Mechanisms of source confusion and discounting in short-term priming: 1. Effects of prime duration and prime recognition

Huber, Shriffrin, Lyle, and Ruys (2001) measured short-term repetition priming effects in perceptual identification with two-alternative forced-choice testing. There was a preference to choose repeated words following passive viewing of primes and a preference against choosing repeated words following active responding to primes. In this present study, we explored conditions of prime processing that produce this pattern of results. Experiment 1 revealed that increased prime duration under passive viewing instructions produces the active priming pattern. Experiment 2 assessed memory for primes: With poor recognition of primes, there was a strong preference for repeated words; however, with good recognition of primes, this preference was eliminated. These results are modeled by a computational theory of optimal decision making, responding optimally with unknown sources of evidence (ROUSE). In ROUSE, a preference for repeated words results from source confusion between primes and choice words. A reversal in the direction of preference arises from the discounting of words known to have also appeared as primes.     

Mechanisms of source confusion and discounting in short-term priming 2: effects of prime similarity and target duration

D. E. Huber, R. M. Shiffrin, K. B. Lyle, and K. I. Ruys (2001) tested two-alternative, forced-choice (2-AFC) perceptual identification in a short-term priming task. For repetition priming, passive viewing of primes resulted in a preference to choose repeated words, but actively responding to primes resulted in a preference against choosing repeated words. These results were explained with a computational model, responding optimally with unknown sources of evidence (ROUSE), using the offsetting mechanisms of source confusion and discounting. An analysis of ROUSE revealed conditions under which discounting efficacy should diminish, causing a preference for primed words even with active prime processing. Two new studies confirm 2 such conditions: very short target flash durations and very low similarity between primes and primed choice words. These a priori predictions contrast with the a posteriori data fits of a multinomial model developed by R. Ratcliff and G. McKoon (2001).     

Perception and preference in short-term word priming

Responding optimally with unknown sources of evidence (ROUSE) is a theory of short-term priming applied to associative, orthographic-phonemic, and repetition priming. In our studies, perceptual identification is measured with two-alternative forced-choice testing. ROUSE assumes features activated by primes are confused with those activated by the target. A near-optimal decision discounts evidence arising from such shared features. Too little discounting explains the finding that primed words were preferred after passive viewing of primes. Too much discounting explains the findings of reverse preference after active processing of primes. These preference changes highlight the need to use paradigms (like the present ones) capable of separating preferential and perceptual components of priming. Evidence of enhanced perception was found only with associative priming and was very small in magnitude compared with preference effects.     

Confusion and compensation in visual perception: effects of spatiotemporal proximity and selective attention

The authors investigated spatial, temporal, and attentional manipulations in a short-term repetition priming paradigm. Brief primes produced a strong preference to choose the primed alternative, whereas long primes had the opposite effect. However, a 2nd brief presentation of a long prime produced a preference for the primed word despite the long total prime duration. These surprising results are explained by a computational model that posits the offsetting components of source confusion (prime features are confused with target features) and discounting (evidence from primed features is discounted). The authors obtained compelling evidence for these components by showing how they can cooperate or compete through different manipulations of prime salience. The model allows for dissociations between prime salience and the magnitude of priming, thereby providing a unified account of "subliminal" and "supraliminal" priming.     

Comparing different kinds of words and word-word relations to test an habituation model of priming

Huber and O'Reilly (2003) proposed that neural habituation exists to solve a temporal parsing problem, minimizing blending between one word and the next when words are visually presented in rapid succession. They developed a neural dynamics habituation model, explaining the finding that short duration primes produce positive priming whereas long duration primes produce negative repetition priming. The model contains three layers of processing, including a visual input layer, an orthographic layer, and a lexical-semantic layer. The predicted effect of prime duration depends both on this assumed representational hierarchy and the assumption that synaptic depression underlies habituation. The current study tested these assumptions by comparing different kinds of words (e.g., words versus non-words) and different kinds of word-word relations (e.g., associative versus repetition). For each experiment, the predictions of the original model were compared to an alternative model with different representational assumptions. Experiment 1 confirmed the prediction that non-words and inverted words require longer prime durations to eliminate positive repetition priming (i.e., a slower transition from positive to negative priming). Experiment 2 confirmed the prediction that associative priming increases and then decreases with increasing prime duration, but remains positive even with long duration primes. Experiment 3 replicated the effects of repetition and associative priming using a within-subjects design and combined these effects by examining target words that were expected to repeat (e.g., viewing the target word ‘BACK' after the prime phrase ‘back to'). These results support the originally assumed representational hierarchy and more generally the role of habituation in temporal parsing and priming.     

