How the Consideration of Positive Emotions Influences Persuasion: The Differential Effect of Pride Versus Joy

Although pride and joy are both positive emotions, we expected their consideration to affect persuasion differently because of the different perspectives (near vs. distant) and level of abstractness they involve, with pride being more abstract than joy. Therefore, we predicted that when the attitude object is construed at a high level rather than a low level, the consideration of pride is likely to promote more persuasion than the consideration of joy. In three studies, we found that the consideration of pride, when featured in the persuasion message (Studies 1a and 1b) or incidentally (Study 2), increased persuasion more than did the consideration of joy, when the persuasion object was temporally distant compared with temporally near (Studies 1a and 1b) or construed as a high‐level category compared with a more concrete individual (Study 2). These findings advance our understanding of the ways in which specific emotions may affect persuasion, beyond valence. Copyright © 2014 John Wiley & Sons, Ltd.     

When values matter: Expressing values in behavioral intentions for the near vs. distant future

It was predicted that because of their abstract nature, values will have greater impact on how individuals plan their distant future than their near future. Experiments 1 and 2 found that values better predict behavioral intentions for distant future situations than near future situations. Experiment 3 found that whereas high-level values predict behavioral intentions for more distant future situations, low-level feasibility considerations predict behavioral intentions for more proximate situation. Finally, Experiment 4 found that the temporal changes in the relationship between values and behavioral intentions depended on how the behavior was construed. Higher correspondence is found when behaviors are construed on a higher level and when behavior is planned for the more distant future than when the same behavior is construed on a lower level or is planned for the more proximal future. The implications of these findings for self-consistency and value conflicts are discussed.     

不同促销方式对产品购买决策的影响—— 基于解释水平理论视角的研究

赠品促销与价格促销对消费者购买决策的影响研究结果尚存在分歧。根据解释水平理论, 通过三个实验探究了赠品促销产品组合与价格促销产品组合在不同任务类型、不同时间距离条件下的促销效果差异。结果表明：(1)不同时间距离下, 消费者对促销产品决策存在差异。赠品促销方式在近期将来购物场景下的促销效果比在远期将来购物场景下的促销效果更好; 价格促销方式在远期将来购物场景下的促销效果比在近期将来购物场景下的促销效果更好。价格支付意愿任务下, 消费者对远期将来场景下促销产品的感知价值比近期将来购物场景下促销产品的感知价值高; 购买可行性任务下, 消费者对近期将来购物场景下促销产品的感知价值比远期将来购物场景下促销产品的感知价值高。(2)时间距离对促销方式与任务类型的表征水平匹配关系有增强、扩大作用。购买可行性任务下, 与远期将来时间相比, 消费者更倾向于在近期将来时间条件下选择赠品促销产品组合。价格支付意愿任务下, 与近期将来时间相比, 消费者更倾向于在远期将来时间条件下选择价格促销产品组合。     

Temporal construal effects on abstract and concrete thinking: consequences for insight and creative cognition

Six studies investigate whether and how distant future time perspective facilitates abstract thinking and impedes concrete thinking by altering the level at which mental representations are construed. In Experiments 1-3, participants who envisioned their lives and imagined themselves engaging in a task 1 year later as opposed to the next day subsequently performed better on a series of insight tasks. In Experiments 4 and 5 a distal perspective was found to improve creative generation of abstract solutions. Moreover, Experiment 5 demonstrated a similar effect with temporal distance manipulated indirectly, by making participants imagine their lives in general a year from now versus tomorrow prior to performance. In Experiment 6, distant time perspective undermined rather than enhanced analytical problem solving.     

The effect of applicant–employee fit and temporal construal on employer attraction and pursuit intentions

Although applicant–employee fit has emerged as an important topic in recruitment research, little is known about how job seekers’ perceived similarity with the employees working for an organization affects employer attraction. In this research, we introduce temporal construal as a crucial moderating variable and study how the temporal decision context affects the weighting of applicant–employee fit. In particular, we argue that applicant–employee fit is construed in abstract, high‐level terms, and exerts a stronger influence when prospective applicants hold a distant time perspective. In contrast, instrumental attributes such as pay level represent low‐level construals and gain greater relevance when prospective applicants hold a near time perspective. Two experiments involving a student sample and a sample of unemployed job seekers supported these predictions.     

