Using the self to change implicit attitudes

Implicit attitudes are automatic evaluations that occur upon encountering an object. Pairing a particular object with one's self should lead to a positive implicit evaluation of that object as, on the whole, people evaluate themselves positively. Study 1 (N = 83) demonstrated that asking participants to associate themselves with a particular drink (A) and others with an alternative drink (B) was enough to enhance implicit preference for drink A over drink B indexed by scores on the Implicit Association Test (IAT). Two further studies were conducted to rule out the possibility that the effects of the manipulation were restricted to the procedure and measures adopted in Study 1. Study 2 (N = 81) tested the mechanism underlying the effects of the manipulation. The results suggested that the change in implicit attitudes towards the drinks varied as a function of the level of one's self‐esteem. Specifically, associating one's self with drink A led to more favourable implicit attitudes towards drink A particularly when one's self was evaluated more positively. In the third study (N = 44), the basic effect of the manipulation was replicated in an alternative measure of implicit attitudes (the Affect Misattribution Procedure). In all three studies, the effects were unique to implicit measures and did not generalize to explicit measures. Copyright © 2009 John Wiley & Sons, Ltd.     

Sports ideology,attitudes toward women,and anti-homosexual attitudes

The present work tests the associations of sports ideology with sexist and anti-homosexual attitudes in a sample of 304 college students. It was found that sports ideology is positively associated with sexist and anti-homosexual attitudes, but only among males. Among females only sexist attitudes were associated with negative attitudes toward gays and lesbians. Among males, the link of sports ideology to anti-homosexual attitudes was independent of sexist beliefs. Reciprocal causal influences between sexist attitudes and sports ideology are discussed.     

A cross-cultural examination of implicit attitudes toward shyness in Canada and China

The goal of this research was to explore implicit and explicit attitudes about shyness in Canada and Mainland China. In Study 1, Canadian undergraduate students (N = 650) completed a newly developed online version of the Implicit Association Test (IAT) focused on shyness, as well as questionnaires about their own shyness and explicit beliefs about shyness. Results suggested that Canadian university students automatically associated shyness with negative words. In Study 2, Chinese undergraduate students (N = 290) completed a newly developed Mandarin Chinese online version of the IAT related to shyness, as well as questionnaires of their own shyness explicit beliefs about shyness. Results indicated that Chinese students also automatically associated shyness with negative words, but differences were observed in the pattern of association with participants’ own shyness. Results are discussed in terms of the implications of attitudes toward shyness in both cultures.     

Using implicit goal priming to improve the quality of self-report data

We describe a methodology that uses implicit goal priming to influence self-reports. Participants completed a vocabulary task involving either neutral words or words related to the goal of being honest. In a subsequent, ostensibly unrelated questionnaire, participants responded to a series of questions about socially sensitive behaviors involving excessive alcohol consumption. Participants who were exposed to honesty-related words admitted to having engaged in more of these behaviors than did participants who were exposed to neutral words. Results are discussed in terms of their implications for assessing sensitive behaviors in particular and for improving the quality of self-report measures in psychological research more generally, and an agenda for future research is proposed.     

Forming implicit and explicit attitudes toward individuals: social group association cues

The authors explored how social group cues (e.g., obesity, physical attractiveness) strongly associated with valence affect the formation of attitudes toward individuals. Although explicit attitude formation has been examined in much past research (e.g., S. T. Fiske & S. L. Neuberg, 1990), in the current work, the authors considered how implicit as well as explicit attitudes toward individuals are influenced by these cues. On the basis of a systems of evaluation perspective (e.g., R. J. Rydell & A. R. McConnell, 2006; R. J. Rydell, A. R. McConnell, D. M. Mackie, & L. M. Strain, 2006), the authors anticipated and found that social group cues had a strong impact on implicit attitude formation in all cases and on explicit attitude formation when behavioral information about the target was ambiguous. These findings obtained for cues related to obesity (Experiments 1 and 4) and physical attractiveness (Experiment 2). In Experiment 3, parallel findings were observed for race, and participants holding greater implicit racial prejudice against African Americans formed more negative implicit attitudes toward a novel African American target person than did participants with less implicit racial prejudice. Implications for research on attitudes, impression formation, and stigma are discussed.     