Eliminating flanker effects and negative priming in the flankers task: evidence for early selection

Reports of negative priming in the absence of flanker effects (Fox, 1995) provide support for the notion that unattended stimuli are identified. I evaluated the hypothesis that such results are the outcome of attentional leakage to the flanker location. In Experiment 1, I assessed flanker effects and negative priming as a function of target-flanker proximity (.9 degrees and 2.7 degrees for near and far flankers, respectively) and of attention cuing to the target location (precued vs. uncued) on the prime trials. I report larger flanker effects in uncued than in precued conditions, and larger effects for near than for far flankers. More critically, when attention was precued, both flanker effects and negative priming vanished for far flankers. In Experiment 2, I show that the latter result was not linked to prime-probe contextual similarity (Neill, 1997). These results demonstrate that selective target processing is possible when attention is optimally focused to the target location.     

Semantic Processing of Foveally and Parafoveally Presented Words in a Lexical Decision Task

Using a lexical decision task in which two primes appeared simultaneously in the visual field for 150 msec followed by a target word, two experiments examined semantic priming from attended and unattended primes as a function of both the separation between the primes in the visual field and the prime-target stimulus-onset asynchrony (SOA). In the first experiment significant priming effects were found for both the attended and unattended prime words, though the effect was much greater for the attended words. In addition, and also for both attention conditions, priming showed a tendency to increase with increasing eccentricity (2.3°, 3.3°, and 4.3°) between the prime words in the visual field at the long (550 and 850 msec) but not at the short (250 msec) prime-target SOA. In the second experiment the prime stimuli were either two words (W-W) or one word and five Xs (W-X). We manipulated the degree of eccentricity (2° and 3.6°) between the prime stimuli and used a prime-target SOA of 850 msec. Again significant priming was found for both the attended and unattended words but only the W-W condition showed a decrement in priming as a function of the separation between the primes; this decrement came to produce negative priming for the unattended word at the narrow (2°) separation. These results are discussed in relation to the semantic processing of parafoveal words and the inhibitory effects of focused attention.     

Effects of repetition priming on recognition memory: testing a perceptual fluency-disfluency model

Five experiments explored the effects of immediate repetition priming on episodic recognition (the "Jacoby-Whitehouse effect") as measured with forced-choice testing. These experiments confirmed key predictions of a model adapted from D. E. Huber and R. C. O'Reilly's (2003) dynamic neural network of perception. In this model, short prime durations pre-activate primed items, enhancing perceptual fluency and familiarity, whereas long prime durations result in habituation, causing perceptual disfluency and less familiarity. Short duration primes produced a recognition preference for primed words (Experiments 1, 2, and 5), whereas long duration primes produced a preference against primed words (Experiments 3, 4, and 5). Experiment 2 found prime duration effects even when participants accurately identified short duration primes. A cued-recall task included in Experiments 3, 4, and 5 found priming effects only for recognition trials that were followed by cued-recall failure. These results suggest that priming can enhance as well as lower familiarity, without affecting recollection. Experiment 4 provided a manipulation check on this procedure through a delay manipulation that preferentially affected recognition followed by cued-recall success.     

The Role of Attention in Word Recognition: Results from OB1-Reader

When reading, orthographic information is extracted not only from the word the reader is looking at, but also from adjacent words in the parafovea. Here we examined, using the recently introduced OB1-reader computational model, how orthographic information can be processed in parallel across multiple words and how orthographic information can be integrated across time and space. Although OB1-reader is a model of text reading, here we used it to simulate single-word recognition experiments in which parallel processing has been shown to play a role by manipulating the surrounding context in flanker and priming paradigms. In flanker paradigms, observers recognize a central word flanked by other letter strings located left and right of the target and separated from the target by a space. The model successfully accounts for the finding that such flankers can aid word recognition when they contain bigrams of the target word, independent of where those flankers are in the visual field. In priming experiments, in which the target word is preceded by a masked prime, the model accounts for the finding that priming occurs independent of whether the prime and target word are in the same location or not. Crucial to these successes is the key role that spatial attention plays within OB1-reader, as it allows the model to receive visual input from multiple locations in parallel, while limiting the kinds of errors that can potentially occur under such spatial pooling of orthographic information.     