情节式未来思考中目标加工研究进展

情节式未来思考是个体将自我投射到未来以预先经历某事件的能力,个人目标加工在情节式未来思考中发挥着重要作用。目前对情节式未来思考中目标加工的行为学研究通常将其划分为目标过程模拟和目标结果模拟两种类型,以探究其对执行意图的影响为主;脑机制神经影像学研究则聚焦于默认网络的内侧前额叶和后扣带的重要作用,以及默认网络、额顶控制网络和奖赏区的协同作用。未来研究应进一步探讨情节式未来思考目标加工的形式、年龄差异及其与时间距离的关系。     

When Consumers Prefer Bundles with Noncomplementary Items to Bundles with Complementary Items: The Role of Mindset Abstraction

Past research shows that consumers evaluate bundles with complementary items more favorably than they evaluate bundles with noncomplementary items. In a series of four experiments that involve evaluation, willingness to pay, and real choice, we show that this well‐established effect is moderated by the level of mindset abstraction. Complementarity (vs. noncomplementarity) among bundle items prompts relatively concrete (vs. abstract) thinking (study 1). Consequently, consumers evaluate complementary (vs. noncomplementary) bundles more favorably when they think in more concrete (vs. abstract) terms (study 2) or when the consumption context involves lower (vs. higher) spatial (study 3) or temporal (study 4) distance. These effects are mediated by consumers’ heightened sense of “feeling right” during decision making under construal fit (study 4). Finally, the level of complementarity among bundle items differentially influences mental abstraction because of consumers’ tendency to perceive bundles as a single inseparable unit. Therefore, the effect attenuates when consumers adopt a separating—rather than a connecting—mindset (study 3). Overall, this work significantly extends past research on product bundles and offers several managerial implications.     

Consuming now or later? The interactive effect of timing and attribute alignability

Decisions are often temporally separated from their outcomes. Using theories of structural alignment and temporal construal, we examined how temporal distance and the associated shift in decision processes moderate susceptibility to context effects. Specifically, in two experiments (one hypothetical, one with real outcomes), we demonstrated that people attend more to nonalignable differences when the outcome of the decision is in the distant future than when it is in the near future. This shift in decision processes was found in preference and choice data, as well as coded written protocols. We further show that this temporal shift cannot be explained by differential involvement with the decision or by the feasibility and desirability of the attributes. Our findings establish temporal distance as an important moderator of structural alignment effects and also extend the implications of temporal construal theory beyond the nature of the attributes to the structural relationships among attributes.     

Regulatory focus and temporal distance

Four studies identify and examine a temporal component to regulatory focus. Results support the assertion that promotion focus tends to predominate for temporally distant goals, whereas proximal goals are characterized by more balanced consideration of both promotion- and prevention-focused concerns. In Study 1, students rated the importance of promotion and prevention goals at two points in time: 2 weeks before and a few minutes before an examination. Promotion goal importance increased with temporal distance, whereas prevention goal importance remained constant over time. Study 2 replicated this pattern holding the actual time-span constant (3.5 weeks) and varying only the psychological sense of proximity/distance. In Study 3, subjects rated the regulatory focus of goals at varying points in time, both future and past. The temporal effect was replicated for both time periods. Study 4 provided evidence for the reverse effect, that of regulatory focus on the perceived temporal distance of future goals. Taken together, these findings suggest an integration across research domains that links regulatory focus to temporal perspective for both prospective and retrospective judgments.     

