Attitude processing strategies

Several models of memory-based attitude processing were examined in a laboratory experiment. After receiving stimulus information with implications for either one or both of two attitudes (toward a person and toward a behavior with respect to this person), subjects were asked to recall the information and to report their attitudes. Information was received under instructions to form only one of these two attitudes. Consistent with past research, information was subsequently better recalled when it had implications for the attitude being evaluated than when it did not. However, null effects of the instructional set on reported attitudes suggested that subjects relied on their memory-for-attitude (or additional implications) rather than on memory-for-facts. The present findings extend the generality of this conclusion to behavioral attitudes, large stimulus sets, and heterogeneous stimulus items. Low correlations between recalled stimuli and reported attitudes also supported a memory-for-attitude model. However, correlations between behavioral attitudes and recall of behavioral outcomes increased under certain conditions. Results are discussed in relation to recent findings in person perception research.     

The role of logical and nonlogical factors in making inferences about category membership

Three postulates are proposed concerning the manner in which persons infer the validity of propositions that do not necessarily follow logically from the information available. These postulates assume that subjects first attempt to identify the propositions that are most and least likely to follow from the information given. They then use their beliefs in these propositions as anchors, relative to which the validity of other propositions is evaluated on the basis of both logical and nonlogical criteria. Two experiments are reported in which these postulates are used successfully to diagnose the logical and nonlogical factors that underlie inferences based upon both single statements and sets of syllogistically related propositions. The implications of the proposed postulates for existing formulations of social inference and cognitive organization are discussed.     

Reading rate and retention as a function of the number of propositions in the base structure of sentences

English texts were constructed from propositional bases. One set of 16-word sentences was obtained from semantic bases containing from 4 to 9 propositions. For another set of sentences and paragraphs, number of words and number of propositions covaried. Subjects read the texts at their own rate and recalled them immediately. For the 16-word sentences, subjects needed 1.5 sec additional reading time to process each proposition. For longer texts, this value increased. In another experimental condition reading time was controlled by the experimenter. The analysis of both the text and the recall protocols in terms of number of propositions lent support to the notion that propositions are a basic unit of memory for text. However, evidence was also obtained that while the total number of propositions upon which a text was based proved to be an effective psychological variable, all propositions were not equally difficult to remember: superordinate propositions were recalled better than propositions which were stucturally subordinate.     

Right-Wing Authoritarianism, Attitude Salience, and Beliefs about Matters of Fact

Previous investigations have demonstrated a relationship between endorsement of right-wing authoritarian (RWA) ideology and attitudes toward social and societal issues (e.g., abortion, drug use, affirmative action, and homosexuality). By contrast, the present studies examined the relationship between RWA and beliefs about matters of fact bearing on such issues (e.g., estimates of the prevalence of third trimester abortions, AIDS, concealed weapons). Studies 1 and 2 supported the propositions that high-RWA and low-RWA participants would show differences in their informational beliefs about sociopolitical matters consistent with differences in their respective ideologies and consistent with their putative differential cynicism about human nature. Study 3 demonstrated that the relationship between RWA and informational beliefs is amplified by the heightened salience of attitudes toward the targets of those beliefs.     

Semantics and pragmatics of social influence: how affirmations and denials affect beliefs in referent propositions.

Ss read either affirmations or denials of target propositions that ostensibly came from either newspapers or reference volumes. Denials of the validity of a proposition that was already assumed to be false increased Ss' beliefs in this proposition. The effect generalized to beliefs in related propositions that could be used to support the target's validity. When denials came from a newspaper, their "boomerang effect" was nearly equal in magnitude to the direct effect of affirming the target proposition's validity. When Ss were asked explicitly to consider the implications of the assertions, however, the impact of denials was eliminated. Affirmations of a target proposition that was already assumed to be true also had a boomerang effect. Results have implications for the effects of both semantic and pragmatic processing of assertions on belief change.     

The representation of time and location in memory for sentences

Two theoretical approaches to the representation of Time and Location Markers in Memory were contrasted. According to predictions derived from one approach, the amount of forgetting will be the same for two-proposition sentences and sentences with a single proposition and a Time or a Location marker. According to the other approach, the amount of forgetting will be the same for one-proposition sentences and sentences with a Time or a Location Marker. Propositional structure and the level of within-sentence associations were orthogonally varied to create eight within-subject experimental conditions. Ninety subjects studied 40 sentences and were required to recall then. Four dependent variables were used: number of sentences completely recalled, number of sentences partially recalled, number of sentences where information was lost from within the proposition, and number of sentences where a complete proposition was lost. The results suggest that Time and Location markers are represented in memory as arguments in a proposition rather than as separate propositions. Level of associations within the sentence seems to have a different effect when the sentence is composed of one or two propositions. The results also suggest that there may be differences between the representations of Time and Location markers.     

