared 20 body features of the finalists of Miss Poland 2004 beauty contest with those of the students of Medical Academy in Bydgoszcz. Discriminant analysis showed that the thigh girth-height index, waist: chest ratio, height, and body mass index had the greatest discrimination power distinguishing the two groups. A model of Miss Poland finalists figure assessment is presented which allows one to distinguish super-attractive women from the control group.     

Support for a Modified Tripartite Dual Pathway Model of Body Image Concerns and Risky Body Change Behaviors in French Young Men

The aim of the present study was to extend the extant literature by testing a modified Tripartite Dual Pathway Model of the development of male body image and eating concerns among French young men. A sample of 147 French male college students (M _age = 22.09 years-old, range = 18–30) completed a questionnaire assessing sociocultural influences, internalization of the lean/low body fat ideal and the muscular/athletic ideal, appearance comparison, body fat and muscularity dissatisfaction, muscularity enhancement behaviors, drive for thinness, and bulimic symptoms. The revised and final model was an adequate fit to the data, and included separate pathways for muscularity- and leanness-related concerns. This model shows that sociocultural pressures perceived from the media, family members, and peers were associated, through appearance comparison and internalization of the lean and muscular ideal, with body image concerns, disordered eating, and muscularity enhancement behaviors. Results reveal a strong and direct relationship between the internalization of the muscular/athletic ideal and muscularity enhancement behaviors. These findings contribute to the refinement of sociocultural models of the development of body image concerns and unhealthy body change behaviors including disordered eating among men, provide additional support for the usefulness of these models, and extend them to non-English speaking Western contexts.     

Gender Differences in Population Versus Media Body Sizes: A Comparison over Four Decades

Mean body mass indices (BMIs, kg/m²)of North Americans aged 18 to 24 collected from 11national health surveys were compared to: Playboycenterfold models, Miss America Pageant winners,andPlaygirl models. The survey samples were representative of themix of different ethnic and racial groups in Canada andthe USA. No racial or ethnic information was availablefor either the Playboy women or the Miss America Pageant winners. Ninety percent of the Playgirlmen were white; 10%, black; 1.5%, Hispanic black; and.8%, American Samoan. From the 1950s to the present,while the body sizes of Miss America Pageant winners decreased significantly and the body sizes ofPlayboy centerfold models remained below normal bodyweight, the body sizes of Playgirl models and youngadult North American women and men increasedsignificantly. The increase in body size of Playgirl modelsappears to be due to an increase in muscularity, whereasthe increase in body size of young North American menand women is more likely due to an increase in body fat. Thus, in the 1990s, the body size andshape of the average young adult North American becameincreasingly different from the ideal being promoted bythe media. Furthermore the difference in male and female body sizes depicted by the media inthe 1990s was huge, whereas the difference between thebody sizes of 18- to 24-year-old North American womenand men was actually quite small. These discrepancies are discussed in relation to the differentsociocultural expectations for the two genders and theincreasing prevalence of body dissatisfaction reportedby both women and men.     

体像困扰与社会文化因素

数据显示大多数人对自己的体像不满意,而对体像的不满意可能形成困扰。存在体像困扰的个体更多体验抑郁、焦虑等负面情绪,且体像困扰和进食障碍、体像障碍等精神疾病均存在密切的关系。在介绍概念的同时,本文还对体像困扰相关社会文化因素的影响进行了综述。已有研究表明女性较男性更容易受到体像困扰的影响;体像困扰存在跨文化的一致性,也存在文化差异;家庭、同伴和媒体对于体像困扰均有影响。     

Misperceptions of opposite-sex preferences for thinness and muscularity

Thin and muscular have been characterized as ideals for women and men, respectively. Little research has investigated whether men and women have accurate perceptions of opposite-sex preferences of thinness and muscularity. Further, no study has explored whether opposite-sex perceptions of thinness and muscularity preferences differ for short-term and long-term relationships. The present study set out to address these questions. We used interactive 3D human models to represent bodies varying in size (body mass index/BMI weight scaled by height) and body composition. University-aged (18–31) White European heterosexual men and women were asked to choose their own and ideal body shape, the ideal body shape for a short- and a long-term partner, and the body shape they thought the opposite-sex would most like for short- and long-term partners. Women overestimated the thinness that men prefer in a partner and men overestimated the heaviness and muscularity that women prefer in a partner. These misperceptions were more exaggerated for short-term relationships than for long-term relationships. The results illustrate the importance of investigating misperceptions of opposite-sex preferences and raise the possibility that correcting misperceptions might have utility in reducing body dissatisfaction or eating disorders.     