Expansive and contractive communication scope: A construal level perspective on the relationship between interpersonal distance and communicative abstraction

People adopt an expansive relational scope when communicating with psychologically distant audiences and a contractive relational scope when communicating with psychologically near audiences. We review recent research that has adopted a Construal Level Theory perspective to examine the impact of psychological distance of an audience on interpersonal communication. People communicate more abstractly when communicating with a distant audience and more concretely when communicating with an audience that is more proximal; correspondingly, communicating abstractly orients people toward more distant others and communicating concretely toward more proximal others. Furthermore, evidence suggests that the relationship between distance and communicative abstraction is dynamic and is influenced by communication goals and situational contexts. Moreover, a communicator's level of abstraction is consequential, influencing both how the communicator is perceived by observers and the potential effectiveness of the communication. We close by pointing to additional open questions and areas for future research.     

Dissonance and abstraction: Cognitive conflict leads to higher level of construal

This study investigated the effects of cognitive conflict on abstract thinking. According to action‐identification theory, an ambiguous and unfamiliar situation might propel an individual to a more abstract mindset. Based on this premise, cognitive conflict was hypothesized to put people in an abstract mindset. The induced compliance paradigm, in which participants are asked to write a counter‐attitudinal essay under either low choice (producing little dissonance) or high choice (producing more dissonance), was employed. Results showed that an abstract mindset was in fact activated in the induced compliance paradigm, and this effect was more pronounced for participants having a more concrete mindset to begin with. The results suggest that the experience of cognitive conflict is closely related to increased abstraction.     

Judging near and distant virtue and vice

We propose that people judge immoral acts as more offensive and moral acts as more virtuous when the acts are psychologically distant than near. This is because people construe more distant situations in terms of moral principles, rather than attenuating situation-specific considerations. Results of four studies support these predictions. Study 1 shows that more temporally distant transgressions (e.g., eating one’s dead dog) are construed in terms of moral principles rather than contextual information. Studies 2 and 3 further show that morally offensive actions are judged more severely when imagined from a more distant temporal (Study 2) or social (Study 3) perspective. Finally, Study 4 shows that moral acts (e.g., adopting a disabled child) are judged more positively from temporal distance. The findings suggest that people more readily apply their moral principles to distant rather than proximal behaviors.     

The effect of construal level on predictions of task duration

Construal level theory (Trope & Liberman, 2010) contends that distance to events leads to higher level processing. In a series of studies, we examined the role of construal level in prediction of the time needed to perform a task. Estimates increased when the tasks were distant rather than close in time (Study 1), were hypothetical rather than real (Study 2), and when participants were primed to adopt an abstract rather than a concrete mindset (Study 3). As a possible explanation, it is suggested that time units are perceived as smaller as people move up in abstraction, so that more time units are needed to cover the same amount of work. In line with this, we found that people who were primed to adopt a higher level processing mode visualized an hour as shorter than those in a lower level mode, as indicated by their distance marks on a time-line (Study 4). Finally, the contraction of time units was shown to mediate the relationship between temporal distance and task duration estimates (Study 5).     

Vocational choice: A decision making perspective

We propose a model of vocational choice that can be used for analyzing and guiding the decision processes underlying career and job choices. Our model is based on research in behavioral decision making (BDM), in particular the choice goals framework developed by Bettman, Luce, and Payne (1998). The basic model involves two major processes. First, the selection of a decision strategy according to four choice goals: maximizing decision accuracy, minimizing cognitive effort, minimizing negative emotion, and maximizing justifiability of the decision. Second, the construction of situation-specific preferences, which can reflect irrelevant task and context factors such as the evaluation mode. This basic model is extended to account for social influences and the long decision time typical of most career and job decisions. We review research on vocational choice in light of this model, discuss normative implications for counseling, and outline a research agenda for studying vocational choice from a behavioral decision making perspective.     

When the Rule is Ruled Out: Exemplars and Rules in Decisions from Memory

What are the cognitive processes underlying people's decisions from memory? Previous research suggests that these processes can be best described by strategies that are based on abstract knowledge about the decision task (e.g., cue–criterion relations). However, recent results show that different cue presentation formats trigger the use of different decision strategies and that exemplar‐based strategies can account for memory‐based decisions as well. In three experiments, this effect was replicated, and mediation analyses identified the quality of the underlying knowledge representation as the critical variable that determines decision behavior. This supports the view that exemplar‐based reasoning is used as a backup system if cue abstraction is hindered. Copyright © 2012 John Wiley & Sons, Ltd.     

