Bivalency is costly: bivalent stimuli elicit cautious responding

When performing tasks in alternation, substantial slowing occurs when the stimuli have features relevant to both tasks (i.e., when stimuli are bivalent as opposed to univalent). One possible source of this slowing, herein called a bivalency cost, is that encountering bivalent stimuli leads to a more cautious response style. To investigate this, we employed a paradigm that required performing three simple tasks, with bivalent stimuli occasionally encountered on one task. The results show that regardless of the feature overlap among the stimuli used for the different tasks, the introduction of bivalent stimuli slowed responding on all tasks and it was accompanied by a decrease in response errors. Overall, it appears that bivalent stimuli recruit a more cautious approach to task-switching performance.     

Going along versus going alone: when fundamental motives facilitate strategic (non)conformity

Three experiments examined how 2 fundamental social motives--self-protection and mate attraction--influenced conformity. A self-protective goal increased conformity for both men and women. In contrast, the effects of a romantic goal depended on sex, causing women to conform more to others' preferences while engendering nonconformity in men. Men motivated to attract a mate were particularly likely to nonconform when (a) nonconformity made them unique (but not merely a member of a small minority) and when (b) the topic was subjective versus objective, meaning that nonconformists could not be revealed to be incorrect. These findings fit with a functional evolutionary model of motivation and behavior, and they indicate that fundamental motives such as self-protection and mate attraction can stimulate specific forms of conformity or nonconformity for strategic self-presentation.     

Exploring consumer status and conspicuous consumption

In seeking to expand an understanding of consumption, this study assesses the relationship between status consumption and conspicuous consumption. Theoretically, the relationship between status consumption and conspicuous consumption is problematic and, therefore, the main focus of this paper examines the theoretical and empirical separation of consumers' status consumption and conspicuous consumption. Data were gathered via a survey of individuals aged between 18 and 25. The findings indicate that status consumption and conspicuous consumption are distinct constructs. Differences in status consumption tendencies between males and females were not found; however, in relation to conspicuous consumption gender differences were found. Status consumption was affected by self‐monitoring and interpersonal influences, but conspicuous consumption was affected only by interpersonal influences. The brands examined also clearly differed in terms of status and conspicuous consumption perceptions. Copyright © 2004 Henry Stewart Publications Ltd.     

Peacocks, Picasso, and parental investment: The effects of romantic motives on creativity

Four experiments explored the effects of mating motivation on creativity. Even without other incentives to be creative, romantic motives enhanced creativity on subjective and objective measures. For men, any cue designed to activate a short-term or a long-term mating goal increased creative displays; however, women displayed more creativity only when primed to attract a high-quality long-term mate. These creative boosts were unrelated to increased effort on creative tasks or to changes in mood or arousal. Furthermore, results were unaffected by the application of monetary incentives for creativity. These findings align with the view that creative displays in both sexes may be linked to sexual selection, qualified by unique exigencies of human parental investment.     

Social motives and strategic misrepresentation in social decision making

In 4 experiments, the authors studied the influence of social motives on deception and strategic misrepresentation. In a newly developed information provision game, individuals faced a decision maker whose decision would affect both own and other's outcomes. By withholding information or by giving (in)accurate information about payoffs, participants could try to influence other's decision making. Less accurate and more inaccurate information was given when the decision maker was competitive rather than cooperative (Experiment 1), especially when participants had a prosocial rather than selfish value orientation (Experiments 3 and 4). Accurate information was withheld because of fear of exploitation and greed, and inaccurate information was given because of greed (Experiment 2). Finally, participants engaged in strategic misrepresentation that may trick competitive others into damaging their own and increasing the participant's outcomes.     

Peacocks, Porsches, and Thorstein Veblen: conspicuous consumption as a sexual signaling system

Conspicuous consumption is a form of economic behavior in which self-presentational concerns override desires to obtain goods at bargain prices. Showy spending may be a social signal directed at potential mates. We investigated such signals by examining (a) which individuals send them, (b) which contexts trigger them, and (c) how observers interpret them. Three experiments demonstrated that conspicuous consumption is driven by men who are following a lower investment (vs. higher investment) mating strategy and is triggered specifically by short-term (vs. long-term) mating motives. A fourth experiment showed that observers interpret such signals accurately, with women perceiving men who conspicuously consume as being interested in short-term mating. Furthermore, conspicuous purchasing enhanced men's desirability as a short-term (but not as a long-term) mate. Overall, these findings suggest that flaunting status-linked goods to potential mates is not simply about displaying economic resources. Instead, conspicuous consumption appears to be part of a more precise signaling system focused on short-term mating. These findings contribute to an emerging literature on human life-history strategies.     

