Implications of counterfactual structure for creative generation and analytical problem solving

In the present research, the authors hypothesized that additive counterfactual thinking mind-sets, activated by adding new antecedent elements to reconstruct reality, promote an expansive processing style that broadens conceptual attention and facilitates performance on creative generation tasks, whereas subtractive counter-factual thinking mind-sets, activated by removing antecedent elements to reconstruct reality, promote a relational processing style that enhances tendencies to consider relationships and associations and facilitates performance on analytical problem-solving tasks. A reanalysis of a published data set suggested that the counterfactual mind-set primes previously used in the literature tend to evoke subtractive counterfactuals. Studies 1 and 2 then demonstrated that subtractive counterfactual mind-sets enhanced performance on analytical problem-solving tasks relative to additive counterfactual mind-sets, whereas Studies 3 and 4 found that additive counterfactual mind-sets enhanced performance on creative generation tasks relative to subtractive counterfactual mind-sets.     

The functional theory of counterfactual thinking.

Counterfactuals are thoughts about alternatives to past events, that is, thoughts of what might have been. This article provides an updated account of the functional theory of counterfactual thinking, suggesting that such thoughts are best explained in terms of their role in behavior regulation and performance improvement. The article reviews a wide range of cognitive experiments indicating that counterfactual thoughts may influence behavior by either of two routes: a content-specific pathway (which involves specific informational effects on behavioral intentions, which then influence behavior) and a content-neutral pathway (which involves indirect effects via affect, mind-sets, or motivation). The functional theory is particularly useful in organizing recent findings regarding counterfactual thinking and mental health. The article concludes by considering the connections to other theoretical conceptions, especially recent advances in goal cognition.     

The Volitional and Strategic Effects of Planning on Task Performance and Goal Commitment

This study integrates action-control theory and goal-setting theory research on planning by examining whether the volitional (e.g., implementation intention and implemental mind-set) and intellectual (e.g., strategic) benefits of planning have independent and interactive effects on performance and goal commitment. Results show that individuals who formed implementation intentions performed better than individuals who did not form implementation intentions, even after controlling for strategy variables. In addition, the volitional and strategy variables interacted to predict performance, suggesting that the volitional benefits of planning depend, in part, on strategy quality. Although the implemental mind-set and implementation intention manipulations did not influence goal commitment, strategy quality was positively related to goal commitment.     

From thinking about what might have been to sharing what we know: The effects of counterfactual mind-sets on information sharing in groups

We hypothesized that the activation of a counterfactual mind-set minimizes group decision errors caused by the failure of groups to discuss unshared, uniquely held information. In two experiments, we manipulated the salience of counterfactual thoughts in a pre-task scenario and then had groups of three individuals discuss a murder mystery case. In both experiments, counterfactual mind-sets increased the discussion of unshared information and helped groups to identify the correct murder suspect. These results emerged regardless of whether the direction of the counterfactual thoughts was upward (Experiment 1) or downward (Experiment 2), suggesting that it is the process of thinking counterfactually, and not the content of the counterfactuals, that improves group decision making.     

The effects of an implemental mind-set on attitude strength

The authors investigated whether an implemental mind-set fosters stronger attitudes. Participants who made a decision about how to act (vs. those who held off) expressed a more extreme attitude toward an issue unrelated to the decision (Experiment 1). Participants who planned the implementation of a decision (vs. deliberated vs. control) exhibited less ambivalent (Experiment 2) and more accessible (Experiment 3) attitudes toward various objects unrelated to the decision. Moreover, an attitude reported by planning participants better predicted self-reported behavior 1 week later (Experiment 4). Finally, results suggest that the effect of an implemental mind-set on attitude strength toward unrelated objects is driven by a focus on information that supports an already-made decision (Experiment 5). Implications for attitudes, goals, and mind-sets are discussed.     

How do implementation intentions promote goal attainment? A test of component processes

Implementation intentions are plans that specify the when, where, and how of goal striving in advance, and have been shown to enhance rates of goal attainment compared to merely forming respective goal intentions. The present research investigated whether the accessibility of the specified situation (cue accessibility) and the strength of the association between the specified situation and the intended response (cue-response linkage) explain the impact of implementation intentions on goal achievement. Findings indicated that participants who planned how to undertake a verbal task better attained their goal compared to participants who did not form a plan. Crucially, implementation intention effects were mediated by the accessibility of the specified cue and by the strength of cue-response links. These findings support the idea that implementation intentions benefit performance because control of behavior is delegated to specified situational cues that initiate action automatically.     