Seeing into the Future: Future Time Orientation as a Moderator of Temporal Distance Effects on Educators' Decisions

Research suggests that the temporal distance from decision outcomes leads to divergent decisions for the near and the distal future. As such, high‐level idealistic concerns and values dominate decisions for the distant future, whereas low‐level pragmatic concerns play a greater role in decisions for the near future. We examined how individual differences in future time orientation are related to decisions vis‐à‐vis the near versus the distal future. The results of three studies, with participants with varying levels of expertise—students (Studies 2 and 3), teachers (Study 1), and school principals (Study 2)—show that principals tend to be overall more idealistic in their choices. Yet discrepancies between decisions for the near versus the distal future exist among all three levels of expertise. However, this dominance of idealistic over pragmatic concerns for more distant future decisions effect was smaller the higher the future time orientation was (whether measured or manipulated). Implications for educational and managerial decision making and training are discussed. Copyright © 2017 John Wiley & Sons, Ltd.     

The use of multiple reference points in risky decision making

Among psychologists and economists, prospect theory continues to be one of the most popular models of decision making. The theory's key property is reference dependence; specifically, how an individual's perception of loss or gain is dependent upon their starting point (i.e., the status quo). Although prospect theory is widely accepted, other authors have sought the inclusion of reference points besides the status quo. Initially these extensions focused on the importance of single reference points such as goals. More recently, authors have explained choice data by including multiple reference points within the value function. Multiple‐reference‐point theories generally assume that many choice situations possess an implicit or explicit goal, or point an individual will strive to obtain, and/or a minimum requirement (i.e., a “lower bound”) above which an individual will strive to stay. In two experiments, we present evidence that individuals can utilize the minimum requirement, status quo, and goal within a single risky decision task. Participants most often chose to maximize their chance of reaching reference points even when that decision was riskier, resulted in lower expected value, resulted in lower expected utility, or ran contrary to the predictions of prospect theory. Furthermore, salience and uncertainty moderated the use of goals and minimum requirements as reference points. Copyright © 2010 John Wiley & Sons, Ltd.     

Should supervisors communicate goals or visions? The moderating role of subordinates' psychological distance

There is an ongoing debate about how supervisors should communicate desired end‐states to subordinates, that is, whether they should set concrete goals (according to goal setting theory) or communicate abstract visions (according to transformational leadership theory). In this paper, we draw on construal level theory (CLT) to reconcile both views and develop a model of when supervisors communicating concrete goals versus abstract visions are seen as more effective. According to CLT, being psychologically removed from (vs. near to) an event or object makes people construe the event or object in a more abstract (vs. concrete) way, which, in turn, leads people to process abstract (vs. concrete) information more fluently and thus evaluate the sender of this information more favorably. Accordingly, supervisor effectiveness may be higher in conditions where communication and psychological distance to the supervisor converge (vision/far and goals/close) rather than diverge (vision/close and goals/far). We tested this hypothesis in two experiments, using different operationalizations of psychological distance. In these studies, we found supervisor effectiveness to be higher when vision was communicated at a far versus near distance and goals were communicated at a near versus far distance.     

Seeing oneself in one’s choices: Construal level and self-pertinence of electoral and consumer decisions

Building on previous research examining the implications for self-regulation and decision making of construing action at varying levels of abstraction, the authors proposed that construing action in terms of its abstract purposes facilitates orienting one’s decisions toward the standards, characteristics, and goals that define one’s desired self-concept. Consistent with this proposal, desiring for oneself a political candidate’s personal qualities predicted evaluating favorably (in Study 1) and voting for (in Study 2) that candidate to a greater extent among participants focused on the distal future (and presumably construing action at a relatively high-level of abstraction) than the proximal future (and presumably construing action at a relatively low-level of abstraction). Moreover, individuals chronically construing action in high-level terms responded more favorably to advertisements appealing to their desired self-concept (in Study 3) than to product quality. These findings’ implications for decision making are discussed.