Need for closure and reactions to innovation

In two studies using Italian (N = 852) and American (N = 94) samples, we hypothesized that high NFC individuals would have lower intentions to use new technological developments, and that this relationship would be mediated by anxiety about the new technology. We found support for this hypothesis in Study 1, but not Study 2. In the second study, we found that the closed‐mindedness subscale of the full NFC scale was related to greater anxiety about new technology, which in turn led to lower intentions to use the new technology. This suggests that the closed‐mindedness facet of NFC may have been responsible for our results. A meta‐analytic synthesis of both studies provided some support for our original mediation hypothesis.     

Music as an Unconditioned Stimulus: Positive and Negative Effects of Country Music on Implicit Attitudes,Explicit Attitudes,and Brand Choice1

An experiment (N = 68) explored how background music in a realistic web advertisement could condition implicit and explicit attitudes toward a novel brand. Conditioning effects were apparent in both traditional explicit attitude measures and also in the Implicit Association Test (IAT). Further, brand choice was predicted by explicit attitudes, but prediction improved significantly when implicit attitudes were considered. Mood‐congruent judgment, demand effects, and conditioning are considered as potential explanations for our results, and we argue that conditioning provides the most parsimonious explanation. Finally, the results are discussed within the context of the associative‐propositional evaluation model ( Gawronski & Bodenhausen, 2006 ). This model provides a framework for the integration of the implicit attitude construct into the study of consumer behavior.     

Health behavior change in transactive systems

Relationship members are frequently concordant on health outcomes; health behavior change is also concordant in close relationships. Despite clear evidence of this influence, relatively little is known about the possible mechanisms by which individuals in densely transactive systems (i.e., relationships with high goal‐related interdependence) influence each other's health. I draw on transactive goal dynamics (TGD) theory to highlight potential processes involved in health behavior change in interdependent systems. I introduce and discuss relevant literature about two related constructs—partner‐directed goal pursuit and partner‐directed goal qualities. I then highlight two areas where drawing on TGD principles may be useful, including unpacking recursive patterns of influence and health behavior change in concordant systems. I conclude with recommendations for future research.     

When multiple identities compete: The role of centrality in self‐brand connections

The current research provides a framework for understanding how centrality impacts people's choice of brands and related brand connectedness. Motivated by the need to validate their self‐image, individuals use brands to express and confirm their identities. The authors hypothesize that greater centrality of the identity to the self strengthens the connectedness an individual has for brands with value‐expressive properties. Three studies using experimental designs examined whether people whose identity is central to their self‐conception leads to stronger self‐brand connectedness than peripheral identities. In study 1, the results showed that people whose shopping identity was central (versus peripheral) to their self‐concept led to stronger self‐brand connections. Study 2 replicated the findings of study 1 employing brand symbolism as a moderator. Brands high in symbolic properties led to stronger brand connections for an individual's central identities compared with their peripheral identities. Study 3 replicated the influence of centrality on brand choice and self‐brand connections by generalizing this effect to reference group identities. Collectively, the studies provide evidence that individuals integrate brand associations into their self‐concept on the basis of both the centrality of the identity and the level of symbolism the brands holds for an identity. Copyright © 2013 John Wiley & Sons, Ltd.     

The interaction effect of ad appeal and need for cognition on consumers' intentions to share viral advertisements

Viral advertising has become a popular form of persuasive communication to promote brands on social media. Extant research on viral advertising has focused mostly on evaluating content characteristics as drivers of virality, but very few studies have examined the potential influence of consumers' personality variables that affect their information processing and subsequent ad‐sharing behavior. By taking a consumer‐centric approach, two experimental studies were conducted to examine how consumer's need for cognition (NFC: high vs. low) interacts with message appeal (emotional vs. informational) used in the branded viral advertisements and extent of brand information (high vs. low brand prominence) present in the branded viral advertisement to influence consumers' intentions to share viral advertisements. As compared with low‐NFC individuals, high‐NFC individuals reported higher sharing intentions for viral ads that use informational appeal and also for an emotional viral ad where brand prominence is high. This finding is consistent with the elaboration likelihood model (ELM). Further, the results of these studies show an interesting finding that contradicts the existing understanding originating from ELM; that is, high‐NFC individuals reported higher sharing intentions for viral ads with an emotional appeal as compared with low‐NFC individuals, even when the brand prominence is low. Possible explanations and implications of the findings are discussed in this paper.     