The effects of implementation intention strategies on prospective memory cue encoding

Implementation intentions, which include a structured verbal statement and mental imagery, improve prospective memory performance (i.e. remembering to execute delayed intentions). To investigate whether, and how, implementation intention strategies affect encoding processes we had participants complete a thought probe procedure immediately after forming the intention to remember to press Q when seeing fruit words. In Experiment 1, an implementation intention verbal statement (relative to control statement) significantly increased generation of high typicality exemplars (apple, banana, orange). In Experiment 2, an implementation intention imagery procedure (relative to control imagery) produced similar outcomes. In Experiment 3, combining the statement and imagery components of the implementation intention (relative to control statement and imagery) demonstrated even more potent effects (e.g. three-fold increase in fruit exemplars generated). In Experiment 4, we tested whether the control statement versus control imagery procedure differentially affected encoding, but these control procedures showed no significant differences. An interesting, unanticipated finding was that there was significantly less mind wandering in the implementation intention conditions relative to the control conditions. The current experiments provide novel information on the processes operating during intention encoding, and support the classic view that implementation intentions increase the encoding of specific retrieval cues.     

Counterfactual thinking and regulatory focus: implications for action versus inaction and sufficiency versus necessity

Counterfactual thinking is associated with regulatory focus in a way that explains previous empirical incongruities, such as whether additive counterfactuals (mutations of inactions) occur more or less frequently than subtractive counterfactuals (mutations of actions). In Experiment 1, regulatory focus moderated this pattern, in that additive counterfactuals were activated by promotion failure, whereas subtractive counterfactuals were activated by prevention failure. In Experiment 2, additive counterfactuals evoked a promotion focus and expressed causal sufficiency, whereas subtractive counterfactuals evoked a prevention focus and expressed causal necessity. In Experiment 3, dejection activated additive counterfactuals, whereas agitation activated subtractive counterfactuals. These findings illuminate the interconnections among counterfactual thinking, motivation, and goals.     

Blocked goals, persistent action: Implementation intentions engender tenacious goal striving

Research on goal attainment has demonstrated that people are more likely to reach their goals when they form implementation intentions. Three experiments tested whether implementation intentions lead to tenacious goal striving following blockage of an initial attempt to reach the goal. In all three experiments some participants were instructed to form an implementation intention and other participants were not. Subsequently, the initial goal-directed attempt of all participants was unexpectedly blocked. Experiment 1 found that implementation intentions resulted in more attempts to realize one’s goal. Experiment 2 showed that when participants formed an implementation intention their repeated attempt was acted out as intensely as their first, blocked attempt. Experiment 3 found that implementation intentions still allow people to seize an alternative, more onerous means to realize their intention. These results imply that implementation intention conserve self-regulatory strength. After goal blockage, the remaining strength can be used to continue goal-directed action.     

Thinking within the box: The relational processing style elicited by counterfactual mind-sets

By comparing reality to what might have been, counterfactuals promote a relational processing style characterized by a tendency to consider relationships and associations among a set of stimuli. As such, counterfactual mind-sets were expected to improve performance on tasks involving the consideration of relationships and associations but to impair performance on tasks requiring novel ideas that are uninfluenced by salient associations. The authors conducted several experiments to test this hypothesis. In Experiments 1a and 1b, the authors determined that counterfactual mind-sets increase mental states and preferences for thinking styles consistent with relational thought. Experiment 2 demonstrated a facilitative effect of counterfactual mind-sets on an analytic task involving logical relationships; Experiments 3 and 4 demonstrated that counterfactual mind-sets structure thought and imagination around salient associations and therefore impaired performance on creative generation tasks. In Experiment 5, the authors demonstrated that the detrimental effect of counterfactual mind-sets is limited to creative tasks involving novel idea generation; in a creative association task involving the consideration of relationships between task stimuli, counterfactual mind-sets improved performance.     

Reinforcement,Rationality, and Intentions: How Robust Is Automatic Reinforcement Learning in Economic Decision Making?