Counteracting Media's Thin-Body Ideal for Adolescent Girls: Informing Is More Effective Than Warning

The present study investigated whether information or warnings about depictions of the thin-body ideal in mass media are effective in counteracting media-induced negative body perceptions of adolescent girls. Based on counter-advertising and reactance theories, our hypotheses were tested in a 3 (weight labels: information vs. warning vs. no label) × 2 (media models' body shape: thin vs. normal weight) × 2 (self-esteem: lower vs. higher) design (N = 178). Body dissatisfaction, objectified body consciousness, and body comparison with media models served as dependent variables. Pretested media models were systematically combined with various textual weight labels and presented on the front page of a magazine targeted toward girls. The results indicated that a simple information label that provided the weight status of thin media models induced less negative body perceptions in adolescent girls when compared with the use of warning labels or images only. Especially, girls with lower self-esteem then exhibited lower levels of body dissatisfaction and objectified body consciousness. When compared with exposure to images only, the warning labels had little effect on body perceptions by adolescent girls. Thus, informing is more effective than warning in counteracting the undesired effects of the thin-body ideal promoted by the media.     

Media exposure, internalization of the thin ideal, and body dissatisfaction: comparing Asian American and European American college females

Internalization of the thin ideal mediates the media exposure-body dissatisfaction relation in young adult European American females. There is little related research on Asian Americans. We used structural equations modeling to test: (1) whether media exposure was associated with body dissatisfaction in Asian American young adult females, (2) internalization of the thin ideal mediated any such association, and (3) whether the mediational model provided equivalent fit for European American and Asian American samples. Participants were 287 college females (154 Asian Americans, 133 European Americans). Internalization of the thin ideal explained the media exposure-body dissatisfaction association equally well for both groups. Results suggest that Asian Americans may be employing unhealthy weight control behaviors, and may be prone to developing eating disorders, at rates similar to European American young adult females. Clinicians need to screen carefully for body dissatisfaction, unhealthy weight control behaviors, and eating disorders in Asian American females.     

Disordered eating behaviors and body image in a longitudinal pilot study of adolescent girls: What happens 2 years later?

We assessed the prospective association of risk factors for eating and body image disturbances after a 2-year follow-up in a community sample of Spanish adolescent girls. The participants included 128 Spanish girls aged 12–14, who took part in a 28-month prospective study. Aspects assessed were eating attitudes (Eating Attitudes Test), influence of the body shape model (questionnaire on influences of the aesthetic body shape model), extreme weight-control behaviors (Eating Disorder Examination-Questionnaire), body image (Body Image Questionnaire) and Body Mass Index (BMI). BMI, extreme weight-control behaviors and body image problems emerged as potential predictors of an increase in eating disturbances. An increased influence of the thinness model was significantly associated with reduced body satisfaction and body image problems. Preventive programs are needed to contribute reducing the impact of sociocultural influences with regard to thinness, the use of extreme weight-control behaviors and overweight in adolescents.     

Body attitudes and eating behaviors of female clothing sales personnel

Recent research suggests that social standards for ideal female beauty are related to negative body-image and dieting among young women. We hypothesized that women who work in settings that emphasize physical appearance (women's fashion clothing sales) would have more disturbed body attitudes and eating behaviors than college women. Sales personnel (n = 21) and students (n = 25) answered questions about their occupational status, weight, and demographic characteristics, and completed the Body-esteem Scale and the Eating Disorder Inventory. Weight and scores on the two scales were similar in both groups except that sales personnel reported more dissatisfaction with their body parts on the Body dissatisfaction scale of the Eating Disorder Inventory. Among sales personnel, those who perceived their appearance to be of greater importance in their work also reported more concern about dieting and weight, as reflected on the Drive for thinness subscale of the Eating Disorder Inventory. Results are discussed with regard to situational influences on women's body attitudes and their implications for eating behaviors.     