Preferences for sadness when eliciting help: Instrumental motives in sadness regulation

This investigation tested whether people are more willing to experience and express sadness, the more useful they expect sadness to be. Building on assumptions about the function of sadness, we predicted that people would expect sadness to be more useful when eliciting help to prevent a loss (vs. not). In Study 1, we examined preferences for sadness and its expected usefulness when eliciting donations for the sake of preventing a loss (vs. not). In Study 2, participants expected to elicit help to prevent a loss (vs. attain a benefit). In both studies, participants expected sadness to be more useful and were more willing to experience and express sadness when eliciting help to prevent a loss (vs. other reasons). Furthermore, the more useful participants expected experiencing and expressing sadness to be, the more willing they were to experience and to express sadness, respectively. We discuss the implications for research on emotion regulation.     

Stepping back to see the big picture: when obstacles elicit global processing

Can obstacles prompt people to look at the "big picture" and open up their minds? Do the cognitive effects of obstacles extend beyond the tasks with which they interfere? These questions were addressed in 6 studies involving both physical and nonphysical obstacles and different measures of global versus local processing styles. Perceptual scope increased after participants solved anagrams in the presence, rather than the absence, of an auditory obstacle (random words played in the background; Study 1), particularly among individuals low in volatility (i.e., those who are inclined to stay engaged and finish what they do; Study 4). It also increased immediately after participants encountered a physical obstacle while navigating a maze (Study 3A) and when compared with doing nothing (Study 3B). Conceptual scope increased after participants solved anagrams while hearing random numbers framed as an "obstacle to overcome" rather than a "distraction to ignore" (Study 2) and after participants navigated a maze with a physical obstacle, compared with a maze without a physical obstacle, but only when trait (Study 5) or state (Study 6) volatility was low. Results suggest that obstacles trigger an "if obstacle, then start global processing" response, primarily when people are inclined to stay engaged and finish ongoing activities. Implications for dealing with life's obstacles and related research are discussed.     

Social anxiety and problematic alcohol consumption: the mediating role of drinking motives and situations

Social anxiety is inconsistently associated with alcohol use variables. To elucidate factors that contribute to the relationship between social anxiety and problematic alcohol use, the present study investigated drinking motives and drinking situations in an undergraduate sample (N = 293). Social anxiety was significantly correlated with endorsement of enhancement drinking motives (i.e., drinking to enhance positive experiences or emotions) but not social or coping motives. Social anxiety was also correlated with endorsement of drinking in the following high-risk situations: unpleasant emotions, conflict with others, social pressure, and testing personal control. Importantly, enhancement motives and each of these drinking situations mediated the relationship between social anxiety and alcohol-related problems. Findings suggest that alcohol use to enhance positive affect or in response to these specific situations may account for the risk for alcohol-related problems among those with social anxiety.     

Religious socialization and benevolence: a study among American Pentecostals

This study explores benevolent action among Pentecostals in the USA using a congregational questionnaire survey of worshippers among the Church of God (Cleveland, TN) (N = 1522). The influence of religiosity and the socialization of a perceived relationship of love with God (Godly Love) are explored, while controlling for background variables. The findings suggest that Pentecostal spirituality expressed in terms of charismatic experience is a predictor of benevolence, alongside the socialization factor of Christian media, and to a limited extent the factors of reference group, significant other and personal agency.     

The strategic logic of costly punishment necessitates natural field experiments, and at least one such experiment exists

Costly punishment's scarcity "in the wild" does not belie strong reciprocity theory as Guala claims. In the presence of strong reciprocators, strategic defectors will cooperate and sanctioning will not occur. Accordingly, natural field experiments are necessary to assess a "wide" reading of costly punishment experiments. One such field experiment exists, and it supports the hypothesis that costly punishment promotes cooperation.     