Authority Defied: Need for Cognitive Closure Influences Regulatory Control When Resisting Authority

The present studies examined whether differences in need for cognitive closure (NCC) were related to differences in regulatory control when confronted with authority. In two studies, levels of regulatory control were measured when participants resisted (Study 1; N = 46) or prepared to resist the influence attempt of an authority figure (Study 2; N = 50). Results showed that resisting the influence attempt from a high‐authority figure was more depleting for participants higher in NCC compared to individuals lower in NCC. However, when they were given instructions and time to prepare the act of resistance, individuals high in NCC actually showed an increase in regulatory control. Authority is usually viewed as a general principle of influence; however, the present studies suggest that there are individual differences that influence how people may experience interactions with authorities.     

Explaining Consumer Conduct: From Planned to Self‐Expressive Behavior1

Within mainstream social psychology, consumer behavior has been explained mainly in terms of the theory of planned behavior (TPB). Recently, some authors suggested that self‐identity dimensions can explain different types of intentions. To compare the predictive power of a tentative new model of self‐expressive consumer behavior with that of the TPB, three studies were conducted in which, besides the classical variables of the model of TPB, variables concerning self‐identity were also taken into account. Three independent samples (N₁= 257, N₂= 214, N₃= 298) were recruited to study the intention to buy fashionable watches, trendy backpacks, and cellular telephones in relation to the aforementioned variables derived from TPB and from identity theory. Data analyses, based on structural equation modeling, show that identity variables contribute significantly to the explanation of purchase intention.     

The Effects of Need for Cognition and Need for Affect on Partisan Evaluations

The voting behavior literature has advanced two prominent theoretical models of partisanship: the social psychological and rational models. Implicit to both stylized models is the assumption that all partisans process information similarly. Yet, growing research in psychology suggests that individuals possess different motivations when evaluating information. We propose that the applicability of the stylized models of partisanship is conditioned on individuals' need for cognition (NFC) and need for affect (NFA), with the social psychological model being most applicable to individuals who have a high NFA and the rational model most applicable to those with a high NFC. To test this proposition, we fielded a survey in which respondents who identified with the two major political parties in the United States (Democrat or Republican) were randomly assigned factual information that depicted either their party or their opposing party in a negative light. Respondents were then asked to assess the actions of that party and subsequently evaluate both political parties. We find evidence that is generally consistent with the proposition that the stylized models of partisanship are conditionally dependent on the extent to which individuals possess a need to engage in effortful thinking or a need to seek out emotions.     

Knowledge of Need

Some of the duties of individuals and organisations involve responsiveness to need. This requires knowledge of need, so the epistemology of need is relevant to practice. The prevailing contention among philosophers who have broached the topic is that one can know one’s own needs (as one can know some kinds of desires) by feeling them. The article argues against this view. The main positive claims made in the article are as follows. Knowledge of need, in both first‐person and second‐person cases, is a type of knowledge‐that with no basic epistemological source. Needs, like medical conditions, have signs and symptoms. Knowledge of these, with inference, results in knowledge of need. Finally, it is argued that need is akin to, but not a special case of, metaphysical necessity de re. Some implications of this for the epistemology of need are explained.     

Do individual differences in need strength moderate the relations between basic psychological need satisfaction and organizational citizenship behavior?

An important theoretical debate in the literature on psychological needs concerns the potential moderating role of individuals’ need strength in the effects of basic psychological need satisfaction. The present study adds to the relatively small literature with inconsistent findings by examining whether the relations between work-related basic psychological need satisfaction (autonomy, competence, and relatedness) and organizational citizenship behavior (i.e., constructive voluntary job performance) are enhanced when employees’ work-specific explicit need strength increases. Survey data from two samples of employees in the United States (N = 353; M_Age = 38.13) and in the Netherlands (N = 298; M_Age = 44.57) consistently showed that across the need domains, need satisfaction was positively associated with organizational citizenship behavior through work engagement. However, we only found minor evidence for a moderating role of need strength. These findings largely endorse core self-determination theory assertions, as they underscore the relevance of employees’ psychological need satisfaction rather than fit between high psychological need satisfaction and high need strength in the workplace.

     

Need for cognitive closure and coping strategies

This study investigated the hypothesis that the process of coping may be motivated by an interaction of directional motivational factors represented by job satisfaction/dissatisfaction and by non‐directional or epistemological motivational factors represented by the level of Need for Cognitive Closure. Need for Cognitive Closure is based on two general tendencies: the urgency tendency (“to seize”) and the permanency tendency (“to freeze”). The urgency tendency reflects the desire to attain closure as quickly as possible (“to seize”) whereas the permanence tendency refers to the inclination to maintain closure for as long as possible along with a desire to preserve or “freeze on” past knowledge and to safeguard future knowledge. The urgency and permanence notions both rest on the assumption that people under a heightened need for closure experience its absence as aversive. In relation with this, we predicted that if job satisfaction is low, the increased need for closure is related to the choice of problem‐oriented coping strategies. Alternatively, we hypothesized that with high job satisfaction an increased need for closure is related to use of avoidance coping. Questionnaires pertaining to need for cognitive closure, to coping strategies and to a measure of job satisfaction were completed by a group of 146 Croatian immigrants living in Italy. Results of the analyses confirmed that when subjects were highly satisfied with their job, their primary concern was to preserve their position. So, here the high need for closure enhanced the tendency to freeze and induced the choice of avoidance coping strategies. On the other hand, our results confirmed that when persons are not satisfied with their job, high need for closure increases the desire for change and improvement. Immigrants increased the tendency to seize manifests itself in extensive and quickened information processing relative to the use of problem‐oriented coping strategies.     