The American image of beauty: Media representations of hair color for four decades

The present archival study examined the depiction of women's beauty in our society with respect to hair color, especially blondeness. Raters reliably categorized the hair color of cover models for two women's magazines (Ladies Home Journal and Vogue) and for Playboy magazine centerfolds from the 1950s through the 1980s. These media images from 750 observations were compared among magazines, among decades, and in relation to the proportion of blondes in a normative sample of adult White women. Results revealed that the percentage of blondes in each magazine exceeded the base rate of blondes in the norm group. Blondes were more prevalent in Playboy centerfolds than in the women's magazines. Although temporal patterns varied from magazine to magazine, the average proportion of blondes was lowest in the 1960s and highest in the 1970s. The study's findings have numerous implications for social issues and research regarding the psychology of physical appearance.The authors wish to thank Jill Grant for her assistance in conducting this research.     

Mags and Abs: Media Consumption and Bodily Concerns in Men

Media messages directed toward men increasingly promote the hypermuscular male body, an ideal impossible for most men to achieve. In this study we investigated the association between media consumption and bodily concerns in a sample of 89 college men. Reading male-directed magazines was associated with concerns about muscularity and general fitness, beauty product use, and dietary supplement use to build muscle. Low self-esteem was linked to weight concerns. Men's media exposure was also associated with their standards for women's bodies: the more male-directed magazines a man read and the more movies he saw, the more he valued thinness in women.     

Influence of Mass Media on Body Image and Eating Disordered Attitudes and Behaviors in Females: A Review of Effects and Processes

This article reviews research on the effects of television and magazines on body image and on disordered eating attitudes and behaviors in females. Evidence from different types of studies in the fields of eating disorders, media psychology, health psychology, and mass communication indicates that mass media are an extremely important source of information and reinforcement in relation to the nature of the thin beauty ideal, its importance, and how to attain it. Although considerable research remains to be done, evidence is accumulating that repeated exposure to media and to both direct and indirect (via media's effects on peers, parents, coaches, physicians, etc.) pressures from media to be thin constitute risk factors for body dissatisfaction, concerns over weight and disordered eating behaviors in adolescent girls and young women. To guide further research, as well as the prevention and treatment of disordered eating, we present a figural summary of media effects that integrates moderating and mediating factors such as internalization of the thin beauty ideal, social comparison, and activation of the thinness schema. We argue that risk factor research, prevention, and treatment will benefit from systematic research designed to clarify how the impact of various mass media is shaped by source and receiver/perceiver factors.     

Wanting a body that's better than average: the effect of manipulated body norms on ideal body size perception

We examined the effect of body norms on ideal and current body size perception. In Study One, female participants were randomly assigned to one of three experimental conditions: (1) a thinner body norm, (2) a heavier body norm, or (3) no body norm. Body norms were manipulated by indicating a bogus "population average," and current and ideal body size perception were subsequently measured using a body silhouettes measure. Women had a thinner ideal body size in the thinner norm condition than in the heavier norm condition. Study Two replicated these results, but in a sample of young men and with regards to muscularity rather than thinness. Men had a more muscular ideal body size in the more muscular norm condition than in the less muscular norm condition. Current body size perception was also influenced by body norms, but only for women and after controlling for BMI.     

Effects of parental comments on body dissatisfaction and eating disturbance in young adults: A sociocultural model

This study examined a sociocultural model of the influence of parental comments on body shape and eating concerns among males and females. Questionnaires were completed by 338 undergraduates. Participants reported levels of perceived parental comments, internalization of media ideals, appearance comparison, body dissatisfaction, drive for thinness and bulimia. Results revealed that, regardless of gender, internalization and appearance comparison only partially mediated the relationship between parental comments and the outcome variables. The final model for females explained a larger proportion of the variability in body shape and eating concerns than in males, with positive and negative parental comments directly related to body dissatisfaction and through it to eating outcomes. In males, only negative comments were directly related to body dissatisfaction. These findings highlight the role of parental influences in sociocultural models of the development of body dissatisfaction and eating concerns, and the gender-specific patterns of sociocultural influence.