Hispanic and majority student attitudes toward forcible date rape as a function of differences in attitudes toward women

Less rejecting attitudes toward forcible date rape are related to more traditional attitudes toward women, as measured by the Attitudes Toward Women Scale (G. J. Fischer, “College Student Attitudes Toward Forcible Date Rape. I. Cognitive Predictors,” Archives of Sexual Behavior, 1986, 15, 457–466). Does this relation reflect more traditional or more negative attitudes toward women? If the former, then an ethnic minority having still more traditional attitudes toward women (than the nonethnic majority), also should be less rejecting of forcible date rape. This hypothesis was assessed by surveying attitudes of bicultural and bilingual Hispanic, other self-reported Hispanics, and nonethnic majority college students from a large introductory sociology class in a large Southwestern university. Results showed that Hispanics, overall, (1) had more traditional attitudes toward women than nonethnic majority and (2) as hypothesized, had less rejecting attitudes toward forcible date rape. However, these effects were not a simple function of ethnicity, at least not for males. For example, bicultural and bilingual Hispanic males were least likely to blame the male for the forcible date rape, but were no less rejecting of such behavior than other Hispanic males and had no more traditional attitudes toward women than other Hispanic or majority males. Bicultural and bilingual Hispanic females, on the other hand, were most likely to blame the male, had the least rejecting attitudes toward date rape, and had the most traditional attitudes toward women. one interpretation is that exposure to less restrictive sex roles of the majority culture is a liberating influence on Hispanic females, but not on Hispanic males who, perhaps, see more liberal attitudes toward women as having no or even negative payoff. Differences found between Hispanics who are bicultural and bilingual and other self-reported Hispanics suggest that these groups should not be combined, and that a research sample needs to be defined more specifically than “Hispanic.”     

The concept of citizenship and attitudes toward women in combat

Since the American and French revolutions, the right to bear arms has been an integral aspect of the normative definition of citizenship. Citizenship rights were won by people who were given the opportunity to prove their loyalty through the defense of the state. This right has been denied women who, although they have served in the United States armed forces in relatively low numbers, have been systematically excluded from combat specialties. Attitude data collected from both Army and civilian samples show public opinion to be opposed to women in combat. Women in the Army are less opposed than are men, political liberals less than political conservatives, and respondents with no religious affiliation less than those with church ties. In no group, however, is there majority support for extending the right to fight to women.An earlier version of this paper was presented at the Fifth Symposium on Psychology in the Air Force, U.S. Air Force Academy, Colorado, April 8–10, 1976.     

Using presence to improve a virtual training environment.

In the rail industry, drivers must be trained to operate complex heavy machinery while responding appropriately to rapidly unfolding events in environments that are expensive and often dangerous to replicate in the real world. Virtual training environments (VTEs) can deliver stress exposure training to improve the decision-making skills of train drivers. Higher levels of recallable knowledge in the real world have been linked directly to the degree to which trainees have been engrossed in their VTE, an experience often measured through the concept of "presence." This paper reports on the use of presence to guide improvements to a VTE developed to deliver driver training in degraded track conditions. Two surveys were used to collect data on train drivers' introspective feedback on the level of presence created by the virtual rail environment and the simulator's effectiveness in generating immersion across a range of presence causal factors. Results indicate that using presence to investigate VTEs has practical significance. Outcomes provide direct information on where future improvements and modifications to the VTE can be made.     

Female aggression as a function of attitudes toward women

The aggressive behavior of female subjects who held either liberal or traditional beliefs concerning the role of women in modern society was investigated as a function of provocation by traditional or liberal male opponents. Traditional female subjects responded more aggressively than liberal females. The male opponent's attitude had no effect on female aggression.This article is based on an honors thesis submitted to the Honors and Experimental College of Kent State University by the second author.     