Reinforcement learning is often observed in economic decision making and may lead to detrimental decisions. Because of its automaticity, it is difficult to avoid. In three experimental studies, we investigated whether this process could be controlled by goal intentions and implementation intentions. Participants' decisions were investigated in a probability‐updating task in which the normative rule to maximize expected payoff (Bayes' rule) conflicted with the reinforcement heuristic as a simple decision rule. Some participants were asked to set goal intentions designated to foster the optimization of rational decision making, while other participants were asked to furnish these goal intentions with implementation intentions. Results showed that controlling automatic processes of reinforcement learning is possible by means of goal intentions or implementation intentions that focus decision makers on the analysis of decision feedback. Importantly, such beneficial effects were not achieved by simply instructing participants to analyze the feedback, without defining a goal as the desired end state from a first‐person perspective. Regarding intentions supposed to shut down reinforcement processes by controlling negative affect, effects were more complex and depended on the specified goal‐directed behavior. The goal intention to suppress the disappointment elicited by negative feedback was not effective in controlling reinforcement processes. Furnishing this goal with an implementation intention even backfired and strengthened unwanted reinforcement processes. In contrast, asking participants to keep cool in response to negative decision outcomes through the use of goal intentions or implementation intentions increased decisions in line with Bayes' rule. Copyright © 2017 John Wiley & Sons, Ltd.     

Asking “why” helps action control by goals but not plans

The present research investigated whether asking “why” concerning the pursuit of one goal can affect the subsequent pursuit of a previously chosen goal. Asking “why” should activate cognitive procedures involving deliberation over the pros and cons of a goal (why-mindset). This mode of thinking should spill over to subsequently pursued goals, with different consequences for goal striving guided by goal intentions and for goal striving guided by implementation intentions (if-then plans). As goal intentions guide behavior by effortful top-down action control processes motivated by the expected value of the desired outcomes, being in a why-mindset should induce defensive postdecisional deliberation and thereby promote goal pursuit. In contrast, implementation intentions guide behavior by automatic bottom-up action control processes triggered by the specified situational cues; in this case, being in a why-mindset should eliminate the effects implementation intentions have on goal pursuit. Performance on a handgrip self-control task (Study 1) as well as on a dual-task (simultaneous go/no-go task and tracking tasks; Study 2) supported these predictions: why-mindsets reinforced goal intention effects and impaired implementation intention effects on handgrip and dual-task performance. Implications for effective goal striving are discussed.     

When focusing on differences leads to similar perspectives

The current research investigated whether mind-sets and contexts that afford a focus on self-other differences can facilitate perceptual and conceptual forms of perspective taking. Supporting this hypothesis, results showed that directly priming a difference mind-set made perceivers more likely to spontaneously adopt other people's visual perspectives (Experiment 1) and less likely to overimpute their own privileged knowledge to others (Experiments 2 and 3). Given that intergroup encounters typically evoke a difference mind-set, we also explored the possibility that such contexts might help perceivers to step outside their own perspectives. As predicted, perceivers were less "cursed" by their own privileged knowledge when mentalizing about out-group targets than when mentalizing about in-group targets (Experiment 4) and communicated more effectively with interaction partners whose minimal-group membership differed from their own (Experiment 5). Overall, acknowledging self-other differences allowed perceivers to look beyond the limits of their own perspectives and thereby provided an efficacious route to intuiting other people's minds.     

Counterfactual thinking facilitates behavioral intentions

People often ponder what might have been, and these counterfactual inferences have been linked to behavior regulation. Counterfactuals may enhance performance by either a content-specific pathway (via shift in behavioral intentions) and/or a content-neutral pathway (via mindsets or motivation). Three experiments provided new specification of the content-specific pathway. A sequential priming paradigm revealed that counterfactual judgments facilitated RTs to complete behavioral intention judgments relative to control judgments and to a no-judgment baseline (Experiment 1). This facilitation effect was found only for intention judgments that matched the information content of the counterfactual (Experiment 2) and only for intention judgments as opposed to a different judgment that nevertheless focused on the same information content (Experiment 3). These findings clarify the content-specific pathway by which counterfactuals influence behavior.     

Self-regulatory strategy and executive control: implementation intentions modulate task switching and Simon task performance

Two tasks where failures of cognitive control are especially prevalent are task-switching and spatial Simon task paradigms. Both tasks require considerable strategic control for the participant to avoid the costs associated with switching tasks (task-switching paradigm) and to minimize the influence of spatial location (Simon task). In the current study, we assessed whether the use of a self-regulatory strategy known as "implementation intentions" would have any beneficial effects on performance in each of these task domains. Forming an implementation intention (i.e., an if-then plan) is a self-regulatory strategy in which a mental link is created between a pre-specified future cue and a desired goal-directed response, resulting in facilitated goal attainment (Gollwitzer in European Review of Social Psychology, 4, 141-185, 1993, American Psychologist, 54, 493-503, 1999). In Experiment 1, forming implementation intentions in the context of a task-switching paradigm led to a reduction in switch costs. In Experiment 2, forming implementation intentions reduced the effects of spatial location in a Simon task for the stimulus specified in the implementation intention. Results supported the prediction that the need for high levels of cognitive control can be alleviated to some degree by making if-then plans that specify how one responds to that critical stimuli.     

