The role of emotional context in facilitating imitative actions

In two experiments, we explored whether emotional context influences imitative action tendencies. To this end, we examined how emotional pictures, presented as primes, affect imitative tendencies using a compatibility paradigm. In Experiment 1, when seen index finger movements (lifting or tapping) and pre-instructed finger movements (tapping) were the same (tapping–tapping, compatible trials), participants were faster than when they were different (lifting–tapping, incompatible trials). This compatibility effect was enhanced when the seen finger movement was preceded by negative primes compared with positive or neutral primes. In Experiment 2, using only negative and neutral primes, the influence of negative primes on the compatibility effect was replicated with participants performing two types of pre-instructed finger movements (tapping and lifting). This emotional modulation of the compatibility effect was independent of the participants' trait anxiety level. Moreover, the emotional modulation pertained primarily to the compatible conditions, suggesting facilitated imitation due to negatively valent primes rather than increased interference. We speculate that negative stimuli increase imitative tendencies as a natural response in potential flight-or-fight situations.     

Affect Is Greater Than,Not Equal to,Condition: Condition and Person Effects in Affective Priming Paradigms

Affective primes may impact ensuing behavior through condition and person effects. However, previous research has not experimentally disentangled these two sources of influence in affective priming paradigms. In the current research, we simultaneously examine the influence of condition factors, in terms of prime valence, and person factors, in terms of affect reactivity and personality. In both studies, undergraduate participants (total N = 174) were primed with either positive or negative affective stimuli (words, Study 1; pictures, Study 2) prior to judging the likability of a neutral target (Arabic characters, Study 1; inkblots, Study 2). Although we did observe between‐condition differences for positive and negative primes, person‐level effects were more consistent predictors of target ratings. Affect reactivity (affect Time 2, controlling Time 1) to the primes predicted evaluative judgments, even in the absence of condition effects. In addition, the personality traits of Neuroticism (Study 1) and behavioral inhibition system sensitivity (Study 2) predicted evaluative judgments of neutral targets following negative affective primes. With effects for condition, affect reactivity, and personality, our results suggest that affective primes influence ensuing behaviors through both informational and affective means. Research using affective priming methodologies should take into account both condition and person‐level effects.     

The Costs of Asking for Help

Research reveals that aggressive primes activate hostile information in memory. However, it is unclear whether this is true of all people or whether the activation of hostile information differs by trait aggression. In 3 studies, we investigate the organization of aggression-related knowledge. In Study 1, ratings of one's hostile emotions speeded subsequent ratings of hostile emotions, but particularly among individuals low in trait aggression. In Study 2, categorizations of blame-related words speeded categorizations of anger-related words, but particularly among individuals low in trait aggression. In Study 3, categorizations of actions as mean facilitated similar categorizations, but particularly among individuals low in trait aggression. These results suggest that aggressive primes activate hostile information in memory particularly for individuals low (rather than high) in trait aggression. The discussion of the results attempts to reconcile spreading activation processes with judgment and behavior in the particular context of trait aggression and priming effects.     

Gender Self-Stereotyping Is Context Dependent for Men But Not for Women

Two experiments tested whether activation of associations between the self and specific aspects of the gender stereotype is context dependent. Self-stereotype associations were assessed with a sequential priming paradigm, using the words “I” versus “others” as primes, and gender-stereotypic trait words as targets in a lexical decision task. For males, self-primes increased the accessibility of male-stereotypic traits in a context in which the stereotypic trait target was relevant but not in an irrelevant context. For females, self-primes increased the accessibility of female-stereotypic traits irrespective of the context. Difference in context dependence of self-stereotyping reflect more flexible gender-role self-concepts for males than females.     

Driving stimuli increases accessibility of aggression-related concepts in “angry” drivers

Stimuli present in aversive situations (even initially neutral stimuli) can become associated with aggressive feelings and thoughts become capable of acting as cues for aggressive thoughts. The present research examined whether driving stimuli can serve as triggers for aggression-related concepts for individuals predisposed to becoming angry while driving (i.e., high in self-reported trait driving anger). Using the General Aggression Model (Anderson & Bushman, 2002) as a guide, two studies demonstrated that participants high in trait driving anger responded more quickly to aggressive words when paired with driving than neutral stimuli. There were no differences in primes for nonaggressive words and nonwords. Study 2 also found that, for participants high in driving anger, increased accessibility of aggressive words following driving primes predicted self-reported anger in a provoking driving scenario.     

Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility

In this research, we tested the effects of chronic and temporary sources of accessibility on impression formation. Although some research suggests that chronicity amplifies temporary effects because of greater susceptibility to external primes, other research suggests that chronicity masks temporary effects because of redundance. We demonstrate in a thought listing study that in the domain of gender stereotypes, trait stereotypes may be routinely applied by those with a medium or high tendency to stereotype women, making external primes redundant. Based on this redundancy, we proposed that gender stereotypical primes will have little influence on subsequent judgments of those with a medium or high tendency to gender stereotype. In contrast, gender stereotypical primes will result in the classic assimilation effect for those with a low tendency to gender stereotype. We tested these propositions in the domain of female role portrayals in advertising and examined the effect of advertisements that feature women as homemakers (vs. do not feature women) on trait judgments of a target woman whose behaviors are ambiguously described. Results from 2 experiments show that, as predicted by the redundancy hypothesis, judgments of medium and high tendency to stereotype participants are not affected by advertisements portraying homemakers. Also as expected, judgments of low tendency to stereotype participants are assimilated to the homemaker prime. These results hold across tendency to trait stereotype (Experiment 1) and tendency to role stereotype (Experiment 2) and for trait judgments as well as gift choice. Theoretical and practical implications of these findings are discussed.     