Using cognitive dissonance to enhance faculty members' attitudes toward teaching online courses

Adopting a reward strategy for inducing college faculty to teach online courses is expected to cause a positive shift of their attitudes. Based upon dissonance theory, a smaller reward will lead to greater attitude change, and this effect will be more pronounced in individualists. The results of an experimental study showed that individualist teachers exhibited greater attitude change under low reward than under high reward, but the reward effect was not prominent in collectivist teachers. Implications for enhancing college teachers' attitudes toward teaching online courses are discussed.     

Increasing nontraditional career choices in women: Relation of attitudes toward women and responses to a career intervention

This study examined whether 80 college women, grouped according to their scores on the Attitudes Toward Women Scale (AWS; J. T. Spence, R. Helmreich, & J. Stapp 1973 Bulletin of the Psychonomic Society, 2, 219–220), were differentially affected by a videotape career intervention. The videotape was entitled “Women: Choices and Changes,” and it focused on career development, broadly defined. It was developed as part of Project Born Free. A variety of outcome measures were used, including a brief measure of career decidedness, a measure of the traditionality of the women's own career choices and of the career choices they selected for their hypothetical daughters. In addition, two measures of self-efficacy were used, the Vocational Self-Efficacy Scale (Hackett & Betz 1981) and the Career Decision Making Self-Efficacy Scale (K. M. Taylor & N. E. Betz 1983 Journal of Vocational Behavior, 22, 63–81). The results indicated that AWS scores were related to the traditionality of the careers chosen for the subjects' hypothetical daughters and to self-efficacy. Increases were found for the Career Decision Making Self-Efficacy Scale and on career decidedness. Careers chosen by the women for themselves and for their daughters were more non-traditional after the videotape intervention. These results are discussed and their implications for career counseling and future research are examined.     

Using implicit attitudes of exercise importance to predict explicit exercise dependence symptoms and exercise behaviors

Objectives“Fast” (i.e., implicit) processing is relatively automatic; “slow” (i.e., explicit) processing is relatively controlled and can override automatic processing. These different processing types often produce different responses that uniquely predict behaviors. In the present study, we tested if explicit, self-reported symptoms of exercise dependence and an implicit association of exercise as important predicted exercise behaviors and change in problematic exercise attitudes.DesignWe assessed implicit attitudes of exercise importance and self-reported symptoms of exercise dependence at Time 1. Participants reported daily exercise behaviors for approximately one month, and then completed a Time 2 assessment of self-reported exercise dependence symptoms.MethodUndergraduate males and females (Time 1, N = 93; Time 2, N = 74) tracked daily exercise behaviors for one month and completed an Implicit Association Test assessing implicit exercise importance and subscales of the Exercise Dependence Questionnaire (EDQ) assessing exercise dependence symptoms.ResultsImplicit attitudes of exercise importance and Time 1 EDQ scores predicted Time 2 EDQ scores. Further, implicit exercise importance and Time 1 EDQ scores predicted daily exercise intensity while Time 1 EDQ scores predicted the amount of days exercised.ConclusionImplicit and explicit processing appear to uniquely predict exercise behaviors and attitudes. Given that different implicit and explicit processes may drive certain exercise factors (e.g., intensity and frequency, respectively), these behaviors may contribute to different aspects of exercise dependence.     

Exposure to sexism can decrease implicit gender stereotype bias

Two studies examined the effect of exposure to sexism on implicit gender bias, focusing specifically on stereotypes of men as competent and women as warm. Male and female participants were exposed to sexism or no sexism. In both Experiment 1 (Implicit Association Task; N = 115) and Experiment 2 (Go/No‐go Association Task; N = 167), women who had been exposed to sexist beliefs demonstrated less implicit gender stereotype bias relative to women who were not exposed to sexism. In contrast, exposure to sexism did not influence men's implicit gender stereotype bias. In Experiment 2, process modelling revealed that women's reduction in bias in response to sexism was related to increased accuracy orientation and a tendency to make warmth versus competence judgments. The implications of these findings for current understandings of sexism and its effects on gender stereotypes are discussed.     