Attention to important versus trivial tasks and salience of fatigue-related symptoms for coronary prone individuals

The present study tested the hypothesis that individuals with the Type A coronary prone behavior pattern focus their attention more on important tasks, and less on trivial tasks than do Type B's. The study used a paradigm in which some subjects worked on math problems (important task) and rated intervening mood items (trivial task), whereas others rated mood items they were to memorize (important task) and worked on intervening math problems (trivial task). All subjects were later tested on recall of mood items. Results indicated that Type A's performed better on math problems and recalled more fatigue-related mood items when the task was important than when it was trivial; for Type B subjects, there was no difference in the number of math problems solved correctly or number of mood items recalled between important and trivial task conditions. Moreover, Type A's reported greater fatigue when mood recall was the important task than when math was the important task, whereas fatigue ratings of Type B's did not differ across these conditions. The findings suggest that Type A's suppress their attention to fatigue-related symptoms only when symptoms are not the objects of focus.     

Quality of text recall as a function of children's classroom competence

This study demonstrated that the manner in which children, as students, chose to devise their recall was a function of the type of response register they maintained with their teachers. Students (mean C.A. = 10.4 years) who used an Imitative Response Register recalled significantly more referential propositions than students using either a Contingent or Noncontingent Response Register. In this sense, students employing an Imitative Response Register were more likely to reproduce text than the other Register Groups. Students (mean C.A. = 10.3 years) who used a Noncontingent Response Register recalled significantly more pragmatic inference propositions, i.e., either elaboration or distortion inference propositions, than students using either Imitative or Contingent Response Registers. In this sense, students employing a Noncontingent Response Register were more likely to embellish text than the other two groups. Finally, students (mean C.A. = 10.6 years) who used a Contingent Response Register recalled significantly more text-structured propositions, i.e., propositional and enabling inference propositions, than students using either Imitative or Noncontingent Response Registers. In this sense, students employing a Contingent Response Register were more likely to reconstruct text than the other two groups. These findings are discussed in terms of a classroom competence model of student behaviors.     

Attitudes and behavior: An information integration perspective

The relationship between attitudes, beliefs, and behavior was investigated in the context of a behavioral alternative model of attitudes and Anderson's information integration theory. Forty teenagers indicated their attitudes toward using each of seven methods of birth control. The attitudes were used to predict self-reports of contraceptive behavior. Functional measurement methodology was applied to understand the informational bases of the attitudes. In general, the data were supportive of the theoretical framework.     

Job specialization,work values,and worker dissatisfaction

The recent work literature includes three contradictory propositions relating job specialization and worker dissatisfaction. The first proposition predicts an unconditional relationship between these variables; the second proposition predicts that this relationship will be higher among workers committed to middle-class work values; the third proposition predicts that the relationship will be higher among “alienated” workers. This paper reports the findings of a study of 3193 British industrial workers which suggest that, when individually measured and analyzed, task attributes relate in different ways and in varying degrees to worker dissatisfaction. The implication for the above propositions is that they may be complementary rather than competing; the validity of each may depend upon how job specialization is measured.     

The effects of cueing and constraint instructions on children's free recall performance

The performance of nursery school children was investigated in two experiments involving cued and constrained free recall. Under constrained instructions, subjects were required to recall items by category. Under cued instructions subjects could recall items in any order they wished but the organized nature of the lists was identified and subjects were told that they would remember more if they recalled things from the same category together. No effects of cueing instructions were obtained in either Experiment I or Experiment II. Constrained recall instructions led to enhanced recall and category clustering. However, the beneficial effects were not maintained on later trials with the same list or on a transfer list when the constraints on recall were dropped. In addition, the introduction of constrained recall instructions had identical effects whether they were introduced early or late in practice. The results were discussed in terms of the influences of variables which affect the subjects' use of retrieval strategies and the development of memory.     

The perception of consistency in attitudes

A study was conducted to test the hypothesis that when people change their attitudes they reduce the dissonance associated with the inconsistency of their new and previous positions by distorting their recall of their initial stand to make it consistent with their new attitude. Small groups of high school students discussed bussing, one of 30 pretested issues. An experimental confederate participated in each session with the task of effecting attitude change. After the discussion, the subjects' new attitudes were assessed and they were asked to duplicate their pretest scores. The results confirmed the hypothesis. Subjects distorted their recall of their initial stand on bussing so as to make it consistent with their new attitude. Such distortion allows persons to feel that their new position is the one they have always held. The subjects made such recall errors only on the bussing issue. Control subjects did not distort their original bussing attitudes.     

