Positive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D,and 4D Movies

Brand placements in movies are common throughout the world. Within the last few years, 3D movie technology has experienced substantial growth in both cinemas and home entertainment. Furthermore, advanced cinemas also offer 4D experiences by adding scent, airflow or tactile stimuli to the 3D film. Based on the limited capacity model of information processing and the levels of processing effect theory, we conduct two studies to investigate how delivery modes of a 2D movie clip, compared to a 3D and a 4D (3D + scent) movie clip, influence recall and recognition of brands that are placed in either prominent or subtle ways. With regard to subtle placements, results from both studies demonstrate that the memory of subtle brand placements is negatively affected by the enhancement offered by 3D or 4D, as compared to 2D movies. With regard to prominent placements, results indicate that the memory of a highly prominent brand placement benefits from 3D, but not from 4D technology. This article addresses implications for research as well as for marketers and movie makers, while also outlining directions for further research.     

D. photographs of facial displays provide a sound basis for classifying the primary emotions?

Izard (1971) and Tomkins (1963) argue that facial displays can be used to classify the primary emotions, and they include shame as such an emotion. An investigation of responses to photographs of facial expressions showed that shame had low identification rates and that subjects had little confidence in their judgements about photographs intended to express shame. The implications of these findings for such classification schemes are discussed.     

A Time for Silence? Its Possibilities for Dialogue and for Reflective Learning

From the beginning of history sounds have played a fundamentally important role in humanity’s development as ways of expression and of communication. However in contemporary western society, and indeed globally, we are experiencing an excess of speech and a relentless encouragement to expression. Such excess indicates a misunderstanding about what expression and dialogue should be. This condition encourages us to think about silence, solitude and contemplation and the role they might play in restoring the realm of personal understanding of the Self and of one’s authentic experience of the Other. The purpose of this article is to explore the potency of a silence that arises from our participation in the world. We present first some ideas about silence as a human phenomenon. This is followed by an examination of silence and language, an investigation of silence in dialogue, and of its educational implications. The article concludes by emphasising the value of silence as potency in itself, assisting in recovering the expressive powers of language. We argue that it is important to understand the positive status of silence in order to recognise and avoid repressive speech and to introduce its potential for reflective learning.     

Dépression unipolaire et personnalité prémorbide : version francophone du Criteria for Typus Melancholicus

The Typus Melancholicus (TM) is a pre-melancholic personality structure, defined by Tellenbach and Kraus and characterized by the orderliness, conscientiousness, norm orientation and intolerance of ambiguity. This study aims to discriminate the existence of a subgroup TM, among a unipolar depressive population. In order to prove the existence of this subgroup, we translated and administrated the Criteria for Typus Melancholicus (CTM) to a sample of 20 unipolar patients and 20 control participants. The research hypothesis was to find a similar proportion to the one observed in the literature (50 % of TM in the unipolar sample). The results demonstrate, as expected, that half of the unipolar sample belongs to a homogeneous subgroup that displays the TM features. Furthermore, no control subjects displays the TM features. Those results suggest that the TM features design a coherent and typical psychopathological structure that can be found in an important proportion of unipolar depressive population. Our study identifies and confirms the existence of a distinct heterogeneity (TM/no TM) inside the unipolar group. This distinction opens the door to some important perspectives in terms of therapy.     

Politics for Learning or Learning for Politics?

It is argued that political democracyand citizenship should not be taken as primarygoals within university education. Instead theauthor argues for a notion of ``academicdemocracy' with the overall goal or ethos oflearning together. Moreover it is argued that``learning' then should be understood accordingto ``practical traditions of knowledge', whichmeans that truth is not the ultimate goal. Theultimate goal is practices that lead to thegood of men and women.     

Does Respect for Embryos Entail Respect for Gametes?

Respect for human embryos is often defended on the basis of the potentiality argument: embryos deserve respect because they already possess potentially the features that in adults are fully actualized. Opponents of this argument challenge it by claiming that if embryos should be respected because they are potentially adults, then gametes should be respected because they are potentially embryos. This article rejects this reductio ad absurdum argument by showing that there are two different types of potentiality involved so that the transitivity of potentiality does not hold up in this case. Respect for embryos does not logically entail respect for gametes.     

PÅ LIV OCH DÖD. OM DESTRUKTIVITET OCH LIVSVILJA

In October 1997, a conference on the future of psychiatry took place in Oslo, arranged by Einar Kringlen, a senior professor of psychiatry. University of Oslo. Richard Webster, the author of “Why Freud Was Wrong: Sin, Science and Psychoanalysis” was one of the two main speakers. One of Webster's central theses is that psychoanalysis is mostly a dogmatic, religious belief system, and not a scientifically founded enterprise. A panel was invited to comment on Webster's presentation. Siri Erika Gullestad, Professor of Clinical Psychology, University of Oslo, and psychoanalyst, was one of the panelists. In the following, her discussion of Webster's book is presented.     