Time course of chord priming

The time course of chord priming was explored in four experiments. In chord priming, a chord (a typical combination of simultaneously sounded tones) primes other chords that are musically related. In the present study, the prime duration and the stimulus onset asynchrony (SOA) between the prime chord and the chord to be judged were varied. Priming occurred at an SOA and prime duration as short as 50 msec, the shortest tested. When the prime duration was held constant at 50 msec, priming occurred at an SOA as long as 2,500 msec, the longest tested, and the magnitude of the priming effect did not diminish. To eliminate a possible role of sensory memory in maintaining the priming effect during the silence following the prime, a 250-msec noise mask was presented immediately following the 50-msec prime. The interpolated noise mask did not eliminate priming, thereby supporting the view that chord priming is the consequence of associative activation.     

Time course of chord priming.

The time course of chord priming was explored in four experiments. In chord priming, a chord (a typical combination of simultaneously sounded tones) primes other chords that are musically related. In the present study, the prime duration and the stimulus onset asynchrony (SOA) between the prime chord and the chord to be judged were varied. Priming occurred at an SOA and prime duration as short as 50 msec, the shortest tested. When the prime duration was held constant at 50 msec, priming occurred at an SOA as long as 2,500 msec, the longest tested, and the magnitude of the priming effect did not diminish. To eliminate a possible role of sensory memory in maintaining the priming effect during the silence following the prime, a 250-msec noise mask was presented immediately following the 50-msec prime. The interpolated noise mask did not eliminate priming, thereby supporting the view that chord priming is the consequence of associative activation.     

A multinomial model for short-term priming in word identification.

A simple multinomial model for short-term priming in perceptual word identification is presented. In the experiments to which the model is applied, prime words are presented just prior to a flashed target word, and subjects must decide which of 2 alternative words matches the target. The model assumes that on some proportion of trials, confusion among the words leads to the decision being based on 1 of the prime words instead of the target. In addition, it is assumed that subjects sometimes discount a prime that matches 1 of the test alternatives and so choose the alternative that does not match. With these assumptions, the model fits the data from 5 experiments (including 4 used to develop the model known as ROUSE [responding optimally with unknown sources of evidence]; D. E. Huber, R. Shiffrin, K. Lyle, & K. Ruys, 2001). The multinomial model fits the data about as well as the ROUSE model and so should lead to further development and critical testing of both models.     

Parafoveal letter-position coding in reading

The masked-priming lexical decision task has been the paradigm of choice for investigating how readers code for letter identity and position. Insight into the temporal integration of information between prime and target words has pointed out, among other things, that readers do not code for the absolute position of letters. This conception has spurred various accounts of the word recognition process, but the results at present do not favor one account in particular. Thus, employing a new strategy, the present study moves out of the arena of temporal- and into the arena of spatial information integration. We present two lexical decision experiments that tested how the processing of six-letter target words is influenced by simultaneously presented flanking stimuli (each stimulus was presented for 150 ms). We manipulated the orthographic relatedness between the targets and flankers, in terms of both letter identity (same/different letters based on the target’s outer/inner letters) and letter position (intact/reversed order of letters and of flankers, contiguous/noncontiguous flankers). Target processing was strongly facilitated by same-letter flankers, and this facilitatory effect was modulated by both letter/flanker order and contiguity. However, when the flankers consisted of the target’s inner-positioned letters alone, letter order no longer mattered. These findings suggest that readers may code for the relative position of letters using words’ edges as spatial points of reference. We conclude that the flanker paradigm provides a fruitful means to investigate letter-position coding in the fovea and parafovea.     

Phoneme‐Order Encoding During Spoken Word Recognition: A Priming Investigation

In three experiments, we examined priming effects where primes were formed by transposing the first and last phoneme of tri‐phonemic target words (e.g., /byt/ as a prime for /tyb/). Auditory lexical decisions were found not to be sensitive to this transposed‐phoneme priming manipulation in long‐term priming (Experiment 1), with primes and targets presented in two separated blocks of stimuli and with unrelated primes used as control condition (/mul/‐/tyb/), while a long‐term repetition priming effect was observed (/tyb/‐/tyb/). However, a clear transposed‐phoneme priming effect was found in two short‐term priming experiments (Experiments 2 and 3), with primes and targets presented in close temporal succession. The transposed‐phoneme priming effect was found when unrelated prime‐target pairs (/mul/‐/tyb/) were used as control and more important when prime‐target pairs sharing the medial vowel (/pys/‐/tyb/) served as control condition, thus indicating that the effect is not due to vocalic overlap. Finally, in Experiment 3, a transposed‐phoneme priming effect was found when primes sharing the medial vowel plus one consonant in an incorrect position with the targets (/byl/‐/tyb/) served as control condition, and this condition did not differ significantly from the vowel‐only condition. Altogether, these results provide further evidence for a role for position‐independent phonemes in spoken word recognition, such that a phoneme at a given position in a word also provides evidence for the presence of words that contain that phoneme at a different position.     