Conscious control over the content of unconscious cognition

Visual stimuli (primes) presented too briefly to be consciously identified can nevertheless affect responses to subsequent stimuli - an instance of unconscious cognition. There is a lively debate as to whether such priming effects originate from unconscious semantic processing of the primes or from reactivation of learned motor responses that conscious stimuli afford during preceding practice. In four experiments we demonstrate that unconscious stimuli owe their impact neither to automatic semantic categorization nor to memory traces of preceding stimulus-response episodes, but to their match with pre-specified cognitive action-trigger conditions. The intentional creation of such triggers allows actors to control the way unconscious stimuli bias their behaviour.     

Differential effects of priming at the encoding and judgment stage

Two experiments investigated whether the direction of priming effects depends on the processing stage at which the individual links the prime to a trait that is applicable to the evaluation of an ambiguously described target person. In line with previous research, it is hypothesized that assimilation effects will emerge when primes are processed in terms of a trait concept that is applicable to the encoding task. However, when the primes are not processed in applicable trait terms, they may still affect subsequent Judgments if the individual recalls the prime when judging the target along a trait dimension. In this case, the primes may serve as an anchor, resulting in contrast effects. Two experiments, in which subjects were primed with names of prototypically nice or hostile famous individuals under instructions that did or did not prompt subjects to process the prime in applicable trait terms, supported these hypotheses. Implications for the emergence of priming effects in everyday social interaction are discussed.     

Affective and cognitive religiosity: Influences on consumer reactance and self‐control

Self‐control is regularly studied in the marketing literature in relation to spending and food consumption; however, little research has assessed trait characteristics that influence consumers' self‐control. Although prior research in other fields has shown a generally positive relationship between religiosity and self‐control, such research has often used poor measures of religiosity and has inadequately examined marketplace outcomes or factors underlying consumers' self‐controlled responses. Thus, the studies herein build on self‐regulation theory to address and extend from these limitations by examining the influence of religiosity, as a multidimensional construct (particularly affective and cognitive religiosity), on self‐control and resulting influences on marketplace behaviors. Findings reveal that priming affectively (cognitively) religious consumers leads to greater (lower) consumer self‐control with a religious message prime (Study 1) and religious writing task (Study 2). Additionally, findings show that psychological reactance is at the root of these responses (Study 3). Implications build on self‐regulation theory and the strength model of self‐control to show the importance of religiosity (particularly affective and cognitive religiosity), interactions with religious primes, and psychological reactance in understanding consumers' self‐control.     

Subliminal words activate semantic categories (not automated motor responses)

Semantic priming by visually masked, unidentifiable (“subliminal”) words occurs robustly when the words appearing as masked primes have been classified earlier in practice as visible targets. It has been argued (Damian, 2001) that practice enables robust subliminal priming by automatizing learned associations between words and the specific motor responses used to classify them. Two experiments demonstrate that, instead, the associations formed in practice that underlie subliminal priming are between words and semantic categories. Visible words classified aspleasant or unpleasant in practice with one set of response key assignments functioned later as subliminal primes with appropriate valence, even when associations of keys with valences were reversed before the test. This result shows that subliminal priming involves unconscious categorization of the prime, rather than just the automatic activation of a practiced stimulus-response mapping.     

The Subtle Influence of Check and X Marks: How Symbolic Markings Influence Judgment

Symbols can exert an influence on how we think, feel, and even behave. Here we examine whether symbolic markings serve as primes and influence how people make judgments. We propose that making either a check or an X mark to indicate an opinion can lead people to process the same information differently, thereby influencing the judgment people make. Across four experiments, we find that the check and X marks carry different symbolic associations; people associate check with good and X with bad. We also find downstream consequences of these mental associations. People who make positively connoted check marks (as opposed to negatively connoted X marks) to indicate their judgments are more agreeable toward familiar, controversial social policies as well as market research survey items on values and life styles. Differential symbolic markings with check and X marks seem to shape how people think and make judgments.     

Learning your way around town: how virtual taxicab drivers learn to use both layout and landmark information

By having subjects drive a virtual taxicab through a computer-rendered town, we examined how landmark and layout information interact during spatial navigation. Subject-drivers searched for passengers, and then attempted to take the most efficient route to the requested destinations (one of several target stores). Experiment 1 demonstrated that subjects rapidly learn to find direct paths from random pickup locations to target stores. Experiment 2 varied the degree to which landmark and layout cues were preserved across two successively learned towns. When spatial layout was preserved, transfer was low if only target stores were altered, and high if both target stores and surrounding buildings were altered, even though in the latter case all local views were changed. This suggests that subjects can rapidly acquire a survey representation based on the spatial layout of the town and independent of local views, but that subjects will rely on local views when present, and are harmed when associations between previously learned landmarks are disrupted. We propose that spatial navigation reflects a hierarchical system in which either layout or landmark information is sufficient for orienting and wayfinding; however, when these types of cues conflict, landmarks are preferentially used.     

