Discrepancies between implicit and explicit attitude measures as an indicator of attitude strength

The current research investigates whether implicit–explicit attitudinal discrepancy (IED) weakens attitudes as explicit discrepancies do. Across two experiments, we found that IED is an indicator of weak attitudes. In Experiment 1, we found that individuals with greater IED toward exercise were more swayed by a self‐perceptual manipulation than individuals with lower IED toward exercise. In Experiment 2, we found that the stability and predictive power of attitudes toward alcohol were lessened for participants who had greater IED. These effects occurred independently of the participants' levels of explicit ambivalence and evaluative–cognitive consistency. The present research broadens our understanding of the ways in which evaluations that may not be easily verbalized can affect our thoughts and behavior. Copyright © 2011 John Wiley & Sons, Ltd.     

Evaluating the convergence of muscle appearance attitude measures

There has been growing interest in the assessment of a muscular appearance. Given the importance of assessing muscle appearance attitudes, the aim of this study was to explore the convergence of the Drive for Muscularity Scale, Somatomorphic Matrix, Contour Drawing Rating Scale, Male Figure Drawings, and the Muscularity Rating Scale. Participants were 76 men and 103 women who each completed four measures of body image that were meant to evaluate two distinct domains of appearance attitudes: muscularity and body fat. For both genders, data indicated low convergence among muscularity measures, but high convergence among body fat measures. For men, the Drive for Muscularity Body Image subscale exhibited the greatest concurrent validity with behaviors used to increase muscularity. The results are discussed in light of the selection of methods for the assessment of muscle appearance attitudes.     

A comparative investigation of seven indirect attitude measures

We compared the psychometric qualities of seven indirect attitude measures across three attitude domains (race, politics, and self-esteem) with a large sample (N?=?23,413). We compared the measures on internal consistency, sensitivity to known effects, relationships with indirect and direct measures of the same topic, the reliability and validity of single-category attitude measurement, their ability to detect meaningful variance among people with nonextreme attitudes, and their robustness to the exclusion of misbehaving or well-behaving participants. All seven indirect measures correlated with each other and with direct measures of the same topic. These relations were always weak for self-esteem, moderate for race, and strong for politics. This pattern suggests that some of the sources of variation in the reliability and predictive validity of the indirect measures is a function of the concepts rather than the methods. The Implicit Association Test (IAT) and Brief IAT (BIAT) showed the best overall psychometric quality, followed by the Go–No-Go association task, Single-Target IAT (ST-IAT), Affective Misattribution Procedure (AMP), Sorting Paired Features task, and Evaluative Priming. The AMP showed a steep decline in its psychometric qualities when people with extreme attitude scores were removed. Single-category attitude scores computed for the IAT and BIAT showed good relationships with other attitude measures but no evidence of discriminant validity between paired categories. The other measures, especially the AMP and ST-IAT, showed better evidence for discriminant validity. These results inform us on the validity of the measures as attitude assessments, but do not speak to the implicitness of the measured constructs.     

Mere acceptance produces apparent attitude in the Implicit Association Test

Two experiments examined mere acceptance effects in the Implicit Association Test (IAT). They tested whether accepting a stimulus as conforming to a rule produces responding consistent with positive attitude in the IAT. In Experiment 1, accepted stimuli were more easily categorized with pleasant personality characteristics than rejected stimuli; they were preferred according to the logic of the IAT. Accepted word stimuli were also responded to faster overall, suggesting that it was easier to make the accept than the reject response. In Experiment 2, numerical stimuli that conformed to a rule showed the same IAT preference effect over non-confirming stimuli, even when the rule conforming stimuli were more difficult to categorize. Three sources of this apparent preference for rule-conforming stimuli are considered: (1) the semantic relatedness of the concepts “accept” and “pleasant” on the one hand, and “reject” and “unpleasant” on the other; (2) that rejected non-category members are more salient (‘pop-out’) and thus are more easily categorized with the more salient unpleasant personality characteristics; or (3) that accepting rule-conforming stimuli is experienced as a pleasant event. Regardless of the mechanism underlying the mere acceptance effect, the IAT can produce apparent preferences for stimuli towards which participants have no positive attitude.     