Direct and vicarious conspicuous consumption: Identification with low‐status groups increases the desire for high‐status goods

The current research examines whether direct and vicarious identification with a low-status group affects consumers' desire for objects associated with status. Experiment 1 found that individuals who belonged to and identified with a status social category associated with relatively lower status (Blacks) exhibited an enhanced desire for high-status products compared to Blacks who did not identify with their race or individuals who belonged to a social category associated with higher status (Whites). In Experiments 2 and 3, White participants led to vicariously identify through perspective taking with Blacks (Experiment 2), or a low-status occupational group (Experiment 3) exhibited an increased desire for high-status products. Experiment 4 provided meditational evidence for a status based explanation for the relationship between identification with a low-status group and a desire for high-status products. The present work makes new inroads into understanding one factor that might lead minorities to engage in greater conspicuous consumption and provides evidence that conspicuous consumption can be elicited vicariously.     

The values of only-children: Power and benevolence in the spotlight

The stereotype that only-children are more self-centered than others has gained little support from studies on personality traits but had not been previously tested with respect to personal values, which are also an important part of personality. Data from 3085 Australian adults revealed that only-children give more importance to power values and less importance to benevolence values than individuals with siblings. These differences, which are consistent with the stereotype, were strongest in young people but diminished gradually with age and disappeared in those over 62 years old. The results challenge the view that personality is largely unaffected by shared life-experiences associated with family structure, at least regarding the values aspect of personality.     

Promoting fan engagement: An exploration of the fundamental motives for sport consumption amongst premier league football spectators

The aim of this study was to examine whether fan engagement could be predicted by the motivational dimensions of sport consumption. A sample of 806 football sport fans (African = 85%, male = 67.4%, part of an organised supporters club = 57.6%) were participants. They completed the Fan Engagement Scale (FES), the Motivation Scale for Sport Consumption (MSSC) and a biographical questionnaire. Structural equation modelling was applied to evaluate the postulated regressive paths between the motivational dimensions for sports consumption and fan engagement. The motivational dimensions for sport consumption were clustered into personal and game-related factors. Both these clusters of factors were predictive of fan engagement. Customer engagement (CE) theory appears to explain the findings.     

内隐动机的测量

该文介绍了使用自陈量表测量的自陈动机与使用TAT测量的内隐动机的区分;以Winter的动机计分系统为例介绍了内隐动机的测量计分方法;并对内隐动机的测量从信度(重测信度、分半信度、评分者信度)、效度(建构效度与预测效度)方面进行了讨论;最后提出建立我国内隐动机测量计分系统的价值。     

Testing multiple motives in feedback seeking: The interaction of instrumentality and self protection motives

Research indicates that information received from feedback seeking is valuable for both individual and organizational outcomes. Previous research examining the feedback seeking process has consistently suggested that individual's feedback behaviors are directly influenced by three motives. Specifically, individuals are instrumentally motivated to obtain valued information but are also motivated to protect and/or enhance their ego and to protect others' impressions of them (Ashford, Blatt and VandeWalle, 2003). The current study simultaneously examined these motives by testing the interactive effects of them on feedback seeking behavior. As predicted, they did significantly interact and the results present a deeper understanding of these motives and how employees weigh various factors in deciding whether to seek feedback within the organization.     

Blatant and subtle prejudice: dimensions,determinants, and consequences; some comments on Pettigrew and Meertens

Although it has become common to suggest a conceptual distinction between traditional and contemporary forms of prejudice, Pettigrew and Meertens have actually attempted to distinguish the two empirically and developed measures to gauge each. Replication of their study, on the distinction between blatant and subtle prejudice, discloses a number of methodological flaws that have led to debatable substantial conclusions. We found two distinct measures, however, substantially different from the ones proposed by Pettigrew and Meertens. Our model shows, by all available indices, a better fit to the data: a first broad factor labelled general prejudice, and a small second factor labelled perceived cultural differences. The first factor is well explained by a number of social characteristics; the second is rather poorly explained and has a rather poor discriminatory power. The first one has strong effects on some consequential variables whereas the second has hardly any effects. Other evidence, considered to be crucial by Pettigrew and Meertens, contains other methodological flaws, i.e. the neglect of interdependent items. After this correction, their piece of evidence turns out to be artificial. As a benefit to future research, we try to clarify conditions for distinguishing empirically and conceptually between traditional and contemporary prejudice. Copyright © 2001 John Wiley & Sons, Ltd.