Conscious Vision for Action Versus Unconscious Vision for Action?

David Milner and Melvyn Goodale’s dissociation hypothesis is commonly taken to state that there are two functionally specialized cortical streams of visual processing originating in striate (V1) cortex: a dorsal, action‐related “unconscious” stream and a ventral, perception‐related “conscious” stream. As Milner and Goodale acknowledge, findings from blindsight studies suggest a more sophisticated picture that replaces the distinction between unconscious vision for action and conscious vision for perception with a tripartite division between unconscious vision for action, conscious vision for perception, and unconscious vision for perception. The combination excluded by the tripartite division is the possibility of conscious vision for action. But are there good grounds for concluding that there is no conscious vision for action? There is now overwhelming evidence that illusions and perceived size can have a significant effect on action ( Bruno & Franz, 2009 ; Dassonville & Bala, 2004 ; Franz & Gegenfurtner, 2008 ; McIntosh & Lashley, 2008 ). There is also suggestive evidence that any sophisticated visual behavior requires collaboration between the two visual streams at every stage of the process ( Schenk & McIntosh, 2010 ). I nonetheless want to make a case for the tripartite division between unconscious vision for action, conscious vision for perception, and unconscious vision for perception. My aim here is not to refute the evidence showing that conscious vision can affect action but rather to argue (a) that we cannot gain cognitive access to action‐guiding dorsal stream representations, and (b) that these representations do not correlate with phenomenal consciousness. This vindicates the semi‐conservative view that the dissociation hypothesis is best understood as a tripartite division.     

印度的3D斑马线

正在印度新德里街头,一条条3D斑马线赫然醒目。这些斑马线像立在路面上似的,提醒众多的交通参与者,尤其是告知边走边玩手机的"低头族"注意交通安全,成为街头一道靓丽的风景线。说到3D斑马线,还得从辛格说起。辛格是个"手机控",整天手机不离手,即使走路也要打开手机。遇到有人聊天,他会说上几句;碰到及时更新的新闻,他也会打开关注。辛格的交际圈广,朋友     

International federation for information processing’s framework for computer ethics

This paper reviews codes of ethics and codes of conduct from different countries. The differences and similarities between code content and between attitudes are considered. Distinction is drawn between a code of ethics and a code of conduct. Recommendations are made for establishing a common framework for IFIP (International Federation for Information Process) Member or Affiliate Societies.     

Time for Presence?

It is, I think, possible to generate a variation of McTaggart’s (Mind 17:457–474, 1908) paradox that infects all extant versions of presentism. This is not to say that presentism is doomed to failure. There may be ways to modify presentism and I can’t anticipate all such modifications, here. For the purposes of the paper I’ll understand ‘presentism’ to be the view that for all x, x is present (cf. Crisp (2004: 18)). It seems only right that, at a conference devoted to McTaggart’s work on time, we continue to pursue new ways in which his now infamous arguments remain relevant to us today.     

Group intervention for medical patients—A treatment for damaged self-esteem

There is a need to integrate our knowledge of psychoanalytic theory, group therapy and medical care delivery systems. Understanding the importance of selfesteem, based upon the study of psychoanalytic theory, can help to determine appropriate technique in medical groups as well as to add to our understanding of the profound importance of such groups in the delivery of medical care. Groups in hospitals help patients to get in touch with their strengths, feel less isolated, and be more active—all of which enhance selfesteem. As patients participate in groups, narcissistic defenses can be enhanced and the quality of life improved. When interdisciplinary teams participate in patient groups, delivery of medical care can be more comprehensive: The totality of the patient emerges more clearly and staff becomes more aware and sensitive to his/her emotional and physical needs.This paper was presented at Thirty-Sixth Annual Conference, American Group Psychotherapy Association, 1978. The author would like to acknowledge Hazel M. Halloran and Susanne A. Kohut, Director and Associate Director, Department of Social Work, who conceived of and supported the expansion of the group work program in the General Hospital Division of St. Vincent's Hospital and Medical Center of New York. The following professionals contributed clinical material used in this paper: Sara Bookbinder, M.S.W., Carol Coven, M.S.W., Linda Haselman, R.N., Barbara Horn, M.S.W., Kathleen McQuade, R.N., Ellen McGuire, M.S.W., Sister Marita Rose O'Brien, R.N., and Emile Powe, M.D.     

Credence for conclusions: a brief for Jeffrey’s rule

Synthese - Some arguments are good; others are not. How can we tell the difference? This article advances three proposals as a partial answer to this question. The proposals are keyed to arguments...