Priming of semantic classifications by novel subliminal prime words

Four experiments demonstrate category congruency priming by subliminal prime words that were never seen as targets in a valence-classification task (Experiments 1, 2, and 4) and a gender-classification task (Experiment 3). In Experiment 1, overlap in terms of word fragments of one or more letters between primes and targets of different valences was larger than between primes and targets of the same valence. In Experiments 2 and 3, the sets of prime words and target words were completely disjoint in terms of used letters. In Experiment 4, pictures served as targets. The observed subliminal priming effects for novel primes cannot be driven by partial analysis of primes at the word-fragment level; they suggest instead that primes were processed semantically as whole words contingent upon prime duration.     

Evidence from the attentional blink for different sources of word repetition effects

T2 in an attentional blink paradigm served as a high- or low-frequency prime word for a subsequent repeated target. Consistent with research in visual word identification, only reported primes facilitated the identification of a target repeated approximately 8 s after RSVP. Priming was greater for low- than high-frequency words. Analogous with masked priming, a blinked T2 facilitated report of a repeated target occurring 318 ms after T2 in RSVP. The blinked repetition priming effect was additive with target frequency. These results indicate that: (1) the outcomes of processing prime words are a key factor in repetition priming effects, with blinked and reported T2s behaving like masked and unmasked primes, respectively, (2) there may be different sources of repetition effects, (3) there is a consistent cross-paradigm pattern of repetition effects that occurs as a function of prime–target interval and the ability to identify the word on its first and second presentation.     

A bottleneck in face identification: repetition priming from flanker images

There is evidence that face processing is capacity-limited in distractor interference tasks and in tasks requiring overt recognition memory. We examined whether capacity limits for faces can be observed with a more sensitive measure of visual processing, by measuring repetition priming of flanker faces that were presented alongside a face or a nonface target. In Experiment 1, we found identity priming for face flankers, by measuring repetition priming across a change in image, during task-relevant nonface processing, but not during the processing of a concurrently-presented face target. Experiment 2 showed perceptual priming of the flanker faces, across identical images at prime and test, when they were presented alongside a face target. In a third Experiment, all of these effects were replicated by measuring identity priming and perceptual priming within the same task. Overall, these results imply that face processing is capacity limited, such that only a single face can be identified at one time. Merely attending to a target face appears sufficient to trigger these capacity limits, thereby extinguishing identification of a second face in the display, although our results demonstrate that the additional face remains at least subject to superficial image processing.     

Evidence for word length coding during visual word recognition

In a masked priming procedure manipulating orthographic neighbourhood size, the priming word activates a number of word candidates of which the target could be one. Whether the target is one of the candidates or not determines how quickly it is recognised. However, the efficiency of lexical processing may be markedly less if all possible candidates are activated. One solution to this problem is if the visual system uses prime length information to reduce the number of candidates to a more manageable amount. Here, we investigated in two masked priming experiments whether prime length and orthographic information combine to facilitate target word recognition. In Experiment 1, we showed that the efficiency of visual word recognition is not influenced by the length of primes alone. However, when combined with orthographically related primes, word length coding is preserved. In Experiment 2, we investigated whether length priming affects recognition of short and long words differently. Results showed that only short words benefit from a same-length orthographically related prime, and that the priming effect does not generalise to longer words. These results suggest that the length of a word is not an essential feature in lexical processing, but that it can facilitate recognition by constraining the activation of orthographically related words.     

Word frequency effect on repetition priming as a function of prime duration and delay between the prime and the target

Two experiments studied the necessary conditions for the occurrence of repetition priming and word frequency effect on priming in a lexical decision task. To examine the role of prime processing duration, the prime was presented either for 50 ms or for 700 ms, and an interfering task was introduced between the prime and the target in order to restrict the time during which the prime was effectively processed and to limit it to exactly 50 ms or 700 ms. The interstimulus interval (ISI) between the prime and the target was 1500 ms or 3000 ms in Expt 1, and 600 ms in Expt 2. With primes presented for 50 ms, repetition priming effects were not dependent on target frequency, decreased with an increase of the ISI, and were no longer significant with an ISI of 3000 ms. With primes presented for 700 ms, repetition priming was systematically larger for low‐frequency words than for high‐frequency words, and remained reliable even with an ISI of 3000 ms. Thus, a minimum of prime duration was required both for maintaining repetition priming effects over more than some hundreds of milliseconds and for the occurrence of frequency effect on repetition priming. Theoretical interpretations of these results are discussed.