目标性意图与执行性意图调节情绪反应的效果比较

目标性意图和执行性意图作为目标的不同形式,对情绪调节的影响有待探讨。本研究试图考察目标性意图和执行性意图与表达抑制相结合之后,在调节情绪反应方面的作用。实验采用主观报告和生物反馈的方法对58名大学生进行测试。结果发现：（1）执行性意图组被试在观看负性和中性图片时对自身情绪唤醒度的评价均显著低于目标性意图组,在观看负性图片时其情绪唤醒度也显著低于控制组。（2）执行性意图组被试在各项生理反应指标上均显著低于目标性意图组和控制组,主要表现为形成执行性意图的个体在皮肤电导增加量、皮温降低量和指脉增加量上均显著低于形成目标性意图或不形成任何意图的个体。上述结果表明,相较于仅仅给出情绪体验下调目标的目标性意图,与表达抑制结合在一起的执行性意图能有效下调个体的负性情绪反应。     

Counterfactual structure and learning from experience in negotiations

Reflecting on the past is often a critical ingredient for successful learning. The current research investigated how counterfactual thinking, reflecting on how prior experiences might have been different, motivates effective learning from these previous experiences. Specifically, we explored how the structure of counterfactual reflection - their additive (“If only I had”) versus subtractive (“If only I had not”) nature - influences performance in dyadic-level strategic interactions. Building on the functionalist account of counterfactuals, we found across two experiments that generating additive counterfactuals about a previous negotiation produced an advantage for negotiators over their previous performance compared to subtractive counterfactuals, both in terms of obtaining value for oneself and conceiving creative agreements. Additive counterfactuals enabled negotiators to more effectively extract lessons from past experiences to improve their current negotiation performance.     

Committing to implementation intentions: Attention and memory effects for selected situational cues

Two studies tested whether forming implementation intentions (Gollwitzer, Am Psychol 54:493?C503 in 1999) results in a heightened activation of specified situational cues. Going beyond prior studies, participants of the present studies specified these opportunities on their own (i.e., the action cues were not assigned by the experimenter), and activation level was assessed by attraction of attention and recall performance rather than lexical decisions. In Study 1, situational cues associated with the where and when to act on an everyday life goal attracted more attention than non-specified cues when presented to the non-attended channel in a dichotic listening task. In Study 2, the recall of specified cues was better than that of non-specified cues both 15?min after forming implementation intentions and after a delay of 2?days. Importantly, goal commitment and implementation intention commitment moderated this effect.     

Implementation intentions, perfectionism, and goal progress: perhaps the road to hell is paved with good intentions

Two studies explored whether perfectionism moderates the impact of implementation intentions on goal progress. Study 1 used an implementation intention manipulation to examine the effects of these plans in interaction with perfectionism on the progress of New Year's resolutions. Study 2 added a repeated implementation intention condition and monitored affect and monthly goal progress. The results of both studies revealed a significant backfire effect of the implementation intentions on goal progress for participants high on a particular dimension of perfectionism (socially prescribed perfectionism). These perfectionists reported doing significantly worse at reaching their personal goals when they were asked to formulate implementation intentions than when they completed a control exercise. There also was evidence that implementation planning aroused negative affect for socially prescribed perfectionists. These results are the first to suggest that implementation planning may be contra-indicated for individuals with self-critical tendencies.     

反事实思维与后悔的关系：调节模式的调节作用

已有研究表明反事实思维越多则后悔越强烈。本研究试图通过两项实验分别探讨特质性、情境性调节模式是否影响反事实思维与后悔之间的关系。结果表明：特质性调节模式及情境性调节模式均对反事实思维与后悔之间的关系具有调节作用,具体来说,针对情境性调节模式而言,运动模式下加法式思维越多则后悔越轻微,评估模式下加法式思维越多则后悔越强烈;针对特质性调节模式而言,运动模式下加法式思维越多则后悔越轻微。