The Long‐Term Predictive Validity of the Consumers’ Need for Uniqueness Scale

This research examines the long‐term ability of the consumers’ need for uniqueness measure to predict consumers’ valued possessions, shopping behaviors, and experiences. Consumers’ need for uniqueness reflects individual differences in counterconformity motivation (i.e., the pursuit of differentness relative to others) that is manifest in consumer responses. This research reports on 2 longitudinal assessments of the scale's predictive validity using data collected at 4 stages from a consumer mail‐survey sample. One year following initial responses to the trait measure, respondents participated in a second survey in which they photographed and rank ordered their valued possessions. In a third survey, the photographs served as cues to obtain responses to ratings of possession benefits and to questions regarding acquisition of the possession. Overall, the results support a number of hypotheses regarding the relation of consumers’ need for uniqueness to salient possession benefits, types of goods comprising consumers’ valued possessions, and shopping behaviors associated with acquiring valued possessions. Two years following initial responses to the trait measure, members of the consumer mail panel completed a fourth survey, indicating their participation in various uniqueness‐enhancing consumer activities. Results support the stability and predictive validity of the measure over the 2‐year period. Because the design of possessions and endorsed uniqueness‐enhancing activities considered in the consumer mail panel studies varied across individuals, an additional study was conducted that demonstrated the scale's ability to predict individuals’ counterconformity responses to the same choice situation.     

A stochastic model of consideration set sizes

This paper proposes a new model of consideration set sizes, which relies on a stochastic modelling approach to better understand data patterns. The paper combines the Poisson distribution with the lognormal distribution proposed by Hauser and Wernerfelt (1990) to create the Poisson lognormal (PLN) model of consideration set sizes. An advantage of PLN is that it allows variance within a given individual consumer. This is a crucial factor for brand managers who wish to choose a particular market to promote their brand, as a higher within‐individual variance suggests that there is more chance for a consumer to change their consideration set size, whereas a lower within‐individual variance indicates that a consumer tends to stick to his/her consideration set size. The paper then uses 10 datasets including service, durable and fast‐moving consumer goods across four countries to validate the new model and compare it with the lognormal model. The results show that PLN gives a good fit to these data. It outperforms the lognormal model. The average mean absolute percentage error of the PLN model is 12 per cent, whereas that of the lognormal model is 26 per cent. For managerial implications, the paper proposes a better tool to help brand managers analyse the nature and intensity of competition that is facing their brands. Also, relying on its stochastic element, the proposed model can help brand managers predict future brand consideration by their consumers, as well as evaluate any change in brand consideration, caused by marketing activity such as sales promotion and advertising. Copyright © 2014 John Wiley & Sons, Ltd.     

A trip down memory lane: Antecedents and outcomes of ad‐evoked nostalgia on Facebook

Integrating the theories of nostalgia and consumer‐brand relationships, this study developed and tested a theoretical model for understanding ad‐evoked nostalgia within the context of Facebook. Online survey data (n = 395) were collected using Amazon MTurk to disentangle the relationships between antecedents, ad‐evoked nostalgia, and outcomes. An analysis of the structural model revealed that the need to belong and nostalgia proneness had positive, direct effects on ad‐evoked nostalgia, which subsequently affected self‐brand connections and brand engagement behaviors on Facebook. Facebook use intensity was not found to influence ad‐evoked nostalgia. Theoretical and managerial implications, along with future research directions, were discussed.     