Levels of processing, encoding strategies, and memory development.

In three experiments, memory for intentionally encoded words was compared with memory for encodings induced by asking semantic, phonemic, or surface questions. Subjects were second-, fourth-, and sixth-grade, and junior and senior high school students. Semantic encodings were more often recalled and recognized than were phonemic and surface (which did not differ). Intentional encodings were as likely to be recalled as semantic but were no more likely than phonemic and surface to be recognized, and this was true whether intentional learning was in anticipation of a recall test or a recognition test. Age trends occurred for recall, for intentional learning, and for induced processing which required subjects to generate word attributes. Age trends were attenuated for recognition and for induced processing which required subjects to verify whether a give attribute applied to the target word.     

Memory for the form and force of declaratives and interrogatives

Memory for the illocutionary force and surface form of direct and indirect speech acts was studied in two recall tasks. Both examined the effects of the context of original presentation on subjects’ ability to recall declarative and interrogative sentences. Subjects more accurately recalled the verbatim form of indirect requests and offers than that of direct assertions and queries. When prompted by contexts that preserved or changed in illocutionary force of a declarative or interrogative, subjects were equally likely to recall sentences originally used as indirect requests and offers. However, they more frequently recalled sentences originally used as direct assertions or queries when prompted by force-preserving contexts than when prompted by force-changing contexts.     

Context, categorization, and recall: The “change-of-standard” effect

A psycholinguistically based conception of the relation among context, categorization, and memory is tested by examining what happens to people's memory of an object when the object is initially categorized in terms of the context in which it appears, but, when the object is later recalled, this context is no longer salient. Subjects read about the sentencing decisions of a target trial judge in the context of other trial judges who consistently gave either higher sentences or lower sentences than the target judge. As predicted, subjects tended to categorize the target judge as “lenient” in the former, harsh context condition, and as “harsh” in the latter, lenient context condition. A week later, subjects read about the sentencing decisions of some additional judges, and then recalled the sentencing decisions of the target judge they had read about the week before. Across the two sessions, either a harsh, moderate, or lenient category norm for judges' sentencing decisions was established by having subjects read about decisions that involved either high, medium, or low sentences, respectively. The results indicated that subjects recalled the target judge's decisions by interpreting their prior categorization of his behavior in terms of the category norm established across the two sessions rather than the original context. Thus, subjects who were exposed to the same target in the same circumstances, and initially categorized the target in the same way, nevertheless remembered his behavior differently if their category norm was different at the moment of recall. Other types of “change of standard” and their implications for human judgment and memory are discussed.     

‘Tell me what I want to hear’: Motivated recall and attributions in media regarding asylum seekers

Within Australia, divisive debates regarding the processing of asylum seekers have delivered increasing polarisation rather than convergence on an evidence‐based, humane approach. In order to investigate the role of motivated reasoning (the idea that our judgment is based on our motivations) with respect to attributions of warmth and competence, 186 participants indicated the extent to which they accepted false beliefs regarding asylum seekers. They read an article rebutting such false beliefs and then reported their attitudes towards the author and the extent to which the author possessed warmth and competence traits. They then reported whether they agreed with the information in the article before completing a test of recall. Participants who disagreed with the article recalled less accurate information and rated authors significantly lower on warmth and competence. These findings suggest that motivated reasoning plays an important role in the way stereotypes are applied and in the way information is processed.     

Changing Beliefs About Corporal Punishment: Increasing Knowledge About Ineffectiveness to Build More Consistent Moral and Informational Beliefs

Although the effectiveness of corporal punishment (CP) has received little empirical support, public support for this disciplinary method continues despite calls for its abandonment by researchers. Even among educators, favorable attitudes toward the use of CP are prevalent. We measured education majors beliefs about CP before and after they read about CP research on its effectiveness and side effects. Students who changed their behavioral intent regarding whether they would use CP as a parent increased their knowledge about its ineffectiveness, resulting in greater consistency between their moral and informational beliefs (Wainryb, 1998). Persons who are likely to change from defending to opposing CP regard it as being similar to bad-tasting medicine—not very pleasant but nonetheless necessary. Recommendations concerning implementation and changing other beliefs are discussed.