The intergenerational transmission of implicit and explicit attitudes toward smoking: Predicting adolescent smoking initiation

This study examined the intergenerational transmission of implicit and explicit attitudes toward smoking, as well as the role of these attitudes in adolescents’ smoking initiation. There was evidence of intergenerational transmission of implicit attitudes. Mothers who had more positive implicit attitudes had children with more positive implicit attitudes. In turn, these positive implicit attitudes of adolescents predicted their smoking initiation 18-months later. Moreover, these effects were obtained above and beyond the effects of explicit attitudes. These findings provide the first evidence that the intergenerational transmission of implicit cognition may play a role in the intergenerational transmission of an addictive behavior.     

Examining the effectiveness of brief interventions to strengthen a positive implicit relation between women and STEM across two timepoints

Social Psychology of Education - The current study assessed the impact of three brief interventions aimed at influencing implicit gender bias in Science, Technology, Engineering and Math (STEM)...     

Individual differences in the impact of attentional bias training on cardiovascular responses to stress in women

Abstract

Experimental studies show that training people to attend to negative stimuli makes them more likely to respond with greater anxiety to stress. The present study investigated this effect in students using measures of cardiovascular responses to stress and examined whether individual differences influence the impact of attention training on stress responses. Using a standard dot probe task, 30 participants underwent negative attentional bias training and 34 participants underwent anti-negative training before completing a stressful speech task. Results indicated that, overall, participants exhibited acclimatization to the procedures (indicated by a dip in blood pressure post-training) and normal stress responding (indicated by elevated blood pressure in response to stress; p<.001). However, consideration of participants’ scores for neuroticism/emotional-stability revealed important differences in how the intervention impacted on cardiovascular profiles (p=.008). For participants with high neuroticism scores, the negative attentional bias intervention elicited more exaggerated stress responding than the anti-negative intervention. For those with low neuroticism scores (i.e., emotionally stable participants), the anti-negative intervention was associated with elevated post-intervention blood pressure and higher blood pressure reactivity to stress. These findings provide evidence of the impact of attentional bias manipulation on physiological stress reactivity and suggest the effect is highly contingent on individual temperaments.     

Individual differences in the impact of attentional bias training on cardiovascular responses to stress in women

Experimental studies show that training people to attend to negative stimuli makes them more likely to respond with greater anxiety to stress. The present study investigated this effect in students using measures of cardiovascular responses to stress and examined whether individual differences influence the impact of attention training on stress responses. Using a standard dot probe task, 30 participants underwent negative attentional bias training and 34 participants underwent anti-negative training before completing a stressful speech task. Results indicated that, overall, participants exhibited acclimatization to the procedures (indicated by a dip in blood pressure post-training) and normal stress responding (indicated by elevated blood pressure in response to stress; p<.001). However, consideration of participants' scores for neuroticism/emotional-stability revealed important differences in how the intervention impacted on cardiovascular profiles (p=.008). For participants with high neuroticism scores, the negative attentional bias intervention elicited more exaggerated stress responding than the anti-negative intervention. For those with low neuroticism scores (i.e., emotionally stable participants), the anti-negative intervention was associated with elevated post-intervention blood pressure and higher blood pressure reactivity to stress. These findings provide evidence of the impact of attentional bias manipulation on physiological stress reactivity and suggest the effect is highly contingent on individual temperaments.     

Using modeling and vicarious reinforcement to produce more positive attitudes toward mental health treatment

In this study, the authors evaluated the effectiveness of a video, developed for this study and using principles of cognitive learning theory, to produce positive attitudinal change toward mental health treatment. The participants were 35 men and 45 women who were randomly assigned to watch either an experimental video, which included 3 positive 1st-person accounts of psychotherapy or a control video that focused on the psychological construct of self. Pre-intervention, post-intervention, and 2-week follow-up levels of attitude toward mental health treatment were measured using the Attitude Toward Seeking Professional Help Scale (E. H. Fischer & J. L. Turner, 1970). The experimental video group showed a significantly greater increase in positive attitude than did the control group. These results support the effectiveness of using the vicarious reinforcement elements of cognitive learning theory as a basis for changing attitudes toward mental health treatment.