Using partially structured attitude measures to enhance the attitude-behavior relationship

This article recalls a classic scheme for categorizing attitude measures. One particular group of measures, those that rely on respondents' interpretations of partially structured stimuli, has virtually disappeared from attitude research. An attitude measure based on respondents' interpretation of partially structured stimuli is considered. Four studies employing such a measure demonstrate that it predicts unique variance in self-reported and actual behavior, beyond that predicted by explicit and contemporary implicit measures and regardless of whether the attitude object under consideration is wrought with social desirability concerns. Implications for conceptualizing attitude measurement and attitude-behavior relations are discussed.     

Understanding patterns of attitude change: When implicit measures show change, but explicit measures do not

A common assumption in research on attitudes is that indirect measures assess relatively stable implicit attitudes, whereas traditional self-report measures assess more recently acquired explicit attitudes that coexist with old, presumably stable implicit attitudes. This assumption seems difficult to reconcile with research showing experimentally induced changes on implicit but not explicit measures. The present research tested a process-account of such asymmetrical patterns. Specifically, we argue that implicit measures show experimental effects that do not emerge on explicit measures when (a) the pairing of an attitude object with positive or negative valence creates new automatic associations in memory, and, at the same time, (b) the consideration of additional information about the attitude object eliminates the impact of automatic associations on self-reported evaluative judgments. Results from three studies support these predictions. Implications for research on attitude change are discussed.     

Implicit attitude measures: consistency, stability, and convergent validity

In recent years, several techniques have been developed to measure implicit social cognition. Despite their increased use, little attention has been devoted to their reliability and validity. This article undertakes a direct assessment of the interitem consistency, stability, and convergent validity of some implicit attitude measures. Attitudes toward blacks and whites were measured on four separate occasions, each 2 weeks apart, using three relatively implicit measures (response-window evaluative priming, the Implicit Association Test, and the response-window Implicit Association Test) and one explicit measure (Modern Racism Scale). After correcting for interitem inconsistency with latent variable analyses, we found that (a) stability indices improved and (b) implicit measures were substantially correlated with each other, forming a single latent factor. The psychometric properties of response-latency implicit measures have greater integrity than recently suggested.     

Reassessing logical hylomorphism and the demarcation of logical constants

The paper investigates the propriety of applying the form versus matter distinction to arguments and to logic in general. Its main point is that many of the currently pervasive views on form and matter with respect to logic rest on several substantive and even contentious assumptions which are nevertheless uncritically accepted. Indeed, many of the issues raised by the application of this distinction to arguments seem to be related to a questionable combination of different presuppositions and expectations; this holds in particular of the vexed issue of demarcating the class of logical constants. I begin with a characterization of currently widespread views on form and matter in logic, which I refer to as ‘logical hylomorphism as we know it’—LHAWKI, for short—and argue that the hylomorphism underlying LHAWKI is mereological. Next, I sketch an overview of the historical developments leading from Aristotelian, non-mereological metaphysical hylomorphism to mereological logical hylomorphism (LHAWKI). I conclude with a reassessment of the prospects for the combination of hylomorphism and logic, arguing in particular that LHAWKI is not the only and certainly not the most suitable version of logical hylomorphism. In particular, this implies that the project of demarcating the class of logical constants as a means to define the scope and nature of logic rests on highly problematic assumptions.     

Predicting voting behavior with implicit attitude measures: the 2002 German parliamentary election

Implicit measures of attitudes are commonly seen to be primarily capable of predicting spontaneous behavior. However, evidence exists that these measures can also improve the prediction of more deliberate behavior. In a prospective study we tested the hypothesis that Implicit Association Test (IAT) measures of the five major political parties in Germany would improve the prediction of voting behavior over and above explicit self-report measures in the 2002 parliamentary elections. Additionally we tested whether general interest in politics moderates the relationship between explicit and implicit attitude measures. The results support our hypotheses. Implications for predictive models of explicitly and implicitly measured attitudes are discussed.     

Attitude importance as a moderator of the relationship between implicit and explicit attitude measures

The authors examined attitude importance as a moderator of the relationship between the Implicit Association Test (IAT) and explicit attitude measures. In Study 1 (N = 194), as ratings of attitude importance regarding the 2000 presidential election increased, the strength of the relationship between a Bush-Gore IAT and explicit attitude measures also increased. Study 2 provided a conceptual replication of these results using attitudes toward Coke and Pepsi (N = 112). In addition, across both studies, explicit attitude measures were better predictors of deliberative behaviors than IAT scores. In Study 3 (N = 77), the authors examined the role of elaboration as a mechanism by which attitude importance may moderate IAT-explicit attitude correlations. As predicted, increased elaboration resulted in stronger IAT-explicit attitude correlations. Other possible mechanisms by which attitude importance may moderate the IAT-explicit attitude relationship also are discussed.     