Translating Dispositional Resistance to Change to the Culture Level: Developing a Cultural Framework of Change Orientations

A fundamental societal challenge is to balance the desire for growth, development, and progress on the one hand and the need for stability and maintenance of the status quo on the other. To better understand how societies deal with this challenge we employ the personality trait of dispositional resistance to change to conceptualize and empirically establish the concept of cultural change orientation. With data from individuals in 27 countries (N = 6487), we identify three culture‐level change orientation dimensions (routine seeking, affective reactance, and cultural rigidity) and interpret their meaning through their relationships with established cultural frameworks (e.g. GLOBE, Hofstede, Inglehart, and Schwartz). We thus propose a new culture‐level framework and test hypotheses about relationships between change orientation dimensions and national indexes of economic, technological, social, and environmental change. Our findings demonstrate meaningful differential relationships between the three change orientation dimensions and these societal outcomes. Copyright © 2018 European Association of Personality Psychology     

Pleasant hostility: Disidentified consumers' emotional and behavioral reactions to a brand crisis

This research explores how consumers react in a crisis situation that happens to a brand with which they disidentify. Consumer–brand disidentification (CBD) is a state of self‐categorization regarding the separation from and rejection of a brand. It predestines individuals to move away from and go against the misbehaving company because the failure of the object of disidentification provides a perfect opportunity for them to validate their identity. We argue that disidentification is closely related not only to a person's propensity to behave but also to feel in a specific way. Surveys data were collected in the United States and Germany to answer the research question regarding the role of emotions in the relationship between CBD and consumers' intention to demonstrate brand‐opposition behavior. Volkswagen, which experienced a crisis related to its manipulation of emission tests, served as the brand stimulus. The results show that CBD can stimulate hostile emotions and schadenfreude, which can function as mediators of the influence of disidentification on brand opposition (negative word‐of‐mouth, brand avoidance, punishing the brand). This research contributes to the growing body of research on the “dark side” of consumer‐brand relationships and its perils for brands. It also enhances understanding of the role of emotions in (dis)identification and social identity research and widens the scholarship on emotions in crises. Managerial implications include to thoroughly consider trade‐offs of creating a strong and unique brand that may give rise to disidentification; monitoring negative voices, especially online; and differentiating disidentified consumers from other types of opposing stakeholders.     

A Longitudinal Study of Shop Stewards’ Union Commitment and Perceptions of Union Instrumentality and Support

Although previous studies have hypothesised that union perceptions (e.g. perceived union instrumentality, perceived union support) predict members’ commitment to the union, these relationships have only been tested cross‐sectionally. Drawing on attitude–behavior consistency theory, this study hypothesised that union commitment may be an antecedent of union perceptions. Cross‐lagged structural equation models with one year separating waves of data collection (N = 676) provided the most support for a model suggesting that commitment precedes perceptions of the union. These results point to the need to consider new models of union commitment for shop stewards and, potentially, union members.     

New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences

A core goal for marketers is effective segmentation: partitioning a brand's or product's consumer base into distinct and meaningful groups with differing needs. Traditional segmentation data include factors like geographic location, demographics, and shopping history. Yet, research into the cognitive and affective processes underlying consumption decisions shows that these variables can improve the matching of consumers with products beyond traditional demographic and benefit approaches. We propose, using managing a brand as an example, that neuroscience provides a novel way to establish mappings between cognitive processes and traditional marketing data. An improved understanding of the neural mechanisms of decision making will enhance the ability of marketers to effectively market their products. Just as neuroscience can model potential influences on the decision process—including pricing, choice strategy, context, experience, and memory—it can also provide new insights into individual differences in consumption behavior and brand preferences. We outline such a research agenda for incorporating neuroscience data into future attempts to match consumers to brands.     

Need for Cognition and Conscientiousness as Predictors of Political Interest and Voting Strategy1

Participants (N = 251) used an Internet‐based information board to learn about fictional U.S. presidential candidates in a voting simulation task. Need for cognition and conscientiousness interacted to predict political interest. Participants high in need for cognition and participants high in conscientiousness, regardless of the magnitude of the other construct, exhibited high political interest. Participants low in need for cognition and conscientiousness exhibited low political interest. Additionally, participants high in need for cognition or low in conscientiousness preferred an issue‐based voting strategy, whereas those low in need for cognition or high in conscientiousness preferred a candidate‐based voting strategy. These findings have important implications for how political information should be disseminated to voters through Internet means, such as political websites.     

Future‐biased search: the quest for the ideal

Decision‐makers with ideal candidates already in mind often extend search beyond optimal endpoints when searching for the best option among a sequential list of alternatives. Extended search is investigated here using three laboratory experiments; individuals in these tasks exhibit future‐bias, delaying choice beyond normative benchmarks. Searchers' behavior is consistent with setting high thresholds based on a focal ideal outcome without full attention to its probability or the value of second‐best alternatives; the behavior is partially debiased by manipulating which outcomes are in the searchers' focal set. Documenting future‐bias in sequential search tasks offers new insights for understanding self‐control and intertemporal choice by providing a situation in which thresholds may be set too high and myopic behavior does not prevail. Copyright © 2008 John Wiley & Sons, Ltd.