Heavy-heartedness biases your weight perception

ABSTRACT

Heavy-heartedness (light-heartedness), among more than two hundred metaphors related to the heart, indicates negative (positive) affects. Although these metaphors are generally understood rhetorically, this study explores whether there is any literal connection between either of these two states and one’s perception of weight. Participants who recalled a heavy-heartening (vs. light-heartening) past event estimated more weight of an object (Study 1). While watching weightlifting and pole-vaulting competition clips, people in heavy-hearted (vs. light-hearted) states predicted that players’ success is less likely (Study 2). However, this result was not observed while people in both states watched non-weight-related games, such as golf-putting and pool. The findings are congruous with embodied cognition theory and the role of metaphors in our life.     

Word frequency in fast priming: Evidence for immediate cognitive control of eye movements during reading

Numerous studies have demonstrated effects of word frequency on eye movements during reading, but the precise timing of this influence has remained unclear. The fast priming paradigm was previously used to study influences of related versus unrelated primes on the target word. Here, we use this procedure to investigate whether the frequency of the prime word has a direct influence on eye movements during reading when the prime–target relation is not manipulated. We found that with average prime intervals of 32 ms readers made longer single fixation durations on the target word in the low than in the high frequency prime condition. Distributional analyses demonstrated that the effect of prime frequency on single fixation durations occurred very early, supporting theories of immediate cognitive control of eye movements. Finding prime frequency effects only 207 ms after visibility of the prime and for prime durations of 32 ms yields new time constraints for cognitive processes controlling eye movements during reading. Our variant of the fast priming paradigm provides a new approach to test early influences of word processing on eye movement control during reading.     

The Role of Trait Anger in the Relationship between Stressors and Counterproductive Work Behaviors: Convergent Findings from Multiple Studies and Methodologies

Across three studies, we investigated the moderating role of trait anger in the relationship between workplace stressors and counterproductive work behaviors (CWB). In Study 1, all the variables were measured using self‐reports. In Study 2, workplace stressors were measured using co‐worker reports, trait anger was measured using significant other reports, and CWB was measured using self‐reports. In Study 3, we measured workplace stressors at Time 1, trait anger at Time 2 (6 months later), and objective indicators of CWB at Time 3 (12 months after Time 2). Convergent results were obtained across the three studies, with positive associations between workplace stressors and CWB, trait anger and CWB, and with trait anger moderating the relationship between stressors and CWB.     

The valence of sex:Automatic affective associations in erotophilia and erotophobia

Sexual stimuli may elicit positive and negative emotions that can impact sexual thoughts, responses, and behavior. To date, most research on affect and sexuality has focused on conscious processes and affective states. Less is known about how automatic and trait-level affective processes influence our reactions to sexual stimuli. This study used a priming task with backward masking and a trait measure of erotophobia-erotophilia - the tendency to respond to sex on a negative-to-positive continuum - to improve our understanding of the role of automatic and affective processes in response to sexual stimuli. Erotophilic individuals demonstrated automatic associations between sexual primes and positively-valenced targets, whereas erotophobic individuals classified negatively-valenced targets faster regardless of whether primes were sexual or neutral. The findings suggest that the valence of sexual stimuli can be processed automatically and is associated with trait-level affective responses to sex. Implications for research on risky sexual behavior and sexual dysfunction are discussed.     

Anxiety and impression formation: Direct information rather than priming explains affect-congruity

Both affect-priming and affect-as-information theories predict that when people are anxious they will form affect-congruent impressions of others, but via different mechanisms. Affect-priming asserts that memory mediates the influence of anxiety on judgement, whereas affect-as-information asserts that people attribute anxiety to the target of judgement. As these theories predicted, anxious participants in Study 1 found an impression-formation target to be more threatening than did control participants. However, this effect was not mediated by memory, and was attenuated in Study 2 when anxious participants attributed their affect to a source other than the target. These findings suggest that anxious people form affect-congruent impressions of others because they attribute their anxiety to the impression-formation target rather than because anxiety primes affect-congruent memory.     

Existential isolation and death thought accessibility

Three studies examined how existential isolation (EI) relates to death-thought accessibility (DTA). Drawing upon the state-trait EI model and terror management theory, we posited EI would be associated with greater DTA. Studies 1a and 1b found trait EI to be correlated with baseline DTA. Evidence for mediation by ingroup identity was mixed. Studies 2 and 3 (a preregistered replication of Study 2) assessed whether priming EI would increase DTA relative to control primes. Study 2 found support for our hypothesis, but Study 3 failed to replicate, leaving open the question about whether EI plays a causal role in higher DTA. We discuss the potential value of EI for understanding how people manage concerns about death and relate to ingroups.