中国古代逻辑方法论的源头——《周易》逻辑方法论探析

《周易》的卦爻符号系统及其语义说明,已经使用了一定的逻辑方法．建立在阴阳两爻这种初始语言上的符号系统,有一套自定的格式语言和规则．《周易》中的其他逻辑方法,如关于“象”的方法,关于“辞”的方法,关于“取象比类”的方法,都有其正确、合理的方面,但也都有随意性的缺憾．这些逻辑方法,奠定了中国传统思维模式的源头基础,应当成为中国古代逻辑思想史研究领域的一个课题．     

Children's understanding of private keys in referential communication

A private key is a referential utterance used to inform selectively. The ambiguity of the utterance conceals meaning from nonselected audience members. The purpose of this study was to examine three aspects of children's understanding of the use of private keys. Experiment 1 concerned children's sensitivity to information in the context of utterance (i.e., the common ground). Experiment 2 examined appreciation of audience design and the speaker's intent. Experiments 3, 4, and 5 explored some reasons for children's problems in understanding private keys. The results show that even first graders are sensitive to common ground information and the speaker's intent. However, audience design is troublesome even for second graders in some situations, probably because they fail to assess the knowledge of the audience members. Private keys are important theoretically because they represent an aspect of referential communication involving the uses of ambiguous utterances that have been ignored by developmental researchers.     

On the predictive validity of implicit attitude measures: The moderating effect of perceived group variability

Social psychologists have recently shown great interest in implicit attitudes, but questions remain as to the boundary conditions under which such attitudes can predict subsequent judgments and behavior, including reactions toward single category members. In two experiments, we demonstrate the predictive validity of two priming-based measures of implicit attitudes, using a lexical decision task developed by Wittenbrink, Judd, and Park (1997) as well as a perceptual identification paradigm pioneered by Payne (2001). Moreover, we show that these effects were moderated by perceived group variability, such that implicit attitudes offered much stronger predictive leverage if the members of the target category (Blacks) were perceived to be homogenous than if they were not. The implications of the present research for the “moderator approach” previously employed in the explicit attitude literature are discussed.     

The philosophy of logical wholism

The present paper is one installment in a lengthy task, the replacement of atomistic interpretations of Wittgenstein's Tractatus by a wholistic interpretation on which the world-in-logical-space is not constructed out of objects but objects are abstracted from out of that space. Here, general arguments against atomism are directed toward a specific target, the four aspects of the atomistic reading of Tractatus given in the Hintikkas' Investigating Wittgenstein (Hintikka & Hintikka 1986). The aspects in question are called the semantical, metaphysical, epistemological and formal.What follows a précis of the Hintikkas' rendering of Wittgenstein's perspective is a characterization of the wholistic interpretation, comparing Wittgenstein's world and the transcendental conditions it sets upon possible notation to a blank page and the conditions it sets upon what is about to be written there. There will not be occasion to bring arguments against each plank in the atomist's platform or in support of each facet of wholism. But there is an extended treatment of the first two aspects — the semantical and metaphysical — which takes off from Wittgenstein's determination that, in his hands, logic must take care of itself.The second half of the paper contains a negative assessment of the support the atomistic reading can glean from the texts of Tractatus and Notebooks. From a detailed look into a range of relevant textual and translational issues, we find little there to encourage that interpretation and much to discourage it.The paper closes on a preliminary consideration of one segment of the formal aspect of the Hintikkas' atomism, the idea that the analysis of Tractatus is the analysis of Russell or is, at worst, a near relative. Examination shows that Wittgenstein would have little reason to model his analysis on that of Russell. The fundamentally wholistic vision expressed in Tractatus requires a distinctively non-Russellian, decompositional version of analysis.Words are like a film on deep water Ludwig Wittgenstein Notebooks 1914–1916 A highly condensed version of the ideas here presented will appear in the article Hintikka's Tractatus in Proceedings of the XIVth International Wittgenstein Symposium, Wittgenstein Centenary Celebration, 1991.